Keith Henry Brown

I really enjoyed my conversation with this week’s guest — the one and only Keith Henry Brown. This prolific artist has a catalog that few can touch, with work appearing in The New York Times, Carnegie Hall, Blue Note Records, and the Brooklyn Academy of Music, just to name a few. But Keith is so much more than just an artist, as you’ll come to find out!

We started off talking about his current and upcoming book projects, and he shared how he balances his day job with his other career passions while giving a peek into his creative process. From there, he spoke about growing up in Staten Island, getting a shot to draw for Marvel Comics, and getting handpicked by Wynton Marsalis to be creative director at Jazz at Lincoln Center. We even spent some time geeking out about jazz, and he shared one of his dream projects that he’d love to accomplish one day. Keith’s journey as a creative is all about not being afraid to do what you want to do — very inspiring!

Transcript

Full Transcript

Maurice Cherry:
All right, so tell us who you are and what you do.

Keith Henry Brown:
Hi, I’m Keith Henry Brown. And I am an illustrator, graphic designer and a writer.

Maurice Cherry:
How has 2022 been going so far?

Keith Henry Brown:
It’s hot. I could tell you that. Other than that, I stay busy. In a lot of ways, I’m juggling two different careers, a career where I am a, I guess, full-time illustrator, but then I’m also a full-time art director, graphic designer for an advertising firm. I try to find some way to do both of those. I’m also a dad. Both my kids though are men now, but you got to deal with the craziness. Just juggling. But I like being busy. That’s what it’s all about. The minute I slow down, then I start feeling complacent.

Maurice Cherry:
Yeah, I know exactly what you mean. You mentioned being an author. I wanted to congratulate you on your book that just came out a couple of months ago, Because of You, John Lewis. Is that right?

Keith Henry Brown:
Yeah, I didn’t write that one. It’s Andrea Davis Pinkney wrote this beautiful script about a story about this young man named Tybre Faw, who was I think 11 or 12 at the time, who was obsessed with civil rights leaders, which I think is pretty extraordinary in itself, from Tennessee. And he asked his two grandmothers to drive him to meet John Lewis. He met John Lewis, came in the back door, All these reporters came up to him and said, “What are you doing here?”
“I want to say hello to my hero.” They opened the back door. Mr. Lewis came out. Never saw the kid before in his life. The kid started crying. He held up a sign telling him about what he thought about him, which was basically saying, “You’re a hero of mine.” Lewis gave him a big hug. He later invited him to march with him on the Edmund Pettus Bridge, and then they became friends. When Mr. Lewis died, he did his eulogy at his funeral. They became friends for a short time while John Lewis was alive.
So the book is about their relationship, but the book is really about how leaders inspire each other, like Martin Luther King was John Lewis’ mentor; not at first, but his person that he fancied and that he was interested in and wanted to be like. And then he finally got to meet him and work with King, Mr. King, which you probably know. And then the same thing happened again with Tybre and John Lewis. So it’s sort of a succession of future and past civil rights leaders.

Maurice Cherry:
Wow. Sounds like a great book. I’ll definitely put a link to it in the show notes so people can check it out.

Keith Henry Brown:
I give most of the credit to Andrea. They found me. Scholastic Books is the publisher. And I hadn’t done anything like it yet in my career. And it was just a huge honor that they thought that I could do it. And I was intimidated because of all these amazing people that were involved. And it was a learning experience. But the book is out, and people seem to like it. We’ve gotten starred reviews from Kirkus and Library Journal. And people seem to like it. I’m excited that people know the story now.

Maurice Cherry:
Is there anything you want to try and accomplish before the end of the year?

Keith Henry Brown:
Yeah. I mean, I have a lot of projects coming up. So I’m a job-oriented person. So in my mind, my whole life is a series of tasks that I have to achieve. And I break it down from year, and I break it down to week, and I break it down to month. And I know what I got to do the rest of this year. And there’s a lot of stuff I got to do.
So it just was just announced that I’m doing a book about … there’s a story of Raymond Santana, who is one of the Central Park five, the exonerated Central Park Five, if I may add. You may know the story about these five African American young men who were wrongly accused of raping a white woman in Central Park in the ’80s. They all went to jail for this crime that they did not do. They were all eventually exonerated, but they all suffered horribly. In the early 2000s, they were awarded an apology and some money from it, but the story itself is scarring. Ava DuVernay did a really beautiful film about it that I think is still on TV, on-

Maurice Cherry:
On Netflix, yeah.

Keith Henry Brown:
Yeah, on Netflix. And also, there’s a beautiful documentary by Ken Burns and his daughter about it. It’s an extraordinary and heartbreaking story about not just these specific young men’s lives, but also how Black men are treated. Matter of fact, I love the title of DuVernay’s film, which is When They See Us. If you’re a Black man living in America, you know exactly what that means. Anyway, I’m doing a graphic novel based on his memoirs. That is something I have to start working on this year.
I have a book that I’ve already written and finished, and it’s coming out next May, that I wrote. This is the first book that I’ve written, so that’s why … I’ve written a lot of articles about music and things like that, but this is my first book that I’ve ever written. And that one is about … it’s called My Dad’s a DJ. It’s about my relationship with my kids. And after I divorced my ex-wife … Well, she divorced me [inaudible 00:08:55] put it, we went on and had this relationship through music. And you know how the music that I like, old school, ’70s, Prince and Stevie Wonder and all that, and they liked the hip-hop cats … And then we used to have these sorts of agreements and disagreements about music. And then we finally connected. So the book is really about staying together with your kids after a divorce. And that book is coming out in May next year.
So all these things are going on. I also have another book that I’m working on. I could keep going on about it. So I guess to answer your question more succinctly, I have a lot of assignments. I’m going to try to get as much of them done as I can. And I’m going to try to get some rest too, because I don’t want to lose my mind.

Maurice Cherry:
All right. I mean, it sounds like you’re working on a lot of stuff. And I want to dig more into your illustration work, but let’s talk a little bit about your day job. We don’t have to spend a whole lot of time on it, but you mentioned working at an ad agency. Can you tell me a little bit about that?

Keith Henry Brown:
Yeah, I’m pharmaceutical advertising designer. That means that I’m designing ads and product packaging for different brands. One of the last ones that I did that had a pretty big campaign that went on to get well known was called Taltz, which is a type of drug that helps with people who have eczema. And I first came to the agency to work on testosterone trucks, which was interesting, but then it was changed to work on this. So it’s been something I’ve been doing now for a number of years because, as I said, I have children. I was married at the time. And I was trying to make a living doing that, even though my main goal all my life was to be an illustrator and to be an artist and to draw. But then you have to do what you have to do to take care of your family.
So I had a friend who was into advertising and said, “You should try this. This would be something you should do.” And I had dabbled in advertising because I had worked on some small magazines, so I taught myself things like Quark and Photoshop and a lot of Adobe Creative Suite. So I knew how to do those things. And I just figured it just takes a little creativity to lay out an advertising. And then I started out small, working for a small African American agency, when I was living in Louisville, Kentucky for a few years. And when I was there, I got a job working at Churchill Downs. And then after Churchill Downs, I decided that I was an art director and I was a graphic designer. And I decided to put aside illustration for a while, although I was still doing it on the side for myself and for small publications.

Maurice Cherry:
How do you balance your illustration projects with your day job projects? I mean, doing work for big pharma, I mean, given the current climate that we’re in, pretty stable. I mean people are always going to get sick. But how do you balance that with your outside illustration work?

Keith Henry Brown:
I think I’m in a fairly unique situation in that I’ve been doing it so long that I’ve reached sort of a senior position where I don’t do as much of the nuts and bolts designing as much as I do in leading teams. And so that means that I don’t have to necessarily be there in the office, be part of the day-to-day, because I’ve just been doing it, when you have a certain amount of knowledge of the business and understanding what is expected of you. I work with younger designers, so I don’t put as many man hours as maybe somebody who’s just getting into the business. And so then I just schedule and balance my hours with book projects, magazine projects, album cover projects.
And also, I’m pretty fast with my illustration. I work very quickly. So if I get an assignment, I can turn it around relatively quickly so that I have time to stay with my day job, which I’ll probably stick with for a little while longer. But eventually I want to, and I’ve told my employer this, so I’m not saying anything I don’t want anyone to know, phase it out so that I can focus entirely on the illustration work.

Maurice Cherry:
It sounds like you’ve, I guess, found a pretty happy medium, then?

Keith Henry Brown:
Yeah, because you want to have that security. You’ve got to be able to take care of your mortgage, and all that stuff. But at the same time you have to have that happiness. One of the things I’ve learned from being around a lot of jazz musicians is they’re the happiest people I know, and they never die. They live forever. And I think it’s because they’re doing exactly what they want to do. I know jazz musicians that are pretty well-known and really talented, who struggle financially, especially when the pandemic was going on. They didn’t have anywhere to play. And there are some that are so well established, they’re okay. I don’t know, Ron Carter, the great bass player, I don’t think he worries about that. But there was a lot of young musicians who are quite brilliant, who weren’t working.
I see it the same way. It’s like I have to eventually take that chance that working in the corporate world and stepping away from it so that I can do the thing that I really love, because I want to be happy. And not saying that doing design just makes me unhappy. And I’m happy this skill gave me and it got my kids through school and it bought me a house and all that stuff. But it just doesn’t fulfill me in a way that illustration does.

Maurice Cherry:
I mean, I think that’s fair. As a creative, I mean, the things that sort give you that inspiration may not necessarily be the job I think that you work at. But I would also say, and this is for anyone, I think, that just does other projects on the side, sometimes you have to do the thing you don’t want to do in order to do the thing that you want to do. I feel like that’s sometimes career advice that people don’t really get told a whole lot. But no, I mean it sounds like you found that balance, though.

Keith Henry Brown:
I totally agree with what you just said. I sometimes teach classes at schools, about art design, or I come in or do workshops or stuff like that occasionally. And a lot of kids, they go to where I went, like Parsons, or SVA, School Visual Design, or FIT. And they come out and they think, “Okay, now I’m going to be this amazing designer, and I’m going to do fashion magazines, and I’m going to do all this super slick stuff. And I’m going to design for Beyonce and I’m going to design for” … whatever it is they think they’re going to do. And they think it’s all going to be glamorous.
But sometimes you got to do stuff that’s not so exciting, because there’s all kinds of design out there. There’s everything from … I started off, at one point, I was doing catalogs, which I wouldn’t wish on my worst enemy. And not to criticize anyone who’s doing it, but I found it very difficult. And certain types of design is not as glamorous, or even you find out it’s not as glamorous as you thought, which is what my experience was with doing comic books.
All my young life, I always thought, “Oh my God, I want to draw Marvel comics.” I mean, that’s all I wanted to do. And I drew comics by myself in my room when I was eight years old or seven years old. And I drew comics with my friends. And I went to the school I went to, thinking I’d get to do it, and I got to do it. And when I was actually there doing it, I realized, “Wow, this is a job. This is work. I have to be adult, because I have to meet deadlines, and they have to put out a certain amount of pages, and they have to be a certain level of quality. And I have people looking over my shoulder telling me what’s good and what’s not good.” So a lot of things are like that, right? It’s like you got to put the work in, you got to put the time in. And you have to figure out, “Do I want to break through to do this thing?” I think I heard an interview you did with Ray Billingsley?

Maurice Cherry:
Oh yeah, yeah.

Keith Henry Brown:
The great cartoonist. And he was saying something similar where he was saying that he’s one of those guys who really learned his craft. I mean, we know him from his cartoon strip, his comic strip, but actually, he could draw all kinds of things. And he tried everything, and he worked on it, and then he honed it down to this project that he has now been doing for a lot of years. But it was a lot of work and thought behind it. It wasn’t something he decided one day, “I could draw pretty good. I think I’ll draw a comic strip.”
I do think we all have to pay our dues, in a certain form. And my paying my dues for a long time was doing graphic design. Now having said that, I know a lot of people, that’s all they do, and they do it way better than me, and they’re beautiful. And they’re excited about it every day and they love doing design. And I still love graphic design, to a certain amount, but it doesn’t give me the same high that drawing does, because I think I started off wanting to draw, more than anything.

Maurice Cherry:
Yeah. For folks who haven’t heard that Ray Billingsley interview, it’s episode 370. Go check it out. It’s a really good interview. When you have a new illustration project that comes in, whether that’s a book or whatever else you might be working on, what does your creative process look like? Take me into that process.

Keith Henry Brown:
I could talk about a book or I could talk about an album cover or I could talk about a magazine, because some of them are different lengths of time that you immerse yourself in it. But I’ll just mention the one I just did for a magazine called Rethinking Schools, which is a wonderful magazine that is for teaching teachers how to teach children. Teachers write articles in the magazine, and they explain the techniques they used that were effective, so other teachers could use it. It’s a great magazine. And they used a lot of illustration. I did a full-page illustration a couple of months ago for them. And the process was the art director came to me and said, “This is an article. I’m sending it to you. See if you want to do this, see if this is something you think you would be interested in. This is how much we pay.” And basically, the article was about how this one teacher wanted to teach children about Black Lives Matter through dance. She was a dancing teacher, and she wanted to teach choreography to these kids in a private school.
And so, I came up with these drawings of the kids dancing to this sort of music that they sort of describe in the BLM article. And I just came up with sketches first. They approve them, and then you start to paint them in. And then they’ll say, “Well, this figure, we like better than that figure.” And you take them out and you put them in. So my thing is I do a mixture between digital and traditional, with the accent on the traditional. I draw everything out by hand, on paper usually. And then I scan it in and either I paint on it or I use digital colors, like out of Photoshop, or something like that, or sometimes it’s a combination of both things.
As we go to the final art, I do watercolor because I like the spontaneity of it and I like the fact that I can’t really control it 100%, and that it can just some suddenly do something that I didn’t expect it to do. And that could be scary because it might not be something I wanted to do, but it also means that something exciting can happen. And whenever I do something and it feels static to me or it doesn’t look interesting or it’s not moving, I always miss the watercolor element, which is the thing that makes it to me feel spontaneous and alive, which is also connected to why I like jazz so much.

Maurice Cherry:
See, I was just about to ask, because I noticed that theme of a lot of your work being done in watercolors. But it sounds like you like to have a little bit of that unknown element in the work?

Keith Henry Brown:
Yeah. I mean, I appreciate a lot of illustrators’ work where they spend a lot of time planning every single illustration out to an nth degree, and the colors, and they have palettes, and they do hundreds of preliminary drawings and sketches, and things like that. And I do do some of that. But I like the idea of, I don’t know, just kind of going with the feeling. I mean, I’ve even had times where I’ve done a book, where I didn’t even finish reading the book, the whole script or the manuscript of the book, and was doing the illustrations without even having read it all. I probably shouldn’t say that out loud, so if anyone who wants to hire me. But if I like the basic idea, I’m like, “Okay” … Like the first book I got published was in 2019. It was called Birth of the Cool: How Miles Davis Found His Sound, which could not have been a more perfect first book for me, because I love Miles.
And I just thought the idea of doing a children’s book about Miles was kind of brilliant, even though I couldn’t figure exactly how they were going to do it, because Miles was not always kid-friendly. But I read two or three pages of the script and I said, “Ah, I see what she’s doing.” So I just started doing it. And I actually read the book as I was doing the illustrations, which anyone would tell you is insane, because you should plan the whole thing out. I just read the descriptions of what the action was, and not the actual dialogue, or even all the text. But I wanted it to feel like jazz and I wanted it to feel as spontaneous as he is, and how he takes a moment. I mean, that’s why jazz is so important to see live, or live recordings are the best, in my opinion, because everybody is not actually sure of what they’re going to be doing that day in that performance. And it could be brilliant and it could be not the best thing they ever did.
I’m lucky enough to be in a position where it’s just the way I do things. I don’t really know any other way of doing it. And I think that if I drew the whole thing out and knew exactly what I was going to do, it would feel too much like work. So this way, it feels like I’m just doing art. It just happens to be following a specific storyline, because I also like storytelling, which is why I wanted to get into comics in the first place. But in comics, it’s way more structured.

Maurice Cherry:
What would you say is the most challenging part about what you do?

Keith Henry Brown:
I think just finishing, for me. It always seems incredibly like, “How can I ever finish this? This is huge. There’s so much to do.” And there’s that famous quote someone said, where, “I don’t like writing, but I like having written.” I do feel that way. It’s like I could see the book in my head completed, but I don’t particularly like the process, in the sense that I can’t wait for it to be done. I want to see the book in my hands. I want to see it all drawn, but I know that that means many hours of work.
I just got a project recently that I’m very excited about. It hasn’t been announced officially yet, but we’ve already kind of signed everything. So it’s a book about this relationship between Malcolm X and this Japanese woman who was also an activist, and their friendship. And it’s very unusual, it’s a true story, in the fact that most people don’t know about this. Also, the fact that the famous picture of when he was shot in the ballroom, there’s a woman holding, cradling his head. It was this Japanese woman. And so the writer saw this picture and decided to find out who this woman was. And she ended up writing this kid’s book about their relationship. Some of her activism comes out of the horrible story of the internment camps during World War II, they put Japanese in after Pearl Harbor. And she started off with that kind of activism, and then she folded into other kinds of activism. And they became friends, mostly correspondence, with Malcolm X.
Anyway, I’m working on this book now. We were having a story conference with the publishers the other day, with my agent. And we were talking about what the book was going to look like and what it was going to sound like, and what kind of tone. And I could see the whole book in my head in five minutes. And I was like, “I just wish I could just snap my fingers and it was done,” because I want to see the book more than I want to make it, because it really comes down to work.
I think Alfred Hitchcock said once that when he came with a story like, I don’t know, Psycho, or something, or The Birds, once he had the storyboards and he had the script done, to him, that thing was done. He said all the work of having to get the actors and go on set and shoot everything was the least interesting part to him. And I really relate to that because that’s the mechanics of it. It’s the conception of it that I think is the most exciting. But I do have a lot of fun in the midst of painting, when I’m actually doing it, too. So I always say that I don’t want to do the work, but when I’m really in it, I kind of forget I’m working. So it works both ways. But I do want to see the thing done, but usually before I can finish it.

Maurice Cherry:
Yeah, I’m interested to see that too. Yuri Kochiyama is the activist that you’re talking about?

Keith Henry Brown:
Yeah.

Maurice Cherry:
I’d be excited to see that book when it’s done.

Keith Henry Brown:
Oh yeah, I’m going to put 1,000% in that one. I think it’s a beautiful, beautiful story. And I think it’s a story that should be told. I love the idea of people of different cultures, races coming together in a cause. I mean, I don’t want to exaggerate their relationship, it was a short one, but it was significant to Malcolm. It was significant to her, and their families. And then I think we don’t do enough of that. I don’t think I’ve ever read anything like that, or any story about an Asian person and a Black person together on a common cause, in a huge sort of undertaking like human rights or activism. So I want people to see this book so bad. I want it out there. I want it in stores now. I just got to get it there. I felt the same way about Miles. I felt the same way about John Lewis. I felt the same way, My Dad’s a DJ. I want people to see it.

Maurice Cherry:
Well, let’s switch gears here a little bit and learn more about you, about your origin story. You live in Brooklyn right now, but you’re originally from Staten Island, is that correct?

Keith Henry Brown:
Yeah, it was an interesting place to grow up in.

Maurice Cherry:
What do you remember growing up there?

Keith Henry Brown:
Actually, I lived in a pretty diverse neighborhood. My best friend who lived next door to me was Jewish, and we had Filipinos living a couple of doors away, and we had Irish and Polish, and we had Latinos, Puerto Rican and Dominicans, all in the neighborhood. So the attitude, I think a lot of people think of Staten Island now, especially from recent events, that it’s like this totally red part of New York, full of Joe Plumbers, and stuff like that. But it wasn’t like that when I grew up, although there was also a really strong Sicilian community of Italians that we didn’t really connect with as much. But we had this one little thing, it was called Stapleton, Staten Island. Also, this is the same area where Wutang started their thing.

Maurice Cherry:
Oh yeah, that’s right.

Keith Henry Brown:
Their projects was probably about a quarter mile from the little neighborhood I grew up in. I grew up in a house, and my dad was a physician, my mom was a bank teller. So I guess you’d call it near middle class, because I had my own room, and I had a house, and I had everything I needed. But we weren’t rich or anything, because my dad was still a student when I was growing up, and my mom worked full time at a bank.
But it was a pretty nice upbringing in terms of how I saw the world. It until I get older that I realized that there was things like severe racism and things like that. So I was able to fantasize and not worry about my place in the world as much, and dealing with things like that. So I plunged into the world of Marvel comics and fantasy books and science fiction, like Isaac Asimov, and people like that. So that was the thing that I was into when I was a kid, and also music, The Beatles. And I liked The Beatles the same way that I liked Stevie Wonder. I didn’t have any boundaries in how I saw music and art.

Maurice Cherry:
So it sounds like you grew up around a lot of music, but you also kind of grew up around a lot of art, too?

Keith Henry Brown:
No, that’s the interesting thing. My mom was a singer, but she sang in the choir, and she had a beautiful voice. She even got accepted to Juilliard at one point and couldn’t go, because my grandfather couldn’t afford to send her there. So we always had a lot of records in the house, so I was always listening to music. I would read every word in the liner notes and read everything on the back 15,000 times. And I was a fanatic about LPs and music.
Art really wasn’t there. I think I came by art almost completely through comic books and wanting to draw comic books of my own. And I didn’t really know anything about art history or anything like that until I got to high school. I went to a high school of art design, which was in Manhattan. And it still exists, obviously. It was a great school. I started to learn about painting and drawing. Then I got interested in things beyond comics at that point. But before that, I don’t know if anybody else in my family even drew.

Maurice Cherry:
I think comics was probably a good gateway for a lot of people. I mean, especially if I’m thinking about the time that you grew up, and especially with starting to see more Black people in comics too, I would imagine that probably was really inspiring to see back then.

Keith Henry Brown:
Yeah. It was huge, huge, huge. Trevor Von Eeden, who created Black Lightning, who’s a little bit about the same age as me, there’s a legendary story about how he sent his drawings to DC Comics on loose leaf paper, because he didn’t have any other kind of paper.

Maurice Cherry:
Oh, wow.

Keith Henry Brown:
And they sat down with him, and started giving him gigs. But the big one for me was a guy named Billy Graham. I don’t know if you’re familiar with him. He did a lot of the early Black Panther comics. He basically was the writer that created Killmonger, the characters in the movies. He did these magnificent stories, one particular one called Panther’s Rage. The same story that’s basically in the movie is in that story, which is that Killmonger, the character [inaudible 00:29:45] played by Michael Jordan in the film, kind of takes him down as being prince, and challenges his leadership of Wakanda.
That was a Billy Graham thing. He was one of the very few Blacks that were in the business. Brilliant guy. He was also a playwright, a painter. He was just this amazing guy. I only met him once for a few minutes, but I was in awe of him. But most of the people that I liked, if I’m being completely honest, were like Jack Kirby and Neil Adams and Stan Lee, and those guys. I mean, they were all like gods me. I mean, if I had a choice between meeting Paul Newman or Tom Cruise or Stan Lee and Jack Kirby, I probably would’ve done the latter. I mean, those were the guys who were the big heroes to me when I was a kid, that were the comic book artists.

Maurice Cherry:
So you were inspired by comic books. You went to this art high school. And then after you graduated, you attended Parsons. What was your time like there?

Keith Henry Brown:
It was good, but it was less about comics. By then, I had done a little time working in comics, and decided it wasn’t for me. So I wanted to learn to paint in a different way or draw in a different way, and not be just in comics. I mean, the comic influence is there. It will be there till the day I die. And I still draw comics sometimes, or cartoons, but I don’t draw superheroes or things anymore; not that I have anything against them. But my thing when I was at Marvel and also in general about superhero stuff is that a lot of times these things are … even then, before the movies came out and became this massive thing, a billion dollar company, is that they’re all copyrighted characters owned by somebody else. So there’s not much you can do with them. You have to stay with the continuity that you’re given. You have to be explained what you can do, what you can’t do. Even you and a writer have to follow a larger storyline that maybe is being planned throughout the company.
And I always had this itching feeling to want to have my own characters and have my own thing. So I wanted to learn illustration because I wanted to express myself more as an individual and less as just a sort of a cog in this massive machine. I mean, every month, on the dot, you had to have a new Marvel comic. And I think only the very, very best guys got recognition for what they did. But I don’t think I was the best at that. I was okay.
So I really wanted to express myself in a different way. I still love comics, especially independent comics. I’m more interested now in people like the Hernandez Brothers, Love and Rockets. I love it. It’s probably my favorite cartoon, is Jaime Hernandez … than now, than superhero stuff, because these guys are independent. And they own their own characters and they create their own worlds that are basically coming from them. And they’re not in it for the money. They’re in it because they just had to do it. And I admire that more than being just another person drawing Spider-Man, out of the thousands that have done it over the years.

Maurice Cherry:
So Parsons, it sounds like, opened your eyes a little bit to the reality of what the industry was like?

Keith Henry Brown:
Precisely. Exactly. I started getting interested in modern artists. I started getting interested in abstract artists. I love Rothko. The Expressionists is my favorite type of painting, so de Gaulle’s my favorite painter. I began to appreciate art for what it is and the endless limitations that art can provide, and not these sort of commercial concerns of just trying to sell something or sell a character.
Now, I don’t have anything against people who do that. There are some brilliant kids and artists doing this stuff now. I love them. I love looking at the drawings. I love looking at Greg Capullo or Jim Lee or Frank Miller, when he was doing it, and David Mazzucchelli. These were all comic book artists. These guys are freaking awesome. I just don’t think that I’m built to do this stuff, myself. But I love to look at their work.
There’s a guy named Bill Sienkiewicz who does comics, but he also is a great, great illustrator. And guy like him, he’s like a god to me. So all these guys are great. I just know that I can’t do comics, because it’s just not, unless I do a personal comic, like doing this graphic novel about the Central Park Five. I’m working on now one about a jazz musician. So if I can find my way in, then it’s absolutely the greatest, but if I have to just … I don’t know. I couldn’t be one of those people who’s doing, I don’t know, SpongeBob comics, or something. I got to do something that I got some kind of skin in the game.

Maurice Cherry:
Well, yeah, I mean, it sounds like you’re in it for the storytelling medium. It’s not just so much like a way of telling a story in terms of, “Oh, here’s SpongeBob. And we’re going to do it via animation.” It’s more like, “What’s the story we can tell that animation can provide sort of,” I don’t know, “that bit of oomph to it,” I guess. You know what I mean?

Keith Henry Brown:
Yeah, exactly. Somebody was telling me the other day that they had a gig at some Pixar. And they said, “Dude, they’re looking for artists, illustrators to maybe come in and work with Pixar movies.”
And I’m like, “I mean, that sounds great in terms of financially and also prestige and stuff, but I don’t really want to get bogged down working on some massive project where a hundred other artists are working on it.” Even if it’s good, like I thought … What was that one about the jazz position that came out?

Maurice Cherry:
Soul.

Keith Henry Brown:
I thought it was real good, but I don’t know that I’d want to have worked on it, because it requires years of work, hundreds of people. And I’d rather work on my little book, where it’s just me alone in a room and a writer writing a script, and then five, six months later, it’s in a bookstore, and it’s got our names on it.
To me, it’s like I’d rather do that, even if it means I’m making less money or not part of a huge, famous organization, that I could tell everybody, “I work at Pixar, or I work at so-and-so.” Even when I worked at Marvel, I mean, people would be impressed when I said I worked at Marvel. But I didn’t care about that part because I knew that I was doing stuff I wasn’t even really that inspired by. So it doesn’t matter that people were enamored by it. It was more about the fact that I had to still sit down by myself at some point and try to meet a deadline for something that I didn’t love. But having said that, there are people I know who do love it. And God bless them, because they do some beautiful work.

Maurice Cherry:
So you did eventually, I don’t know, I guess maybe fulfill that childhood dream. You did do some work for Marvel.

Keith Henry Brown:
Yeah. And then I saw what it was. Everybody finds out what the reality of things is and what things really are; like a lot of people think they want to be movie stars. A lot of people think they want to be pop stars. And then they find out what it’s really like. And sometimes the stress is so much they can’t handle it at all.
My son is an independent musician. He has a band, and he has albums out, and he goes on tour. And one of the things we often talk about is if it ever happens that he blows up, get ready, because it might not be what you want. And even in the little bit of brushes of stuff that he’s seen, by just opening for bigger acts and things like that and seeing how these guys live, they say a lot of it is really difficult, because once you’re famous and people know who you are, or even if you’re just known by people to be successful, it gets to be more about that than about the music, which is what you came in there to do in the first place.

Maurice Cherry:
I relate to that so hard, I mean, for two reasons. I mean, I think, one, from the musician standpoint. So I might have said this on the show before, but before I got into anything, design, whatever, I was a musician. I grew up playing trombone. I played it all through middle school, through high school. I played it in college. I played it a few years after college as a session musician. But I loved it. I still love music. I was a jazz trombonist. But it’s not making any money. You’re not making any real money. And the hours are wild and crazy. You have to do it because you love it. You’re certainly not doing it to get rich or to get any sort of financial stability, unless you really get a deal with a label, and then you record an EP or an LP or something, and you blow up that way.

Keith Henry Brown:
Yeah. And I’m going to be honest, I mean in jazz, I don’t see anybody getting rich. I actually [inaudible 00:37:46]-

Maurice Cherry:
Not in this country. Absolutely not.

Keith Henry Brown:
I work for one of the most successful jazz musicians there is. And he does well. I don’t think he’s hurting, but he ain’t rich.

Maurice Cherry:
He ain’t rich, yeah.

Keith Henry Brown:
He ain’t no multimillionaire. I do all of his covers, and he and I are friends. But I know he’s very well known in the jazz world, but outside of the jazz world, the guy’s won like six Grammys. I mean, he’s a genius. But it doesn’t matter, because there’s a limited audience for that type of music, unless you’re somebody like Herbie Hancock who’s become a legendary figure. And not only is he legendary figure, but he’s also even done pop hits, like Rocket, and everything. So he’s a guy who’s transcended jazz in order to have the success that he has. But also, he’s a legendary iconic figure, so he’s almost beyond human. I mean, he’s like this person who’s been doing it so long and has become so famous that people just give him money just for existing.

Maurice Cherry:
You’re talking about Wynton Marsalis, right?

Keith Henry Brown:
Well, I was actually just talking about Herbie Hancock.

Maurice Cherry:
Oh, okay. But I mean, when you mentioned this artist that you’ve done covers for, though.

Keith Henry Brown:
Oh no, that’s Christian McBride. Christian McBride. Do you know Christian McBride, Maurice?

Maurice Cherry:
Yeah, I do. Yeah.

Keith Henry Brown:
Yeah, I’ve done his last eight covers. He’s a friend of mine. One of my best friends was his manager. Some years ago, he started a new band called Inside Straight. And instead of getting a photo shoot done, my friend, knowing that I was an illustrator, asked me to do the cover. And then he and I began a creative sort of partnership [inaudible 00:39:19] the visualization of his music.

Maurice Cherry:
Wow.

Keith Henry Brown:
So a lot of his album that I’ve done covers for, also LPs, vinyl LPs, he has won Grammys for. And I never know if I’m going to get to do it next year, because that’s one of those things that I wait for him and I hear Christian’s voice say, “Hey, Brother Brown, I got another cover for you.” But I never know if he’s going to call me. But I’ve done eight so far.
So people who don’t know Christian is he, he’s a bass player, composer, band leader. When Sting started his first band, Sting the pop singer from The Police, he was his bass player. Sting’s a bass player, so that tells you something about the greatness of him. But he’s also played with everybody who means anything. He’s played with every single musician there is. He’s a genius player. So I consider that to be one of the proudest things that I’ve ever done as an illustrator, is do his artwork. He also heads the Newport Jazz Festival. He has a radio show on NPR, called Jazz Tonight. He’s just an incredible human being, and one most talented people I’ve ever met.

Maurice Cherry:
I mean, I think it sort of speaks to sort what you said earlier about jazz not being super popular. You kind of end up having to do a lot of different things just within your musicianship in order to make that happen; like with Christian, you said he’s heading up this jazz festival and he does a radio show. You almost have to have your hand in a bunch of different pots, instead of just focusing on maybe performing or touring or something.

Keith Henry Brown:
Yeah, if you want to make money.

Maurice Cherry:
Yeah. Look. Yeah. Hey, that is the truth.

Keith Henry Brown:
[inaudible 00:40:48] And as you know, the only way to make money nowadays is no longer in recording. It’s in …

Maurice Cherry:
Merch.

Keith Henry Brown:
… merch and touring. And so, going back to what I was saying earlier, when the pandemic went down, I mean, a lot of these guys weren’t making any money. If you’re in jazz, it’s particularly painful because that’s the only way you make money, going on jazz tours to other countries, because jazz obviously is appreciated in Asia and Europe. So, that’s where they make their money. If you can’t go anywhere, then you can’t depend on the recordings. Even in the best days of jazz, they never sell anything like the way pop music does. So I mean, a flop record by Ed Sheeran still sells 100 times more than [inaudible 00:41:32]-

Maurice Cherry:
Than a jazz record. No, that’s the truth.

Keith Henry Brown:
… and that’s just the way it is. But I like being connected with someone with so much integrity. And he also gives me an incredible amount of freedom in what I get to do on his covers. That’s why it works for me, because even though I’m illustrating, in the true sense of the word, which is that I’m doing a drawing based on a previous idea and telling a story, he’s not looking over my shoulder and saying, “Do it like this.” I mean, sometimes he’ll have notes or something, but he trusts me to know what I’m doing.
That’s a lot different than doing other kinds of commercial illustration, where you have to do everything precisely the way you’re being told, and if you don’t do it that way … And also, for me, in children’s books, I’ve had the same experience. I mean, I interpret the words that are in the script of the books that I do. And I may get feedback and editors talking to me about it, but we can usually discuss it. It’s not something where somebody says, “You have to do it this way, or you’re fired.” It doesn’t work that way. And that’s a little different than the real world is, including in advertising.

Maurice Cherry:
I mean, you just touched on so many points that just hit me just personally in terms of-

Keith Henry Brown:
Go for it, brother.

Maurice Cherry:
… musicians and design, and all that sort of stuff. I mean, yeah, yeah, wow. Wow. I want to talk about your work with Churchill Downs, your work with Jazz at Lincoln Center. I know I mentioned Marsalis earlier, but you got to work at some pretty prestigious institutions, early in your career.

Keith Henry Brown:
Yeah, I consider myself incredibly fortunate. The reason I was in Louisville, Kentucky was because my former wife was a professor at the University of Louisville. So I showed up there with no real skills, and didn’t know what I was going to do. And I had to get a job. I got a job at a small African American-owned advertising agency. And I was still learning my craft at that point. And an African American woman named Cindy Cook, who was a supervisor at Churchill Downs, asked me if I’d be interested, because she said, “We want to start a graphics department in Churchill Downs. And there’s no Black people working there at all, doing anything, except me. I wanted to bring somebody else Black in there. And we don’t even know how to use computers or know how to do anything. So you’re going to have to order the computers and find the programs.”
Basically, it was to do the marketing for the park, and the programs and the posters, and everything like that. It was challenging because I was just new to it myself. And this goes so far back, I don’t even think there was InDesign yet. I think it was Quark or something, if anybody’s old enough to remember that, listening to this. I did it. And then while I was doing it, I made friends with a gentleman named Andre Guess, who was a really good friend of mine when I was living in Louisville. And he got a job at Jazz at Lincoln Center, because Wynton would come to Louisville and do concerts. And we were such big jazz fans, after the show, Wynton Marsalis is the type of a guy, he would sit around after every concert … I don’t care if it was a four-hour concert, he would stand around and meet everybody and sign every autograph.
So we’d go talk to him. And after a few years of doing that, he got to know who we were. And he would have dinner at Andre’s house, at one point. We became friends with him. He said, “Well, listen. I’m building this thing. It’s never been done before. It’s a whole venue just for jazz. It’s going to be called Jazz at Lincoln Center, and I’m going to run it.” And so he hired my friend to be an administrator. I think it was a financial officer, or something like that. And then my friend told me, “Okay, I’m going to go up there. And I’m not going to leave you behind, though. In a year, I’m going to bring you there.” Almost a year to the day, he calls me and says, “Come to New York. You’ve got to come back to New York now.” And he [inaudible 00:45:12] he wasn’t from New York. My friend was from Kentucky.
So I came to New York, they interviewed me. It was a very intimidating interview because it was at a table full of the board of directors. A lot of famous people were on the board of directors, including the boxer, George Foreman, and Judith Jamison, the great dancer, Al Roker, the newsman. They’re people who contributed money and were part of the board of directors. And they interviewed me. And I was leaving out of the office, the place. And the receptionist, Mel, who’s still a friend of mine, she said, “Wynton’s on the phone.”
And I was like, “Oh, shit. He’s going to tell me not to come back, because I didn’t get the job.”
And handed me the phone. And he came on and he goes, “You’re a bad motherfucker.”
It was like, “Really?” And I was like, “Wynton?”
He goes, “Yeah, get your ass back here in two weeks.” So I got the job. And I worked for them for about five years. And from there is when I started doing advertising, because after a while, I felt like I did as much as I could do there. But through there, I got to meet so many incredible musicians, jazz and otherwise, because they used to have amazing musicians come there to do benefits. So people like Stevie Wonder came and Ray Charles came and Paul Simon came, and it was just an incredible, incredible experience.
And they’re nonprofit. So the whole point of view of Jazz at Lincoln Center is to teach people about jazz and [inaudible 00:46:34] jazz still lives, and that it’s in existence, and you should go see it. You should appreciate it. It’s not what you think it is, and all that. So it was great. And I got to design for them, and I got to meet a lot of incredible other designers, and be part of the community of graphic designers in New York, the whole time thinking in my mind, “I really want to be an illustrator. But this is great.”

Maurice Cherry:
I mean, to me, that sounds like a dream job. You’re doing design, you’re surrounded by jazz. That sounds like, for me, that would be perfect.

Keith Henry Brown:
Oh, it was, for a while. All good things come to an end; like any organization, there’s changes, and things happen, and it’s not what it was when you first started. And new people come in and they have their own ideas. I have nothing bad to say about it. It was a decision I made, as well as something that I loved. But you can’t stay any one place forever.

Maurice Cherry:
That’s true.

Keith Henry Brown:
And ironically, after working in advertising for a few years, I ended up going back into the music and being the art director for Blue Note Jazz Clubs.

Maurice Cherry:
What?

Keith Henry Brown:
Yeah. I was there for about four years. So Blue Note Jazz, people think of the one club in New York, but they actually have clubs all over the world, in Madrid, Milan, Japan, Hawaii. I was their art director for several years. So again, I was in this club. I was back in my jazz world. I was in heaven, because I love jazz musicians. Jazz musicians are some of the most even-keeled people, artists there are, because they don’t make any money. They don’t get rich. They’re just doing it because they love it, and they’re happy to be doing it.
If you can make a living doing something you like doing it, then you’re a happy person. So they tend to be not arrogant, tend to be happy, tend to be hardworking, tend to be very committed and focused, because to be a good musician, as you know, it takes an incredible amount of concentration, rehearsal, practice and focus. And they’re always thinking of what they’re going to do next. So being around those people makes you better at what you do. So it makes you better at your art, because you see the commitment they have. I said, “Damn, I need to get serious about what I’m doing, because these motherfuckers are kicking ass, what they’re doing.” You see somebody play, you see Herbie or Chick Corea come up there, sweat their ass off and play, and they get off and they’re like, “What you going to do now?”
“I’m going to go get some chicken wings.”
I’m like, “Damn, man. This guy just killed himself. But now he’s done, and now he’s going to go do something else.” And I’m thinking, “Oh my God, these guys, I want to be like them. I want to be like them.” So that’s why they’re the constant inspiration to me. It’s like total commitment and highest level of achievement, mixed with this sort of chill, like, “Yeah. Well, we’re here doing it,” type attitude. It’s beautiful, man.

Maurice Cherry:
What advice would you give to people out there? They’re hearing your story, they’re hearing all this about you. What advice would you give to people that want to follow in your footsteps?

Keith Henry Brown:
I just think you have to be honest with what you really want to do. I mean, listen, I understand practicality. I totally know that that is. I mean, I spent a lot of my life doing jobs. I’ve had all kinds of jobs. And I’ve done whatever it took to take care of myself or my family. But there also has to be this part of you that doesn’t lose the eyes on the prize. What is it you really want to do? What is it that makes you the happiest? And it doesn’t matter what it is. If it’s riding a unicycle backwards or being the world’s best juggler, whatever, you have to focus on that eventually, because you don’t want to spend the rest of your life just doing something that you just feel like you need to do in order to make a living. And I know that’s not always everybody’s path, but you have to work towards it, I think.
I would say I spent a good half of my life doing things that I had to do. And now I’m having a half of my life where I’m doing things I want to do. And I think it’s worth doing that, whatever it is, whether it’s being a doctor or being a hedge fund manager or being a fireman. It’s the passion behind it that I think is important. And you shouldn’t deny yourself of that.
Both my sons and musicians. Now, any parent will tell you, you don’t want your son to be a musician, for all the reasons I’ve already stated earlier. It’s hard to make a living, and you’re never probably going to be rich. But I can’t imagine them doing anything else, because they’re so deeply committed to it. And that’s all they want to talk about. I did a book about it because it’s such a focused commitment. Even more so than me, they knew what they wanted do before I did, in terms of their lives. So I guess my advice is always do what you have to do. No one’s going to fault you for that, but don’t forget what you want to do.

Maurice Cherry:
Do you have a dream project that you’d love to do one day? It sounds like you’ve already touched on so many of your passions with your work.

Keith Henry Brown:
There’s specific things. Right now, I’m trying to get out a coffee book on jazz portraits I’ve done over the years, which is tougher than you would think to get printed and published. And the other thing is, some years ago I wanted to put out a book about Eric Dolphy. And I did a lot of preliminary work. I even did a Kickstarter. I could not get the book published, I could not get it finished. And I wrote a script, and I illustrated over half of it.
And Eric Dolphy is a saxophone player, composer, who I actually am totally enamored with, in terms of his life trajectory. He was just a really nice guy who was committed to his art. And he died very young, in a very sad way, actually on a gurney in Germany from a diabetic shock. And the people that were there did not realize that he had that problem. And they thought he was just a Black musician who was on drugs, and didn’t take care of them the way they should have. But his life before that, he brushed against all the great musicians, Charles Mingus and John Coltrane, he played with for a lot of years, who loved him. And I wanted to do a graphic novel about him. And I did a lot of work on it, and I did a lot of things. But it’s one of those projects that keeps getting away. It fell through a couple of times. And I am just starting to resurrect it now. And if I can get that book done, I’ll die happy.

Maurice Cherry:
When you look back at your career, is there a particular moment or an experience that really stands out to you the most, in your mind?

Keith Henry Brown:
Can I break it down into two?

Maurice Cherry:
Sure.

Keith Henry Brown:
Okay. The first one is the one I just told you about, which is Wynton Marsalis telling me I was a bad motherfucker. The second one is, and it’s almost the opposite of that, but it gave me a motivation. I went to a comic book company early on, soon out of high school. I was starting to get small jobs to do things, but I didn’t really get anything major yet. And I won’t tell you which comic book company it is, but it’s a major one. It’s one of the big two. I showed them my portfolio, and the editor, the white editor looked at it and he said, “Yeah, this is pretty good, but we already got a colored artist. We already got one, so thanks for coming in.”

Maurice Cherry:
Damn.

Keith Henry Brown:
And I just said … Can I? I won’t say the word … “F this guy.” And he ain’t stopping me. And I can say, even in this world, and I’m 60 years old, and I’ve seen racism of all kinds, but I’ve never really been held back when I really wanted to do something. I’ve had all kinds of opportunities, despite my race. I just don’t accept that as a reason for not achieving anything. My father was a doctor. My mother was the first Black woman to work in this bank that she worked in. I feel like if you really want something, you cannot use that. So I guess to answer your question, it was important to me that that that guy told me what he said, because I said, “F this guy. He’s not stopping me because I’m Black.”

Maurice Cherry:
Wow. Before we wrap this up, and I meant to get to this earlier in the interview, you love jazz, I love jazz. Who are some contemporary jazz artists that you like?

Keith Henry Brown:
Oh, that’s an interesting question. I like a lot of cats, man. One of them just passed away, but I still consider him contemporary. That’s Roy Hargrove. He’s an awesome cat. I think Christian’s pretty contemporary. There’s a young cat that’s out now called, named Joel Ross. He’s fantastic. Kamasi Washington is pretty awesome. I mean, I’m trying to think when. You’re 60 years old, you’re thinking, “Well, who’s contemporary,” because [inaudible 00:54:50] say Brad Mehldau, but Brad Mehldau been around for a minute, so maybe he’s not so contemporary. But you know what I’m saying. It’s like I hear cats all the time, man. I want to hear it. I want to hear the young guys. Joey Alexander is kind of a phenomenal young guy.

Maurice Cherry:
Oh yeah, young kid.

Keith Henry Brown:
Really young. I mean, he could play his ass off, though. There’s a lot of them, man. I mean, there’s so many. I occasionally write for a website called allaboutjazz.com, and I do do reviews. And I just did an interview with a cat named Croker, Theo Croker.

Maurice Cherry:
Theo. Theo Croker, yeah.

Keith Henry Brown:
Yeah. And we did a nice interview. I painted him many times, too. He’s real good. Oh, my favorite young singer is Cécile McLorin. She’s a brilliant jazz singer.

Maurice Cherry:
Yeah, she’s great.

Keith Henry Brown:
She’s modern. At the same time, she got the old school thing going on too. There’s a drummer I really like named Makaya McCraven. He’s pretty hot. Man, there’s so many cats out there, man.

Maurice Cherry:
No, there is. There is.

Keith Henry Brown:
Vijay Iyer. He’s a little bit on the older side, but Vijay could play, could play, could play. Tyshawn Sorey. Yeah, I feel like I’m having a conversation with my son. We’re always talking about music. He’s a little more on the edge than me. He always knows what’s going on more than I do. He’s like, “Dad, you never heard of this guy? Man, you old.”
And I was like, I said, “Buddy.”
He said, “He been out about two, three years.”
I said, “Son, I don’t [inaudible 00:56:13] two, three years. Two, three years is still new to me.” But yeah, there’s a ton of them. Anybody you like, Maurice?

Maurice Cherry:
You mentioned Cécile. I like her. There’s actually a jazz singer I first found on TikTok, who’s really great, Samara Joy. She’s a jazz vocalist.

Keith Henry Brown:
Yeah, yeah, yeah, yeah [inaudible 00:56:35].

Maurice Cherry:
Oh my God, her voice is so good.

Keith Henry Brown:
She’s incredible, yeah.

Maurice Cherry:
And then I like-

Keith Henry Brown:
I’ve seen her live.

Maurice Cherry:
Oh, oh. I want to see her live. I hope she comes to Atlanta one day. I know she’s playing at Blue Note next month in New York. I’m trying to think who else. I like a lot of bands, like Incognito. There was a time in, I would say, I don’t know, maybe mid to late ’90s to early 2000s where you started to see this mix of jazz with other genres. So you would have jazz and hip hop, or jazz and R&B, “neo soul.”
So that’s how I started to find out about … well, that’s not necessarily how I started to find out about jazz artists, because I’ve been playing jazz through … I was in a jazz band in high school, and everything. So I had always kind of known about it, but it’s just interesting diving more into learning about other artists and just sort of the … I don’t know. I feel like for a while in the ’70s there was just sort of a fine line between jazz and I guess what could be considered R&B, where someone like a Roy Hargrove or a Roy Ayers or someone would tow that line a little bit.

Keith Henry Brown:
Yeah, totally. I mean, my son’s favorite musician is D’Angelo. And if you have D’Angelo, you can take your finger and bring that to Erykah Badu, and you bring that [inaudible 00:57:47] and then to Robert Glasper [inaudible 00:57:49]-

Maurice Cherry:
Oh, he’s so good. Robert Glasper is so good.

Keith Henry Brown:
And Robert Glasper, by the way, we were talking earlier about popular success, he’s probably the most successful jazz musician, if you call him a jazz musician. I don’t even know if I’d call him that anymore, because he works with so much pop. But he’s the epitome of the kid that grew up listening to hip-hop, but loved jazz, but also has jazz chops. So there’s always that element of hip-hop with jazz. So you got Robert. He played at Blue Note a lot recently. And he’s up there on a stage with Mos Def, Yasiin Bey, rather, and cats like that. So he’s doing that. He’s bridging the gap. So I do think you’re absolutely right that there’s a bridging the gap between old school jazz, Louis Armstrong and Miles Davis, and more contemporary music, hip-hop, funk, R&B, mixed in with what could be called jazz, like Kendrick Scott, Nubi Garcia, who’s an English saxophone player.
There’s just so many people who, for whatever reason, they got exposed to jazz, and they appreciate the musicianship of it. But then they also connect to where they’re coming from, which is their music. My music is R&B from the 1970s. Their music is that. But they like the elements of both things, and they kind of put them together into this other thing. There’s a label called Jazz Is Dead, which is run by a guy named Adrian Younge, and a guy named … I forget his name, but he was one of the original members of A Tribe Called Quest. I can’t remember [inaudible 00:59:22].

Maurice Cherry:
Oh, Ali Shahid Muhammad.

Keith Henry Brown:
Exactly. And Jazz Is Dead is a project that basically takes … they’re constantly playing with either old established jazz musicians, jazz musicians that exist now, or up-and-coming people, mixed in with their R&B funk, hip-hop sensibilities. It’s a perfect mixture of all this. And to me, they represent what jazz is right now, because they look back and forward at the same time.
I think the most common thing that they probably want to see is just great musicianship, being able to play. So you’re not going to hear just somebody playing off a computer or synthesizers and loops, although that might be an element. But there’s people playing live bass, there’s people playing live drums, there’s people playing a horn, a saxophone, or a trump, so that you have all these things in it. You got raw singing and you have other things. And to me, that’s where the music is right now. And I’m really excited about it, because I love all that.

Maurice Cherry:
I had a designer on the show, I don’t know, this had to have been a couple of years ago, Aricka Lewis. She was a designer in Arkansas, and now she’s in New York. And I had her on the show and we were just talking about her work as a designer. She’s like, “Yeah, I’m a UX designer,” et cetera, et cetera. And then I ran across this group, I think it was on YouTube, and she was the lead singers. It’s this group called Calle Soul, C-A-L-L-E. And they’re, I don’t know, I guess sort of a jazz samba sort of … not samba, because samba’s fast, I would say.

Keith Henry Brown:
Like bossa nova?

Maurice Cherry:
Yeah, like a jazz bossa nova sort of band. And she was the lead singer. And I was like, “Why didn’t you tell me?”
She’s like, “Ain’t nobody want to hear about that.” She’s like, “It’s just a thing that I do with some friends.”
I was like, “That is amazing. That is amazing.” I would say … Oh God, I’m trying to … I mean, we’re going off on a tangent. We’ll wrap the interview up. But I’d say probably my favorite jazz artist now is one that I sort of found by accident. I had just come to Atlanta in ’99, and I had went to … There’s a neighborhood here called Little Five Points. There’s a music shop there called Moods Music, which is still open to this day. And I remember hearing this single called Ghosts from this band out of … I think they were out of Norway, called Beady Belle, B-E-A-D-Y B-E-L-L-E. And I was like, “Oh wow, this is really good.”
And Darryl, who runs the shop, was like, “Yeah, I got their CD right here if you want it.” And that started, to me, a 20-plus year love affair with this band. I have all their albums. They’ve only performed in the States once. They performed in Rochester, New York, in 2007, I think.
And when I heard about it, I was like, “Oh, I’m going, I’m going.”
My friends were like, “What’s in Rochester, New York?”
I was like, “Beady Belle is coming to the United States for the first time, and they’re playing at the Rochester Jazz Festival.”
And they’re looking at me like, “Okay, go for it.” And I went and I heard them perform. I was sitting in the front row. There weren’t a lot of people there, because I guess people didn’t know the band. But I was just giddy. I got to talk to them afterwards. They signed all my albums that they had up to that date. The band has since broken up, but still the lead singer, still goes by the name Beady Belle. And she still performs and puts out work, and stuff. But that’s probably my favorite artist, my favorite jazz artist.
And then that opened me up to … I’d say contemporary jazz artist, probably my favorite contemporary jazz artist. But her and that band opened me up to Norwegian jazz and Finnish jazz. And I mean, they’re all pulling from Black American roots. But it’s just so interesting how jazz in other countries is just received, as opposed to here.

Keith Henry Brown:
[inaudible 01:03:05] a lot of DJ elements and hip-hop elements too, and electronics, in a lot of the Norwegian jazz world. So they do a lot of interesting things there. Do you have any other bands that you really like from Norway? I just want to know if I know any.

Maurice Cherry:
I know that she had a background singer on her fourth album named Jarle Bernhoft, who went on to become a solo artist. And sort of to that thing you’re talking about with the sort of mixing with electronic, he would do this live mixing on stage where he’d do some beat boxing or some other vocal sounds, and then mix it all together on stage while also performing, singing and playing guitar. I like a lot of his work.
There’s a lot of UK jazz, like Quantic Soul Orchestra, Alice Russell. Oh God, there’s one in particular who I’ve mentioned on the show before. Zara McFarlane. Yeah, there’s a lot. There’s a lot. Now I’m getting overwhelmed, trying to think of all of them. But yeah, wow. Wow. Where do you see yourself in the next five years? What kind of work do you want to be doing?

Keith Henry Brown:
As I said earlier, I think I’m going to try to make a situation for myself where I am focused mostly on illustration. I want to do more writing, I want to write more books. I like getting assignments because you get brought great stories, like the one I was talking about with Malcolm X, or John Lewis. But I also want to create more stuff on my own. I do like doing magazine stuff. I like doing newspaper stuff. I just think if I just get assignments to create art based on subjects that I’m interested in, I’d be really happy, and if I’m able to do that.
And I always fantasize about not staying in one place, like traveling around the world, because when you do what I do, you can be anywhere. So you can be in Berlin, you can be in Paris, you can be in London, you can be in Mexico. And I want to start doing that. I want to do these assignments, but be in different countries, set up a studio, and just illustrate books from different parts of the world. Live somewhere for six months, live somewhere for a year, and get to see the world, which is something I’ve never really been able to do much of for most of my life. So, that’s my goal I hope to do someday.

Maurice Cherry:
Well, just to wrap things up here, where can our audience find out more information about you and about your work and everything online?

Keith Henry Brown:
Well, my website is keithhbrown.com. My Instagram handle is @iamtheleopard, which I’m actually on hiatus with it right now, but I’ll be getting back on in a couple of weeks. I decided to take a break from social media, just because I was doing it every single day. And I just think I got addicted, so I wanted to see if I could unaddict myself, if there’s such a word. Yeah, those two places. Instagram. And I’m also on Facebook, at Keith Henry Brown. But the easiest way is probably just go through my website.

Maurice Cherry:
All right, sounds good. Well, Keith Henry Brown, I want to thank you so, so much for coming on the show. I was so excited, putting together what I was going to talk to you about, because I was like you’ve done illustration, and it’s jazz. I’m like, “This is going to be a great conversation.” And you did not disappoint with that. I think if there’s anything people can certainly take from this conversation, it’s that you can do what you want to do, if you set your mind to it. Don’t be afraid to go out and do it. And you found a way to meld your passions together in a way that lets you live the life that you want to live, which I think is what all creatives strive for, at the end of the day. So thank you so much for coming on the show. I appreciate it.

Keith Henry Brown:
Yeah, and if I may, I just wanted to say one more thing really quickly. Can I, Maurice?

Maurice Cherry:
Sure. Yeah.

Keith Henry Brown:
It ain’t about awards, it’s about doing what satisfies you. A lot of times in design and even in illustration, people are always saying, “You should put yourself up for this and get that. And you should tell everybody you won that award and this award.” It ain’t about that. It’s about what makes you happy. And you can win 10 awards and Golden whatever, but you got to satisfy you, or it’s not really going to mean anything.

Maurice Cherry:
Wise words. Again, Keith Henry Brown, thank you so much for coming on the show. I appreciate it.

Keith Henry Brown:
Cheers, brother.

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Alexandria Batchelor

The thrilling part about entrepreneurship is following your dreams while pursuing your passions. That’s definitely the case for illustrator and creative director Alexandria Batchelor. As the head of her own company, Foxee Design, Alexandria uses her skills in graphic design, branding and illustration to not only provide killer work for her clients, but to also redefine standards in the industry within art and design that represents minorities (primarily Black women). Now that’s change worth supporting!

We kicked off our conversation talking about plans for the summer, and Alexandria talked about how she named her company, some of her notable clientele and collaborators, and the best kinds of clients for her to work with on projects. She also spoke about an upcoming book she worked on with noted authors Tananarive Due and Steven Barnes, and shared some secrets and advice on creativity and self-motivation.

If you’re looking to get a dose of inspiration, then this episode is the one for you. Enjoy!

Transcript

Full Transcript

Maurice Cherry:
All right. Tell us who you are and what you do.

Alexandria Batchelor:
Hi, everyone. My name is Alexandria Batchelor, AKA Foxee Design. I am currently the CEO and creative director of Foxee Design. Completely self employed right now, and I am a designer, but I specialize in branding illustration and comic production specifically. That’s me in a nutshell.

Maurice Cherry:
How is the year going for you so far?

Alexandria Batchelor:
It’s going really well actually. Lots of good projects are coming in. I’ve actually started subcontracting. That’s where I’ve started leveling up where I have acknowledged that I can’t do it all by myself. One of my mentors taught me that he kind of taught or ingrained this mentality of looking out for your community and your network and taking on all the talented people that you know and spreading the wealth, because I am tired. This year I am focusing on self care and that’s why I bring it in like, oh, you have some time? All right, I’ve got two projects for you here, and I’ve got this much money and I’ve got this for you and this for you. That’s kind of how I started managing my business this year. It’s already working quite well, so good start so far.

Maurice Cherry:
That’s a great start so far. I’m telling you, and for people that are out there listening that might be running one person shops, the minute that you get into subcontracting, you will feel like you have unlocked the cheat code. Wait a minute. I can do this self employment thing. Once you build that network or that collective, you’re like, oh, I got this.

Alexandria Batchelor:
I know. That’s not sustainable. Not if you want to be happy and be a real person, because I like reality. Let’s stay rooted in it.

Maurice Cherry:
Well, and also with subcontracting, it can also help you to even just expand your services. If there’s something that a client may want that you know someone in your network has the capacity to handle, it just kind of makes you appear more well rounded, so good for you. That’s good.

Alexandria Batchelor:
Right. Thank you. I can’t wait to continue to build. I just actually recruited one of my old design confidants from college as well as one of my old interns who are both my friends still to be my right and my left hand for my company, so that was a big move where I’m like, I told one of them, I’m like, you’re my successor. The other one is just stepping up to the plate, so it’s just really nice to have people I really trust my business with and I could only be thrilled to imagine how they would run my company one day when I have to go expand to new horizons. Still come back to Foxee because that’s where my heart is.

Maurice Cherry:
That’s amazing. I guess with that, do you have any plans for the summer?

Alexandria Batchelor:
Yes. I’m going on vacation. I don’t vacation often, so yes. Actually summer, well starting off with my birthday, my birthday’s next month. May babies, Tauruses. Any Tauruses in the house? I’m going to Alabama because you were talking about the south, but my family’s from Alabama and I’m visiting my grandma for my birthday. We’re going to hang out in Atlanta for a bit, so that’s going to be really fun. Then in June, I’m spending the month in California because I’m also going to be speaking at VidCon, which is exciting, but most of it I’m going to be relaxing, but yes. I’ll have my first major speaking engagement in person. I don’t think I’ve nervous yet, but as we get closer, I’m going to be a ball of nerves.

Maurice Cherry:
You’ll be fine. VidCon is one of those conferences that everyone’s going to have a camera, of course. It’s a video conference, VidCon, but you’ll be fine. I think there’s enough energy at that kind of event where everyone wants to see you do well.

Alexandria Batchelor:
That’s true. It’ll be good vibes. As long as there are good vibes, I’ll thrive.

Maurice Cherry:
Okay. I’m curious, where in Alabama will you be visiting?

Alexandria Batchelor:
Nobody knows where this is, so I’ll be surprised if you know. It’s called Elba. Elba, Alabama in Coffee County.

Maurice Cherry:
Okay. I too am from Alabama.

Alexandria Batchelor:
Really?

Maurice Cherry:
Yeah.

Alexandria Batchelor:
Oh my goodness. I.

Maurice Cherry:
I’m from Selma in Dallas County. I’ve heard of Elba though.

Alexandria Batchelor:
Oh, really?

Maurice Cherry:
Yeah.

Alexandria Batchelor:
Oh my gosh. You’re the first person who’s ever heard of where my family’s from. That’s amazing.

Maurice Cherry:
People will come to me and name random cities in Alabama, like Utah or Boaz or something. I was like, yeah. I’ve heard of that. Really? I’m like, yeah. I grew up in Selma, from Alabama, south central Alabama. Yeah. Nice. Alabama in the summer is hot.

Alexandria Batchelor:
It’s going to be brutal, yeah. Well, May, so that’s not too bad.

Maurice Cherry:
That’s not too bad. Yeah.

Alexandria Batchelor:
Yeah. My grandma wants us back later in the summer in August, so I think I might die. I don’t know if I could do that.

Maurice Cherry:
Yeah. August is Alabama is brutal, but the thing about visiting small towns in Alabama like that is it just strips everything away, like technology, wifi, cable. Selma is not a big city. Even when I go back home to visit my mom, she’s got cable and she has internet, but like it’s not the cable and internet I have at home. In terms of the entire environment, it just kind of strips everything away and forces you to be still for a while.

Alexandria Batchelor:
Nice. Yeah. That’s exactly what I’m looking for to unplug, kind of reconvene with nature. My grandma’s got this cute little vegetable garden that I want to see and just kind of learn about the land, because we own land too. It’s low key our inheritance eventually, so I just want to get back to my roots and what better time to do it than for my birthday? I’m really excited.

Maurice Cherry:
Nice. Let’s talk about Foxee Design. I know you’ve been freelancing for a long time now, but tell the people more about Foxee Design.

Alexandria Batchelor:
Foxee Design, I wanted to figure out a nice alias that really represented me, and we started branding ourselves in college, but everybody was kind of doing… no shade to people who just use their name. That’s a very legitimate brand because your name actually holds a lot of meaning. I’m big into name etymology, so I love learning the meaning behind everything, but I just wanted something more than just like A and B.

Alexandria Batchelor:
I just realized my hair became a really big signifier and symbol in my life because I used to have chemically straightened hair up until I was like 18. Right when I was in college, I did a big chop and I went natural and that was the first time I had had natural hair in my life. That’s why the hair kind of became a big thing. I have a beauty mark, like the Marilyn Monroe beauty mark and the lips and I’m like, you know what? Maybe this is the visual I want to represent my brand.

Alexandria Batchelor:
Then Foxee, the name, kind of came about because… actually, it’s from Foxy Brown, the Pam Grier movie from the 70s, but I learned about that from Quentin Tarantino’s iteration of it, Jackie Brown and Pam Grier again. I was like, oh, I’m in love with this movie. It was my favorite Quentin Tarantino movie. It just really resonated with me, so I was like, well, this character is so cool because she’s re-contextualizing black female sexuality and she’s kind of making the black woman a very powerful force to be reckoned with in Hollywood. I’m like, I want to do that in the design industry. This was before where are the black designers, which we were just talking about too, where I’m just like, I just want to be myself and be this very strong black woman without any consequence and have it resonate with my work. It doesn’t always need to be about my work, but it’s always rooted in it because it’s a part of me.

Alexandria Batchelor:
That’s why it kind of was a little sexy. At times I would ask my friends like, should I have done something a little more palatable, but I just kind of leaned into it and I really want to embody this persona where… if you see me, I’m very naturalista, like Tom boy, but I can have those moments where I step out. It feels like an alter ego to an extent as well, but I like stepping into this alter ego because I’m this authority in the brand space and the design space and the illustration space and I get to know what I’m talking about and feel really empowered behind the knowledge that I’ve accrued over time. That’s kind of how Foxee came about and the meaning behind my whole business.

Maurice Cherry:
I love that. I love that there’s so much intention behind it.

Alexandria Batchelor:
Yes. Always have intention behind the work I do.

Maurice Cherry:
Now you specialize in, you mentioned, graphic design, you mentioned illustration or comics and branding. What specifically drew you to branding? I’ve been finding, I’d say probably on the show within the past year or so, a lot more designers getting into branding, but what draws you to it?

Alexandria Batchelor:
I look at branding as storytelling. I realize illustration, comics and branding are all storytelling mediums for me that are my favorite mediums. I also write a little bit and my mom is a writer, so I have that in my blood. There’s something about branding that I feel like can be missed where you just think it’s a logo, but it’s much more than that. You’re telling someone’s story. I think it’s more of the owner. You go back to the owner, you find out even more about the business, and that actually influences a lot of decisions, like what colors. Is this based on your favorite colors? Is this just tied to how that color represents the specialty that we’re trying to brand? What is this interest, this hobby? Did you like skiing? Is that why you wanted to make something related to skiing?

Alexandria Batchelor:
I think brands always go back to the first person who came with that idea, and I love learning about people and understanding the attention behind all of the things that we are drawn to. That’s why I really like branding, because it’s kind of like decoding and getting to know someone. It’s kind of personal, because I know recent years people are trying to separate the personal brand and the business brand. I actually think it can be both. It’s one logo. One brand can, I believe, represent both personal and business. That’s how I do it. I don’t have a separate page. It’s all at one.

Alexandria Batchelor:
I am a person, I am my business, but I can also be just the person that can just be the business. I can be like, okay, I’m taking a mental health day and I go to the spa. I feel like when you try to split, it’s hard to navigate, so I love creating this space where you can feel like your work isn’t necessarily your life, but it is an important part of your life and it can still be a representation of you, your will, your passion. That’s why I love branding.

Maurice Cherry:
I love that. That’s a great way to put it. I see now branding and storytelling and it’s something I’ve definitely seen with a lot of small companies are trying to get into it, or I think they’re trying to get into branding because they’re starting to see it now as more than just a logo. They’ll come to a designer, I need a logo, but the logo should hopefully tell the story of your business or why you’re doing your business or something. It’s not just something generic that you just slap together and say, this is what my business is. It’s this logo.

Alexandria Batchelor:
Right. It’s Papyrus type. No, I’m just kidding. I’m literally always walking around like, I don’t like that, I love that. My dad’s like, stop working. I’m like, I can’t help it, dad. The whole world is design. Oh, man.

Maurice Cherry:
Talk to me about how you approach a new project that comes into Foxee Design.

Alexandria Batchelor:
I’m a big process person, like process junkie over here. I love how you got from point A to point B. I learned that a lot of clients and even designers are only about the final product. When I was getting introduced to this culture of design, I would notice that designers would hoard their designs until they were ready to share it and it would be more finalized and clients would just be like, I don’t get what this concept is. Just give me the final product. This was in college I reached this theory. I was like, I think there’s a gap in understanding, because actually my college major, it’s not graphic design. It’s communication design, so I quite literally can design communication, and I realized there was a gap in communication between the designer and the client.

Alexandria Batchelor:
I made my process very transparent. I start with a sketch. I’ll give a couple rounds of sketches and I’ll share it with the client. I’m like, what do you think? This isn’t obviously what it’s going to look like in the final stage, but these are just some ideas to get from point A to point B. Do you like this? What do you like about that? What do you like about this? We can combine those ideas and see if they work. I can tell you why they might not work. Let’s try this instead. When you bring the client in and involve them, you just get a much more successful design.

Alexandria Batchelor:
I’ve definitely had projects that have fallen through, obviously. No one’s perfect, but when the projects really go to the finish line, I’ve always had very high success rates. People are like, I didn’t even know this is what I wanted. I’m like, exactly, because the client always wants to be like, hey, I trust you. Just do whatever you want. I’m like, no. This is your business. You have to do work too, so I give them homework. I’m like, fill out this brand brief, answer all these questions. Some people are like, I never thought to answer all these questions about my business. I’m like, well, you’ve got to think about some extra stuff before maybe we even start your logo, because I always start with the logo if we’re doing a big brand project, because it’s an easy starting point but there’s way more to that. Especially if you want to be a musician or if you want to be on YouTube.

Alexandria Batchelor:
There’s a lot of other deliverables that go around the logo. I’ll give you colors and type bases to work with, even if that’s what you lead me with, but there’s always more than just a logo. Yes. I make my clients work just as hard as me, and that’s why I think I work really well with people and now they appreciate the process. They’ll always walk away like, I learned something about design today, and I’m like, that’s amazing. I’ve got teaching in my blood.

Maurice Cherry:
I think that’s a good way to approach it. Back when I started my studio, which was… what year is this? 2022. Back when I started in my studio in the olden days of the inter… no, I’m kidding, but back in the late 2000s or so, there was this really big push and maybe it’s still this way now, I don’t know, but there was almost this dichotomy that was set up between designer/entrepreneurs and clients where the designer is always right and the client is always wrong and there was this whole thing about clients from hell. Clients from hell.

Alexandria Batchelor:
I remember that blog.

Maurice Cherry:
Yeah. Not to say that they don’t exist. They do exist. But also I think it’s up to the designer to vet the people that are coming in.

Alexandria Batchelor:
Absolutely.

Maurice Cherry:
I think if you’re doing a good job of that and they know that you’re educating them along with doing the work that you don’t run into many clients from hell after a while. They know to kind of stay away, but that education portion is super important. I think clients want to know sort of what they’re paying for, of course. They’re not just paying for hopefully a set of hands. They want someone that can illustrate, especially if it’s for their business and its brand. I would hope that they would want to be involved in it.

Alexandria Batchelor:
Me too. Yeah. Someone, I can’t remember who, but there was four types of clients. You have the smart involved client, you have the smart, lazy client, you have the… sorry to say dumb, but the dumb involved client and the dumb and lazy client. I think the worst one they said was the dumb involved one because they want to be all up in your business but aren’t listening or anything. It’s interesting that there are types of clients out there, but you have to know how to deal with them. If someone is more the uneducated one who wants to be involved, that’s great. You shouldn’t see that as a loss. You should be like, no, this is a learning moment. You want to be involved, but you’re not listening to me and I’m the authority. You paid for this.

Alexandria Batchelor:
Also, sometimes that’s where I take an L. If you don’t want to listen to me, then we’ll go with what you want. It might not be the right decision, but because you don’t want to listen to the specialists that you hired, then we’ll just go and do what you want to do. I think as I got older I started to be less precious with my work because yes, I’m here to guide you. I’m here to be like a salesperson. I’m here to persuade you, but sometimes if they just don’t want to listen, then that’s fine. I paid you to do what you want me to do and that’s that. I think a lot of younger designers get really hellbent on like, well, they’re not doing this. They’re not do it. I’m like yeah, I know that stinks, but put all that energy in your own work then.

Maurice Cherry:
Design, at the end of the day, for what it’s worth, especially as an entrepreneur, it’s a service industry, so you are serving the client in that way. Honestly, just because you did the work doesn’t mean you have to put it on your portfolio. There is a lot of work that I’ve done for horrible clients that will never see the light of day for me.

Alexandria Batchelor:
Right. I get you there, or I’ll put the one that they should have picked in my portfolio. I’m like, this is the nice version that we just left from ground zero, and it’s a dream, but this is the reality it should have been, so I get that.

Maurice Cherry:
You mentioned earlier about subcontracting and having people as you’re left and right hand. What does a typical day look like for you?

Alexandria Batchelor:
Oh my goodness. I’m in a decompression mode right now, so it’s a little different. Sometimes I’ll be gaming all day while also working, so I balance it out, which is kind of hilarious, but other days… I’m a Switch girl, so I’m playing the new Kirby game. Nobody’s paying me to promote this, but it’s really good. It’s beautiful. That’s been nice to feel restorative, especially if I have a stacked day, but I go through my emails. Also, email anxiety is so real. Some days I just put them off, but I try to have admin days where I can focus and respond as I go so they don’t build up, because if I’m away from my email for at least a week, I will have at least 200 emails and that is not fun to go through. Yes. That’s real. Email, admin stuff, I’ll go through any contracts that I have and get them signed and sent over, because I always collect deposits or I have regular income where I’ll have to give bills and stuff. So I’ll send in my invoices then. That’s the business side of things.

Alexandria Batchelor:
Then some days I like to blog in the mornings, especially if I worked too much the past day. I’ll just be writing my memoir, which is a little passion project I have going on, so I’ll spend time either doing that. This morning I spent embroidering, so I’ve been trying to get back to traditional art because I want to spend less time on my computer. Yes. I’ve been wanting to paint more, so in the coming days I’ll get back to painting. I like to play as much as I work with even my art because it’s my passion and my job, but traditional is where I’m steering, so I like being able to balance that throughout the day. Then I’ll work on a project here or there. I’ve usually got several going on.

Alexandria Batchelor:
Some days I’m like, I’m not working on this project or I’ll have to prioritize which one, like they need this one urgently or this deadline or this sub-task deadline is due this day, so that’s how I organize my tasks. Then I try to not work into the evening. Then I unwind with some anime and food. That’s what a day looks like for me.

Maurice Cherry:
I love that you said I like to play as much as I work and that you kind of weave that into your work day. That’s pretty cool. I like that. I think it’s a good way, one, to just get through the day, but then as an entrepreneur, I think it can be so easy to fall into that trap of just work, work, work, work, work, because everything has to depend on you. Incorporating those moments of play like that into the work is a good strategy.

Alexandria Batchelor:
Yes. This is very new too, because I was work, work, work, work, work, and then I crash, crash, crash, crash, crash. Now I’m like, okay. I have to make sure I am relaxing. I want to bring back yoga and meditation into my routine, because I also was doing that because self-care is just so important. That’s what I’m trying to stress as much as I’m trying to make money. I’m good. I think that’s also important to have financial literacy when you’re in these spaces and to be able to save and not worry about going check to check. That’s where I’m like, you know what? I’ve worked hard enough to be like, I can relax. It’s going to be okay.

Maurice Cherry:
That’s a good place to be.

Alexandria Batchelor:
Yeah. It takes time. I think everyone can get there, but even if you are living check to check, still put a few bucks aside to get a facial from Walgreens. One of those things to just do the mini. I love doing like those really home care days. I’ll put my feet in like some Epsom salt or whatever and soak, so you can do it in a very affordable way too. I suggest that as well.

Maurice Cherry:
I like that. I first heard about you about a year or so ago from YouTube. I think I told you this before we started recording. I was randomly watching videos. I was letting the YouTube algorithm guide what I watch next and I ended up on this… I guess the best way to describe it would be maybe an anime discussion channel. Not necessarily review, but more like discussion. This anime discussion channel called Beyond The Bot. Can you talk about how you became a part of that?

Alexandria Batchelor:
Sure. Actually it goes back to my history at Frederator. We actually got laid off during the pandemic too. It happened to a bunch of different companies. I have no disclaimer. There’s no shade. I wouldn’t be the designer I am today without that company. I have much respect for Frederator, but we just couldn’t afford to keep all of us on after the pandemic hit. If it didn’t hit, we probably would still be there, to be honest with you. That crew wanted to keep a channel that we started at Frederator called, Get in the Robot. That had to pause production because we had lost our jobs, so we evolved it.

Maurice Cherry:
I watched Get in the Robot. I didn’t know that was the succession. Look at that.

Alexandria Batchelor:
Right. Here we go. Full circle.

Maurice Cherry:
Full circle.

Alexandria Batchelor:
I knew we’d get there. Yes. We just evolved it to the next stage with Beyond the Bot. We did it completely independent. We were crowd funded. We had a lot of really great opportunities to us. Then they were like, all right. Come on board, because we literally took the whole old team from Frederator and just started this because we just needed extra work and the fans were helping us pay and keep it alive. We got a couple hundred bucks a month working on it and we just kept the joy alive because that channel meant a lot to us, like Get in the Robot, and then Beyond the Bot was a new baby that helped us be able to do even more than we wanted to do without corporate constraints.

Maurice Cherry:
For people that want to check it out, you should really go to YouTube, search for it. If you’re into anime, I wouldn’t even say just modern anime, like My Hero Academia or whatever because you all have talked about stuff with Sailor Moon and Dragon Ball Z and stuff. If you’re an anime fan of any stripe, definitely check it out.

Alexandria Batchelor:
Yes. We do deep cuts. I think we did a Neon Evangelion Genesis video. We’ve done a Cardcaptor Sakura video, so even the ones you’ve never heard of, we were talking about that stuff.

Maurice Cherry:
Nice. What are the best types of clients for you to work with? I know you’ve worked with, you mentioned Frederator is a place that you’ve worked at before, and we’ll go through the rest of your work history, but you’ve worked for some publications and other publishing studios. What are the best types of clients for Foxee Design though?

Alexandria Batchelor:
I love working with YouTubers. YouTubers are where it’s at because everybody is getting on that. I’m even trying to get on YouTube. I would love to be able to be like, come follow me at Foxee. Content will come this year, I promise, but yes. I love the YouTube space. That’s kind of what Frederator did too. We were kind of cornering the mark. They were kind of the first people really doing what they’re doing on YouTube. A lot of these clients that have reached out to me are like, I’m inspired by Get in the Robot. I’m inspired by this. We’ve kind of set a domino effect of these new big YouTubers who focus on anime or cartoon industries or video games. Well, there were other people like [inaudible 00:30:17].

Alexandria Batchelor:
All those different names, but YouTube is the place to be. There’s kind of a lot of not so great branding on there, so I would like to save YouTubers. That’s also why VidCon is a great space for me to speak at. I can’t wait to connect with a lot of people who might need a new brand. Either a brand refresh, a whole rebrand, or just a brand in general, but I think YouTube is a great spot because there’s a lot of authentic personalities that… the algorithm serves up authenticities. They love when you are just yourself and you have a good niche and you have a good hook. If people have those good ideas and just need a good brand, then they’re a great fit for me because I can help visualize that and help build their brand on YouTube.

Alexandria Batchelor:
Those are my ideal clients, but I’ve worked with musicians. Back when I was living in Buffalo, my first set of clients were local rappers who would charge $50 album covers. I’m like, the come up is real. I’ve worked with musicians, but I don’t charge $50 for album covers anymore. I’m all about indie. I listen to indie music. I love like indie films, so anything independent and not discovered by the world, it just feels more special. You were one of the first few fans to get access. When you see someone blow up, you’re like, I was following them when Spotify didn’t even exist. It just feels like an achievement to be able to be in those spaces. I think it’s high honor, especially if you’re a designer in those spaces to work with those kind of artists who are doing their thing, because it’s solely based on passion. Of course they want to be famous and they want money, but they are 100% driven by passion, and passionate clients. Ideal clients are just anybody with a dream and a lot of passion, and money too.

Maurice Cherry:
Yeah. There’s a guy I design… not design. Sorry. I had him on the show… was it last year? I’ve been doing this for so long I really have to think, like when did I interview this person? It was last year. This guy, Chris Burnett, he started out doing some designs for Odd Future. He loved the music and lucked into becoming their creative director for a while, did work with Tyler and with Frank and them. I’m like, wow. To be able to come in at that level, whether it’s a musician or even with what you’re talking about with a YouTube channel or something like that, to get in on the ground floor of working with another passionate creative is amazing. That’s the best. It’s the best. It’s so good, because that energy is there. They’re doing their thing. You’re doing your thing. It’s so good. It’s so good.

Alexandria Batchelor:
So good. Glad you agree.

Maurice Cherry:
Let’s switch gears here a little bit. I know we’ve talked a lot about your work, but let’s talk more about you. Where did you grow up?

Alexandria Batchelor:
Me, I grew up in the Hudson Valley in New York. A little town. I don’t know if you all know Fishkill. More like the Poughkeepsie area. I’m just throwing out general terms because this is so specific. It’s like the greater New York City area. I know some people are going to be like, what? Then other people are like, what the heck is that? It’s near Beacon. Beacon’s also really nice. I don’t know. Good. It’s the upstate New York area kind of, but not really. It’s very white, which is fine. That experience made me very comfortable being in predominantly white spaces, which actually helped me out in corporate and college, although my college program, our class, there was a lot of diversity there, which was surprising because it was Buffalo, but anyway. Yeah. I grew up in a predominantly white area in the suburbs and I lived there my… that’s not true. I was a baby in Mount Kisco, so I barely re remember that, but remembering the growing up experience, I grew up in that other area that I ranted about that half of the people listening will probably not know.

Maurice Cherry:
When did you know that creating art was something you wanted to do for a living?

Alexandria Batchelor:
Probably when I was five. I was always drawing, especially when we hung out with the family. I was always curled up on the couch just doodling. I still have my doodles. I have a great archive. I’m excited to go through it, like through recent revelations and deeper understanding of my work, but I have stuff from when I was really young still in my possession, but I always knew. Yeah. I’m an archivist, which is a fancy term for hoarder, but it’s still worth it. I think having your old work is really important because it says a lot about the interest that shaped you as an artist. I always knew, and I actually wanted to get into architecture briefly because I do love architecture, but I’m not good at math, or maybe I am but I just didn’t have good teachers. The pressure it is to be an architect, uh-uh (negative). I was like, I’m not going to build a house that could fall down and me get sued. I don’t think so. Then I found graphic design and that was a wrap.

Maurice Cherry:
Now you mentioned studying communication design. You started out at Dutchess Community College and then you attended University of Buffalo. What were those experiences like? Did they really prepare you once you got out there in the world as a working designer?

Alexandria Batchelor:
I would say yes and no. Dutchess, the community college, it was a great school for saving money. I just wanted to save. Maybe I was a little not like ready to run, like jump the nest. That’s my mom’s theory, even though I’m like, no mom. It’s probably not that, but she’s usually right with her suspicions, so maybe. I went for free because I graduated in like the top 3% of my high school, but it felt like the 13th grade and me and one of my friends were really bored and we were just like, we have to get out of here. We got to do really fun programs. I got to learn fencing while I was there and did a dance program. I want to get back into fencing. Fencing was super fun and you look really cool. I love swords, and video games, I am always the person with a sword. That’s my ideal weapon choice.

Maurice Cherry:
Nice.

Alexandria Batchelor:
Just in case you guys were wondering, but I didn’t get to take really graphic design classes there. I took a 2D and 3D design class and a photography class, which is indirectly graphic design, but I had to wait the next year to take a graphic design course, but I was already onto the University at Buffalo. Those courses, they were okay. I thought the teacher I had was kind of pretentious. He was kind of a jerk and told me I couldn’t get into other schools, even though out of high school, I got into like RIT and I’m like, okay, well I’m here just to save money for my family so you’re wrong, but thanks.

Alexandria Batchelor:
That was a crappy experience with that guy where I’m like, maybe you’re just mad you’re teaching and you want to be out in the field. I don’t know. It was not really about me, but it was a crappy experience to still have. University of Buffalo was way better. I actually met two of my mentors that I’m still friends with today, John Jennings and Stacy Robinson. They together work as Black Kirby and they are leading the Afro-futurist… they’re just big names in the Afro-futurist space, especially in the comic book industry. They just kind of took me under their wing immediately when I met them, and that was the best thing I got out of UB especially. Then also all my friends. I still keep in contact with a lot of my classmates. We just kind of all stuck together. I had a friend reach out to me recently like, hey, we’ve always been fans of your work and we always thought your stuff was next level. I’m like, me? Fans from school? Oh my gosh. Thanks guys. That was so sweet.

Maurice Cherry:
Wow. I had John on the show a couple years ago. I want to say 2017, 2018. Yeah. John is great. John, you mentioned his name.nd I think any Afro-futurist circle people are going to be like, oh yeah, Kindred. We know John. Yeah.

Alexandria Batchelor:
Yep. I’ve worked on most of those projects he’s worked on, so I actually helped color Kindred too.

Maurice Cherry:
Work. Nice.

Alexandria Batchelor:
I just think those things [inaudible 00:39:39]… because I’m a very humble person. I don’t go out reciting my resume, but I’m like yeah, I worked on that too.

Maurice Cherry:
Nice.

Alexandria Batchelor:
Yeah. He’s dope. He’s very cool to work with. He was the one I mentioned earlier who taught me, don’t leave your network behind and bring them up with you. He is trying to master the subcontract and that’s who I got that from.

Maurice Cherry:
Nice. I like that a lot. I like that. What was your early career like once you graduated? Is that when you started freelancing right alongside working?

Alexandria Batchelor:
Yes, because my first job out of college was at The Cheesecake Factory. I was a server. I couldn’t get a job for the life of me because I was in Buffalo and the industry there is very small. It’s a very blue collar town. No shade to Buffalo, but design was not flourishing there. I’m not really sure how it is. I don’t think it’s flourishing now. You’d have to work at like a doctor’s office or some kind of establishment to really be a designer there. I wanted to work at an agency or some kind of innovative company, but I just couldn’t get in. I was behind on internships because I didn’t take internships in school because I was kind of a lazy student. I’m going to be honest with you. I slept during class all the time, since high school. I was a sleeper. I don’t know. That was my bad.

Alexandria Batchelor:
Instead, I decided to go into the restaurant industry and I made really great tips. Then that also encouraged me to freelance. If I never served, then I would’ve never really focused on freelance work and Foxee Design may not be what it is today, because I didn’t want a gap in my resume. I was like, well, I’m going to have to really operate as a freelancer so I have this experience for when I’m ready to get into design. I did end up getting in two offers at internships. One at like a car dealership place, which I’m like, I’m not a big car person, so I’m like, it’s not a great fit. Then the other was at a newspaper, which is really cool. It was called the Buffalo News. It’s one of the biggest newspapers in the Western New York area. They had a medley of different clients that they would work with, so I thought that was a better fit than a car dealership. No shade.

Alexandria Batchelor:
It was a great offer that she… it was the first time someone took me out and wined and dined me to be like, are you going to choose our internship? I’m like, for an internship for real? No, but thank you. I mean, not wine. She took me out to coffee and got me a snack or whatever, but either way it was [inaudible 00:42:21] that she really wanted me to work there, but I chose the newspaper instead. I worked in their digital ad department because they were still focusing on penny savers, but my department was the smallest and newest and youngest. We worked on Facebook ads, like back in the day when you were only in the backend, working on Facebook. This was back when it was so new that you could actually discriminate through it because you could choose to serve your ads to specific races. It was very interesting.

Maurice Cherry:
Oh, yeah. I remember when Facebook had that. I think it was some sort of housing. I forget what it was, how someone found out. I think it was because they were making ads that would discriminate against people for housing or something like that, but I remember when could do that with the ad manager.

Alexandria Batchelor:
Yes, and I witnessed that happen. The sales rep didn’t allow it, but the woman was on speaker phone asking and I was just like, oh my goodness. I can’t believe she just asked if she could only serve this housing ad to white people. It was just the most baffling experience. I was like, wow, people really be doing that nowadays. Still to this day. That was a very interesting experience because it was very old school. I had to dress up for work. I had a retirement fund. I was like, what in the world? I had a retirement fund. That’s how old school this place was. That was my early career. It was very interesting. Very interesting.

Maurice Cherry:
Now, what was it like at Frederator? What did you learn from there? I know you said it kind of helped you now in terms of, I guess, process and such, but what was that experience like, because Frederator, and we talked about this a bit before recording, but it feels like it serves a very specific type of demographic that I don’t know if it encompasses black women, black people in general, but probably specifically not black women. What was your experience there like? What did you learn from there?

Alexandria Batchelor:
Well, it’s funny enough. I was one of the first three black people employed there. It was two black guys and me and one of them, he’s still there and just got promoted to president, so now he running the place, which is amazing.

Maurice Cherry:
Wow. Look at that.

Alexandria Batchelor:
The first day he started, he said, I’m going to run this place. I said, okay. That was me meeting him. I was like, sure. Then he did. I’m like, of course he did. Of course he did. It’s being run by a black person now, but it was a wild ride because it was definitely predominantly white for decades, which, it makes sense. The higher ups were all white. That’s usually what happens, but that’s why I was really grateful to my boss who gave me a chance because I needed to get out of Buffalo. Through friend or something, I was able to connect and she’s like, I love your work. Then I got the job and I got to New York City lickity-split because I was ready to go. It was just amazing to have an opportunity to be in that space, because it’s so hard for us to get into design spaces for whatever reason. Well, the reason is because it’s systematically designed like that, but that’s a whole other conversation. We’re partially going to talk about it.

Alexandria Batchelor:
Yes, it was kind of hard being there, as any predominantly white space, but for whatever reason, there was more and more minorities that kept flooding in. At one point, there was half minorities and half white people and then there were less white people. I’m like, oh, they’re getting scared. They’re getting scared. I’m just kidding. It was so funny though. We would joke about it, but I think I was able to navigate the space where I let people feel comfortable talking about feeling uncomfortable. I would be able to talk to the one half Hispanic, half indigenous guy and the one Asian guy about in high school when they used to give us really racist names.

Alexandria Batchelor:
This was water cooler talk, and I don’t think anybody would ever have been able to have a safe water cooler space talk like that if it was only white people around. I didn’t really have an influence on company culture because I was the only designer there too, so I was so tired and busy, but the moments I had were really nice where I could just bond with people and we could talk straight with each other. I even talked to some of the white people about it because I’ve always had white friends who just let me talk. I’m like, if you just listen, I’m cool with you. You cool. You know what I mean?

Maurice Cherry:
Yeah.

Alexandria Batchelor:
Just let hear my voice. I’ve had really real talks with some white folk and those are the ones to stick with; the ones who aren’t going to tell you how you are supposed to feel or about your experience. I had a lot of those moments with some people there, which was nice, but design wise, it was YouTube. I got to figure out how to brand YouTube. I made extensive style guides. I’ll make you a 50 page brand guide that you will use and share with the video editors, because we had a huge freelance network too, some of whom I still keep in contact and using my own network now. Yeah. The people I met there were worth it. The skills I gained there working on YouTube was worth it. Yeah.

Alexandria Batchelor:
As a black woman, it wasn’t always great. I didn’t always feel like my voice was heard. I feel like I had a lot of good ideas and they would always be overshadowed, and then every time the white guy said exactly what I said two weeks ago, I’m like, of course. Of course now it’s a brilliant idea. I don’t want to think it’s always intentional, but you always feel a type of way where it’s like, is anybody listening to me, but still a good experience. Still a good experience. Again, it made me strong. I had interns be like, because we went through a lot, I was able to handle a really crazy work situation being only in a small team, and I’m like, I’m glad, because it hardens you when you are responsible for a lot. It was too much. I definitely needed like another designer, but I run my own business now.

Maurice Cherry:
Yeah. That’s interesting. It hardens you. That’s an interesting way to look at it.

Alexandria Batchelor:
Yeah. It’s not 100% great terminology, but that’s the strong black woman though. Unfortunately, that’s the trope that we do have to play often.

Maurice Cherry:
Well, this kind of leads into my next question, which is kind of about representation. I mentioned to you before and I’ve talked about this on the show too when I have black illustrators or fine artists, do you feel a need to quote unquote represent with the work that you do?

Alexandria Batchelor:
Not necessarily. Obviously I’m going to go for the black female representation or even just a lot of women I’ve always drawn, because I’m always going to go to the self first. It’s an easy subject. It’s like Frida Kahlo. She says, I know myself the best. That’s why my best subject. She’s one of my favorite artists. That’s why I quote her. That was not a direct quote, but anyway, and then also, because I’m bisexual, I also love how women look and it’s so easy to draw women. I always have to be like, oh crap. I haven’t drawn a man in months. I should probably do that. Men are cool too, but dang, I don’t know. [foreign language 00:50:26].

Alexandria Batchelor:
Anyway, I think it’s important specifically to represent the black women in my work because I pull a lot from my feelings, so I make a lot of sense of what I’m feeling and what I’m going through through my illustration work, and because black women have to be hardened by society, I think being vulnerable in that way helps be like hey, I’m still a person and I’m really sad or I’m really frustrated, or I feel like I’m falling apart, which is why I do a lot of disembodied, disconnected body parts. That’s kind of a style I’ve developed. I’ve always been doing that for I think maybe for 10 years.

Alexandria Batchelor:
That’s kind of been the art style where it’s like just the head or the bust or a hand or an arm. It just shows this disconnect and just feeling really outside of your body, because there’s so much going on, you don’t really know the feelings that are kind of taking over you and you feel like you’re just kind of fractured. I’m constantly breaking apart and putting myself back together to make sense of myself, to reassemble myself, like a stained glass mirror or a stained glass window. Sorry. That’s why I think when I try to represent the black woman it means more because we aren’t allowed to feel feelings like that.

Maurice Cherry:
Yeah. Now, you do a lot of work with like Afro-futuristic [inaudible 00:52:02]. You mentioned John Jennings and you mentioned Kindred. You’ve got a new project that’s coming out in September with Tananarive Due and Steven Barnes. Can you talk to us a little bit about that?

Alexandria Batchelor:
Sure. We’re now allowed to talk about it. I was doing hold up because I was the colorist on the project, so I colored that whole bad boy. I had some help with my assistants. They were great, but yes. It’s funny because I’ve been coloring with John since I was in college and I’ve been getting promotions with him. This was the first time I was the lead colorist. Oftentimes I’m an assistant colorist, like on Kindred I was an assistant, but this time I got to be the senior level colorist and I got to see the inks that Marco Finnegan did. He’s incredible. He loves film noir. That’s why the shadows are really heavy. I always forget this name, the really intense contrast. It’s the [inaudible 00:53:01].

Maurice Cherry:
Oh, chiaroscuro. Something like that.

Alexandria Batchelor:
There you go, chiaroscuro. Yes. I never get that right, but one day I will, so thank you for the assist, but it has that really beautiful effect. It made my job easier because I was like, great. I got to do less shadows because he made this so exaggerated, but it was beautiful. His inks were just so strong on their own. Then I got to just take a look at them, understand the scene. I had to plot out the script to see how many days this story went over. It took a place over seven days. It’s about this little girl, she’s eight, which, fun fact, was based on Marco’s daughter, which is really cute. I love when, again, you’re using your reality as your subject and that’s what makes it realer, because the expressions, I’m just like, this feels heartfelt. I’m like, well, if it’s based on your daughter, I get it.

Alexandria Batchelor:
This little girl, she goes through a lot of death and she is kind of on her own after a while because her caretaker dies and then a monster is summoned to take care of her, called the keeper, but there has to be a sacrifice to keep it alive because it needs life to keep it alive. It’s a beautiful, horrific story. It was funny because I was listening to a talk with Tananarive Due and she was talking a lot of black history or black stories. They are horror. They’re horrific, so it’s technically a horror graphic novel. I think the demo is like around… it’s supposed to be young adult, but I think it can skew higher because it reads really well. I highly recommend, not just because I worked on it. It’s good. We nailed it.

Maurice Cherry:
Nice. We’ll put a link to it in the show notes so people can pre-order it, because this will be out before this comes out. Side note, and only because I’m a nerd, you talked about [inaudible 00:55:06], and as soon as you said that, I was like, there’s a song by a British jazz singer named ZR McFarland called chiaroscuro, so if anybody’s listening and they want to check that out, it’s a pretty good song. She’s a good singer, but that’s a pretty good song.

Alexandria Batchelor:
Nice. I’m going to be jamming to that after this podcast.

Maurice Cherry:
Nice. How do you get back your creativity when you’re feeling uninspired? Do you have any methods that you go through or anything like that?

Alexandria Batchelor:
I wish my brain could shut off that I could really be uninspired, but I understand it’s not necessarily not being inspired, but the creative blocks, I guess, where it’s like I know I want to do this, but sometimes I don’t know how. Sometimes I guess going back to traditional media, just doodling mindlessly helps, me going back to nature. I was just going on a walk with my mom and she was so annoyed because I literally was stopping and picking the flowers because I mentioned wild flowers in a blog post, so just taking root of my surroundings, even if it’s a fire hydrant and the colors on that because I’m a comic book. I work in comic books, so the background art, you think the things that you just pass by every day, we love. We put that in the background so we’re always studying the environment.

Alexandria Batchelor:
I think that’s been a really good way to, I guess, push through creative blocks where I’m just like, let me just go outside and collect some research and also get in the fresh air and I just want to hike more. I want to get back to nature because I think as we get back to nature and respect it more and I want to raise more plants, I want that to help revitalize me when I’m feeling like down with my creativity.

Maurice Cherry:
It’s funny. As you said that about creativity and even as you mentioned this about horror before. Have you been to Elba before? Is this going to be your first time visiting this summer?

Alexandria Batchelor:
No, I used to go when I was a kid, but it’s been a while. It’s maybe been over five years, so it’s been a while.

Maurice Cherry:
Okay. One thing I remember about Elba is that it’s flooded a few times. At least in my lifetime, it’s with the river there, the town is flooded. I don’t know. As you started talking about that I was thinking, what if there’s some interesting southern gothic horror story of this town that’s been repeatedly flooded with people that can breathe underwater or something. I don’t know. My mind is wandering a little bit.

Alexandria Batchelor:
I would love that. No, please, because it’s funny. We have another piece of property and on it there’s this little mini house and they call it the doll house, and it’s near a lake, so I’m like, oh, you might be onto something. Okay. We might have to talk. Okay. We’ve got to talk about this little story over here. That sounds awesome.

Maurice Cherry:
Do you have a dream project or anything that you would love to do that you haven’t done yet?

Alexandria Batchelor:
I am literally working on a dream graphic novel, so yes. It’s pretty much I have very vivid dreams because I’m very stressed out a lot, I guess. Yeah. People would call them stress dreams, but I’ve started getting them again. They’ve been hilarious. One dream someone said that… like I was an X-man and someone was like, your sister’s a normie, and I pimp slapped them because I was like, she’s amazing. Don’t you ever talk about my sister like that. These are the kind of weird dreams I have. I’ve recorded at least 70 plus of these. I’ve started organizing into a story because there has been a lot of through lines between all of these dreams where it’s like, there’s this underlying plot or there’s this love interest, so it’s been very interesting mapping out all these symbols because I also love dream symbolism and dream interpretation.

Alexandria Batchelor:
I’ve used that as a resource for this story because it’s literally writing itself. I literally just have to go to bed and dream and that’s part of the writing and now it’s tightening it up, but then I’m paralleling it with my actual life to be like, what is going on to instigate these dreams? It’s biographical as well as a dream memoir, so I’m pulling from my journal entries at the same point in time and I’m creating this beautiful story that weaves in and out from reality and dream world and creating a narrative. This is going to be a hybrid piece where it’s graphic novel, but there’s going to be written pros and there’s going to be dream dictionary-esque aspects of it. This is a passion project. I’ve already finished the beginning and figured out the beginning and end. I’ve just been working on it diligently and hopefully I am going to get this published maybe next year or the following year, given how much time I’m able to work on it with everything else going on.

Maurice Cherry:
That sounds amazing. I’d love to read that once you have it. Once it’s out there and ready, I’d love to read that.

Alexandria Batchelor:
Absolutely. I will send you a link personally.

Maurice Cherry:
What is the best advice that you’ve ever been given regarding your craft?

Alexandria Batchelor:
I guess reserving my passion for my own projects, but I don’t think that’s actually the best advice because I’m so passionate about everything. I think just focusing more on myself though is important because I’ve always been worried about everyone else. Not that I’m going to drop the execution that I spend on projects, but I just need to be a little selfish nowadays and there’s nothing wrong with that because it’s a balance between selflessness and selfishness, but with my work, I want that dream to come true. I also want to have an exhibit. If I want all these dreams to come true, I’ve got to think about me, so I think that’s probably the best advice. Balance, letting myself get a little bored, re-centering myself and just letting go a little bit. That’s, I think, what I need to continue to grow and not stagnate or burn myself out or give up on this because I feel like I’m onto something.

Maurice Cherry:
Where do you see yourself in the next five years? What kind of work do you want to be doing?

Alexandria Batchelor:
I want to do more environmental design. I want to figure out how to help the environment more. I’m not really sure. I’m still very new about sustainability. I do it in different ways. I don’t have a car, so I don’t add to the carbon footprint. I take the public transportation. I recycle plastic bags and use them as garbage bags. There are little ways I do it, but I want to know how to build that into my business more. I also want to build interactive spaces for people to be able to enjoy separate… hopefully including sustainability. I want to get more into the museum exhibition space and just create a new world that you walk into whenever you go to a show or some kind of piece. I want to get out of the 2D space because I’m ready to graduate to 3D.

Maurice Cherry:
I like that. That’s good. Well, just to kind of wrap things up here, where can our audience find out more information about you, about your work and everything? Where can they find that online?

Alexandria Batchelor:
Sure. Well, I’m actually not as active as I need to be, but I will be more active on Instagram. That’s where I prefer to post work. I’m also on Twitter. It’s all Foxee Design, F-O-X-E-E Design. Then I’ll be on YouTube this year too, so those are my main platforms, and then you can find other links through there, but that’s all I’ll share for now.

Maurice Cherry:
All right. Sounds good. Well, Alexandria Batchelor, I want to thank you so much for coming on the show. I was familiar with your work, like I said, through YouTube and watching the videos and being like, this is so really well done. Who is behind this? Then of course now being able to talk to you and really get the passion and the fun and the energy and the vitality that you have behind your work. I’m excited to see what comes next, because it sounds like you are working across a lot of different spaces, doing a lot of just really cool stuff. I’m excited to see what your design future is going to hold, so thank you so much for coming on the show. I appreciate it.

Alexandria Batchelor:
Of course. Thank you so much for having me. I had a blast.

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Alanna Flowers

2021 has been quite a year for us all, including this week’s guest Alanna Flowers. This year, she became a full-time creative and launched her own business, AGF Design Studio, and I had the chance to talk to her in the midst of her very busy holiday schedule.

Alanna gave me the rundown behind why she started her studio, how she plans to expand her services next year, and also gave some insight into her creative process. She also talked about growing up in NYC, the pros of art licensing, and how she builds her brand through social media.

Thank you all for listening to Revision Path this year — onward to 2022!

Transcript

Full Transcript

Maurice Cherry:
All right. So, tell us who you are and what you do.

Alanna Flowers:
Hi, my name’s Alanna Flowers. I’m a lettering artist and illustrator, based in Brooklyn, New York.

Maurice Cherry:
How has the year been for you so far?

Alanna Flowers:
Wow. This year has been unlike any other that I’ve had. Professionally and creatively it’s been really refreshing and really a big learning experience, I would say.

Maurice Cherry:
In what ways?

Alanna Flowers:
Well, I’m a new freelancer. I started freelancing January 1st of this year, so-

Maurice Cherry:
Oh.

Alanna Flowers:
I just jumped in feet first and, yeah. I’ve had so many rewarding experiences and I think, because I’m still so new, I’ve learned a lot along the way.

Maurice Cherry:
Well, congratulations on striking out on your own like that.

Alanna Flowers:
Thank you so much.

Maurice Cherry:
If you don’t mind me asking, what was the catalyst behind you deciding to do that?

Alanna Flowers:
I mean, everyone knows how things have been for the state of the world. So, the pandemic hits last year, and at that time I was a full-time in-house graphic designer/graphic design manager. I was reporting to work every day, working in downtown Manhattan. New York City’s a hotbed, but I reported to work. So, that was a challenge for me definitely. Then I guess as the whole year went on, I was really evaluating. I’m like, how can I start doing what I’m actually really passionate about? Because at that point I had already thought about maybe I want to strike out, even do something different, even if it wasn’t necessarily freelancing on my own. I knew that I just wanted something different. So, the pandemic was a humongous catalyst for reevaluating on all levels. So, yeah. I decided, I think midway through 2020, I’m just like, all right. I’m going to start saving this money that I’m making, and try to figure out something on my own.

Maurice Cherry:
And you did, and you struck out on your own.

Alanna Flowers:
Yeah.

Maurice Cherry:
Since this is coming up at the end of the year, do you have any early plans or resolutions for 2022?

Alanna Flowers:
Yeah. Geez. I’ve been thinking really hard about next year actually, because now I have something to base things on, because everything was very, well, we’ll see how this goes. So, now I actually have quantifiable metrics to base things off of. So, I have big goals for next year. I want to expand my services definitely, and just continue working with great brands and clients.

Maurice Cherry:
So, let’s talk more about your studio, which is called AGF Design Studio. You started at the beginning of this year, how has business been, just establishing yourself?

Alanna Flowers:
Yeah. It’s been really great. I’ve been very fortunate honestly, to have worked with all of the brands and people that I’ve gotten to work with this year. I’ve gotten to work with Adobe. My first client was American Greetings.

Maurice Cherry:
Okay.

Alanna Flowers:
It’s like, how does that happen? I’ve had a very fortunate year and experience going out on my own. I think if we can keep that momentum, and it seems that we are so far, going into next year, I think that would be great.

Maurice Cherry:
Nice. Those are two big names just right off the bat for your first year.

Alanna Flowers:
Yeah.

Maurice Cherry:
So, what is the process like when you’re… Say you have a new project come in, or there’s a new design that you’re working on or something like, what does your creative process look like when you’re starting something new?

Alanna Flowers:
That’s a really great question. It really definitely depends on what the client’s needs are, and they give you a creative brief and you review it, and I start thinking about what exactly is it that they’re asking me to letter? Because as a lettering artist, I’m usually illustrating some sort of quote or phrase, so I start thinking about stylistic treatments. Sometimes the origin of the quote is historical, so maybe it’s from an actual figure, so I do a little bit of research on that person. From there, I just follow the steps of my process, which are basically establishing some kind of hierarchy for the piece, so that it communicates in the best way possible to the intended audience.

Maurice Cherry:
It seems pretty straightforward then.

Alanna Flowers:
Yeah. It’s not too complicated. I think where things start getting complicated is maybe how long the phrase is, and the composition, creating for social media. I’m usually given some sort of dimensions and constraints, so my compositional approach for something that’s supposed to be a square will be completely different than something that’s supposed to be a poster, for example. So, it just depends from project to project, I think.

Maurice Cherry:
Are you currently working on any projects that you can talk about right now?

Alanna Flowers:
That’s a good question. I can vaguely describe it, I guess. Yeah. I actually just started a project that I’m really excited about, and it’s actually going to allow me to incorporate lettering and a little bit of animation actually. It’s a marriage of my interest in filming and video and editing, with lettering and animation. I’m pretty excited about this one.

Maurice Cherry:
That sounds pretty cool. Wow. So, you mentioned Adobe, you mentioned American Greetings. These are both very visually strong companies. American greetings with greeting cards, Adobe of course, with everything they do with the Adobe Suite and stuff. Are there specific types of clients that you’ve found that you work best with?

Alanna Flowers:
I’ve been fortunate to work with Adobe for a few projects this year, each one was so different. I think what I’ve seen from the clients that I’ve gotten to work with is, it’s always best when the vision is as clear as possible, I guess. And when we can just establish that we’re on the same page as much as possible. Things pretty much sail smoothly from there, as long as you can have a nice, clear line of communication with the client, I find that those project go over the smoothest and the best, from beginning to end.

Maurice Cherry:
So, even with those types of clients, I’ve got to imagine you’ve probably had a bunch of different people just try to hit you up. And with it being your first year, I’m probably guessing there’s been some clients that you’re like, “You know what? I don’t know if this is the best one,” because sometimes in your first year of business, you want to take on everything, or you try to take on as much as you can because it’s your first year and you want to try to do all the things. But have you found the flip side to that?

Alanna Flowers:
Yeah. I’ve definitely had some interesting things come my way, and it would just meet me right in the middle of me working on something. And I’m just like, I could say yes and rush through this and it not be that great. Or I could just politely decline at the moment. It’s great they found me, they have my contact information and I have that contact from them, so those doors could more easily be reopened. Just like, “Hey. I was busy then, but my schedule’s open now.” But, yes. There’s definitely been a lot of temptation to say yes to everything, but thankfully, so far so good, and timing seems to have been on my side for most of the time.

Maurice Cherry:
Yeah. I was going to say, it sounds like it’s more of a timing thing than the actual work itself. I guess that’s pretty good. It’s good to know.

Alanna Flowers:
Yeah.

Maurice Cherry:
Let’s switch gears here because I really want to learn more about you and how you really came into all of this. Tell me about where you grew up.

Alanna Flowers:
Yeah. I grew up in White Plains, New York, suburban kid all the way. Even though I’ve been Brooklyn now and I’ve been here for a few years, I definitely was not a city dweller all my life. So, yeah. I grew up in White Plains and that’s the only place I’ve known.

Maurice Cherry:
Were you exposed to a lot of design and art and stuff like that growing up?

Alanna Flowers:
Yeah. I would definitely say, that as a kid, I was always very enthusiastic about the opportunities during class to color and do arts and crafts, and art class and stuff like that. And then, just from, I guess, a personal side, I always enjoyed musical theater, and my family would be able to go to Broadway shows every now and again for the holidays or something. So, just being exposed to even different forms of art, even if it’s not visual or digital art, just being exposed to all different kinds of artistic expressions was definitely a thread throughout my upbringing.

Maurice Cherry:
And now you went to the New York Institute of Technology, in Old Westbury. Can you tell me what your time was like there?

Alanna Flowers:
Yeah. My time there was so great. It was so interesting because I went there and I applied there even, on the recommendation of my old high school art teacher, Dr. A. So, he was an alumni of there, so he’s like, “Oh, apply there,” because that’s where he went. The art program there was very small because NYIT is actually more of an engineering school. So, the art program felt very intimate. Everyone who had some sort of art major, whether you were graphic design or motion design, or what have you, everyone knew each other. So, it felt like a very close knit little family and community, and I really enjoyed my time there.

Maurice Cherry:
Do you feel like they really helped prepare you to go out there in the world and work as a designer?

Alanna Flowers:
In some respects, yes. Where you’re thinking about working for a company, or an agency, or working in-house. Yes, thinking about, okay. I could have a job after this in a creative field, but not necessarily in the thread of a, this is how it looks if you want to work for yourself idea. So, definitely preparation was there, but definitely in the traditional sense.

Maurice Cherry:
Yeah. I haven’t found that there have been a lot of schools, maybe some of the art institutes, only because I know that they do take a lot of input in from people in the community, basically just about what they should be teaching. But, yeah. There’s not a lot of design focused schools I’ve seen that give you the tools for entrepreneurship. It is about pushing you into that… I don’t want to say pipeline, but pushing you into that realm of, are you going work for an agency? Or you could work for a design focused tech company, or something like that. It’s not really about, how can I take these tools and strike out on my own because a lot of that is… I mean, yes. It’s your technical skill, but there’s also just so much business stuff that you need to know to run your own business and deal with contracts, and all that sort of stuff.

Alanna Flowers:
Yeah. Absolutely. Any kind of inkling of what it was like to be a freelancer came from the one off, maybe you have a semester with an adjunct professor who happens to also be a freelancer on the side, or something like that. I mean, they might show us some of their client work as examples and stuff like that. But definitely not completely focused, like you said, where it’s dedicated to teaching you the ins and outs of the business aspect that goes into freelancing.

Maurice Cherry:
Why do you think that is?

Alanna Flowers:
That’s a great question. I feel like there’s more attention on the creator economy, and maybe it’s because now I’m in it directly, but I don’t recall it being talked about as much, even amongst me and my peers. The power that social media could have in transforming someone’s creative career in that trajectory, and being able to go off on your own. So, there might have just been an unknowing of the potential of these platforms. When I was going to school, Instagram was king, but now there’s so many competitors and so many different avenues that you can take. I don’t know. I think, as more people do it, the more shine it’ll get, and more people will talk about it.

Maurice Cherry:
What were those early years like after you graduated?

Alanna Flowers:
It’s pretty interesting actually. When I first graduated, I was very bright-eyed and was super excited to just jump into my field, but I actually had an opportunity fall through, that I wanted to take to be a designer. I was down on my luck a little bit, and I told my friend, I was like, “I just need income please,” anything. I ended up actually taking a job as a receptionist for a year right out of college, before I was able to secure my first graphic design job.

Maurice Cherry:
A receptionist, huh?

Alanna Flowers:
Mm-hmm (affirmative) I gave myself one year because I was just like… And I was a great receptionist.

Maurice Cherry:
Okay.

Alanna Flowers:
I was very efficient and they’re just like, “Yeah. You’re great.” And I’m just like, and with all this stuff comes complacency and comfort, and you know this was just a very temporary thing so you need to move on. So, I had my exit strategy, and after that experience, I was able to get an associate design job in-house.

Maurice Cherry:
Well, that’s something good to know, that you had a plan to get out of it, because sometimes you fall into those gigs where you’re doing the work as you have to do it, it keeps a roof over your head, it keeps food on the table, but it’s not fulfilling. It’s not what you really want to do. So, at least you had a plan to get out of that, and eventually start somewhere and really work on your design career.

Alanna Flowers:
Yeah. It’s very interesting thinking about it now, but it’s just like, well, it’s part of my story. It is what it is. It’s not always red roses, but I’m grateful for the way things happened anyhow.

Maurice Cherry:
Now, I noticed that you’ve been doing a lot with social media. You can go to your website and really tell that you’re very active on these other platforms like YouTube and Instagram and Pinterest. How has, I guess, exhibiting your work through those channels helped you out as an artist and an entrepreneur?

Alanna Flowers:
I think it has really challenged me to think about one, I guess how much one person is capable of. So, you’ll see a lot of people who do content creation full time, and you’re just scratching your head and just like, how are they doing all of this content? And just like, well, there’s a strategy behind everything, and a lot of content is actually strategically recycled and scheduled and all this stuff. So, once I was able to break that formula down in my head, I was able to be like, okay. I’m just going to put my work in multiple places, because you never know how someone will find you or come across you, and shooting as many shots as you can is always, I think, good. Especially if you’re entrepreneurial like me, or just trying to increase your chances of someone coming across your work. I think it’s always best to be in as many places as possible.

Maurice Cherry:
And also, by doing that work and showing off what it is that you’re doing, you’re attracting other people, which for your first year in business, I mean, that’s the best marketing that you can do, is to really show the work that you’re doing so other people can find out about it.

Alanna Flowers:
No, definitely. It’s definitely a whole process of show and tell. Your social media quickly becomes your portfolio, or your YouTube becomes a reel of the things that you can do. I’ve had so many people tell me, it’s like, “Oh, I watched some of your YouTube videos,” and that exhibited that you can speak about this topic, and you know about video editing. It’s interesting also the way that people will break down, “Oh, I’ve seen your content in this place, this place and this place,” and from that I can deduce relatively the kind of skills that you have, and the interests that you have. I think it’s just a great way to showcase everything that you can do.

Maurice Cherry:
Do you find that different social networks are better, depending on what you’re trying to accomplish?

Alanna Flowers:
Yeah. I would say so. I think it depends, because a lot of people have been saying, especially this year, that video content has really taken over platforms that were previously photo based, like Instagram. Where TikTok and Snapchat have… Well, mostly TikTok, but I guess Snapchat really did it first, where people are creating video content, and using that as a way of exhibiting a tutorial. It could be for anything. I use a lot of my platforms to use as tutorial based posting, so I think that’s a great way to engage with my community. It’s not always about, oh, this is the finished piece that I did. I like to share educational content, so I’ve found that anything that really has videos on it, which is everything, can really be used in that way, which I’ve tried to leverage a lot this year and has been pretty successful.

Alanna Flowers:
And then, other platforms like Twitter, I found are just great for building community and just getting out there, and just talking with people who are really like-minded, and in your same creative sphere. Maybe they don’t do lettering, but maybe they do type design and other kinds of illustrations. So, it’s really interesting to hit that follow button on someone and see them follow back, and be surprised maybe the people who are just willing to talk to you about the stuff that you guys already know that you’re interested in from your bio or whatever.

Maurice Cherry:
So, even with all that, you’re on these different social networks, you’re doing these things. I see that you have a section on your site about art licensing. Talk to me about that, because that’s something that I haven’t really seen on a lot of really designers or illustrator sites, is about licensing.

Alanna Flowers:
Yeah. That’s definitely one of the areas that I knew that even if, quote unquote, I was maybe slow out the gate to get some clients, I could definitely build a licensing portfolio. I’m personally, I think I’ve collected probably almost every greeting card or holiday card, birthday card I’ve gotten since I was, I don’t know, 10 or something. I’ve just always loved the illustrations, and just the look of greeting cards. I’m just like, that’s art licensing. I could totally do that. I was able to actually get an art licensing course that I purchased at the top of the year, and it was really helpful for me getting some licensing clients. That’s just a little bit of recurring income that I get, which is nice, and it’s completely passive. Once I’ve done the designs, they just generate that little bit of income for me every month. So, it’s really nice.

Maurice Cherry:
So, have companies already reached out to you to license some of your work?

Alanna Flowers:
Yeah. I actually did a little bit of… I think I’ve actually done probably all of the outreach maybe, I think, for all of the companies that I’m licensing with right now. The first one I did was a mobile app called Felt, and they actually do digital greeting cards. So, you have the app on your phone, you can design the greeting card, you can write it on your phone and they’ll mail the card out to whoever is in your address book. So, they have a hybrid approach, where it’s like you do the process digitally, but they’ll still mail the card. So, that was interesting. I don’t… Honestly, I think I just Google searched like crazy, just art licensing, seeing other companies that fellow lettering artists have licensing deals through, and just collecting contacts and doing the research, and just sending out cold email. Got a few good responses this year.

Maurice Cherry:
And is that… I mean, I would imagine that’s probably pretty steady income too, with licensing, because you’re doing along certain time terms, maybe monthly or annual or something like that?

Alanna Flowers:
Yeah. Exactly. It just depends on whatever your contract agreement is, the terms of your royalty payments. But it’s cool because I can expand my portfolio, if I want to add 10 new cards to a collection, I can, and just have those go in circulation and see how they perform. And then you just get your little monthly commission reports, so you can see how your designs are performing, and maybe where you want to make some improvements, maybe add to different categories or something like that.

Maurice Cherry:
Who are some of your inspirations, either as an artist or as a business person? Who inspires you?

Alanna Flowers:
Oh, geez. Well, I definitely was inspired from the very beginning by Jessica Hische, because she was probably the first name that I heard attached to lettering. I think that happened when I was in a typography class that I took in college. My professor had shown her daily drop cap project as an example of lettering, and I was just like, “Lettering?” And then, from there I just fell down the rabbit hole, so to speak. I was pretty much hooked from there. Other than her, Martina Flor definitely, has all also been a huge inspiration. I actually took her freelancing course when I was first getting started this year, learning the ropes of freelance from one, a seasoned lettering artist, but also someone who’s been running their own lettering business for 10 plus years. It was a huge inspiration for me.

Maurice Cherry:
What advice would you give to someone out there that’s listening to this, and they want to follow in your footsteps? They want to maybe learn lettering design, or they’re looking to strike out on their own as an entrepreneur. I know those are two separate things, but what advice would you give to someone that’s listening, and they want to go in either or both of those routes?

Alanna Flowers:
Yeah. Well, when I was first thinking about it, I think I was first listing all of the talents that I had, I guess, like these are all the ways that I could monetize the skills that I already have. I’m a trained graphic designer, I can do that. I taught workshops before, I can do that. Just listing out those skills and talents was, I think, the first thing, because I’m just like, okay. These could be my services hypothetically for freelancing. And then, I think it just from there went to following this passion that I’ve had for a long time. I think that first exposure to Jessica Hische’s work was probably 2013, 2014 or something like that. So, from there I just had lettering as a hobby and a creative outlet while I was sitting at my receptionist desk. I think being a graphic designer full-time made it harder for me to nurture that creative hunger, I think, for lettering.

Alanna Flowers:
I knew that what I wanted to buy myself was more time. So, from there I saved money. I’m just like, I’m completely new to freelancing. I never truly envisioned myself freelancing in my career. So, I was just like, I know one thing that I need is a little bit of a cushion financially. I definitely took a risk quitting my job, but I didn’t just do it without any logistical understanding of my expenses and stuff. And then, I think from there, it’s just really go with your gut. I did have the financial cushion, but I did not have a client history. I didn’t have referrals from other people that I could take with me in my little email address book or something.

Alanna Flowers:
I took a risk definitely in that aspect. But because I’ve been nurturing this skill and this hobby for so long, with the hopes of somehow making this my profession, I think a lot of the things that I’ve encountered were that whole luck, where it’s opportunity meets the preparation. So, yeah. If you want to do something, make sure that you’re already doing it in some capacity, even if it’s just on the side to begin with. As long as you’re feeding into that, whatever that thing is that you really want to be doing, that’s definitely positive as well.

Maurice Cherry:
What does success look like for you at this point in your career?

Alanna Flowers:
Wow. Right now, success looks like being able to sustain and continue from places of passion and genuine excitement and interest, and not from the place of, I’ve got to take this client on because I need to pay my rent this month. I think just continuing with that feeling of excitement and passion, I think, because even when you’re doing things that you’re really interested in, after a while you might get a little burned out. I’m hoping to not, to not reach that burnout point, and be able to be responsible with my time and with my emotional wellbeing. I just want to keep doing this and maintaining,

Maurice Cherry:
Do you have a dream project you’d love to do one day?

Alanna Flowers:
Oh, geez. I have many, and it’s great because some of them even happened this year. But I am definitely setting my sites out for large scale projects, like murals. I am definitely looking to get my lettering painted outside somewhere in New York City. I think that would be the coolest thing, and have people take pictures with my work outdoors. I think that’d be really awesome.

Maurice Cherry:
What do you appreciate the most about your life right now?

Alanna Flowers:
I appreciate the privilege that comes with being able to take a risk, like the one that I took, and in some ways I’m still taking. I really appreciate that. And I appreciate the luxury of time. I’ve bought myself a little bit of time with a little bit of the planning that I did before, I ended going freelance, but I’m abundantly grateful for those things.

Maurice Cherry:
So, given where you are now, where do you see yourself in the next five years? Is there certain work that you’d want to be doing at that point or anything like that?

Alanna Flowers:
This year has been a lot of seed planting. It’s like I have to start working from somewhere. So, I started my YouTube channel this year, started with zero subscribers just like everyone who starts anything. In five years it would just be nice to see these communities that I’ve started, investing and grow. I really love lettering and I love working with clients. It’s such a rewarding feeling, being able to help them. But it’s also really rewarding to help other people who are interested in lettering. So, that’s why I definitely knew that as a part of my freelancing that I wanted there to be some sort of educational aspect, with workshops or tutorials and stuff like that, like I do on YouTube. So, yeah. Just expanding my reach and having that allow me to reach back as well to others.

Maurice Cherry:
Reaching forward and reaching back, I like that. So, just to wrap things up here, where can our audience find out more information about you? Where can they see your work and everything online?

Alanna Flowers:
Yeah. You can find my work at agfdesignstudio.com, but you can find me on YouTube at AGF Design Studio. That’s my channel name, that’s also my name on Instagram. And then, also on Instagram and Twitter. I’m Alanna_ Flowers.

Maurice Cherry:
All right. Sounds good. Well, Alanna Flowers, I definitely want to thank you so much for coming on the show and really one, I think telling your story, but then two also, giving us a little bit of a peak behind the curtain of what it’s like to a new freelancer. There’s been all this talk this year specifically about the great resignation, and people leaving jobs and striking out on their own. It seems like you’ve really… I mean, well, one, you have struck out a lot on your own. But two, it seems like you’ve really hit a stride and you’re making great work. You’re promoting yourself out there on social media. I wish, when I started my studio, that I was half as prepared and put together as you are with how you’re doing everything. I think you’re doing a great job, and I’d love to see where your work goes in the future. So, thank you so much for coming on the show. I appreciate it.

Alanna Flowers:
Thank you so much, Maurice, for having me.

Sponsored by Brevity & Wit

Brevity & Wit

Brevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world.

We accomplish this through graphic design, presentations and workshops around I-D-E-A: inclusion, diversity, equity, and accessibility.

If you’re curious to learn how to combine a passion for I-D-E-A with design, check us out at brevityandwit.com.

Brevity & Wit — creative excellence without the grind.

Tiffany Middleton

What a difference a few years makes! This is definitely the case with this week’s guest, Tiffany Middleton. When I first talked to her on Revision Path, she was just starting out as a junior designer from Childersburg, Alabama working for a Texas-based sports company. Now she’s a senior art director for FanDuel and has continued honing and flexing her design skills, only this time in the Big Apple!

We started off with a quick check-in, and Tiffany spoke on her interest in mentoring and helping other Black sports designers through a community she created called Trenches. She also talked about some of her favorite projects over the past few years, the experience of working for ESPN, and spoke on the confidence she’s found from fully stepping into her identity and claiming it proudly. Tiffany is all about showcasing the power of the Black creative voice, and you know that’s definitely something we support around here!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do.

Tiffany Middleton:
Hi. So I’m Tiffany Middleton and I am currently a senior art director at FanDuel in New York City. I’ve been here for about six months and before FanDuel, I spent about four to five years at ESPN on the digital team and then on the social media team.

Maurice Cherry:
Wow. How’s the year kind of been going so far aside from, I guess, starting this new job?

Tiffany Middleton:
Oh man. I guess I would go back to, I guess, 2020 of how it started and then where I’m at now. So like I said, before FanDuel, I was at ESPN and I think life for me there was like kind of getting to do your dream job and then coming to a point of wanting a change a little bit. I grew up on ESPN, it was everything for me, I’m a big sports fan. And when coronavirus happened, to bring it up, I feel like it kind of changed my perspective on not just my life, but also my career in a way where it just made me kind of take a pause and think about what I was doing and if that was the right direction for me. It’s kind of at a point in my career where I felt like I had achieved everything that I wanted to achieve at ESPN.

Tiffany Middleton:
I feel like I learned so much there. I feel like it was one of those. I compare it to [The Warriors 00:04:11] of it’s a well-oiled machine, it’s so many talented designers there. There’s always great work, but I guess I kind of like to put it in a sports perspective of taking a chance on myself and kind of [KD 00:04:25], leaving The Warriors and coming to Brooklyn. So that’s what I feel like I did. [crosstalk 00:04:29] And I feel like a lot of that happened off of coronavirus because it paused everything, it changed it. So it’s been going pretty great. It was definitely an adjustment, a different system. So it’s been relearning everything I thought I knew but from [inaudible 00:04:47] perspective.

Maurice Cherry:
Now, did you take a break between leaving ESPN and starting at FanDuel, or did you just kind of go right into it?

Tiffany Middleton:
I pretty much had two days off and I was back into it.

Maurice Cherry:
Damn, you got to get yourself a break. Wow, two days and you just went right back into it.

Tiffany Middleton:
That’s the thing. Ever since I’ve been a kid, my goal has been to be a successful designer. So it was like, I didn’t know what a break was. Since the last time we talked in six years, I probably have only taken one vacation that’s been more than four days. I usually go on vacation [inaudible 00:05:24] my computer. It’s like I didn’t know how to take a break. So it’s like coronavirus made me kind of realize I needed to take a break in life. And then it also changed my perspective of design and how I can use that more for a spiritual, more people impact thing versus a success thing.

Tiffany Middleton:
I try to use my design in a way of helping other black people get into design and find different careers to kind of outside the box versus doing design to kind of build my own career in a way. I feel like I’m settled in my career and I feel like now I’m at a spot where I really interested in mentorship and helping other people out and then collaborating with other designers and also just spreading more awareness about design in general for black people.

Maurice Cherry:
I want to go back just a little bit to ESPN because, of course, during the pandemic last year, sports were kind of… Everything sort of took a pause, especially major sporting events. How did that really affect your day-to-day work at ESPN when everything is revolving around regular sporting events?

Tiffany Middleton:
So what I did at ESPN right before I left, I worked on the digital content team. So a lot of our work wasn’t your day-to-day sports on TV. It was more of a very secluded market and we did a lot of stories based off of sports where they were these long form digital visual storytelling pieces. So we told a lot of stories that were kind of about sports and evolved into sport has been none of our day-to-day work revolved around the sports games. So for us, I think one of the departments that probably had a biggest impact of… We were working even more because we were doing a lot of evergreen stuff before a sport stopped. So once it stopped, it’s like we started to do more work and more traffic on the site because there wasn’t these live games. So I honestly started working more when the coronavirus happened, but I was at home, but I was working more. So it was a different pace, but you start to burn out a little bit quicker than you would in an office.

Maurice Cherry:
Oh, interesting. I can imagine because you’re now having to work from home and I think it’s something… Certainly when I had guests on the show last year, that was just a big thing for a lot of people to get over because your home is sort of your refuge away from work and now the two locations have merged and you have to kind of find a way to compartmentalize that.

Tiffany Middleton:
It’s no break. And then I got a puppy, so it was just like, I never had a break. I had no space and [inaudible 00:08:15]… While I was there, they started to have layoffs during coronavirus. So it’s like, I started to see the impact of it for coworkers and friends. So it started to kind of… Mentally, it became a tough situation because it’s like, “There’s no sports, are sports going to come back?” Eventually the coronavirus did affect our team. So right before I left, I had a couple of coworkers that did get laid off. So I think it was just a lot happening at once. And then you see it so close up of the effects of people. Luckily I personally wasn’t laid off, but just having people that I’ve worked with for four and five years lose their jobs, it takes a mental toll on you.

Maurice Cherry:
I know exactly what that’s like. I mean, I was working at a startup last year going into the pandemic and I think it was maybe about two months… Actually, it was right around this time that we’re recording, right around this time. Right around Memorial Day that they laid off my entire department, just gone and it does take a toll on you because you say that part about having to learn how to take a break. I had to learn how to take a break really quickly because I went from this kind of go, go, go, rush, rush, rush all the time, traveling with work, to now just you’re at home. And granted, I’m in Atlanta and there wasn’t really that much of a lockdown period, but still, it takes a toll on you. It really does.

Tiffany Middleton:
Yeah. And see, I was in Connecticut, so it was already feeling like a lockdown place. [crosstalk 00:09:50] coronavirus [inaudible 00:09:50], it was a complete lockdown.

Maurice Cherry:
Wow. Let’s fast forward to kind of what you’re doing now. You mentioned you’re a senior art director at FanDuel. What does a typical day look like for you?

Tiffany Middleton:
So my role at ESPN was more so hands-on, building websites and working with developers and kind of taking about a month or two per project, whereas at FanDuel, not only am I managing a team, so I’m responsible for everything FanDuel Fantasy and [TVG 00:10:23] products and FanDuel Racing. And then just overseeing the designers on my team, approving work and then also creating work myself and then figuring out different systems and trying to rearrange systems that they have in place currently and just figure out new processes. So I went from kind of 90% designed to 50% design and then 50% emails, people managing, processing, strategy. I’m definitely enjoying it, it’s definitely a different role. So it’s just making me see things in a different light and understanding the intricacies of having a great system.

Maurice Cherry:
Is it different going from a media company to… Well, FanDuel is what? Entertainment slash gambling sort of, right?

Tiffany Middleton:
Yeah.

Maurice Cherry:
Maybe gambling is not the right word to use there.

Tiffany Middleton:
I don’t know if that’s the word we want to use, but essentially, I would say more of… Because I’ve been playing fantasies, I’ll say it’s kind of like a getaway for sports of people still watch sports but I think, especially with social media and Instagram and things like that, something that I did notice at ESPN was people were less likely watching TV. [inaudible 00:11:41] I think they started to do with a lot of cord cutting where I feel like at a company like FanDuel, adding an incentive of betting or a fantasy or just being able to play with your friends and kind of watch a game with a little bit more invested into it, makes it more longevity with [inaudible 00:12:00] sports.

Maurice Cherry:
Mm-hmm (affirmative).

Tiffany Middleton:
But you’re competing with everything else on social media these days. So making that switch from essentially storytelling and it’s very Print style Magazine type of foundational design to more we do a lot of marketing assets on this end. It’s a faster pace, a different type of strategy, a different audience that you’re looking at. Also at ESPN, I was kind of working on user experience and UX and UI. So going from a UX and UI back to kind of marketing design, it definitely took some adjusting to do.

Maurice Cherry:
Oh, yeah. Going from that sort of product based work to more, I guess kind of print and web sort of almost, it’s a big shift.

Tiffany Middleton:
Yeah. I was using Figma and Sketch at ESPN for my last three years and [inaudible 00:12:53] Photoshop. So it’s like I’m having to almost go back to college. The product world is very much different than marketing, like I said, it’s a whole different thought process.

Maurice Cherry:
What does the design team at FanDuel look like?

Tiffany Middleton:
So we have a ACD above me, so he manages our whole department and so it’s him and then it’s me and my counterpart. And so I oversee half the house and my counterpart oversees the other half of the house. Like I said, I do fantasy and racing. So racing includes TVG, which is a horse racing product. And then FanDuel Racing, which is our in-house horse racing product. And then my counterpart, he does FanDuel SportsBook and then FanDuel Casino. And then under us, it’s senior and junior and regular designers. And then we have a copywriting team that we work counter with. And then we have a project managing team that we work with. So it’s a bigger team than… Well, not bigger, but a little bit more diverse as far as the copywriters, editors and designers on our team as a whole. When we’re on meetings, we’re all together versus at ESPN, a lot of our meetings were more just in the design department. I did work with a lot of writers, but not as closely as we work with our copywriters and project managers at FanDuel.

Maurice Cherry:
Have you all started to kind of go back into the office yet? Or is it still remote?

Tiffany Middleton:
We’re still remote, so I haven’t met any of my coworkers in person. I’ve only seen them on Zoom.

Maurice Cherry:
And you’ve been there now, like you said, for just a couple of months now.

Tiffany Middleton:
Yeah.

Maurice Cherry:
Okay. All right. Well, hopefully soon once these mandates lift, I feel like there’s already this rush to get back to normal. I’m using the air quotes over here. So that’ll probably happen sooner rather than later. When it comes to working on new projects, what does the creative process look like? Because like you said, the team is pretty varied in the structure and even the type of designers that you have.

Tiffany Middleton:
So I think the biggest difference, especially from ESPN to this job is that at ESPN, a lot of the projects, it was a free range of the imagery you can use as far as the athletes. Whereas at FanDuel, we have to use a lot of stock imagery or more your foundational design stuff.

Maurice Cherry:
Okay.

Tiffany Middleton:
So when we’re concepting, it’s like, you really have to rely on your design skills versus at ESPN, I felt like if you have a nice photo of LeBron and great typography, it’s a pretty solid design. Whereas here you have to really work to kind of use what you have.

Maurice Cherry:
And that’s because you’re not necessarily working directly with the teams or with the photographers [crosstalk 00:15:43], you have to kind of sell the concept of sports without the actual athletes in that way.

Tiffany Middleton:
Exactly. So it is a different task.

Maurice Cherry:
When you look back at some of the work that you’ve done over the past five to six years, it could be stuff at FanDuel, it can be stuff at ESPN or whatever, what have been some of your favorite projects?

Tiffany Middleton:
Ooh, that is a very hard one. I think my favorite project is going to be a project I did right before LeBron’s time with the Lakers. So we hired an artist from every state where every NBA team is and did these LeBron billboards, which is a pretty cool project. It took a lot of time just finding the right artist in the right states and then collecting their work. And then we did kind of a website part to it. But just seeing the different artists come up with these different concepts that are very true to their states and very true to the teams that they were trying to get LeBron to come to, was probably my hands down favorite project. I mean, it became a big deal of in Louisiana, I think they actually put up some of the billboard.

Tiffany Middleton:
Somebody purchased the art and they put a billboard in Louisiana and then the LA one was pretty great, which the artist who did that ended up putting those on a t-shirt and I had one. So it was just one of those projects that you don’t really get a lot of chances to work on. So I was very grateful to have been assigned that project, but it also took a whole lot of work because I was excited for it to be done with, but still when I look back, I think that’s probably one of the funnest projects that I worked on throughout my career.

Maurice Cherry:
Now, when I had you back on the show, back in 2016, you were in Dallas, you were just starting out at Panini America, I remember it’s a company. I think they make trading cards, right?

Tiffany Middleton:
Yeah.

Maurice Cherry:
It’s sports trading cards. How did you end up getting connected with ESPN and eventually making it to New York?

Tiffany Middleton:
So super funny, but Twitter. Twitter is the funniest thing. So right when we probably were chatting maybe two months before that, I actually had applied for a job at ESPN. They flew me out. I met one of the creative directors there via Twitter and he connected me with a potential job. I went to Connecticut and I end up not getting the job and I was devastated, super sad, but then a month or two later, I end up getting a job in Panini America. And probably two months after we talked, if not sooner, I got an email from the same creative director, and he reached out about a potential part-time job with ESPN, working on Snapchat, at the time Snapchat Discover was not a thing, but that’s kind of how I started. So I was working at Panini America full-time and then I started working with ESPN part-time and within a year, they offered me a part-time position in Connecticut, but I was hesitant to kind of move for a part-time position, but they made things work to where it worked out logistically for me.

Tiffany Middleton:
So I end up leaving the job in Dallas after a year, moving to Connecticut, working part-time for a couple of months. And then I end up getting an opportunity to work full-time, which I switched from the social media team to the digital content team. So it was kind of this blessing in disguise that I didn’t even know. Like I said before we talked, I had gotten denied from ESPN and I was devastated. And then within a year, I was in Connecticut, working there and it was a full circle moment.

Maurice Cherry:
Mm-hmm (affirmative). How was it adjusting to the city and everything?

Tiffany Middleton:
I moved from Dallas to Connecticut. So I’ve been in Connecticut pretty much the last five years or so. And [crosstalk 00:19:36] I met friends in Connecticut and we would spend a lot of time in New York City. And so eventually I was like, I need to move to New York because I’m going [inaudible 00:19:45] Connecticut, but it’s not a lot to do there. Especially [inaudible 00:19:49] Dallas or New York, it’s nothing to do there except for work. So I always moved to Connecticut envisioning that I will live in New York City. I just didn’t think I would be in Connecticut that long. So coming to New York has been a big adjustment, but I don’t think I’ve really experienced New York because coronavirus.

Maurice Cherry:
Oh, yeah. That makes sense.

Tiffany Middleton:
[crosstalk 00:20:10] living here, I’ve been here on the weekends, but I haven’t lived here when it wasn’t coronavirus, but it’s starting to pick back up. But just being here for five or six months, the amount of black creatives that I’ve been able to meet compared to living in Connecticut or even Dallas is 10 times twofold.

Maurice Cherry:
Oh really? Okay.

Tiffany Middleton:
So many more black creatives, just different people that I would not have crossed paths with in life if I hadn’t lived in New York and especially within Brooklyn itself.

Maurice Cherry:
Now are these other black designers in the sports and entertainment industry or just black designers in general?

Tiffany Middleton:
So some, a handful are probably in sports entertainment and then some are just within the industry of just creative and fashion. But actually at ESPN, I did meet a lot of black creatives, some weren’t designers, but photographers, videographers, producers, just a wide range. So it’s like, ESPN was very much majority white, but I did meet a lot of black people that were creative, just within smaller groups.

Maurice Cherry:
Nice. That’s good to know. I mean, I would imagine, like you said, with the pandemic, that does make it difficult now to really meet folks. I can’t wait to go back to New York. When I used to work for a company in New York, I didn’t like it because I would go to New York and I’d think, “Oh, work.” But before then, I loved going to New York. So I’m looking forward to going back up there when I don’t have to work. And just kind of experiencing the city, New York is fun. It’s fun. I don’t know if I could ever live there, so props to you for that, but it’s a great city, especially for, like you said, meeting other black creatives and stuff. That’s pretty cool.

Tiffany Middleton:
Yeah.

Maurice Cherry:
Did it take a lot to kind of adjust to the city?

Tiffany Middleton:
I think because the last two years I’ve been back and forth… I kind [inaudible 00:22:04] neighborhood, I have friends that lives pretty close, so it’s like I got here, everything kind of just centered around me. I already kind of had people that I knew, I already had spots that I knew, but I think it’s definitely different than Connecticut because it moves very fast. There’s a lot going on. And me growing up in the South, every time my family comes up to New York, they absolutely hate it after [inaudible 00:22:29]. [inaudible 00:22:33] overload of people, overload of things, it’s just a overload. So [crosstalk 00:22:39] sometimes it can be tiring, but I also live in Brooklyn. I feel like Brooklyn is more like a neighborhood versus if you go to Manhattan, it’s more of that New York City vibe, whereas Brooklyn just… It’s chill, but you never really know what you’re going to get when you walk outside.

Maurice Cherry:
Yeah. I mean, certainly, I mean there’s parts of Brooklyn that are like that. Most places that I’ve been to in Manhattan… Unless you’re going further up like near Harlem or Washington Heights or something, or at least to me, it hasn’t felt as claustrophobic as if you’re down in say the Financial District or something like that. But no, Brooklyn is fun. Brooklyn’s a fun time.

Tiffany Middleton:
Yeah. No, it’s very fun. It’s very quiet. It’s also very small once you get used to it.

Maurice Cherry:
Yeah. Nice. That’s really nice. So let’s talk about Trenches. Now I remember when I had you back on the show you were talking about In The Trenches, which was this site that you had created to kind of talk about black designers and the sports and entertainment industry. Has Trenches kind of evolved from that concept?

Tiffany Middleton:
I think it’s evolved as I’ve evolved, right? Like I said, early on in my career, very focused on just design, design, design. And I think the older I got, the more I really started to look at the spaces that I was in work wise and realizing that, “Why am I the only black designer?” And then looking into sports in general and like, “Why is there only 10 of us?” Feeling like you’re in a box that you can’t quite get out of. And so for me, Trenches kind of started to evolve around just black creatives in general. So I’m kind of still in this in-between of it’s sports, but I’m also trying to break it out more into culture and music. Because I feel like sports is very black on the field, but within the front offices, it’s usually very non-black. I’ve tried really hard to focus on black designers in the sports industry, but you just start to kind of run into the same people because it’s hard to let us in.

Tiffany Middleton:
So I’ve been working with a mentee and she got a job in the sports industry and working at NFL. And I was really proud of that, but it’s like, we’re still just fighting just to get in. Last year, I ended up teaming up with some of my friends who some worked at ESPN, some worked at the NBA, they’re all black women and we did a Zoom conference where it was just black women in the sports industry. And it was just designers, editors, social media managers. And that for me kind of changed the wheel again because it was something near and dear to me. Being a black woman, seeing that many black people that were kind of experiencing the same thing I was experiencing, it made it feel more true to me. So that’s kind of where Trenches have evolved, is going from sports and design to more just our experiences as black women or black creatives in this industry.

Tiffany Middleton:
We sometimes don’t seem to exist or even when we get there, we’re dealing with issues that a lot of our counterparts aren’t dealing with, or even when I think sports is on a general, it’s so hard to get into. And a lot of times people break into it by doing these free internships. But the reality is there’s not a lot of people of color, especially black people that can kind of afford to take this free job and have their parents take care of them for a year or so without getting an income. And I think sometimes that pushes us behind and then sometimes I’ve seen where people, essentially hire people that are the same as them.

Tiffany Middleton:
So it just started to seem like a lot of different obstacles that were coming up for black people to be in the sports industry. So it’s something I’m still fighting for, but it’s evolving more into a culture thing because I feel like black people have more space to kind of own their own thing in culture and music versus in sports. It just seems like until the gatekeepers really focus on bringing in black creatives in the sports industry, it’s always going to be a tooth and nails fight.

Maurice Cherry:
Interesting. I didn’t even think of how maybe these specific kind of niches of design would still unfortunately really have this big diversity problem. And the reason I’m saying this is because over the past few years, as I’ve done the show, I mean, there has been an influx of black designers in product and UX like crazy. And I don’t know if it’s because of bootcamps or because of other programs or stuff, but you can go in a major city and swing your bag around and hit a dozen black UX folks. It’s kind of astonishing in a way. I didn’t even think about how in something like sports and entertainment that there’s not that many black designers that are kind of making the graphics and stuff like that. Why do you think that’s the case? Is it because of the kind of old boys’ network?

Tiffany Middleton:
I think it’s a old boys’ network and I’ll be honest, I think for me, I started to notice it with Trenches because once I started Tweeting out stuff about Black Lives Matter and black designers… The more I started Tweeting about black people, the less interaction I started to get because I have ran Trenches as if it was this well-oiled company. And I had kept it very corporate and not really personal. And last year when the George Floyd thing happened, it became more personal to me. That’s when I really, really started to realize, “Oh, they’re not interacting that much.” And I think that kind of made me switch it up because I just felt like for years there are a lot of followers that I could kind of name off the top of my head.

Tiffany Middleton:
People were very into Trenches, but when it became about humans, it was less support. It was less interaction. It was losing followers. So me being a black queer woman, I couldn’t fake the funk anymore. It wasn’t as important to me as livelihood was, I wanted to more so create a platform and a space for people like me that weren’t really included in those rooms versus people that had always kind of been entitled to that room. So I felt like Trenches was becoming something where even I wasn’t being accepted in it as I was.

Maurice Cherry:
You said something really interesting there, I want to kind of draw out a little bit where you said once you started talking about humans, humans play sports too. And I’m not saying that in a bad way as how you say it, but I know there seems to be… And this is probably gone back we’re talking decades, probably OJ and even past them. But there’s something about America and seeing black athletes, they just don’t want politics in their sports. They want sports to be this idyllic… I don’t necessarily want to say lily-white, but they want it to be this idyllic problem free environments that’s just about the game. And that’s not the case, especially when you have black people that are the majority of the players.

Tiffany Middleton:
Yeah. I mean, we could talk about this all day, but [inaudible 00:30:08] it’s a system, right? Because the real thing for me is, like I said, I grew up on ESPN, I loved it to death. I grew up on Slam Magazine, but something I didn’t realize up until recently was it was not those companies that I was in love with or that I loved, it was that the guys on the field, the women on the field, they reminded me of the people I grew up with. I was able to see people that looked like us on the big screen and that’s what I was attracted to. So I think once I got to those companies, I started to realize that the people on TV aren’t the people I’m working with. So it’s like they controlled our narrative. And I started to really realize that they control our narrative.

Tiffany Middleton:
And I think what I like about LeBron so much is that he was one of the first players that I feel like truly started to own his own narrative. I love Michael Jordan to death. I think he’s the greatest athlete ever. But if you really think about Michael Jordan, the executives at Nike owned the narrative of who he was supposed to be and who they wanted him to be and who they [inaudible 00:31:13] be. And so I think when designers are designing these graphics, they’re just essentially using these basketball players and football players that are essentially characters with the tattoos and the dreadlocks and the braids, and they’re looking cool on these graphics. But if they walked into a store at their homes and they didn’t have those big names, they might call the cops on them. And that’s why I said humans of… Once I started talking about real heart to heart stuff of things that we have to deal with as black people, nobody wanted to entertain it.

Tiffany Middleton:
I don’t want to be like an athlete that’s just like, “Shut up and dribble.” When I’m shutting up and Tweeting what you want to see, you’re cool with it. But when I Tweet something that’s serious, nobody wants to talk about it. Or when I Tweet about, “You guys should hire more black designers.” “Well, they’re not qualified.” Well, why aren’t they qualified? Is it that they can’t afford to be in these schools? Or is it that they have the talent, but it’s not what you’re looking for? Because for me, I’ve always thought art is [inaudible 00:32:11]. So I think there is good design and there’s bad design, but there is a lot in between, as I’ve seen a lot of black designers get passed up on roles just because their work wasn’t the way a white designers’ is. So I also realized that a lot of people were getting hired from roles where people whose work I would be Tweeting out. So I just started to feel like I was supporting more non-black designers than I was black designers.

Tiffany Middleton:
And that just sit right for me, because I feel like it took me a while to just get my foot into the industry. And I think the people that did let me into those doors, they were all people of color. They were either people of color or white men who weren’t from America. So my boss at ESPN, he is from London. So it just was something that, it just was so apparent that I couldn’t not notice it. So that’s kind of why I kind of stepped away from the sports design thing and just started to focus more on black creators.

Tiffany Middleton:
Because I would find a lot of beautiful art in Brooklyn or beautiful photographers or things like that. But their work wouldn’t be sports center, but I just felt like it still needed to be shown and talked about, especially because once I did start speaking about black lives, or I put out the Protect Black Women shirts, 90% of my sales, 90% of the interactions was all black people. It just changed the perspective of I don’t want to be a sellout and it just felt like I was at that moment without realizing it.

Maurice Cherry:
Interesting. I have to say, even coming to that realization shows, I think, your growth as a person and as a designer to be able to really survey the field and see that, that sort of what’s happening and how you can help to counteract that. One of the things that I present when I talk about Revision Path, I tell people to not just be an observer of the problem, but to work to try to be the solution because it can be real easy to just look at the landscape and see that things are messed up. And that’s all you talk about is how messed up it is. But you’re not doing anything to counteract that or to be actively against that. So no, I think that what you’re doing with taking Trenches in that direction is a great thing. And I can tell you, even just from doing this show for however… 400 plus episodes, the tide is turning in some ways, but it’s interesting to see how even in industries like sports and entertainment, particularly in sports, that that’s not the case.

Tiffany Middleton:
Yeah. It is definitely not the case.

Maurice Cherry:
Wow. So aside from Trenches, you mentioned this Protect Black Women shirt. Are there any other projects that you’re working on?

Tiffany Middleton:
That was the last one out, I do you want to relaunch it because I feel like it has more legs and I have some stuff planned for the upcoming year, but I’m trying to figure out all the logistics, so just stay tuned for it.

Maurice Cherry:
The way that the year is going now, it’s of course so different from last year. It’s like, you’re kind of trying to get your rhythm back in a way after a year of not really being able to do what you do, you kind of have to sort of ease back into it a bit. I’m trying to think of what other stuff I would want to do creatively this year. And I don’t know, I need time to think about that. So that makes sense. Now back when I had you on the show, I keep mentioning our old interview, but you told me then that your dream project would be working with Nike. Is that something that’s still on your design bucket list?

Tiffany Middleton:
That has changed completely. So I think for me, the difference between me six years ago and me now is going back to what I just said about just fully stepping into my blackness and understanding that every room I walk into, people are going to see my color first. And I don’t ever want to take a job where I feel like I might have to lose a part of my culture in the surroundings of where I’ll be. So for me, A is I visited Portland, I’d never visited before, but I went there last year, right before coronavirus and my time at ESPN was great. It changed my life, it was a great experience, but I would probably not want to live in a place where the population is less than 20% black and very not diverse. And so A, I would just not want to live in Portland.

Tiffany Middleton:
And then B, I think again, kind of going back to growing up on ESPN, especially growing up on Nike, I mean, every shoe I own is pretty much a Nike shoe except for Adidas. But realizing that all of these companies, the one thing they have in common that I gravitate a lot towards to, is black culture. And I think for me now, it’s like, I’m realizing that I have what I was looking for and I can kind of do my own thing with it. And I also feel like, not to take anything at Nike or any other company, but sometimes it just feels like it’s capitalizing on black culture, especially when it’s such a big brand. And that’s kind of changed my thoughts about it because like I said, six years ago, I’m just thinking logistical design stuff, not thinking about any culture perspective or from a person to person perspective.

Tiffany Middleton:
And now it’s like the older I get, I’m like, I would love to work at Nike. I think they do great design, but I also wouldn’t want to take a job where I feel like my mental health or my ability to be around my culture might be limited in a way or capitalizing on black culture and not really giving back to it. I think I’ve turned into this humanitarian type of person. So I would love to work with Nike. I would love to collaborate with Nike, but working at Nike, as an in-house designer, those thoughts are a little bit less now.

Maurice Cherry:
I have what I was looking for. That is such a powerful statement to say. And you’re right about how these companies… Particularly Nike, I mean leans on blackness a lot. I mean, look at their marketing. I mean, look at Kaepernick.

Tiffany Middleton:
Yeah, exactly. And I mean, I think they do great work, but if we’re being in real and you look in the front office, they may not have a lot of black executives. And I’m one of those people, it might be contradictory or people might disagree with this, but I want to see black people in roles that aren’t diversity and inclusion or HR roles. I want to see a black design manager. I want to see black people in those roles at Nike where they’re doing the same jobs as white counterparts, but they just happen to be black. Not that they’re roles where it’s a role made for a black person. I just feel like they can add more diversity to the office side

Maurice Cherry:
In one of your recent Tweets, you said, “The older I get, the more I simplify.” How have you simplified your life over the past few years?

Tiffany Middleton:
Oh gosh. Let’s see. I think decluttered is the number one word. Not just decluttered my home, decluttered my mind, decluttered my thoughts, but I’ve decluttered my design process a lot. I think younger me is more into, “What’s the coolest design I can come up with?” Versus now it’s, “What is the most practical design I can come up with? What design can I create that isn’t going to cause any issues with legibility, any confusion?” Very being into simple. I love fashion, so I have to use Kanye as an example. Kanye from Graduation was wearing backpacks and polo outfits and lots of colors and stuff like that.

Tiffany Middleton:
And now [inaudible 00:40:19] Kanye seems like he wears the same thing every day, but he’s reserving his energy more so he can be more creative. And I start to realize that if I’m trying to do the best design every single design I do, I’m exhausting my energy and it’s causing me to be less creative. So now I’m being more intentional on textures, backgrounds, fonts, the foundational thing is that I can kind of switch up. So it’s kind of making this toolkit of accessories or design tools that I use and I kind of switch up and change around. So I still am able to be creative, but I’m also boxing myself in to where I’m not exhausting my creative energy.

Maurice Cherry:
Kanye also got four kids. So I would imagine that cuts down a lot on his own style. Just like, “Look, give me something simple.”

Tiffany Middleton:
I was going to say, he’s also a [inaudible 00:41:15] billionaire, so kids is… I’m sure he has people to take care of them to-

Maurice Cherry:
That’s true.

Tiffany Middleton:
[inaudible 00:41:20] creativity.

Maurice Cherry:
What keeps you motivated and inspired these days?

Tiffany Middleton:
Oh, let’s see. I think black culture does. I’m big into music. So I think back in my day… I’m not even that old, but I feel like back in the day, Lil Wayne, Missy Elliott, their music videos, they used to get me so excited. The conceptual stories behind it, the creativity, still feeling like true to nature, but seeing it on the big screen, those type of things get me excited. So music is continually being my inspiration for just motivated with design and then motivated on side projects or just motivated to do things that can potentially make a small change in this big world.

Maurice Cherry:
At this point in your career, how do you define success?

Tiffany Middleton:
I would say success for me is a peace of mind. Obviously a peace of mind, which seems very simple, but you know how sometimes you get the job that you love, but you never get any sleep, you’re always tired, you’re always stressed out, you are just running raggedy? So I think for me it’s like success has nothing to do with money, has nothing to do with awards and things like that. I think it’s what gives me gratification, what gives me peace, what makes me feel like I’ve done what I need to do, but it just doesn’t cause me regret or cause me a lot of problems. I just feel peace, especially with everything going on, that is what I define as success. Being able to do what I want to do when I want to do, how I can do it without having somebody control that in a way.

Maurice Cherry:
That’s the thing that I really love about kind of always having some sort of a side project or something. No matter where I work or what I do, I know I’m always going to have something on the side that’s just mine that I can do 100%, no outside input or anything like that. So I feel you on that. I actually asked this question in the last interview, I said, “What advice would you give your teenage self?” But what advice would you give 2015 Tiffany to help prep her for the future?

Tiffany Middleton:
Oh man. Patience. Just be patient because things are going to come and they’re going to come when they’re supposed to come, not when you want them to come. And that every day may seem like a long day, but when you look back, they’re short days, but to do something every day that will impact the next day.

Maurice Cherry:
Now, what would you like the next chapter of your story to be like, when you look at, let’s say the next five years, what kind of work do you want to be doing? Where do you want to be? All that sort of stuff.

Tiffany Middleton:
I think New York is my home for the next five years, at least. So I would definitely like to still be in New York, I would like to do more community events like art shows, maybe do some school programs. Just do more awareness for black designers within sports and just black designers in general. And then I’ll also probably like to hop my foot back into the product world because I really loved the thought process about that. So just more community events, probably bring Trenches outside the computer and have a outside event and maybe dabble back into product eventually.

Maurice Cherry:
I think that would be a great idea to do, like a little summer meetup or something like that.

Tiffany Middleton:
Yeah.

Maurice Cherry:
It’d would be great. When I started doing live shows for Revision Path… What’s funny, when we had our interview, I wasn’t even thinking about taking this offline. I was like, “This is just going to stay a podcast.” But I started doing live shows in 2017. And the great thing about doing a live in-person event for black designers is the actual space and community that it creates. It’s not so much that you’re like, “Oh, where people in a place listen to someone,” or something like that. What it’s doing is it’s bringing folks together around a common theme that they may never have found a way to interact with each other in any other sort of way. So the fact that they’ve managed to come together in this one space that you’ve made of a meetup or something like that. We’ve done live shows where people will be hanging around an hour after we’re done, two hours after we’re done.

Maurice Cherry:
They’ve closed down the venue, people are still standing outside talking and it makes me wonder what connections have been made from those kinds of events. And if those connections would have even happened, if the event never happened. So I definitely love the idea of doing some live in-person stuff. I mean, I was starting to do a tour in 2020 before the pandemic. We did a live show out in Los Angeles, that was great. Actually we did our 300th episode in New York. That was 2019. I don’t want to get into that story, but that was a whole other thing. But if you think about doing live events, even just a small 20 person thing or something like that, socially distance, do it, it is such a good time. Not just for you as the host of it, but just for the community that you’ll be able to bring together around a common cause.

Tiffany Middleton:
Yeah. No, it’s actually something I’m kind of working on right now. So we may have to connect later, but yes, it’s something I was talking about with the team that I worked on, the Zoom conference with. And then coronavirus happened and it was just not working, but now that people are being outside again, it’s definitely something that’s in the works for me.

Maurice Cherry:
Nice. Well, just to kind of wrap things up here, Tiffany, where can our audience find out more about you and about your work and everything online?

Tiffany Middleton:
So I’m big on Twitter. I love to Tweet, so you can follow my personal page, it’s Tiggatip. So T-I-G-G-A tip on Twitter and then also Trenches, just Trenches_ on Twitter and I’m also on Instagram and not Facebook, but Instagram and Twitter. So @Tiggatip, personal, and then Trenches for Instagram and Twitter.

Maurice Cherry:
All right. Sounds good. Well, Tiffany Middleton, I want to thank you so much for coming on the show, coming back on the show, really. It’s been so great to hear your story of how you have leveled up since I first had you on the show. Back when I had you on back then, I remember saying how fun it was, how much of a treat it was to just talk with you and get a sense of what you’re doing. And I can hear the maturity and how much you’ve grown over the past six years just from this conversation. So I’m excited to see what comes next for you. So thank you so much for coming on the show. I really appreciate it.

Tiffany Middleton:
Thanks for having me.

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Brevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world.

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It’s time for our annual audience survey! Tell us what you think about Revision Path, and you could win a $100 Amazon.com gift card! Visit revisionpath.com/survey to give us your feedback. Survey ends on May 31.

Douglas Davis

I couldn’t think of a better way to start off the month than by talking with author, professor, and strategist Douglas Davis. Longtime fans of the show will remember our initial conversation from 2016, so it was good to catch up and talk and get an update over what he’s been doing.

What follows is less of an interview and more of a general conversation that ranges a number of topics: creativity during the pandemic, design equity, social justice, the value of remote design education, relevance vs. belonging, AIGA, fatherhood, and a lot more. Hopefully this conversation gives you some food for thought and starts some much needed conversations around our place in this current world as designers!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do.

Douglas Davis:
So, Maurice, thank you so much for having me back on Revision Path. My name is Douglas Davis, and I’m a strategist, I’m an author, I’m a professor and a for the last, about three years, I’ve been the chair of the B.F.A. in Communication Design at New York City College of Technology. We are the design program at the foot of the Brooklyn Bridge. And what I love about being the chairs that I’ve been able to make our mission an extension of my own personal mission, which is to increase the variety of voices making a living with their imagination.

Maurice Cherry:
How has 2021 been treating you so far?

Douglas Davis:
2021 has been a blur. I still remember March last year when we stopped having in-person classes. And I pulled my team together for our last in-person strategy session, where we just audited all the normal functions of a semester what had happened within this formal timeframe last year. And from there, I was able to diffuse the operations among my 15 person team so that I could focus on forecasting new systems design. And so it was a really important move because it helped me to set the tone that would bring us into a year later.

Douglas Davis:
Now we’re in April of 2021, but most of that has been a blur, but that, I guess, I can say it’s been a blur because of those reasons that I’m glad that we were able to pivot because I saw what the problem was, immediately, we were able to identify how we needed to redesign our own systems, communications or just how we actually carried about the normal day-to-day so that I could focus on finding the constants in this variable environment so that we could actually make decisions that would basically bring us into this point. So it’s been a blur, but I will say that we have a little boy, he turned two during the quarantine. And so it’s been, I think the best thing was to be here every day to see him. So I will say it’s been a blur, but it’s also been a joy because I would have never been able to watch my son grow in the ways that he has. So I’m grateful for that part of it.

Maurice Cherry:
In a way, it sounds like the blur has been a blessing.

Douglas Davis:
It has been. I think that’s a great way to put it because not only has it allowed me to for this last year of being chair, usually, whenever you are elected chairs for three years and you decide to renew that or not, I’ve decided not to, but after the first two years, I had already accomplished all of my goals. So this third year in that pivot has been about reinventing what it is that we offer. And it’s been difficult because usually, you can walk down the hall, you can bump into your coworkers and ask them what’s going on or observe yourself. And you’re there, you can watch, you can experience the environment, but I’ve been flying this plane blind because the only place that our offering exists is in Zoom rooms, right? So we’ve got to, in this year, we had to figure out what is it that we offer? Where’s the value? And how do we even talk about it?

Douglas Davis:
And so we had a two year run of quite a lot of positive press releases and quite a lot of awards. And we were nominated for an Emmy twice and we won the Emmy. And I told my dean and the provost and the president not to expect any of those things from us, because I don’t even know what it is that we’re attracting students to.

Douglas Davis:
And so until I can figure that out by talking to literally every single person, we have about maybe 80 adjuncts and that 15 member team, I make 16, and just talking to them and asking them questions, what’s working, what’s not working and why in order for me to figure out, maybe even what shouldn’t come back from online, what should stay there because we can still get a level of quality, but what is hurting? What is not actually what we would want if we had a choice, things like advanced studio photography, for instance, who’s learning apertures and f-stops and lighting with the camera phone, right? Or things like figure drawing. If you’re really about learning the aesthetics of line shape, form, space, color, value, texture, all the things that they teach you in our school traditionally, can’t really do that at a distance.

Douglas Davis:
And so we’ve been trying to figure out how exactly we can offer our students the best value at a distance during this time the whole world is shifting in addition to the fact that right now, I like to say that the most important students are my staff, the professors, because it’s almost like Thanos snapped his fingers in an instant, how exactly you went from freshmen in college the first day on the job totally changed along with what you do on that job, how you do that job.

Douglas Davis:
And so I think it’s really important to invest in the people who spend the most time with the talent that we’re developing for the industry. And if we are not tapped into what those shifts are, if we’re not useful to our own clients in the boardroom, then what I have to teach you in the classroom, especially whenever you’re attempting something that I’ve never done myself, like you’re entering the industry, you’re finishing college in a pandemic on the couch. And so I think it’s just really, really important for any educators out there to really think about that, that in an instant, institution’s competitive advantage that was built on an in-person experience was flattened. And any of the competitive set, I think it’s arguable now, whether those go-to “schools” that most recruiters recruit from, it’s arguable whether they still can produce the same level of quality when no one was prepared to make this shift.

Douglas Davis:
So I think that is a big opportunity for the challenger brands like us, but it all depends on what everybody did with their time. It’s been a year, but in that year, that pivot and how you can take your resources, redesign your processes and think about what your new priorities are and then invest around those new priorities so that you can focus on that forecasting, focus on new systems design, focus on decision-making, decentralized decision-making, focus on operations. Those are, I would argue, the newest central skills as a result of the pandemic.

Maurice Cherry:
Yeah, I mean, a lot of things have changed with the pandemic, as you mentioned, I think for educational facilities, whether it’s a college or even something like a bootcamp or something, it’s how does that value translates? I know here where I’m at, I live near some HBCUs here, Morehouse College, Spelman, et cetera. And I know for a while they transitioned into doing only online learning. I think some of the schools have said now that I think the vaccine is out there, that people are going to start transitioning back in the fall to try to do either some sort of hybrid model or like fully on campus instruction.

Maurice Cherry:
But I think what is the tricky thing about it is people are going to have to almost be re-introduced in a way back to society. There are so many people I know that are just workers that are like, I don’t know about going back into the office. I like working from home, where they’ve gotten used to, or they found a way to compartmentalize being able to work from home and still have a home and not feel like they live where they work and that sort of way. So there’s a number of different considerations and factors that go into it. And yeah, I can definitely see for college, because it’s so expensive students are like, well, what are we paying for? I mean, yes, it’s the education, but we’re not going to a building or sitting in a lab or using facilities, we’re all at home. So should it be less expensive because of that? There’s a number of questions that go into all of that.

Douglas Davis:
Well, that’s the challenge. Again, I mentioned earlier that in the blink of an eye, not only did the industry change in terms of what your job is and how you do it, but how you actually enter this industry changed. We went from being the most experienced people in the room who could say, you know what? Do what I do because I’ve done it and I can help you do it, to I’ve never done this before. None of us have. You don’t have any more experience than I do, I don’t have any more experience than you do. We’re all doing this together. And I think that’s a better place to be, but only if everybody in the room can actually admit that.

Douglas Davis:
But I think that what you’re pointing to started before the pandemic happened. I think that there has been price pressure on universities and colleges because of the fact that credentialing and how much tuition costs and how it’s continued to go up. And as Clay Christensen, the late Professor Christensen would say, this particular category, the education space had not been disrupted in what? Three. It never, pretty much been just like this for hundreds of years. And I think that the fact that that overhead is also factored into that tuition. And again, that competitive advantage, that brand is charging you a premium, not just for the brand itself, but for the caliber of professor that they’re attracting, that then is also factored into the tuition along with the network that you’re around, like the people who you’re going to leave with, that’s factored into the tuition in addition to keeping that brand, whether it so it can continue to attract those types of people so that they can keep charging you that much money, but that is under attack.

Douglas Davis:
And it’s funny because I said to my dean the other day and the provost, I said, “Wouldn’t it have been interesting if the disruption would have happened in a complete different way being that, what if the experts that are online right now that teach in these very entertaining, short videos for free or for a little bit of money? What if those experts had to buy expensive real estate in order to create a physical campus? What if they had to build the buildings on that real estate? What if they had to go and get their PhDs and make sure that anybody who taught on their platforms had their PhDs? What if they had to approve their curriculum through the state? I mean, think about the decades of a headstart that traditional universities would have had. The problem is that the opposite happens.

Douglas Davis:
So right now, we’ve been pulled into their space. And this is a space where production value matters because we’re competing for students’ attention. You can’t just stand there and speak your two hour lecture in person online in front of the camera. It’s not going to work. You’re going to be bleeding people who don’t have the attention span in the first two, three minutes. And so I think as a result, that price pressure is something that I think for us, I like to say with the public path to a creative career, because even though we are about four to five times larger than our private school competition, we have a fraction of their resources and we also cost a fraction of what they cost. And yet, our students are competing for the exact same opportunities because we have an accredited BFA just like they do.

Douglas Davis:
So I think we’re really well positioned, we’re a commuter school, but I think, though our tuition and our revenue model is not under the same pressure as like a division one or R1 research institution that has dorms and meal plans and all that kind of stuff, it still is a competition between us as a traditional four year path into the industry and these low end disruptors that charge you a lot less money, but that offer this practical advice about entering the industry.

Douglas Davis:
And there’s some really quality players out there. My friend, Chris Do, the Futur, or General Assembly, there are a lot of places that you can go to learn skills. And I’ll give you one better, because if you rewind back to 1999 and you’ll appreciate this because you work at a startup, but back then, if you think about it, and this is when I entered the industry with all the dot coms and digital advertising, nobody had a degree in web design, you couldn’t study, it didn’t exist. And what that was about was the fact that these people, whatever they studied, they got that opportunity, including myself, because we were willing to learn a new language.

Douglas Davis:
And I think that if you fast forward to right now, we’re back to a point where I think in 2017, Microsoft and Apple and Google, they relaxed the requirement of having to have like a college degree in order to enter their ranks. So we’re back to skills being the thing. I think the challenge, though, is that when you think about black and brown folks like us, oftentimes, we have to go to college to get the degree, to get the confidence to even apply to those places.

Douglas Davis:
And so I think overall, the challenge there becomes, we’ve got to understand how, oftentimes, a student will say, well, Mark Zuckerberg dropped out of Harvard. And so I don’t really need a school, I’m going to drop out too. And I always have to remind them that that’s not you. I don’t know what family Mark Zuckerberg was born into, but maybe his mom was on the board of XYZ company and they already have the capital, they already have the connections. And if you don’t have any of those things, if you don’t have a network of all of those elements, it will be a mistake for you to do what Mark Zuckerberg do as a black man or a woman. And so I think overall, those are the things that have to be thought through in order for us to figure out exactly what the value is now and how we can extract what the value and the opportunities are right now.

Douglas Davis:
So it’s a bigger question of the education space and how we’re going to continue to compete if we all know how Blockbuster versus Netflix ended up. And so I think that if we’re not careful as the traditional university space changes, if we don’t think about how much we’re charging, if we don’t think about developing those new skills, and if frankly, our presidents rely more on their PhDs than they do their people skills, the pandemic has really required all of us to change and to develop new skills.

Douglas Davis:
And I think that presentation skills, marketing skills, the things that our clients pay us for, we are uniquely positioned as creative people to deal with these pivots. And if that PhD or the things that used to be the ticket into these exclusive spaces, if that still continues to be the yardstick with which people deem that you are smart enough to handle this problem, or if that’s the thing that they keep requiring for you to be on a problem, versus just thinking about what the skills are that are needed, what is the issue and how do we deal with it, then we’re going to be in trouble. And so I think some things need to shift.

Maurice Cherry:
Yeah. And I think we’re already seeing some companies, honestly, I mean, I think every company is still trying to figure it out, but with some places, they’re definitely trying to skip back and forth between saying one thing and something else to see what is going to work the best. So for example, last year, when the pandemic has happened and everyone was forced to go remote, a lot of positions then opened up to become remote positions because you can’t go into the office to do an interview, you can’t go into the office to work. So you’ll have to do all your work distanced over Zoom and things like that.

Maurice Cherry:
And companies, at least companies, I know that I’ve encountered, we’re still trying to kick the can down the road to figure out how much longer they were going to be doing this until they could get back to what it used to be. So you may apply for a position and they say it’s remote, but then they’ll say, oh, but when we’re back in the office, you have to move here. Is that okay? And it’s like, well, they’re not going to offer relocation. They just expect you to pick up and move because you’ve got a job there, which is not realistic at all. I mean, pandemic or not, that’s not realistic.

Douglas Davis:
That’s the misalignment, right? Where looking backwards versus focusing forward and understanding that there’s an aspect of what we used to do, walk around maskless, breathe in each other’s maskless air will-nilly, shaking hands, and hugging each other and being in tight spaces and watching movies and stuff. There’s an aspect of our culture that may not return. And I think that waiting to base what you’re going to do based on what used to happen or how quickly we will be back to that versus focusing forward in and understanding that there are some new priorities here, I think that that’s the classic thing that’s going to determine who wins and who loses in this new environment.

Douglas Davis:
I think that if we’re talking about companies and if we’re talking about people, I think it really does boil down to two things, relevance and belonging. I think if you’re an institution or if you’re in a leadership position or if you’re a brand, if you’re a college, it doesn’t even matter, but if you’re not really asking yourself as a brand or a company or an institution or an employer are we relevant, if you’re not asking that question and if you’re not then basing your answer yes or no, based on how many people or groups can come to you and say, I belong and therefore, I’m going to stay here in this culture, then you’re in trouble. That relevance, belonging metric, I like to say, it’s a column response because whether you’re a person, individual and you’re going to a college or a certain brand to be employed, and you’re in some ways asking in your everyday interactions with that company, whether they’re good or bad, you’re making a determination if you belong or not, you’re asking, do I belong?

Douglas Davis:
And so if you end the interactions, whether that’s just the culture of how things are set up or if it’s customer service, if it’s how you are or not invested in, if you determine in your aggregate that you don’t belong because of those experiences being bad, then they’re going to leave. And we’ve all left places because we’ve deduced that the way you’re being treated is not what you want to continue to experience.

Douglas Davis:
And so I think, again, companies and people, or the college that you’re going to, you’re asking yourself, do I belong? And the way that that brand treats you is what’s going to help you to arrive at your answer, but then if you’re that employer, if you’re that institution, if you’re asking yourself, are we relevant and you’re basing that on how many people can conclude that they belong, then you’re in a good place.

Douglas Davis:
But if you’re tone deaf or if you’re looking for diverse candidates in the exact same way that you’ve always been doing it and you’re going to the exact same schools that you’ve been going to and you’re not really thinking about right now that the pandemic might be preventing some of the best talented people who you could have from even applying because of the new barriers that the pandemic has put into place, then you’re going to miss it. You’re going to miss that human potential, you’re going to miss that diverse team, because you’re basically looking for diversity as if I’m a black, white person. That’s the only way that you can conclude that there aren’t any diverse candidates or you can’t find any, you’re looking for black people with the same process and at the same places that you look for white people.

Maurice Cherry:
That’s something that I know I’ve talked about in my Where Are the Black Designers presentations before, but I mean, it’s something still, which is coming up, like for example, Revision Path as a job board. And we’ve gotten more companies that have posted to the job board, which is great, that’s wonderful. But it’s interesting, because then they’ll turn around because maybe they don’t get the response that they thought they would get from it.

Maurice Cherry:
And I don’t know, it’s interesting. I think just because you put a job out there doesn’t necessarily mean that black and brown people will flock to it. I think a number of companies know either to post to these sorts of boards or they know that if they put these kinds of listings out there, they’ll attract certain people, but I don’t know, it feels like it’s almost over-indexed in a way, every position you put out there is not going to have a bunch of black and brown people clamoring for it, especially if the position that you’ve written is written in a way that might exclude them or they may not be familiar with your company or it’s not remote or like there’s a number of different sorts of reasons.

Maurice Cherry:
Like I had, I’m just going to give an example, but I had a school that was in the middle of nowhere in the Midwest and they posted a position and then they came back 30 days later and they were like, well, no one applied. Can I get my money back? And I said, no. But it was also sort of like, well, how many people of color are going to live in the middle of nowhere in the Midwest to teach at your college?

Douglas Davis:
Well, that’s what we’re saying, it’s about the culture. And I think some part of what you’re identifying is that everything that employers are dealing with in terms of diversity or in terms of race or in terms of just dealing with whether it’s the Asian hate that’s going on right now, that terrible, despicable Asian hate, or whether it’s just what black people have had to endure from the beginning, we’re talking about American society’s issues. And it’s obvious that those issues would show up in your company, because we’re talking about whether people belong or not.

Douglas Davis:
And Maurice, when you really think about this, if we’re still in 2021, and I say this every year, because change is not happening fast enough, but it’s 2021, and when we can continue to say the words first and black in the same sentence and we were born here, it’s clear that we’re not woven into this society that we are a part of. And there’s still so many different barriers and I mean, that’s not even to mention the barriers that COVID-19 is presenting. It used to be, hey, wear a suit to your interview. Now your bandwidth is how you present yourself, just like that suit in person. If you’re going to college, because you want to change your socioeconomic situation that you were born in, but you live in the projects, you don’t even choose your bandwidth because you don’t actually buy your internet service.

Douglas Davis:
So again, thinking about our professors as the most important students, if I am a classic design professor and I want to show you the highest resolution image, but I don’t know how to teach online. And so I’ve got all these high resolution hogging, bandwidth hogging images in my Zoom and I keep kicking you off because your bandwidth can’t handle my presentation or my videos. This is really about making sure that the environment that you’re trying to attract that diversity too, is set up to actually handle that diversity.

Douglas Davis:
And that’s why I give a lot of respect to companies like Google and Microsoft. And I say that because they saw us at the foot of the Brooklyn Bridge, they see our diversity, they know that we have about 140 or 150 different languages spoken in our student body, they know that we represent about that many countries around the world, just in our student body because of the fact that there aren’t any barriers to our program. And they flew out from the West Coast and they set up shop.

Douglas Davis:
Microsoft actually interviewed our students in a two-day series of either giving workshops or interviewing our students to ask them, is it our tool that makes it the barrier? And to ask that question was wonderful. They observed our classes, they embedded themselves within the department. They conducted maybe like 15 or 16, 45 minute interviews where they really did ask. They asked a highly diverse group of young creatives, is it our tool that is preventing you from coding? I mean, that question alone and flying out from the West Coast and really investing in trying to figure out what the answer was. And they went to several other schools as well, but they made it a point to come to us. And so same thing with Google and showing up at our school and sending maybe seven or eight people from their office in order to recruit. And we also had this pilot where they had a group of students from California State Northridge University, as well as our program at City Tech. They met with and sort of paired our students with Google Alert.

Douglas Davis:
And so they checked in every week. And basically what and I really love about this. This was the equity engineering team, Jason Randolph, big shout out to him out on the West Coast. But the program was to introduce our students to the same problems that you would find if you were interviewing for a job at Google. And so that’s how they’re reaching into the pipeline, but also making sure that the environment itself, they’re asking the hard questions about their own tools and about their own decisions they’re willing to listen.

Douglas Davis:
And they’re willing to make sure that regardless of who you are, that they’re tailoring, how exactly they come and find you. Those are the examples that I want to hold up and I have a lot of respect for them because it’s not just that they’re saying that diversity is important. It’s not just that they’re saying these things, but there are press releases or appointing very high C-suite level diversity people. And yet the numbers keep staying the same. They’re really trying to do something about it. And so they earn my respect in that way.

Douglas Davis:
But again, it’s not just about saying the right things or putting a posting in the right places. It’s about understanding that again, I’m not a black, white person. You’ve got to really think about if you want me to feel comfortable in your environment, in your culture, you got to make sure that you’ve created a culture that we would feel comfortable.

Maurice Cherry:
Yeah. And now a couple of years ago, I know you were a co-chair for AIGA’s Diversity and Inclusion Task Force. I was also on the task force several years ago. What do you remember about that experience?

Douglas Davis:
First, I want to say that Antoinette Carroll and gosh, Andrew Bass, gosh there has been so many people who were investing in the work long before me also Jacinda Walker. And so it was great to show up at the AIGA and say, I don’t think you guys are actually telling the story or having the impact that you could have. And so I just offered my services as a strategist. And since I was about to have a baby, I was about to become chair. I was applying for full professors, a lot of things going on when they asked me to chair the task force, I said, yes, if I could have a co-chair. And so Phim Her was my dynamic co-chair, she’s a wonderful, wonderful person. And I know you know her, but it was just really great to work with her.

Douglas Davis:
And I think that the challenge with the AIGA as an organization at that time was just that in being an organization that had been around for so long, but that was so late to the conversation about diversity, double digitally in so many ways that in communicating that to them that the belonging idea that we talked about earlier, that when people show up and they keep hearing the exact same thing over and over again. And they don’t really know what the value is of the money that they’re paying. They’re not going to stay if their needs are not getting met. And we’re not the only organization having conversations about diversity because there’s so many other places where that conversation is being had and where change is happening. And just for instance, thinking about the advertising space, and again, the caveat being that in design, it’s not this aggregate profession, right?

Douglas Davis:
You’ve got all these individual, design firms and you might do a logo for different brands or identity or websites, but in advertising, you’ve got holding companies and agencies that have accounts. So in a sense they’ve been sued as an organization, Human Rights Council of New York, making sure that black people were represented as a certain number of the population within the ranks in these holding companies, even though that hasn’t happened. The point though, is that it was attempted, and it was attempted in a way where New York city was willing to sue.

Douglas Davis:
And so as a result, a lot of these C-suite level organization and titles came out of that. And so knowing the history of those things, and again I’m going through it pretty quickly, but knowing the history of where the diversity conversation was in the advertising space, I just was trying to communicate that we are aware, really arriving very, very late to this conversation, even though there’ve been some really amazing people who’ve had some progress and who’ve pushed the conversation forward within AIGA to then take that mantle up and try to push things forward.

Douglas Davis:
We did as much as we could do, but I think that the culture itself, there were a lot of changes and bunch of turnover and just the structure itself, I think needed some change. And so after about a calendar year, I realized that it might be more helpful if we sort of stepped aside because as much as I like to try to push things forward and really win change, it wasn’t possible with that title and in that organization. So wonderful, wonderful people. I have some wonderful friends who’ve been able to find progress in that space. I just needed to redirect my own time and no love lost, but I didn’t need to focus forward. So it was a good experience. I think that we were able to show a different way to lead, but ultimately we were not effective. That’s how I remember that experience. And, I do hope that as the conversation about equity and black lives and just all the things that we’re dealing with right now continues to evolve. I do hope that not only AIGA, but many other organizations and many other professions, I really hope that we can sort of look at like what places like Canada is doing-

Maurice Cherry:
Place like RGD?

Douglas Davis:
Yeah. And not just even RGD, but like also their colleges and universities out there. OCAD U there’s a woman out there she’s the Dean of Design name is Dr. Dori Tunstall, she’s been doing some wonderful things like cluster hires of like black faculty. She was able to hire five black faculty members in a space that had no black tenured faculty for over a hundred years. And she hired five black people on tenure track lines. And she’s in the middle right now of an indigenous cluster hire where they’re looking for indigenous faculty members to join in that way, but she’s been making some real change. And so there are far beyond the diversity and inclusion conversation that America has been sort of steeped in.

Douglas Davis:
They’ve moved towards anti-racism and decolonization and so I think that looking at countries and people who have moved far beyond where we’re at and really taking note of what they’ve been doing, and then figuring out what that looks like within the American space and within our own companies or our own universities, is what our hope happens as a result of just being able to mention it and bring it up within the context of this conversation. That’s where I hope we are able to go because they’re further along.

Maurice Cherry:
Yeah. Even thinking about like this year, for example, I’ve met a lot of design educators on the show. I usually try to have a good mix of design educators and stuff, but even thinking like how you said before, how teaching has changed and how different organizations are changing. One thing that sort of struck me last summer was a lot of these different companies and such putting up black squares and saying that they now are in on all lives matter. And we’re going to, I mean, that all lives matter. Sorry, all black lives matter and we’re going to start celebrating Juneteenth and things like this.

Maurice Cherry:
All of that is clear virtue signaling, first of all. But I remember getting just asked from other people and such like, how long is this going to last? And I’m like, I don’t know, like few months maybe like as the next extra judicial killing crosses the airways, like things happen to come at such an interesting nexus point with this pandemic and there not being any sports and not being able to travel and such where people were sort of forced to now see it in a way that I guess they had been privileged enough to ignore it for years and years and years. It’s kind of astonishing to me how many people were just sort of woken up last year because of this.

Maurice Cherry:
But like even that whole habit of like black squares and such like around that time, I was also looking at old issues of Ebony and Jet magazine around the time when Dr. King was assassinated and the same types of things were happening. Companies were posting like an all black square for an ad. Like what does that accomplish except using up a lot of ink?

Douglas Davis:
Exactly. Well, I think we’re in marketing, right? So the fads and trends are something that advertising agencies and design firms are going to really, I think just be attracted to because what we do harness is culture. I always like to say that creative people are the spoonful of sugar that make business and marketing objectives palatable to the public, but they can’t go public without us. And so if you think about advertising and the fact that like the authors and drivers of American culture, not just black culture, American culture. And I’m saying this off the heels of last night’s versus, Earth, Wind and Fire versus the Isley Brothers. So the full glory enriches of black people were on display last night for the world to see. But we’re the drivers of American culture we’re the authors of American culture we’re the influencers of American culture and fashion.

Douglas Davis:
And again, I’m not saying that no one else does anything. I am saying that there is an outsize contribution to that from black people. And yet, if we are not represented within the same proportion of the population, there’s something wrong. Because if our industry is built on crafting messages, building relationships, brand values, customer relationship management, if we’re built on that, and if we’re built on crafting those messages and targeting groups, if I’m excluded part of the authors and the influencers of American culture in this country, if I’m excluded in a profession that targets and craft messages and brings them to people, then it’s because it’s on purpose. And I think that we can sort of get caught up in the moment of like basically being embarrassed if you’re not posting something that’s pro-black, which I think a year later, if you look at someone’s actions as an organization or a country, or even as individuals. If you look at the misalignment if you look at the mixed signals that exist in America right now, you had literal people carrying blue lives matter flags, having an insurrection on the Capitol, beating police officers with it.

Douglas Davis:
Like there’s so many mixed signals within our country. There’s equal justice under law on the top of the Supreme Court and yet we’re watching right now, George Floyd, his character is basically on trial for his own murder right now. And so there’s all these mixed signals that exist in everyday life in America. And so it makes total sense that if in the moment, if the trend is sort of pointing towards black lives and black people being in fashion and being pro-black about a specific issue, if that’s in style, then of course. If we’re in this profession, if we’re being honest, then yeah, you’ll be embarrassed if you’re not about it. But if you even look at the laws that are meant to suppress voters right now in Georgia, and the fact that these companies they hire lobbyist, they knew what was in those bills before they were passed.

Douglas Davis:
They were pressed on it from black corporate leaders, as well as black employees at those places because black dollars are ones that they want. And so at the end of the day, even those companies which I’m glad that they’re speaking up, but they’re speaking up too late and we still are in a situation where we don’t have what we need. And so I think overall, it’s great to have that black square. It’s amazing to have that hashtag, but that’s easy. I think, again, going back to what I can say from what I’ve seen and what that experience has been with Google and Microsoft choosing to help us because our partnerships are how we have more impact than what our resources can produce. And so I think at the end of the day, when you have partners who understand that there’s different problem in order to engage different people think about the internship sort of structure and if it’s not paid, who can afford to do that? You got black and brown and talent just asking themselves, can I afford to be a designer? My work has to pay for my existence.

Douglas Davis:
And so if you can’t afford to get that experience, then you’re going to work somewhere, but that’s not going to be a part of your career because you got needs. Whereas someone else is getting the experience that they need because they don’t need the money. And so I think that being able to have that diverse team, being able to see the socioeconomic differences in attracting and retaining different groups and making sure that you can build your culture in a way that says that you’re relevant because you got white people, black people, Asian people, Indian people, and gay people, trans people, you got everybody there because they do feel like they belong because you thought about how to actually have company that’s not like you.

Douglas Davis:
I think that that takes work. And I think at the highest levels is going to take some incentives changing. It’s going to take the laws changing, and Maurice man, it’s exhausting. I can say to you that this year has been a blur because of the pivot that’s been going on with the pandemic. But it’s bigger than that, right? Like we’ve been watching ourselves get shot or hung or killed, or the mysterious circumstances where a routine interaction with police turns deadly because you’re unarmed and black. And I always post on social media next time it’s going to be me, one day it’s to be me. My mom hates it, my family and friends hate it and they say, “God forbid.” And I say, “You know what? That’s exactly what George Floyd’s family said God forbid. It happened to you. But it happened. We’re no different.”

Douglas Davis:
And so until all these things are factored in, of course, we’re bringing this to work. Of course, these are all the challenges that we have to fight through in society at work. If we’d literally just now had to pass laws where you can’t discriminate against me because of my hair. I’ve had to cut my hair to get jobs before. Who has to do that? What if a white woman had to do that to get a job? The condition is you cut your hair. That’s crazy. And we don’t even think about it like that because we’ve always had to walk in a space that wasn’t designed for us. We’ve always had to walk in a culture that wasn’t designed for us. We’ve always had to navigate a criminal justice system that wasn’t designed to give us equality. And so I think it makes complete sense that these things show up in the companies that we are going to work for. And it also makes sense that the trends towards whether it’s social justice or even just mentioning black lives matter, because you couldn’t even say that for a while.

Douglas Davis:
You were look at like you just said, hail satan or something crazy. And it was like this radical sort of thing versus like, no my life should matter. And I’m so angry that I got to say that. And yet it’s what we’ve been able to navigate because we’re still here and we’re going to be here and we still drive culture. And we still are the authors of American culture. And in so many ways that are very creative and just whether it’s poetry or whether it’s music or whether it’s fashion like we still are a great source of America’s competitive advantage if it would just love us back. That would be nice.

Maurice Cherry:
That would be nice. It would. Is that fair?

Douglas Davis:
Fair? Ooh. There’s so many… If we were going to wait for fair Maurice and you know I’m glad we’re talking about this so that people can sort of understand that this is what we have to go through. But you know what I realize is that there’s two sides to what could be seen as fair. Think about the imposter syndrome. Think about all the different social issues that we just talked about and then think about how much confidence you do or don’t have in doing your job. Think about all the internal turmoil that you have to deal with in addition to all the social issues that you got to walk into work with. All the barriers, all the different tests or things that were set up to give you a certain score on the SAT based on like asking you questions that have nothing to do with your culture. And some people actually believe that outward measure of what their potential was. I didn’t believe it.

Douglas Davis:
I took the SAT like three times, my guidance counselor in high school didn’t have one conversation with me about college. And so I said to myself if I don’t go to college, I wanted it to be because I chose not to go. So I went to summer school myself. I took my extra math. I took my extra foreign language. I took the SAT three times. And you know what, after those three times I probably got like a 780, my highest score. So by that measure I’m stupid, Maurice. But if I looked at that, that number and let that number tell me what I was capable of then I wouldn’t have an Emmy. I wouldn’t have two master’s degrees. I wouldn’t have gone on to write a book, I’ve done anything because I’d have been too busy moping.

Douglas Davis:
But that fairness, if we’re talking about fair think about how you have to be deliberate and determined in a way that white people don’t have to be in order to make it. And then there’s the opposite side, right? So as I mentioned, I’m chair of the program and there’s about 650 students, about a hundred people on my staff. And it’s one thing to have to fight through any of the imposter syndrome. Thank goodness I didn’t suffer from those things but you do have to see yourself as worthy to be a leader, worthy to make decisions in order to perform in that job, you got to be focused on the fact that you are qualified and that you can do it as well as anybody else. But then there’s the opposite side to that fairness. White people have to see you as a person who they can follow. They have to see you as a person whose decisions that might affect their choices as something to respect. They have to see you as somebody who they’re willing to give a chance, because if they don’t then no, it’s not fair that the decisions that you’re making with all of the training with two master’s degrees, having written a book about strategy, having proven that your tactics and the way that you move in the world do well.

Douglas Davis:
Having won an Emmy, having brought all of the goals that you said that you had set out to bring, having done those things early, but still having people question whether you know what you’re talking about, still having to say the same thing for a year before you’re even heard. All of those things, if we’re talking about fairness, it’s like this double-sided coin where you have to see yourself as capable and worthy and why not you, but then even if, and when all those things are true about you and you are capable and you are worthy and you do make it. If people don’t see you as worthy or capable and don’t trust you or don’t follow you, or they’re insubordinate for the sake of being insubordinate, even with all the accolades and that’s not your issue, even though you got to deal with it.

Douglas Davis:
And no, that’s not fair, but that’s the same issue as having that routine parking or traffic violation or traffic interaction with a cop and having those two master’s degrees, being an author, being a global speaker, and yet being an unarmed black man, and having them look at you and deem that you’re a threat and deciding to shoot you for no reason other than you’re unarmed and you’re black and you’re a man. I mean, how many times have we seen that?

Douglas Davis:
So, no, it’s not fair. And yes, it’s exhausting and yes, we see it in American society. And yes, then we have to deal with it in the companies that we go to work for in our everyday interactions in this system that wasn’t set up for us. And yet we’re still bringing a level of contribution to all of it that America wouldn’t be any other what it is without our contribution. So it’s thankless, it’s completely thankless and you’re not only not wanted, but at the same time, what would America be without us? And we all know the answer to that question. And so, no, it’s not fair. And no, we don’t even get the equity that we put into it. And yet you can’t stop us.

Douglas Davis:
If anybody had any question, I’m a dark skinned red bone on the inside. If anybody had any questions, but I do believe that things will change over time, but is it just on the surface that it changes or will we be able to as creatives, as black creators as the people that we are, will we be able to affect change and influence brands from within? Will we be able to step up to those leadership positions and make the decisions that will shift the culture or the places that had locked us out or that don’t call out to people? How are you going to leave the space that you walked into? How are you going to push it forward?

Douglas Davis:
And I think that if all of us could just look at pushing it forward just a little bit. And I think lastly, I would just add onto this, that again, like a lot of the topics that we talked about are heavy, a lot of topics that we talked about proceed both of us, our grandparents and great-grandparents were talking about these same things and nothing’s changed, or it hasn’t changed enough that if they were still alive, they might be confused that we weren’t in their time in 2021. So progress is slow, progress may not sort of shift and move into the place that we would like it to in our lifetime in our kids’ lifetimes, who knows. But I think that overall, we have to also take care of ourselves, right? Who’s to say that you want to actually be a part of the places that don’t want you? Who’s to say that those places they don’t deserve you?

Douglas Davis:
And so I think that it’s important for anybody listening to really understand your own worth. They need us as well. And so you can determine who benefits from your presence as well, that is within your control. And, again, we all have to balance the fact that we have to eat as well, but I think it’s very important to understand how much we are worth and how much our contribution is worth. Is not just checking a box, having a black face, being able to give the company some cover to say that they are about diversity because you’re there at the table. We all know that doesn’t work. But I think really understanding that where things are shifting in a way that there is more control in our hands, there is more opportunity because of the internet, even though there are some barriers that come along with it. Because we can go straight to the world, straight to the public with what we have, things will and are changing.

Douglas Davis:
So again, I think about Timbaland and I think about Swiss Beats doing verses it makes total sense that that came from two musicians from us, from our culture and look at what they’re doing. Look at what the D-Nice has been doing Club Quarantine like our creativity cannot be stopped. And so there’s this love-hate relationship that America has with us and it can’t get along without us. And yet I’m hoping that it can learn to embrace us in a way that we can unlock the potential of little black boys, little black girls, minority black, brown, queer boys and girls, so that we can really move and be and have that outlet that we’re going to get out there anyway. It’s going to happen anyway, that can’t be stopped, but it’d be really nice if there wasn’t such resistance or so many barriers to fight through. That would be fair, but stay black and die and pay taxes, right? That’s it.

Maurice Cherry:
One big change and I think we’ve probably all heard it in the background as you’ve been talking, as you became a father over the past few years, as we had you on the show, how has fatherhood changed you?

Douglas Davis:
Yeah, my son, Jonathan, it’s changed me in a lot of ways. And I’m sitting here smiling as I think about how exactly I can share in the amount of time that we have, how it’s changed me. But it’s been transformative in the way that now I understand the fear that my mom had when I would leave the house. And when I was rebellious and when the cops would harass and I was this outspoken young kid who was not about to hold my tongue, no matter what. Now I get that terror because now I have a son who is a light of our life and who is something happened to him it would be devastating. And now I know what that feels like to have so much to lose, but to have so much potential. And I guess, I’m speaking from the standpoint of how it shifted me. I think it’s made me more aware that at some point my son will go from being this cute little kid that everybody looks at on social media when I post.

Douglas Davis:
At some point he’s going to go from being cute to a threat. I mean Tamir Rice was a little kid, Trayvon was a little kid. And so I think the way that it’s changed me is it’s made me hyper aware of how blessed I was and why when at whatever point, because I didn’t discriminate, but why, what, at whatever point I had a white girlfriend, my family was uncomfortable, but they still embraced that person because they loved me. And so I think that the challenge at different points is that that change is what you then become your parents. You can see from their perspective, you understand the fact that to protect your son, that you have to sacrifice in different ways that if it was just you maybe it wouldn’t matter.

Douglas Davis:
And so I think the way it’s changed me is that it’s made me even more aware of all the things that we’ve been talking about. And it’s made me really question whether I want him to have to go through all of this. Again, if we’re going back to fair. I can’t lie to you and say that we haven’t thought about and really entertained leaving the country. I can’t say that we haven’t entertained thinking about what zip code we might want to live in so that when we call the cops they actually come. And that sucks, man. Like it’s exhausting because I would much rather be focused on the fact that he loves Dora the Explorer and that he loves to say, “Yum, yum, yum, yum, yum. Delicioso.” And that he’s running and jumping around and we’ve got to tell him to stop and get off that and take that out of your mouth. Like I would love to focus on just that. And for right now we’re safe, but Breonna Taylor thought she was safe too when she went home and locked the door and went to sleep.

Douglas Davis:
And so I think there’s no way to escape America and the weight of America. And so it’s changed me by making me even more aware of how precious life is and made me even more aware of the responsibility that we have to change things so that at some point we can just be. Because I want my son to just be, he waltz around the house, his toys everywhere just like any other kid and yet we can see him recognizing patterns and stacking his blocks in certain ways that they look like a sculpture garden as you walk through room to room to room, you know he’s been there. And being able to be here in a pandemic to have the privilege of being the boss during a time when I can make the decision as to whether we are or not going to go back in person. And I can make the decision as to, you what I don’t want it on my conscious that I put mixed signals out there to attract students back into a situation where they could get sick or I don’t want to put my staff in harms way, or I’m not going to ask anybody to do anything that I’m not willing to do myself.

Douglas Davis:
And so, you know what, a year ago I decided we were going to be on this couch. We will be remote for the whole school year. And I’m glad that I could say that because not only did it help me to make sure that I didn’t put anybody else’s baby in harm’s way, it allowed me to be home and actually help my wife to raise mine. And so I think this just goes back to, in some ways, the call for anybody who is thinking about leadership or taking more responsibility, I want to encourage you to take that step. And yes, it’s a burden. It’s very difficult and yet if you can learn operations, if you can learn new systems design, if you can learn strategy forecasting, if you can learn decision-making and negotiations, if you read Creative Strategy and the Business of Design it can help you with the strategic part of things.

Douglas Davis:
But if you learn those things and take on more responsibility you can help to create the environment and make the decisions that not only benefit the people who you will be responsible for, but it also help you to benefit your own family. It is still a sacrifice, but at least it’s you making those decisions versus somebody else making those decisions for you, and we need more of that. I believe we need more of that. I’m probably the first black boss that my staff has worked for and I’ve worked for as many black bosses as my staff has worked for. It’s crazy, right? But in some ways becoming a father has helped me to really just be more responsible with that.

Douglas Davis:
And just full disclosure and for accuracy sake I had a son when I was in Hampton I was like freshman year. So I was probably about 18. So my oldest son, his name is Douglas and he’s down in South Carolina. I had a son back then though, it was a very different interaction in terms of I’m a kid and he’s a kid. It’s one of those things where right now is very different because I’m an adult and being in a pandemic and being able to have two sons, but just to have a little one here with me, it has changed so much. And both of my sons thank goodness are healthy, but it really does when you become a father, makes you think about what your decisions are and what the impact of those decisions are. So it transforms you, definitely does.

Maurice Cherry:
How do you define success now?

Douglas Davis:
Well, I mean, that’s a really interesting question because as I mentioned I’m not going to have chosen not to continue on as chair. Because I’ve been able to accomplish the change in our culture and raise our visibility, win those awards, do all the things that I set out doing. And on July 1st, when I’m not chair anymore or when my term ends I won’t even be 45 yet. And so in that I can say that success is not accomplishing all these things even though I’ve been able to accomplish those things and go to Hampton and then go to Pratt and get a master’s and then go to NYU and get another master’s and travel the world and write a book and speak globally and do these things. Success is keeping your word to yourself. Success is doing what you set out to do.

Douglas Davis:
And I always define success as that, because things come and go. You can be on the top of your game one day and be on the bottom the next day. And so if it’s just about what you’re able to accomplish or what your paycheck is, then that definition is a bad definition because it always puts you in a situation where you’re always looking at the material or you’re looking at what people pay you to be creative. And I need to be creative because that’s how I live and breathe. I need to do that for free because that’s who I am. I need an outlet because it’s inside of me and it needs to come out. And so success is keeping my word to myself. Being able to say, I’m about to go do this. I don’t know whether I’ll be able to accomplish it. I’m scared even, but you know what, that’s exactly what I’m about to go do.

Douglas Davis:
And I’m thankful that that’s the way that I see it because when I went to Hampton it was great to be taught about work ethic because it continued to build on the same lessons as my grandfather or my grandma or my mom when they tell you, when you cutting the grass down south and it’s real hot, you know this you got to be inside before 10:59 in the summer, you cutting that grass or else you going to be faced down in the grass. And so knowing that I was taught by people who were doing things and who had integrity and who said, if you’re going to cut the grass and cut it right. If you’re going to sweep the floor, sweep it right. But to know that when I went to Hampton that those foundational lessons from those people in my own family and community, to know that that was the beginning of my education in my family.

Douglas Davis:
To then go on to Hampton and be taught if they ask you for five, then do 55 and choose the best five. That lesson had already been laid. It was just built on to then go to New York and wonder whether I could compete. Even though I graduated Hampton with a resume, I had a Disney internship, also worked at Hampton University had a microgravity collaboration so I was able to work with NASA and the Smithsonian several times, but I knew I still needed more. So then when I went to Pratt, not knowing whether I could compete in New York being scared to death. I’m moving to New York and then being like I’m moving to New York, both that was excitement mixed with fear because New York has everything you’ve ever wanted and everything you’ve never wanted rolled into one.

Douglas Davis:
But knowing that, you know what, I’m going to go test myself on the biggest stage that I could find as a Southern boy from the country. Can I do it? I don’t know. So let me go test, let me go see. And to know that I didn’t know whether I could, but I did know that I wasn’t going home. And to know that all you have to do is say that to yourself one time, but you got to spend every day meaning it and being able to keep your word to yourself despite having to fight through alcoholism and drug abuse. I think I learned the importance of what success is and how I define it because I didn’t have control over my own, what I said my choices. And I knew that when I got so far into addiction that I couldn’t keep my word to myself. I said, I’m not going to drink anymore. I said, I’m not going to get high. I couldn’t keep that promise to myself. That’s when it scared me.

Douglas Davis:
So that’s when I realized that that’s what success is. If you can make a promise to yourself or say something to yourself and then follow through with that, that is successful. And if you can define it that way, then you’re not as a creative person looking right and left and being afraid of people who are talented as well. You’re looking right and left and you’re being inspired whenever you see somebody do their best, because you understand that you’re competing against yourself. You’re trying to be better than you were last time. You’re trying to beat your best time the last time. You’re trying to get higher.

Douglas Davis:
And when you know that it’s you competing with you, then it’s very easy to understand that that’s what, in the way that I’ve found what success is and how to define it. It’s not about what I’ve been able to achieve. It’s not about fact that I own my home in Brooklyn, it’s not the fact that I’ve been able to become chair and I’ll be able to lay that down before I’m even 45. It’s really about just being able to keep my word to myself. That’s success.

Maurice Cherry:
Where do you see yourself in the next five years? Like after, hopefully this pandemic is a thing of the past and whatever sort of new world or new reality we end up coming into. Like what kind of work do you want to be doing?

Douglas Davis:
That’s a good question because I think knowing that those new skills that I’ve been able to develop in this pivot operations, new systems design, forecasting, decision-making all of those things are a part of what I’m going to write about. Because I think on the one hand as creative people, we have to keep changing what we learn in order to keep doing the same thing. So I like to look at the timeline back in the day you learn Flash and then you could even learn ActionScript. And then now none of that is even there anymore and so I think the fact that we have to keep learning to typefaces, you got to learn how to do Basecamp, you got to learn Slack, you got to learn all these different ways to do the exact same thing. Strategy and marketing, all those skills or things that we needed to add in order to be a better creative person in my perspective, that’s why I wrote the book.

Douglas Davis:
But I think that now in this new world, learning how to make decisions, my son is so funny, learning how to make those decisions, learning how to lead and developing those skills I want to write about that. I want to continue to develop a body of thought leadership around that. But I think obviously I also want to put those skills into practice. But I think just going back fundamentally, I want to turn my book back into an online class. That’s how Creative Strategy and the Business of Design started, I wrote a four lesson online class for how design university is not even there anymore. But it did really, really well and so I was able to leverage that into writing a book. But now since things are shifted, I want to turn the content back into an online class because I never want to lose touch with teaching people, reaching students, whether they’re professionals or whether they’re pursuing some sort of credential or degree.

Douglas Davis:
So I want to always be able to say, do as I do versus do what I say, whether that’s to my sons as an example, or whether that’s to my students. I want to be able to reach them through reason and reach them through understanding that I’m never going to waste their time. And so in order to be useful in the boardroom, in the classroom or at home, wherever, I want to always do the things that I’m asking people to do, I want to lead from the front. I want to show them that I’m not going to ask you to do anything that I’m not willing to do, or haven’t done for a client. And so I want to make sure that I can continue to be a teacher, continue to be an example. Because even though I went to Hampton, there was no black design professors when I went to Hampton University, HBCU. There was no black design professors at Pratt. There were no black strategy professors at NYU. And then I became a strategy professor. I became a design professor.

Douglas Davis:
And so I think the type of work I want to do is whatever’s going to allow me to use me as an example for people who didn’t see themselves. And I think that whatever that looks like is where I want to offer my skills, but I also want to make sure that wherever I’m offering my skills is a place that appreciates what I bring. And so I think I’m open to the world and really thinking about other countries and thinking about other places or I can stay right here in Brooklyn. But I think whatever I do I want to feel like I belong. I want to feel like I’m contributing to a culture that is striving to be relevant to as many people as possible and taking down those walls. So whatever that looks like that’s what I’m interested in. I just don’t know what that is.

Douglas Davis:
And therefore, I think in being able to be comfortable with what I’ve been able to achieve in such a short period of time, whether that’s in my current role or whether that’s just as somebody who has not even made it to 45 yet, I feel like I’ve been able to move in and out of spaces after being effective or as effective as possible. And being able to be comfortable with that success and then say, you know what? I don’t know what the next step is. Just like I didn’t know whether I could compete in New York and that fear is always mixed with excitement, but I got my own back. I believe that whatever I do, apply my skills to I’ll figure it out. I’ll be able to bring something to it in the way that I do.

Douglas Davis:
And so I know that there’s some place that is exactly where I would thrive because in answering this question, I think I’m trying to acknowledge the fact that as the world shifts, which is where you started with the question, you can sort of find yourself misaligned, whether that’s in the country you’re in, based on how they actually treat children, or how they treat elders. You could find yourself misaligned in the culture you’re in at your job based on how they are or not dealing with the pandemic. You can find yourself misaligned in so many different… The society that you’re in based on whether they do or don’t live up to the mission statement that’s in the Pledge of Allegiance, right? One nation under God with liberty and justice for you all.

Douglas Davis:
I think we’re in this situation where because the whole world is being rethought I think it’s okay to not know what the next step is and to really sort of rethink the decisions that you had already taken for granted. Because that’s what we do in our profession, right? Like we sort of have to organize that chaos and question the answers that our clients come to us with that used to work six months ago, or a year ago in our case with COVID and really rethink what was the answer before, because the environment shifted.

Douglas Davis:
And so maybe that’s not the answer anymore so that we can turn, find those insights and then execute on whatever that plan is. And that’s how I’ve been moving through teaching. That’s how I’ve been moving through speaking, how I’ve been moving through writing, how I move through creating solution for my clients, but it’s also how I approach my career decisions. And so I might not know what’s next, but I do know that in questioning the answers, I am asking questions about things that were settled, I’m reopening areas that were given and I’m excited about that. That uncertainty excites me. Yes, it’s scary, but I’m excited about it. And so I don’t know what that means, but I do know that in order to keep my word to myself, in order to continue to test myself that I will be adding additional challenges. I just don’t know what they are right now. And I’m comfortable with that.

Maurice Cherry:
Well, just to wrap things up, where can our audience find out more about you and your work and everything online?

Douglas Davis:
Absolutely. Well, if you check my website out, it is douglasdavis.com, but you can also find me on Twitter, I’m @DouglasQDavis, you can find me on Facebook I’m Professor Davis. You can definitely see me with my son, I’m always posting on Instagram I’m @dquejuan. So hit me on IG as well.

Maurice Cherry:
Sounds good. Well, Douglas Davis, I want to thank you again, just so much. I mean, one for taking time out to come on the show, but to really be so open and honest and candid. And I think also just thoughtful about not just the work that you do, but how it impacts the society and world around you. And really like take the time to think about just where we are in this current point in history and what that means for us as designers, what it means for you and I, and others as black people, as minorities. Thank you just so much for opening up and sharing all that, I really appreciate it.

Douglas Davis:
I appreciate you having me, Maurice. Thank you for having me back. I’m thankful, I believe in your venue, I share your posts because I believe in what you’re doing. I believe in who you are, and I’m thankful that I can call you a friend. So thank you for having me.

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