As companies become more diverse, so are their creative teams. But why are our colleagues reluctant to give constructive critique to Black creativity?
When it comes to design across the African diaspora marketers, advertisers, fundraisers, and designers often misunderstand and underestimate the potential of this massive market. However, this is not the case for everyone. Some brands have been able to break through stereotypes and build spaces in the digital marketplace to create vibrant online communities, using smart design, market position marketing to and from the African diaspora. Here are a few of them.
Can Black designers afford to be weird for the sake of their craft? Does it help you carve a niche or do you get singled out?