Over the past decade, a large number of churches have started using websites, social media, and graphic design to spread the word of God, increase their membership, raise funds, and help keep their members and the community informed on the latest events and happenings. Churches still serve as the cornerstone for most African-Americans to keep them informed not only on spiritual matters, but matters in the community and the world. Before developing or rebuilding a website, ministries must consider the size, socioeconomic status, age, gender, and race of their communities and target audiences to have a better understanding of their members needs and how a church website should be utilized to reach their target audiences.
How should web designers collaborate with Black churches to get their messages across to people in the community? Are there certain messages and media that need to be emphasized in web design that churches in other cultures don’t necessarily address? Here are three factors to consider when creating websites for Black churches.