As a freelance web professional, writing proposals is an essential part of bringing in business. A well-written, persuasive proposal that lays out the concept of a project and shows you understand the client’s business requires a nuanced approach and a gift for storytelling. The suspense of whether or not a prospective client approves or rejects that proposal can be stressful, but it’s a necessary evil.

Writing a proposal can be a chore, but it has to be done! And lucky for you, I have a are a few tips that can help you not only become better at writing proposals, but also increase your proposal acceptance rate.