Sudan, the third largest country in Africa, has an estimated 9.3 million Internet users as of 2016 — about 25% of its entire population. Needless to say, it’s quite clear that Sudan is not an African nation struggling to stay connected, which is why the startup community here has a different focus – health.

In recent years the ability to capture and control our own image has been increasingly acknowledged as an important form of personal empowerment, enabling us to control and curate our public image and perception. It’s no question selfies can empower, but what if the technology used to take them isn’t designed with your image in mind?