Kelly Walters

We have had a good number of design educators this year on Revision Path, but how many of them have written a book on designers of color? Meet Kelly Walters, an artist, designer, and educator who is currently the assistant professor and associate director of the BFA Communication Design program in the Parsons School of Design at The New School in New York. Kelly is also the founder of the multidisciplinary design studio Bright Polka Dot. Talk about having a full schedule!

Kelly talked about the adjustments she has made over the last year with respect to teaching, and we talked about how she was exposed to the arts early, but never thought of it as a profession. We also discussed the works she’s done through her studio, collaborating with other Black design educators, and the launch of her upcoming book “Black, Brown & Latinx Design Educators: Conversations on Design and Race.” Thank goodness for educators like Kelly who are helping add to the corpus of design history!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do.

Kelly Walters:
My name is Kelly Walters. I’m an artist, educator, designer. I teach at Parsons School of Design. And yeah, I make things. I make a bunch of different things. Print and digital, and everything in between.

Maurice Cherry:
Nice. How are you feeling so far about 2021?

Kelly Walters:
2021? You know, I was really curious to see how the inauguration was actually going to play out at the end of December. Just anxious about all the various things that have been happening. And I think the beginning of 2021 felt really rocky just for me and trying to understand the end of one presidency, the beginning of a next, the middle of a pandemic, and just a lot of uncertainty. So it felt a little overwhelming, I think. But it feels like it’s getting potentially better. As best as better can be, I guess. I don’t know if that’s a thing, but …

Maurice Cherry:
Yeah. I mean, I can certainly see how it sort of feels a bit like we’re starting to see the light at the end of this long pandemic sized tunnel in a way. So I know what you mean. Now especially that we have new leadership, there’s vaccines that are out there, people are getting vaccinated. It feels like things are starting to go into a different direction.

Kelly Walters:
Yeah. I feel like, I don’t know. I’m just anxious for everyone and making sure that we can safely make it through this second year I guess, of this new world that we’re in. And I’m also really curious to see what patterns or observations that are made in this time that will affect us longer than this time, I guess. Longer than the year and change that it’s been. I’m really curious to see what it looks like. And being able to reflect back maybe even in 10 years or five years, what I remember of this era. So I don’t know. I’m reflexive I think in that way of looking forward and back if I can at the same time.

Maurice Cherry:
Yeah. It’s funny. That’s kind of, January is after the Greek, I think Greek god or demigod Janice, that has one face looking forward, one face looking back. So that’s a very kind of apt comparison. Are things different for you now than they were last year?

Kelly Walters:
I’m trying to think. At this point last year, we were maybe a week out before everything shut down. If I recall, I think the last time I was in New York was March 11th when we were told two days later, everyone had to stay at home. And I think things were more uncertain in some ways at the very beginning of that last year. And as I reflect on where I am now, I don’t know. I feel like there’s still unknowns, but I’m living to sit inside of the uncertainty. It’s very uncomfortable to do that, but I don’t know. I think more than last year, I feel like this year, you have to sit with the uncertainty in a way that I don’t know. I don’t know how to really describe that exactly. I just feel like I’m navigating what it means to not know even more than before, and not take for granted what was thought to be stable. Or what was thought to be certain, if that makes sense.

Maurice Cherry:
Yeah. So what is a regular day like for you now?

Kelly Walters:
Well, my home, is my office, is my classroom, is my social space. So it’s the all-purpose room for many things. And I think it was weird to navigate that last year of finding what the delineation is between all of those kind of spaces. But I think depending on who you’re talking to in meetings, whether it’s coworkers, or your friends, or your family, kind of figuring out a way to feel as though even at your own environment, home environment, that in a separate area or at a certain time of the day, that it can feel as though you can feel the shift. And it’s sometimes it’s about just getting up, and walking outside, and coming back, and feeling like you’ve gone into a new room. Or changing the lighting, or opening the blinds, or turning on the light. I think it’s these small actions to make it feel like you’re in a different space sometimes. So I feel like that’s what my day’s like more and more now of just what are the subtleties that I can adjust in my home environment to feel like I’m in a different space, I guess.

Maurice Cherry:
Has there been a change in how you’ve been teaching or anything like that?

Kelly Walters:
Yeah, definitely. I think now, it’ll be a full year of teaching remotely online. And I think that for my program, the communication design program at Parsons, I think we had transitioned to an online teaching format. And I think what was really challenging the beginning was trying to figure out what does it mean to do a critique in this environment? What does it mean to build up student rapport and morale, and all of those, and community around students that you are working with that previously you were seeing physically in a particular space? And I think the difference between what I’ve learned in that kind of crisis, moving in somewhat of a crisis mode to teach remotely versus starting the year teaching remotely. It’s just like I’ve been working with students all year that I probably won’t ever get to meet in person. So there’s this difference in trying to figure out how to get to know someone as much as one can. An online format through smaller group conversations, or having Slack channels or things where people can sort of commune in a digital sphere. But it’s definitely been different than previous years.

Maurice Cherry:
And has Parsons kind of been accepting of all of this and all these changes that have been going on?

Kelly Walters:
Yeah. I mean, I think every program is navigating this in its own way. I think that including ours, we have tools, and supplies, and things that we are wanting our students to use for all these various projects. But with students kind of navigated across the world really, it makes it difficult for them to be able to have access to that. And I think that the school is aware and understands as does many other institutions as well, that the safety protocols of social distancing, and having rapid tests, and all kinds of things to kind of make sure that people are being safe on campus is understood. I think it’s just challenging overall, many schools as well. Where students want to be back, but we’re kind of navigating the pace of the pandemic and what that looks like.

Maurice Cherry:
What courses are you teaching right now?

Kelly Walters:
I am teaching a Black visual culture class, and that’s a class that I’ve created. It stems from some of my research. And then I’m also teaching a senior thesis course with our BFA students.

Maurice Cherry:
A Black visual culture class. That sounds pretty dope.

Kelly Walters:
Yeah. I mean, I’m figuring it out. I think it’s an experiment, and I’m learning how to teach it, and learning how to teach it from the perspective that I’m seeing, and also being influenced by how my students are seeing. I feel like I’m learning as much through them as I’m providing to the class as well. So a lot of it is about learning how to teach even this material. Just as much as I may know certain things, they also know things that I don’t. And I try to build that into the context of the class.

Maurice Cherry:
Now have you taught this in person before? Or have you only just done it virtually?

Kelly Walters:
Yeah. Fall 2019, I taught it for the first time in person. It was very different. We were using the Risograph machine. We had access to come together in a classroom space and project and view, view material together. And I think it’s a little harder to do that now. But yeah, I had taught it in person before.

Maurice Cherry:
Okay. What does teaching do for you as a designer? And we’ll get into your design work as well. But how do those two work together?

Kelly Walters:
I feel like they’re interconnected. I think for me, teaching is a way of relearning tools, or techniques, or methods that I’m using in my own practice. So when I’m talking with students or we’re talking about projects, or conceptualizing about something, or trying to figure out how to make something, I think I feel like I’m a co-facilitator or co-collaborator in that, where we can talk through strategy. We can talk through approach. And I think it’s so important to my practice because through those discussions and my ability to kind of think through how do I deliver this material to students? How do we discuss X, Y, or Z, or think through these things? I see my own self being able to kind of in my practice, reflect on even those lessons or conversations that I’ve had with students.

Kelly Walters:
And I think they inform each other. And I think my design practice with things that are happening outside of the classroom, those experiences working with clients or working with other artists and designers. For me, those are examples that I can draw upon to kind of bring into the class about this is how I did X, Y, or Z with whoever. And I think it lends a bit of a credibility to it as well, because it’s not like I’m just making stuff up. I’m speaking from the various experiences that I’ve had. I think it’s helpful to draw upon as lessons in the classroom space.

Maurice Cherry:
It’s interesting. Because I’m sure that like you say, the students are informing you, as you are going through all of this. I wondered though if it was maybe easier because now you’re teaching over kind of an entirely visual medium. Teaching over the web. You can use Zoom, you can point to YouTube videos. But I don’t know. Have you found that it’s been a little easier in some ways?

Kelly Walters:
Yeah. In some ways it is. Because the only thing that’s between us is the screen. Right? And what I’ve really loved about this time is being able to draw on the screen over the design. So when a student is sharing the work of let’s say a book that they’re making, or progress on some design work. Once it’s up, I have the ability to annotate on the screen. And I’ve been doing more and more of that because I can point out very specific details. Whereas previously, it’s harder to do that with everyone just looking at one big projector screen. So I think there’s a hyperfocus in some way that the screen sharing and annotating various tools on the screen, or me just sharing how I do something in a software or program. Just seems like the focus and attention is a little bit more direct than sometimes it can get lost in the classroom. Because you’re running to class. You’re tired. You’re not really looking at the screen. Your head is down. Lots of other distractions sometimes in the space when 15 other students are with you. So I think that there’s some positives to the hyperfocus that I think lends for some students.

Maurice Cherry:
Let’s kind of switch gears here a little bit. I know we’ve been focusing now on your teaching and the work that you’re doing there. I’m curious, were you kind of always exposed to design and art even growing up as a kid?

Kelly Walters:
I think so. I look back at this. In elementary school, I went to what was called an arts magnet school. And I don’t think I really fully thought through this until you’re asking me now, further back than even college. But I think in elementary school, because it was an arts magnet, there was a huge emphasis on creative projects. And from movement and dance to artistic projects that were happening in the art room, plays, and musicals, and all these various things. And I don’t think I fully thought through how much of an influence it’s had on me. Because once I left elementary school, I was still interested in arts, and I always did band, and was definitely a music and band person. But I think what happened was that you had to choose, right?

Kelly Walters:
I think for middle school and high school in particular, you could only do one art or art focused discipline as part of your credit sequence. And I chose marching band, and I chose band, and would always be in a lot of the music classes. But because of that, I only got to take one art class at the end of high school, which was a graphic design class.

Kelly Walters:
So I think I was exposed to music or creative environments. But not really knowing what to do with it, or just thinking that it might be a hobby. I think through middle school and high school, thinking that art could be a hobby, not necessarily as a profession.

Kelly Walters:
But at the same time, there was one other project that I did in eighth grade where I think I wrote away to Pixar. And Pixar sent me back a folder of all of these inserts from all of the different animated films, and Toy Story, and Bug’s Life, and all this stuff. Again, I think there were things that happened, but I didn’t connect the dots I think at that time that I was interested in some kind of computer animation or computer generated imagery kind of thing. But not knowing exactly what to do with it.

Maurice Cherry:
There’s something interesting that you mentioned there about how in elementary school, there were all of these different arts and music. And I don’t know, you were exposed to a lot of it. And it had me even thinking about when I was a kid, we had school plays. We had of course music classes with recorders and the little xylophone blocks, and all that sort of stuff. And it was always just kind of presented as options. Not necessarily, “If you stick with this, you could be a musician.” But more so just showing you that this is kind of out there. It’s an option.

Maurice Cherry:
And of course as you go through your education, you go from elementary school, to middle to high school, it appears like those options kind of winnow away a bit. It’s less about arts and more about humanities and science. Depending on what school that you go to. I’m curious, knowing that that was your experience as an educator, does that help inform you when you’re teaching your students now?

Kelly Walters:
Just the types of exposures that I’ve had you mean?

Maurice Cherry:
Yeah.

Kelly Walters:
Yeah. I mean for me, I think what’s really important is that people feel like there’s versatility, that they can have adaptability, that they can use these different skillsets in different ways. And I think my exposure to music for example, while I’m not a musician anymore, play the clarinet like I used to, I think being in the creative musical environment for as long as I can remember, there’s just a sense of improvisation. A sense of listening for others, hearing other voices. So those things have translated for me. Even again just using marching band for example, the ability to be a single individual playing inside of the sound while also creating sound, I think is just something that it translates in other areas I think of my practice. Where you’re kind of trying to be attune, and listening, and taking note, and being observant. So I think that those things have definitely translated to teaching and working with students.

Maurice Cherry:
What did you play in the marching?

Kelly Walters:
I played clarinet.

Maurice Cherry:
Nice, nice.

Kelly Walters:
Yes. The small fin, less heavy instruments.

Maurice Cherry:
It’s a good instrument.

Kelly Walters:
It is. It is. Woodwind instrument.

Maurice Cherry:
Yeah. When did you know that working with design and art was something that you wanted to do for a living?

Kelly Walters:
When did I know? When I entered undergrad, I was still uncertain. I went to UConn up in Storrs, Connecticut. And I came in as an undecided, undeclared major in my freshman year. And I think I was again, the idea that art could be was present. There were things that I was doing that was creative. But I guess I just didn’t know or have enough awareness of what could be or what was possible. But I did know that I wanted to start taking some more art classes. And it was in that process of taking, I think it was a drawing class or painting class in my spring semester is when I was like oh yeah, this is immersive conversation. The looking, and the thinking, and conceptualizing, it just felt right. And I think it’s when at that point, I applied to get into the graphic design program. And I think it was once I was in that program, and I was seeing, and I was exposed to more pathways that I really was excited about that discipline.

Maurice Cherry:
While you were at UConn, I’m curious. What was your time like overall outside of just studying?

Kelly Walters:
Well, I also did marching band in college. So for me, I really liked it in that you got to go to football games, and basketball games, and things like that. And I think on one hand, I was really just trying to find myself as an undergrad and navigate this really rural environment. I was coming out of more of a city suburb backdrop previously just growing up. So Storrs, Connecticut was really rural. So for me, there was also this kind of tension of navigating being in that sort of isolated space. And it also being really predominantly white and feeling like I was missing … I think towards the end as I was about to graduate, I was ready to kind of move to a more eclectic, more diverse space. But I think as my time evolved while I was there, it took me time to figure out who I was, and what I was saying, and what I wanted to say. By the end, I was like okay, I’m ready to go elsewhere or try something new.

Kelly Walters:
But I think it had its challenges. I think that I was one of very Black students in the art program. Luckily the year that I went through, I think we had in graphic design, I think there were three of us that were kind of in the program together. And I think the other kind of interesting thing about UConn is that it’s known for basketball and science, right? So those are giant components of the campus culture. And everyone kind of fawning around all the basketball players, or science and research were really dominant focuses of the campus. As I look back, I was just learning how to become who I am in some way. and navigating again, what I needed to do next.

Maurice Cherry:
When you graduated, did you feel like you were prepared for the design world, prepared to work as a designer?

Kelly Walters:
When I graduated, I felt bereft of the academic environment in some way. Because my thesis project as an undergrad was called Black, and I was investigating my identity, who I am, what I wanted to say like I was saying before. And the design work was very, it might even be if we were to kind of situate it, almost kind of as a contemporary artist. Right? So I was making work in a way that what I was concerned about was how it was going to be perceived in a more corporate context, and how I could apply for jobs with my thesis saying Black very visibly on it.

Kelly Walters:
I think I was just trying to, when I finished getting out of school, I was trying to figure out what my design community would be. And it was a very different time. We have all these different digital spaces, Black spaces where people are convening, and connecting, and meeting each other. Yeah. I don’t think that I knew what it meant to have a community. I didn’t know what kind of design I really wanted to do or go in. So I was a freelancer for the first year or so out of school, where I was kind of navigating through job boards, and finding places to do smaller, freelance gig projects with.

Kelly Walters:
It was also in that time that one of my former professors had reached out about teaching in a class at the University of Bridgeport. So I was like, “Really, can I teach? Can I do this really?” And I think her reaching out, and because my mom is a teacher, they were really supportive of figuring out the thing, or not figuring out, but helping me figure out how I could begin to teach in this collegiate environment. Because I started in that way, it was like freelancing. I was teaching. I started out with a hybrid practice, and I feel like I’ve kind of maintained that ever since in some way where there was a kind of a triad of working in industry, teaching, and having also a research practice that may not necessarily be for clients at the same time.

Maurice Cherry:
And now is this the beginnings of Bright Polka Dot?

Kelly Walters:
Yeah. And actually, Bright Polka Dot was born out of a web design class that I had in college, because we were all asked to create portfolio sites. And my name is so common, that there’s hundreds of people that have my name, Kelly Walters. So I was trying to come up with these different permutations of Kelly A Walters, Kelly Ann Walters. I was just trying different versions of things. And I didn’t like the other options that were left, like .biz .net. So I was like, well maybe I’ll just go in a very different direction and just kind of think about a moniker, if you will.

Kelly Walters:
Many of the fabrics and the patterns that I always gravitate towards are polka dots. So I was really interested in this idea of polka dot. And then I was also interested in adding bright to it. Also a metaphor for myself, but also just kind of a lively addition to polka dot, I guess. So I went with it. And there’s a very particular pattern that I use for one of my design books that is kind of also the very specific inspiration. I don’t know where it is. It’s somewhere in my apartment somewhere, but that became my website name. And I’ve kept it ever since. And I don’t know. It felt right I think to me.

Maurice Cherry:
Now as you sort of started Bright Polka Dot, and then even as you’re kind of navigating the postgraduate world, how did Bright Polka Dot change? Did you sort of start it off in one way and it shifted into something else?

Kelly Walters:
I think what’s interesting for me was navigating wanting to work with different design studios, right? And different agencies. And again, trying to figure out how to mesh more corporate work that has nothing to do with me versus projects that are kind of self-driven and are interested in various topics or themes.

Kelly Walters:
In the very beginning, my portfolio on my website would reflect a lot of work that wasn’t necessarily from me, but might be client oriented. That was I don’t know, it was just really corporate in a lot of ways. And I wasn’t sure what I needed to have up there to get a job, to look a certain way. I think I was very conscious of wanting to put up work that looked like a thing that would impress someone else. As I’ve gotten older and as my projects have changed in what important values are important to me at this point, what was more important was having a blend of projects that I was excited about, that were really connected to me, to communities that I’m a part of. That could really just push forth topics, conversations, have a critical point of view. And I think that that’s what’s kind of shifted in the last several years as my portfolio has continued to change, and projects that I’ve done are kind of again, discussing large or grander topics than I had previously.

Maurice Cherry:
Okay. Let’s talk about some of the projects that you’ve done through Bright Polka Dot. One of them that I saw, I think it was one that I saw right off the bat was … and forgive me, I might be getting this wrong. I think it’s God is a Black Woman, I believe is what it was titled.

Kelly Walters:
Yeah. So The Black Woman is God.

Maurice Cherry:
The Black Woman is God. Thank you.

Kelly Walters:
Yeah. So that one, the curators for the exhibition were Melorra Green and Karen Seneferu. And when I was living in the Bay Area, I worked with SOMArts Cultural Center in San Francisco. And one of the exhibitions that I was invited to work towards for the design components around was The Black Woman is God. And it was the first time I think … I’ve worked on it two or three times in different years for a different theme. But the first time was super exciting for me to connect with curators. And the show essentially featured black women in the Bay who were presenting art and design works in the SOMArts Cultural Center gallery space. And I think through those projects and thinking through the visual identity, I was just really interested in playing with color, playing with typography, and subverting expected visual tropes about what blackness is, and really kind of draw upon inspiration for things that I was seeing as typography in either old film posters, or one exhibition was called Reprogramming The God Code. And I was just thinking about the digital component of what reprogramming means and trying to think through typography that had a certain kind of digi vibe. So yeah, I was just really thinking through the approach in a lot of different ways for those exhibitions.

Maurice Cherry:
And one of the others, I know your research does focus kind of a lot on Black cultural media in a way. There’s another project Superfly and Shaft.

Kelly Walters:
Yeah. I mean, I think what’s also a part of my practice is looking at visual identities, and again, typography that are a part of really influential or iconic spaces, media spaces. Whether that’s films, television, music. I’ve been doing just deeper dives around who created this work, right? Was it created by black designers? Was it created by non-black designers? What does it mean that this image or symbol is actually, it represents blackness, but not have come from a black artist or designer, I guess? And just thinking about what that means from social and cultural standpoint. And how within the Superfly work, just kind of amplifying and looking closely at what was significant. For me, out of that poster was the letter forms, and hyper isolating into certain areas, and then remixing. And in some way, I think the music influences that I’ve had. And I think about as if I were a DJ, right? What are the remixes and the samplings that I can do from these different eras, from these different visual graphics? And how do you reassemble them, where they can maybe speak to someone who like my parents, grew up with those films. But also, the visual and the type of graphic play potentially speak to someone right now who’s an emerging designer, and maybe not has ever seen that film or series of films. So I like the idea of remix and juxtaposition.

Maurice Cherry:
And now as we sort of delve into that more, which is your research focus. as it says in your bio, you focus on how sociopolitical frameworks and shifting technology influence the sound, symbols, and styles of Black cultural vernacular in mainstream media. Which sounds like a mouthful. What sort of research is happening right now on Black visual culture? You can talk about some of the other work that you’re doing, or maybe something that you’ve seen from peers, anything like that?

Kelly Walters:
The thing that I’m finding really kind of interesting right now is that a few years ago, I was just reading articles about digital blackface. And the circulation of memes, and gifs, and things like that on a social channel, like Instagram, or Facebook, or Twitter. And I was drawn to kind of understanding what does it mean to have something that’s digital blackface? And what is blackface? And I think I was going down a path in terms of research of just trying to understand more historically about how blackface has surfaced in the United States and what its history and its lineage has been. And I think there’s so much kind of visual content today that has a connection to that lineage. We just don’t always know what it is, or it’s been suppressed in various ways where it’s not been analyzed and talked about in the context of graphic design. But it’s analyzed and talked about in many other disciplines. Whether it’s media studies, or Africana studies. Things like that, I think that there’s so much scholarship that’s been generated around images, and understanding the root of those images.

Kelly Walters:
So anyway, I think for me as a designer that’s working with type and image often, I just wanted to have a better understanding of that history. And I began to kind of do research around music publishing, and early music publishing. And for me, was trying to trace the lineage between a music album cover to that early music sheet cover, and forms that have surfaced in between. So I think that it’s been a lot about excavation, and trying to see what I can find. And using digital collections to see what’s available and look closely at who was publishing various works. If there’s information about the artist. Sometimes, the artist’s name is embedded on the illustrations of those early works.

Kelly Walters:
So it’s just been for me right now, navigating a lot of that historical information. And I think what I begin to do with that is again, the remix part is wanting to look closely at the topography. And these become typographic specimens. And I think what’s really loaded and charged about doing that is the time is really charged. So I’m trying to be mindful of what does it mean for my own positionality to be working on top of these works, or fragmenting, or cropping them in particular ways? What do I find sacred? What can I touch? What is uncomfortable for me in creating a collage or a remix, if you will? And I think that I struggle and tangle with all of those things I think in the creation of work that responds to that research.

Maurice Cherry:
And now you’re also coming out with a book soon, right? Is this the culmination of this research?

Kelly Walters:
No. So the book that’s coming out is called Black, Brown + Latinx Design Educators: Conversations on Design and Race. And because for me, there’s multiple avenues of my practice and things that I’m exploring, right? The research that I was talking about is one avenue. Another of my design practice is collaborating and connecting with other design educators or designers of color. And this particular book that’s coming out features 12 interviews. One of which includes myself with design educators from across the United States and Canada. And it features kind of an interview of our experience getting into design, navigating private and public university and college settings, and what it means to now be teaching in the environments that we are. So I’m super excited about this book coming out at the end of the month actually on March 30th. Just because it’s the first time that I’ve had a public, a really, really public project I think like this, that is being published at this scale. So I’m excited, and scared, and all the things in between as well.

Maurice Cherry:
That’s amazing. Congratulations on the book.

Kelly Walters:
Thank you.

Maurice Cherry:
What do you hope people get out of it?

Kelly Walters:
I think what I hope the most is that folks like myself, emerging designers, emerging students in design can see themselves in this book. I think we’re only a sampling. We’re not everyone. And we can only share our perspectives from our own backgrounds and what we have accomplished and done. But I think that my ultimate hope is for there to be visibility, and to see it as a pathway, to see it as … like if you’re interested in teaching, you’re interested in design, and you’re a person of color. And specifically, you’re Black, brown, or Latinx. It’s just a sampling of folks who are doing it, and working through their own design practice, and navigating challenges that are coming up. And also to validate any other educators who are experiencing similar challenges or successes. And to recognize that we are a bigger community than we realize. And we’re only a step away from each other in some way. I think that that’s something that I’ve learned a lot about.

Kelly Walters:
And in this book, many of the people that I’ve interviewed have become such good friends now. And I’m collaborating with them on multiple projects. And I just think to feel connected to each other has really been life-changing for me in the last year. Because I think the project was born out of a panel presentation at the College Art Association. And I think that was literally the last and the last time that I’ve seen many of the people in this book in person. And I think for us to be together in that space was life-changing for me. I’m sure it was for others just to think about a panel that reflects us, talks about our experiences. It feels like it can be very rare. And I think I’m wishing and wanting us to get to a point where we don’t feel like we have to feel rare. That there’s many of us here. And there’s just a bunch of us in different places.

Maurice Cherry:
I have to say one thing that has been an interesting kind of, I don’t want to say improvement, I’d say an interesting development from the last year or so is just how many of these types of events, or panels, or things like this have happened where you’re starting to see more Black designers come together. Whether it’s Black design educators or just regular design practitioners, etc. That are kind of outside of what we may have seen prior to this in terms of other types of events or conferences. Like for example, The State of Black Design that happened last year. You were a part of a Where are the black designers? from Mitzi Okou. These sorts of events didn’t really happen before. And now, it’s so exciting to see these happen now. And that people are still continuing to work together. And even to your case, writing books. You’re now contributing to the corpus of design history by putting out a book that people can then go and reference years and years down the line.

Kelly Walters:
Yeah. I mean, I think that’s the really exciting part that as I’ve met more designers, as I’ve met more design educators. And I’ve been trying to kind of navigate within my own practice what the importance of a book like this can be. There’s so much power in it, and it’s such a privilege to be able to do so. And learning even how to do this process, and learning what it means to kind of work with a publisher. And all of that, sometimes unknown, inaccessible, out of reach opportunities. And I think that it’s so important that as we learn is this how it works? How are we sharing that back out to the folks that we might be working with that may not know it as much about that process? So I think to contribute to the design field in this way is an honor. It’s a privilege. I’m excited to do so. And I’m also really just thankful for everyone in the book. Because to be open and share their stories also can be a very vulnerable position to put yourself in. And I’m mindful of protecting their stories, and making sure that they feel like they’re best represented. So I’m so just thankful for their contributions and participating, because it wouldn’t have come together without their stories.

Maurice Cherry:
Now you are an artist, you’re a designer, you’re an educator in academia. How do you balance all of that? Do you find that there are opposition at times? How do you make it all work?

Kelly Walters:
You see it as a kind of rotating hats. I think sometimes, the focus is on one thing more than the other during the year. Teaching fall and spring semester is really a primary focus. And then sometimes in the summer, what’s really nice is there’s a bit more expanse of time to work on more self-driven projects or other kind of commissioned works and things like that. Commissioned work happens I think year-round. So it happens even as I’m teaching, and collaborations with different people as well.

Kelly Walters:
So I think that it can be a lot at times. But I also, as I’ve gotten older, kind of navigating what it means to kind of rotate the focus and figure out what takes precedent right now. And how can I sort of not overtax myself, but create a balance such that things can rotate? And I think by seeing things rotate, I’m less scared that I’m never going to get back to X, Y, or Z? Or I won’t be able to do that kind of work or that kind of work. I think I’ve been more interested in telling myself that things can shift and rotate, and you don’t have to do everything at once. And I think that that has been really freeing for me. And it also just allows for a flexibility in yourself, and your life, and all the things that you want to try. There’s an opportunity to kind of space it out. Because what’s always important to sort of be aware of too is not trying to do too much where other things suffer, or you’re diluting the power of what it could be, because you just don’t have the bandwidth.

Maurice Cherry:
What would you say is the best thing about the work that you do?

Kelly Walters:
The best thing that I like is when I’m connecting, and meeting, and bringing people together. I think that that to me, of all the various projects, and specifically all the different design projects where I’m meeting people or people are meeting each other. To me, that’s the most important thing and the most exciting thing. The most beautiful thing. I’m just thinking vividly of times when they’re like, “You’re over there? I didn’t know you were there.” Being able to kind of help facilitate that is exciting.

Maurice Cherry:
If you hadn’t gotten into design, or I would say even if you hadn’t gotten into education, what do you think you would be doing?

Kelly Walters:
I would be talking about race probably still. Whether, I mean in fairness in college, I was a dual major. So I studied graphic design in the art program, and I also was a communication sciences major. So if I wasn’t doing design, I feel like I would still be facilitating conversations around topics of race and representation. I may not have been a designer I guess. But I think I would probably be still very focused and interested in these topics if I wasn’t doing what I’m doing right now.

Maurice Cherry:
Do you feel creatively satisfied?

Kelly Walters:
I think there’s always more that can be learned or done. And I think what I’m learning is that sometimes, it’s okay not to have it all immediately. Does that leave you wanting more, wanting to try more? Perhaps. But I think I’m okay with that. I think I’m okay with not fully always having everything, and working towards more. Working for something else. Because I feel like it creates a drive and makes it so that you’re not complacent and staying in place. So I think it’s okay that I’m not always satisfied, if that makes sense.

Maurice Cherry:
No, that makes sense. Where do you kind of see yourself in the next five years? What kind of work would you love to be doing?

Kelly Walters:
I feel like in the next five years, I would love to work towards other book projects. I would love to collaborate with other designers. Some of which is happening right now. I want to keep learning. I want to keep growing. There’s so much that I still don’t know. I want to continue to find ways to connect with folks or bring people together. I know that seems really simplistic, but I think it can be … it’s actually more challenging. And to do it successfully can be an art. I’m learning what it means to be able to do that and to kind of work with folks passionate, interested, and excited about all aspects of design. And I just want to continue to be inspired by those that are doing really interesting work right now and celebrate what they’re doing just as much as I’m trying to work towards things in my own practice.

Maurice Cherry:
And just to kind of wrap things up here, where can our audience find out more about you and about your work online?

Kelly Walters:
You can find my work on Bright Polka Dot. And that is if you’re searching online, you’ll find it in the browser. And then on Instagram and Twitter, I’m also @brightpolkadot. So you can find me there as well.

Maurice Cherry:
All right. Sounds good. Well Kelly Walters, I want to thank you so much for coming on the show. Thank you for really talking about the focus behind your work. I’m excited to read the new book. Actually [Wes 00:50:48] sent me a copy, so I’m excited to kind of really get into it. But for those that are listening, we’ll put a link to it in the show notes so people can check it out. But no, I really like the approach that you have to your work. And I hope that people kind of feel empowered and inspired from hearing your story. So thank you so much for coming on the show. I appreciate it.

Kelly Walters:
Thank you so much for having me.

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Sloan Leo

If there’s one word I would use to describe Sloan Leo, it would be “dynamic”. As the CEO of NYC-based FLOX Studio, they bring over 15 years of facilitation and community strategy to bring the power of community design to clients from all over. Sloan is also an accomplished mixed media artist, and their exhibition “A Watermelon for Leo” is a beautiful assemblage of ephemera, rituals and video.

We started our conversation off with a quick 2020 review, and Sloan talked about their daily flow and the work they’re doing through FLOX Studio. Sloan also talked about the beginnings of their passion for art and community design, and spoke on how they’re making space for joy during this current time. Remember their name, because I have a hunch we’ll be hearing more of Sloan Leo for years to come!

Transcript

Full Transcript

Maurice Cherry:
All right, so tell us who you are and what you do.

Sloan Leo:
My name is Sloan Leo, and I’m the CEO and founder of FLOX Studio, and also a multi-disciplinary installation artist.

Maurice Cherry:
How is 2021 going for you so far?

Sloan Leo:
Oh, Maurice. You really start off with the hard questions. It’s funny you ask that. I’ll tell you, though.

Maurice Cherry:
Okay.

Sloan Leo:
20 minutes ago, I decided to take a little walk on the rooftop of my apartment building, because I just was like, “I’ve got to get out of these eight walls or four walls.” I was thinking about how different this January is from last year. Because last year I had just lost my job, I had left a big relationship. I was feeling really like … There was about to be a pandemic, but I didn’t know that yet. I was really adrift last year. This year it’s like full steam ahead, so much clarity. I feel like last year was about building up, and this year is about letting go of it, in terms of FLOX has enough stickiness, and we’ve got great people around, and I have great art that I want to be making. I feel like it’s about un-clutching and releasing, and allowing things to be in their flow state. I feel more optimistic than I did last year, and that’s not even related to the pandemic.

Maurice Cherry:
Nice. I think a lot of people right now in the States are feeling more optimistic for a lot of reasons. One, just the change in leadership, but also the fact that with the vaccines coming out, it seems like we might start to get a handle on this pandemic, on this disease that has kind of stopped the world over the past year. I think there’s a lot of that going on, that’s good.

Sloan Leo:
Yeah it was interesting, because when I was sitting outside, I was just thinking to myself, I was like, “I guess it’s time to let go a little bit more, and let more people be a part of the work that I’m doing in a different way.” Just as I was thinking it, Maurice, I swear to you a hawk, out of nowhere, just flew up in the air, dove in circle, and left. I just started laughing hysterically. It’s like, I’m not one for too much woo woo. But it felt like some sort of sign.

Maurice Cherry:
That’s a pretty powerful omen.

Sloan Leo:
I know. I was really [inaudible 00:05:54]. I was like, “Well, I’ll listen to that. Sure. Sure thing.”

Maurice Cherry:
Not to get too churchy or anything, but usually in the bible, when there’s a hawk sighting, that’s a message from God. So that’s a great thing that you saw that at that time.

Sloan Leo:
Yeah, I got real chills. I was like, “This is cool. I’m okay. I guess the answer is let go.”

Maurice Cherry:
Nice.

Sloan Leo:
Couldn’t ask for much clearer of a sign, I guess.

Maurice Cherry:
I saw, at the beginning of the pandemic last year, that you bought a VR headset.

Sloan Leo:
I did. I was thinking about it, as I was making my pandemic purchases, I was in a fortunate enough position to be able to get the groceries and all the things. I also was like, “If I’m going to be trapped inside, I’ve got to find a way to get outside from inside.” I experienced VR at Sundance and thought it was amazing, and figured maybe it’d be a way to, I don’t know, be more active, but also connect with people and it’s become a big part of my relationship with my parents, some friends, really unexpectedly.

Maurice Cherry:
Which one did you get?

Sloan Leo:
I got the Oculus VR.

Maurice Cherry:
Nice.

Sloan Leo:
I think I have the Quest. It’s interesting because I feel like I grew up playing Snood and all these MS Dos games. It makes me feel a little dated to think about all the video games I played on five inch floppy disks. Now I’m inside a portal. There was this time I was sitting on my couch, watching the Netflix in the VR, on a couch in VR, in front of my television. I was like, this is actually too meta for me. So I don’t do that.

Maurice Cherry:
Wow, they have a Netflix VR?

Sloan Leo:
Yeah, it’s like a living room. So you go inside, I guess if you were a person who just had a room and you didn’t have a couch it’d be cool. But on your couch, it’s too strange.

Maurice Cherry:
I was thinking about getting one. One of the other guests that we had on the show, Regine Gilbert, who’s a friend of mine and she also does some work with Revision Path here and there, too. She also bought a VR headset and just talked about how wonderful it is. One, I think just because it allows you to get up and just have a little motion. But it does, sort of like you said, take you from the inside outside, in a way.

Sloan Leo:
Yeah. I haven’t seen my parents in two years. We’ve gotten really close in the pandemic, and part of that is because we started doing family bowling night, or this game called sports scramble. So you’re like, I’m in my apartment, my mom’s in her house, and you can hear each other, you can’t see each other, but you’re in the same VR game. There’s one game where you’re playing baseball but you have a hockey stick, and instead of a baseball it’s like a pineapple. My mom is 68 and considers herself very tech forward. She just laughs and laughs, and it feels like that kind of just hanging time you have with your family when you’re a kid, where it’s not really about anything but you’re kind of just around each other. That’s been really comforting.

Maurice Cherry:
Nice, that’s nice. What are your days looking like now? What does a Sloan Leo day look like?

Sloan Leo:
Well it starts the night before by trying to go to bed on time, real hard. For me that’s like 10:00. I usually play video games at night and, and I talk on the phone, I don’t know, 80% of the day probably. Friends and stuff like that. So I go to bed early so I can get up early, my day starts usually around 5:30. 5:30 to 6:00 is kind of fake meditation where I putter around the house thinking eventually I’m going to sit down. Then from 5:30 to 8:00 I work, I do videos. But I do recordings of video-based internal communications, so that our team can just watch and get updated on things, and then we can have cool meetings. I’ll work on client stuff. I draw, I sketch a lot in the mornings. Then it’s pretty regimented from 5:30 to noon.

Sloan Leo:
I have a best friend all every day at 8:00 for the last year. So every single workday, all year, my best friend and I talk at 8:00 on FaceTime. We make coffee together, we have breakfast together. He’s kind of like my morning husband, but platonic, it’s been great. The afternoon, mid-morning afternoon, is a couple facilitations, time thinking about, I don’t know, what would be really cool to make, in terms of a big concept piece. Then evening times are things like this podcast, panels, community jams, which is our FLOX version of just hanging out and talking about fun ideas and design. I make a lot of playlists during the day, I listen to those, and I do my best to not order more takeout.

Sloan Leo:
That’s kind of the rhythm, is super structured 5:30 to noon, a little chiller between 12:00 and 4:00, and after 4:00 I’m just not productive, unless I’m just chatting like this.

Maurice Cherry:
But it’s good that you sort of found a way to introduce some structure into the day, and sort of have these blocks where you can move from one mode to another.

Sloan Leo:
Yeah. I grew up, I’m neuro atypical. I grew up needing a lot of self induced structure, kind of like swaddling. My mom was really big on just chunk it out. Do what you can what you can, when you can, how you can. I feel like between that and learning this framework, dialectical behavior therapy, it’s just a way of thinking about your own personal capacities. All of that has led to me being a person who has a fair amount of discipline, I would say. Not as much as I would want sometimes, but for structuring the day, it’s just gentler for me than just kind of letting it all randomly unfold.

Maurice Cherry:
No that makes sense. One thing that I sort of adopted a bit during the pandemic is … I mean I’m saying that we’re still in it. But I kind of talk to myself in these different states. There’s present Maurice and then there’s future Maurice. Present Maurice may be thinking about, well what do I need to do for future Maurice on Friday night?

Sloan Leo:
I love that.

Maurice Cherry:
Because it’s going to be the end of the work week, what do you want to do? I sort of think of my days in that way, or if I get to the end of the day, and I’m like, “I really need to finish this, but future Maurice will handle that.” Like, present Maurice will go to bed, and then future Maurice will wake up and handle it later. That’s allowed me to kind of let things go and just let things happen as they happen without trying to hold myself to too rigid of a schedule. I also time shift a lot of communication. I time shift probably 90% of my emails. They go out when I’m sleeping or when I’m working or something like that. Then when I come back to them, I’ve got an actionable list of things to do all at once, as opposed to it sort of pinging me throughout the day with like, “You’ve got to do this, you have to do this, you have to work on this.” I can sort of chunk it, in a way, and get to it later.

Sloan Leo:
I think I like that, I get that. When the pandemic first started, I wasn’t working. I had three months of what I would actually describe as some of the most precious time in my entire life, because I didn’t have a schedule, and I got a chance to see what my natural rhythms are. Which, it was nice to have that space to listen, despite how difficult it was to be in New York. I guess anywhere. But I feel like the shutdown in New York in March was just like, one of the most scary things I’ve ever experienced as a human. I let myself just be a bit shook, you know?

Maurice Cherry:
Yeah, yeah.

Sloan Leo:
Without feeling like, figure it out, or be productive. Now that the pandemic has been a year this month in terms of shutdowns in New York, I’m pretty committed to reassessing things. It’s like it’s been a year, we’re going to live. So what does that look like moving forward?

Maurice Cherry:
Speaking of moving forward through all this, let’s talk about your studio, FLOX Studio. Where did you get the idea to create your own studio?

Sloan Leo:
I should say the idea was not first to create a studio, it was to ask a question, if that gives you any insight about how the studio was formed.

Maurice Cherry:
Okay.

Sloan Leo:
One of my best friends, Wesley Hall, he’s a graphic illustrator, designer, creative director, fabric maker. He’s a maker of many varieties. We’ve been friends for 10 years. It’s like, December 2018, and we spend most of our nights listening to ambient house music from Japan, talking about good design, and what does good mean, what does design mean? How does it connect to social justice? We met because he was making posters for the local black lesbian cabaret night in New York City. We started to say, “I wonder if anyone else wants to hang out and talk about design for community building, and what that means, both in terms of aesthetic and in terms of built environment and social technologies, how people spend time together.”

Sloan Leo:
We started FLOX Labs in January of 2019, and spent that whole year hosting 20 person design sprint dinners in my studio apartment on Madison and 28th in Manhattan. That’s where FLOX came from. We would have these sprints and sketch with 20 strangers in the room trying to figure out some idea. Like how do you create ways for seniors to take care of themselves during a heat wave? How do you create a equitable cannabis industry? Just having idea festivals for two hours with a meal that a friend would make. That’s where we came from.

Sloan Leo:
Since then, we incorporated as a studio in August of last year, after testing some products all early 2020. It really comes from a desire to make it easier, better, more enjoyable, more effective to do important work, to change, to make justice real for more people. While that means a lot of working with nonprofits, it doesn’t mean exclusively that. It means working with people who are like, “We can create pathways for change and bring people in. But it doesn’t feel good to work here, because all the structures are designed for centralized power.” Which doesn’t feel good for most people, besides the person who has the power. And even them, I don’t think it feels that good.

Maurice Cherry:
Yeah. How has business sort of been going throughout all this?

Sloan Leo:
I mean honestly Maurice, if you would’ve come to me, if future Maurice would’ve come to pass me and said like, “Listen, the year is 2020 and you’re going to build a facilitation and strategy business on Zoom.” I would’ve been like, “What are you talking about? It sounds like you’ve been doing some real hardcore things with your brain.” Business is good. I’ve been thinking a lot about what scale means, because I don’t want to be … We’re not trying to be the scale of an IDO. But in terms of our ideology, we do want community design to be an understanding that’s everywhere. But we don’t have to have 800 people to do that. I think a lot of it just comes from wanting to have a dedicated crew of people to make magical things, like unexpected things happen.

Maurice Cherry:
Now as I was going through the FLOX Studio website, and we’ll have a link to that in the show notes. One of the projects from your studio, I guess you could all it a project. More like an exhibition almost.

Sloan Leo:
Yeah.

Maurice Cherry:
Is called a Watermelon for Leo. Talk to me about that.

Sloan Leo:
I grew up with a dad who’s an artist. I’ve flirted with art most of my life. I believe that art is the stuff that really touches you in the soul. When the pandemic first started, and I had some months to just be at my house, I started thinking about a Watermelon for Leo, that came to life through the studio six or seven months later. It was an exhibition of objects that we called artifacts of blackness. Kind of just exploring the idea of how did I construct my own sense of race identity outside of just the hard things about being black? I didn’t want to just be like, “Being black is just about being afraid of the cops, and being afraid of judgment at work, and not getting paid enough.”

Sloan Leo:
For me, it was about all of the lessons around self discipline, all of the lessons about community building and food from my grandma, and trying to reclaim joy. Because the story of how Watermelon became black, that object is imbued with so much meaning, it’s such a heavy fruit, literally and figuratively. The idea was how to explore that heaviness of objects and race with this dash of kind of delight. It actually started with a video on Instagram of me eating watermelon in the sun on my balcony. Then the research happened, and I started thinking about the objects in the home and that’s how most things kind of come together. There’s a flash of an idea, I get a sketch out, I talk to some people about it. We start making some pieces.

Sloan Leo:
Then next thing you know it’s like 30 people have come together to produce this four month long exhibition.

Maurice Cherry:
For people that go to the website and they can see some of the images from here, there’s this quote, I think it’s probably a quote that frames the exhibit beautifully. It says, “I want to go someplace where I can have a piece of watermelon in the sun without any shame, without any worry, just presence, enjoying it, savoring it, relishing it. And letting it be just for me.” That is such a powerful, powerful quote.

Sloan Leo:
Thank you, Maurice. I appreciate that.

Maurice Cherry:
What has the reception been from the exhibit?

Sloan Leo:
I have cried touring it with people. And received with a lot of speechlessness, in a good way, you know? I’ve had some interesting conversations with white women who didn’t see the live exhibition, but saw the 13 minute point of view documentary that we shot of it, knowing people couldn’t come in person. That just really resonated with me because I grew up with my grandma’s recipe box, and never thought about how that was a tool for her to make community, at a really hard time in the world. For my mother, who is the daughter of Leo, my grandfather, for her it felt like we could finally see each other a bit. Because it was like we shared my grandparents, but had very different experiences with them. Then for folks who heard about the story of Watermelon, it was a lot of, “I didn’t know that story of watermelon being used as a smear campaign against black joy.”

Sloan Leo:
The opportunity to reclaim a simple act of eating a piece of fruit without shame for the black people in my life, it felt kind of like a ghastly story, but also such a simple and beautiful opportunity.

Maurice Cherry:
You also have opened it up where it looks like people can have virtual tours, I suppose? Or a virtual exhibition tour?

Sloan Leo:
Yeah. It’s a virtual exhibition tour and artist talk, where we screen the 13 minute documentary with a small group, then we talk about objects and community and if race comes up, race comes up. But there’s a lot of ways people can hold the concepts in the show.

Maurice Cherry:
Awesome. Awesome. We’ve been talking sort of a lot about family and origins and such. Let’s talk about where you grew up. Are you originally from New York state?

Sloan Leo:
I am a New York stater forever. I’ve lived other places, but I’ve always considered New York state home, and for the most part, it’s always been where the IRS believes I have lived. But I grew up in the suburbs of upstate New York, around Albany. It was 98% white. It was very small. It was the ’90s. We used to call Albany Small-Bany. But the public education system there was extraordinary. My mom, right after I was four or five when we moved there, from near Ithaca, New York. She chose it because she knew … There’s a lot of reasons she chose it. She had a good job at the State Education Department. She mostly, though, knew I could get a good education at K through college, that wasn’t going to be expensive but was going to be really high quality. I really appreciate her doing that.

Maurice Cherry:
Were you a very artistic child? Did your family help cultivate that sense of artistness within you?

Sloan Leo:
Completely. My mother can barely draw a clown. She’s more creative in policy design than I would say anything in the traditional senses of design. But my stepdad, who’s my dad, Scott, he’s an artist. And was a welder, worked in sculpture. Both of them, my whole life, were like, “It’s okay if you’re different.” Not even it’s okay, but my mom’s thing was like, “Be able to take care of yourself and be self sufficient, but be yourself.” My dad’s like, “Even if it’s difficult your creativity is something that you’ll figure out over time.” He always saw me as an artist and still does. Even though I spent a long time as a nonprofit administrator.

Sloan Leo:
I always felt though, I went to puppet making camp as a kit, and architecture camp. And was in modern dance and gymnastics and took up watercolor and played clarinet. I bought a Dictaphone when I was like 11, and I would write songs, and I would take notes to self and write little plays. I’ve always, I feel like, been fortunate that when I’m in the decent space in my brain, I have a lot more generation energy, I think, than is typical.

Maurice Cherry:
Now, you went to the State University of New York at Albany. What was your time like there?

Sloan Leo:
I was a child. I went to college when I was 16, and I went to graduate school when I was 19.

Maurice Cherry:
Wow.

Sloan Leo:
I then dropped out of graduate school when I was 21, because I was real tired. So I didn’t finish it ever. I’ve come this far, at 36, with a bachelor’s from a state school in sociology and Africana studies. Which is a field I’m not even sure totally exists, or is politically correct to call it that anymore. I loved U Albany, because the very first week of college, I met my best friend Ashley, who I know 20 plus years later. I met Barbara Smith in the library. I don’t know if you know who that is, but she’s like the founding black lesbian feminist figure in social justice circles. And she was a member of the Combahee River Collective, which is named after the Combahee River Raid, and was all about intersectional feminism.

Sloan Leo:
I met her in the library, and I was reading her book the first week of college, and she changed my entire life. Really saw me as a political being, not just as a smart person. Which was a real difference for me. Albany, the school, became a place of activism and energy. I did, not just, we did the Vagina Monologues. We did Fred Hampton, Junior, the son of a Black Panther, came to speak at my school.

Maurice Cherry:
Wow.

Sloan Leo:
U Albany was like a hot bed of politically activated people in the early 2000s. I loved it. I loved going to school there.

Maurice Cherry:
But you said later on though, you ended up dropping out. Did it just become too much at the time?

Sloan Leo:
Yeah, I burned out. I burned out, basically. I mean, not basically. I burned out. As much as it was really difficult to go from being 16 year old college phenom, youngest person yadda yadda, I think that really understanding burnout at that age was a gift. Because now, I know that burnout isn’t just about the volume of work, it’s about what is it that actually sustains you. For me, that’s always been my relationships with other people. If I can only work, but I can’t be in community, if I can’t struggle to figure out how to take care of myself with other people, and just be connected, that kind of deep loneliness I think is what burned me out. Now that I know that, I don’t live that way anymore.

Maurice Cherry:
I want to go back to something you mentioned there about going to college at such a young age, and being this phenom. I’m curious, just curious, were you in any sort of gifted courses or anything in school leading up to that?

Sloan Leo:
Yeah, I did AP classes. I did learning in the gifted programs. But the big thing for me is that I graduated from high school early. We moved to Long Island very briefly, to East Northport on Long Island. It was a really difficult experience for me. I was really aggressively bullied, called the N word, spit on, people threw things at me. It was hard. I was out and gay at 15, which is not easy. Didn’t know I was trans, yadda yadda. My guidance counselor, though, Ms. Goldberg was amazing. She was like, “You’re really smart, and let’s keep you in classes. Let’s double up on gym, double up on history.” I took a feminist studies course at SUNY Stony Brook when I was 15, as an advanced college course, I could graduate from college early.

Sloan Leo:
Basically, Ms. Goldberg showed me the path to graduate from high school a year early. That was a big part of how I got to school early. I felt a lot of pressure to be living up to my potential. When I got to college I was like, “I’m going to get my PhD by the time I’m 30.”

Maurice Cherry:
Yeah.

Sloan Leo:
Again, building your entire identity in one bucket of the smart, young, brown person. At some point, you’re going to get older.

Maurice Cherry:
Yeah.

Sloan Leo:
It’s good to understand yourself outside of being the youngest.

Maurice Cherry:
Yeah, no, I wanted to go back to that briefly. Because it actually kind of reminded me of how it was when I grew up. I’m from Selma, Alabama. So from the deep south. Was sort of considered, growing up, kind of the same way. Oh, he’s super smart and knows all these things. There is this burden of expectation that can be put upon you when you’re that age that is largely community driven, which I find to be interesting. I mean, for my family, for example, they knew that I was smart, but they didn’t make a big deal out of it. I still had to do things like a regular kid had to do.

Maurice Cherry:
Like for example, me and my mom would go to, oh God I hated this. I don’t know why I’m telling this story.

Sloan Leo:
Tell the story.

Maurice Cherry:
Me and my mom would go to Walmart, you know, maybe bump into people that she knew or something like that, this is when I was at a younger age. They were always sort of quizzing me. Like, “Spell woodpecker.” Or, “Sing that song that you know.” Or something like that.

Sloan Leo:
Yeah, do a dance, smart kid. Do a dance.

Maurice Cherry:
Yeah. Like after a while it’s like you’re treated like this performance object and not like a person. In a way, I think when I got to high school I was just rebelling. Not really rebelling, but just doing things in stupid ways because I could. I knew that I could pass my courses. So why not cause a little mischief in school? Because what are people going to do about it? I’m the smartest kid in school, what’re you going to do? That kind of thing.

Sloan Leo:
Like, kick me out of school? Yeah.

Maurice Cherry:
Yeah. I wish more parents knew this, and I really kind of wish that communities knew this, putting that much pressure on a young, smart, black child, it’s such a fragile time when all of that stuff happens and how it can really form and shape who you are in the future, and what you do, and how you look at really just life and people and humanity.

Sloan Leo:
[crosstalk 00:30:32].

Maurice Cherry:
It’s such an interesting time. I look back at that time, and think about how I was talked to. Similar to kind of what you were saying, you’d go to these different sorts of things and people are calling you names and bullying you and stuff like that. It’s just so … I don’t know. Because by the time I got out into the world, none of that mattered.

Sloan Leo:
Right, right.

Maurice Cherry:
By the time I graduated college, I got into the world. No one was like, “You could read at a young age, so?” None of that mattered.

Sloan Leo:
Yeah. [crosstalk 00:31:00]. Yeah. You don’t go to job interviews saying, “I was in a gifted and talented program when I was 12.”

Maurice Cherry:
Yeah but when you’re a child, or when you’re in that age up to 18, there’s so much undue pressure that’s put on you to just … I don’t know. Perform, over perform, I don’t know. It’s such a, oh God, I don’t know.

Sloan Leo:
It’s hard.

Maurice Cherry:
You said that, it triggered something in me, like I remember that time so, so vividly.

Sloan Leo:
You’ve got to have, I feel like also it can mess with your … What did they call it when I was a kid? Delusions of grandeur. I definitely was always like, “You’ll see, ha ha ha.” I still kind of feel that. I can definitely have a little bit of … Because all the praise came from people who were a lot older than I was. My peers just sucked. They’d be like, “You’re going to have a nervous breakdown when you grow up.” All this stuff. I definitely am that person who really wants to go to my high school reunion so I can be like, “Sucka sucka. Actually I turned out just great.” Because my mom and my dad were always, again, they didn’t actually push me to … They wanted me to be financially independent.

Sloan Leo:
But my mom is really smart, too, and so is my dad. We’re just kind of three smart, weird people living in a house together with a pretty big age gap, and a lot of love, and a lot of curiosity about how things work together.

Maurice Cherry:
Yeah, it makes a difference. Especially when you start to grow out of that, and you go out into the world and you’re able to still come back home in a way that you know that you’re a changed person from being out in the world and experiencing things. But yeah, I don’t know, that’s such an interesting kind of time.

Sloan Leo:
It’s hard, we need to talk about it a lot.

Maurice Cherry:
Yeah. So you mentioned, you worked in nonprofits, you have this super extensive background in facilitation and community strategy. Where does that come from? Where does that passion come from?

Sloan Leo:
The Women’s Building in Albany, New York. And Holding Our Own Women’s Foundation. Holding our own, so when I met Barbara Smith my first week of college, she helped me get involved with the Albany Social Justice Center, then she got me involved with Holding Our Own and the Women’s Building. The Women’s Building, when you walk down Central Avenue, which is a major street in Albany, New York, this living room storefront. They had a back with offices and a conference space and multipurpose spaces. But it was just a big living room with every feminist social justice book that you could ever imagine, all donated by women and social justice luminaries in the area.

Sloan Leo:
On campus, I hadn’t really found my groove yet, and in my peer group I never found my groove. But there, again, I had a political voice. I felt like I discovered my own political agency and the understanding of what’s possible when you have collective political power. That was incredibly addictive. I’m really always aching for making things possible by working together, even though it’s not always more pleasant. But the outcome is better. But it can be pleasant. But it’s like, I don’t know. I feel like it was the Women’s Building that got me kind of hooked. Then the identity-based groups on campus, and activism. I’m black and trans and fat. If I’m not activist oriented, I’ve swallowed a pill of assimilation, which I know happens. But the reality is, I would like to make the world, I’d like to make my little pocket of community as strong as it can be.

Maurice Cherry:
Was there a moment that marked a shift more into art and visualization around community strategy and facilitation? What happened to make that sort of change happen?

Sloan Leo:
I would love to say it was like, ‘I went to the MoMA and I saw this thing, or I went to this IDO class, which I did, which also really changed my life.” I really found all of the courses online from the IDOs, the SOI Partners, all these big social design firms, put a lot of stuff out online and that was all really cool. But I didn’t really understand the power of design in my life, as a nonprofit person, until I started to really understand how much time was wasted with text-based documents. I work specifically with board management and these really big nonprofits. You have a board of 45 people, and they meet every four months and they have to get ready for those meetings, right?

Sloan Leo:
You would send them a 200 page … I would spend months pulling together from every department, getting everything ready, making it all work with the agenda, blah blah blah. A 200 page text-based PDF. All text.

Maurice Cherry:
Wow.

Sloan Leo:
You’d send it two weeks in advance, and the expectation in the whole sector, this is still true, this is true right now, for all 1.7 million nonprofits in this country that have four board meetings a year, they’re all sending out these 15 to 200 page PDFs. Then they’re expecting the boards to read them, digest them, make meaning of them, then come to the meeting and make some decisions. I was like, “This doesn’t make any sense.” Then the boards aren’t engaged, they don’t really understand what’s happening. This feels like a real obvious issue. So we started playing with presentation decks, and iconography.

Sloan Leo:
I’ve always had an eye, just I like making things look cool and interesting. So I realized basically in the nonprofit landscape, what you don’t have is time. You don’t have money, so time is super special and this hyper precious resource. In the private sector, people spend so much energy figuring out how to save more time. And building way finding systems and onboarding systems and all these designed systems and assets. Then in the social sector, none of that innovation comes. It doesn’t show up there.

Sloan Leo:
We’re seeing the nonprofits are doing the most important work in the world, and they’re only 10% of the economy, but we’re not equipping them with any design fluency in any sense of design. From community design to illustration to systems design, communication design. It’s a tragedy, and it’s not necessary.

Maurice Cherry:
Is this kind of where you came upon the concept of community design?

Sloan Leo:
Yeah. Because community design to me, well it comes from the land of urban planning. It was about building engagement over a system. Building community ownership and voice in a process to design a community neighborhood. It’s like, this is your thing, people. So it should be your thing. And you should be part of, well not just part of, you should be leading the design of what you need. I started thinking a lot about, growing up, reading a lot of management books. Because before my dad was an artist, he worked for Kodak, when Kodak was Google. So I grew up with a mom working in education justice, a dad who was a learning and development specialist, and a knack for creativity. I started to say, how can you actually take design and community design and apply it to organizations.

Sloan Leo:
Because nonprofits are communities of people trying to make the world better. I want that to be easier and more likely, honestly, and faster.

Maurice Cherry:
How would you say community design is different from other types of human-centered design?

Sloan Leo:
Well, I don’t look at community design as human centered design. Because I find that human centered design … If traditional design is one to one, right? I, Sloan, design a pen for Maurice, one to one to one. Human centered design is like, “Maurice, I’m designing a pen, do you write mostly in black ink or in blue ink?” And you’ll tell me, and I’ll go back and finish the pen. And community design is sitting down to say, “Do we want to write a story together?” That is more many to many, making a decision about, what are we doing here? What tools do we need to do what we’re doing here? Who’s going to do what when? It’s actually shared. It’s like relocating power and decision making to the many instead of the few.

Sloan Leo:
I think nothing could be more urgent right now, because clearly we don’t know how to handle working in collective and in commons, or we wouldn’t have so many collective crises.

Maurice Cherry:
Yeah, I was just about to ask, why do you feel it’s important to do this type of work right now? But as you mentioned, being able to work together in that way is something that, especially now that I think about the coordinated responses that have to happen around not even just with vaccines.

Sloan Leo:
Yeah, I was like, “Like vaccines?”

Maurice Cherry:
But fundraising for healthcare, and the storms that just happened in Texas and everything like that. People trying to rally together for resources and stuff. It’s super important right now.

Sloan Leo:
There’s a breakdown somewhere. There’s been a limited coordinated response from our institutions. What’s happened is that people show up for each other. It’s like, if your neighbor needs food, and you realize all your neighbors need food, and how many of your neighbors have the food? How do you move the food? I’m constantly in awe of what emerges in community. In New York people are like, “New York City is dead.” But New York seems more alive to me than the whole 12 years I’ve been here. It’s more dynamic and people rooted and community rooted. Everyone’s trying to figure out how to make it work better for us overall. There’s obviously nuance to that, in terms of resource hoarding and all that kind of stuff.

Sloan Leo:
But the energy of the city feels much more like, “How do I help a neighbor?” As opposed to just how do I help myself?

Maurice Cherry:
I would say that’s one of the good things that has come out of all of this, is really realizing the power of community and that really we have to help each other.

Sloan Leo:
That’s what we got.

Maurice Cherry:
I mean, that’s all we’ve got. I mean in a way, it did kind of come because of the lack of support from federal leaders and such like that, that we kind of were fending for ourselves out here.

Sloan Leo:
Yeah. When you feel like a system, like democracy, doesn’t care about, you want to find that care. I think that we are finding that now. Re-understanding what democracy means, and civic participation. Just community nets. Not every community thing is going to happen because there was a nonprofit or a government entity or a business. A lot of things have to happen because they have to happen. If I’ve learned anything from some of our clients it’s like, when I ask them how did you survive 2020, as an organization? These are groups who are working on anything from economic justice, climate justice, but justice. They were like, “It’s not an option. It’s not like this year was like, do we need each other? I don’t know, it’s a luxury to have each other.” Now it’s like, “Because we can’t have each other in the same way and care for each other and work together in the same way, we realize just how much we need that in a different way.”

Sloan Leo:
We’ve all been on community time out, and I think now people are like, “Okay, now I’m ready for the contact sport that is being in community with all these other humans that I live near, work with, share an interest group with.” Or whatever. A shared need.

Maurice Cherry:
Yeah. How are you making space for yourself these days?

Sloan Leo:
It feels timely. I got more notepads, like more big sketchbooks. Because I realized so much of my life is just on my phone or the computer. I’ve been trying to de-digitize a bit, and spend more time with a piece of paper and a pencil. Which, that’s felt kind of kind and gentle with myself. That’s felt good. I hold space for myself with a pretty firm boundary around I don’t work Saturdays ever, I don’t have meetings on Wednesdays ever. Those things literally hold space for me. I also made my apartment a little more comfortable, because I was definitely living that bachelor entrepreneur life. I was like, “You should really get a bed frame, you’re 36.”

Maurice Cherry:
I feel like a lot of people, now that they’ve been at home so much, and that their home has been so many different spaces, or has had to accommodate so many different functions, everyone’s trying to find ways to make things more comfortable, more cozy. I totally feel that.

Sloan Leo:
To the tune of 15 … It’s funny you say that, Maurice. I read a paper this morning, I read a lot of papers, but I read a lot of articles but also reports and papers. Then this morning’s came out and said that, “While employers are trying to figure out if everyone should go back to the office, they’re also like, we saved all this money.” They saved it, but the employees did not. Employees spent $15 billion on home improvements this year. Some bananas number, is this increase in how much money people have been putting into home sound systems, furniture, lighting systems, ring lights, all of this stuff to be working from home. Which continues to push the cost of being employed off of employers and onto employees. That’s a conversation for a whole different day.

Maurice Cherry:
What does home mean to you, then, now?

Sloan Leo:
It feels like my answer is, it feels like a command center. Yeah. I think about it as if I’m sitting in front of one of those Star Trek dashboards, where everything kind of lights up, and I can move things around. It does feel like a central post of everything, in a way that it hasn’t before. I traveled almost a million miles in the last 10 years. 80% of that was domestic. This has been the first year of my life in eight years where I wasn’t traveling twice a week. It feels really like a grounded place, a power source for me.

Maurice Cherry:
If you look back at your life, and look back at your career, if you could go back in time and talk to teenage Sloan, talk to 16 year old Sloan, that’s about to enter college, what advice would you tell them? What advice would you give them?

Sloan Leo:
You don’t want to be a doctor. Just don’t waste the first six years, or the first six months of college figuring out if you want to be a doctor, you don’t want to be a doctor. And I would say that be careful of the desire for fame. Because it should never be the goal.

Maurice Cherry:
Where do you see yourself in the next five years? Have you taken time to think about future sort of work that you’d like to be doing?

Sloan Leo:
When I moved to New York 12 years ago, I really wanted to be a music director. I thought it’d be the best job for me ever. It’s multi-dimensional, it’s creative, and it’s big, and it’s a whole room that people experience. Like you create this whole shared experience. I don’t exactly know what I’ll be doing in five years. But I know I want myself and the studio, I want us to be creating incredible, immersive experiences and installations that make people see how, again, just how intentional and wonderful and complicated but effective and meaningful community can be. That’s all I want. South by Southwest, but for community building. And cooler than that.

Maurice Cherry:
Well just to wrap things up here, where can our audience find out more information about you and about your work and everything online?

Sloan Leo:
The best thing to do is to follow me on Instagram, is where I do a lot of fun things. I’m @theRealSloanLeo. My website is SloanLeo.com. If you have questions about the studio and consulting projects and stuff, it’s just FLOXStudio.com. But the best source to get to all of the things is Sloan Leo, S-L-O-A-N L-E-O, dot com.

Maurice Cherry:
All right. That sounds good. Well, Sloan Leo, I want to thank you so much for coming on the show. I have to admit, I was doing my research and I was like, “I am so excited to talk to Sloan.” I have to say, this has been such a great conversation. I feel like you have this nuclear engine inside you, when it comes to the passion that you have for your work. Even for just the brief things that I saw on your website around the exhibitions you’ve done and the work that you’re doing, I’m excited to see what comes next out of FLOX Studio and what you do in the future. I’m just so glad to have had this time to talk with you today. Thank you for coming on the show, I appreciate it.

Sloan Leo:
I appreciate that too, Maurice. I forgot to say that the best place to follow a lot of stuff in terms of our projects, and when you can hang out, and what events are happening, is really on my LinkedIn. But regardless, it has been … This is the first interview I’ve ever had where it was like, “If you could reflect on your career.” And I was like, “That feels good. It feels like good aging.” So thanks for giving me a change to have just some perspective on the last 15 years that went really fast.

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Azarra Amoy

We’re back across the pond this week and having a good ol’ chat and a spot of tea with one of London’s most brilliant artists — Azarra Amoy. It was a good time to catch up with her since she just got a new studio!

Azarra spoke on how art is like her diary, and she walked me through some of her inspirations and talked about growing up in London and even spending time in Bangkok before transitioning into her current artistic career. Azarra’s colorful, kinetic designs are a welcome sight during these times, and may also inspire you on your creative journey!

Transcript

Full Transcript

Maurice Cherry:
All right, so tell us who you are and what you do.

Azarra Amoy:
My name is Azarra Amoy, and I am a multifaceted RS and designer, creative thinker and a student of this crazy world we call life. Or shall I say, yeah I work as an artist, and I’m also a part-time designer. So I work with presentations for a creative agency called Empire. So I do that three to four times a week. And then the rest of the days is all for art.

Maurice Cherry:
Nice. What is the feeling in London like right now?

Azarra Amoy:
Quiet because we’re back in lockdown. So we’ve been in lockdown just before Christmas, which was a bit mental because it was literally a last minute thing. They were like, yeah, you can spend Christmas with your family. And then literally three days before they’re like, no, everyone’s on lockdown. Basically all the presents you bought, send them back.

Maurice Cherry:
Oh no.

Azarra Amoy:
You aren’t seeing your family. So I don’t know how many people actually stuck to that. But right now, I feel like a lot of people are fed up because this is our third lockdown. And it’s just like in and out, in and out. But I’ve just been trying to keep myself busy personally. And check up on friends, family, and try and find some normality in this.

Maurice Cherry:
How have you been doing just kind of overall this year so far?

Azarra Amoy:
So far this year it was quiet. I literally took time out for myself. I was like, before everything gets a bit crazy or if it does get a bit crazy, I just want time for myself because the end of 2020 was a bit nonstop crazy for me work-wise. So it’s just been nice just to just chill, let me think. Write down some goals that I want to achieve personally and professionally. And just take time, eat right, detox from all the drink and food that I ate over Christmas period and just yeah, just reboot.

Maurice Cherry:
Did you I guess … Can you talk about just some of those goals you might have for this year?

Azarra Amoy:
So one of the goals was to sort out my studio. So I moved out of my last studio just before Christmas, and I needed to find … It was a bit last minute.com. And I’ve been trying to find places, but it’s really hard because we’re on lockdown. So it’s through video calls and just trying to work out through pictures if it looks okay. But luckily yesterday I got the keys to a new studio. So I’m really excited to get in there and just fix it up and make it my second home.

Maurice Cherry:
Oh nice.

Azarra Amoy:
So it’s a bit hard sometimes working from home, separating from work and personal time.

Maurice Cherry:
Yeah. Well, congratulations on the new studio.

Azarra Amoy:
Thank you. I’m really excited.

Maurice Cherry:
That’s one thing that I’ve been thinking about over this whole pandemic quarantine thing, is I got to get my own space. I like my apartment where I’m at. And I’ve worked out of my apartment for a long time. I’ve been doing the working remote thing since 2009. So I’m not unfamiliar with it, but the difference is that I had the option to leave the house.

Azarra Amoy:
Yeah.

Maurice Cherry:
I could go and work from a coffee shop or work at a client location or travel or something like that. And granted, right now our restrictions aren’t super strict at all. I’m in Georgia, which honestly has been open since last May. There’s been … We had three weeks of lockdown in April. And then we’ve kind of been open. To that effect, our rates are super high because people have been traveling and just coming and going as you please. But as I’ve been working, I was out of work and then got a new job. And I’ve just been thinking, I really want my own space. Granted, my apartment’s nice, but I really want to have that separate workspace that’s just for creativity.

Azarra Amoy:
Yeah. Yeah, definitely. It does make a difference. I miss having my studio space. I was like, I just need to get something.

Maurice Cherry:
Yeah.

Azarra Amoy:
But luckily I found a place that’s really nice. It has a balcony and all sorts, so I’m just really happy.

Maurice Cherry:
Oh nice. So what do your days look like now with lockdown and the new studio space and everything?

Azarra Amoy:
So I usually have a routine, I get up early, do a little meditation, work out. So I’m addicted to spin at the moment. And I login to work at 9:30, so I work three to four days a week depending on how busy they are. And yeah, I login and I usually have schedules set out for me already. So I just crack on with the work. And my team is really small, they’re really lovely. We all have game nights and stuff, and just try and make it as normal as possible. And yeah, I do that until 6:30, and then I usually eat and then spend time on personal projects, whether if that’s just me just trying to do a sketch or a digital collage, those are sort of my go-to things that I do.

Azarra Amoy:
And I do them without even noticing that I do them, if that makes sense. Some people chill and watch Netflix and stuff. But for me, doing a little sketch, a little doodle on something is my chill time. And not everything that I create, I show. So basically I always say that my art is like my diary. It’s like what I feel in the day, or something that’s on my mind because I’m not really … I feel like I’m not a great communicator with words, but I communicate well when I draw. So that’s my output.

Maurice Cherry:
I got you. What are some of the projects that you’re working on right now?

Azarra Amoy:
Art-wise or work-wise as a designer?

Maurice Cherry:
We’ll say art-wise. We’ll say art-wise.

Azarra Amoy:
So art-wise, I’m working with a publishing company. I’m not sure if I’m allowed to mention them yet, but looking to do some illustrations for a children’s book. So I had just recently done a mock-up of stuff. So I’m just waiting on feedback if they’re liking the direction that it’s going. I’m trying to do some personal paintings because fingers crossed with COVID, I will be able to have a solo exhibition, which has been on my list for forever. And last year was meant to be the year, but obviously with what happened, it was a no-go. So I’m hoping come October, that will happen. So I’m just slowly putting their stuff into motion.

Azarra Amoy:
And I’m going to be on a panel for a studio space that’s in Brixton, London. And I’ll be on the panel for their residency. So I’ll be helping select who gets a year’s residency with them. So I’ve been working with that team just discussing a few things. So that’s what I’ve been doing art-wise.

Maurice Cherry:
Well, you’ve got your hands full with a lot.

Azarra Amoy:
Yeah. I try to keep as busy as possible.

Maurice Cherry:
Do you usually have sort of a limit of the number of projects that you try to take on?

Azarra Amoy:
I listen to what my body tells me, if that makes sense. So if I feel like I’m really run down, then I have no problem just saying no to whatever project comes. It’s like, no, sorry, you need some you time just to just relax. So I just go off on how I feel, and that’s how I take on the work.

Maurice Cherry:
Yeah. So these are … Just the projects you mentioned between a book cover, personal paintings, doing this panel, talk to me about how you approach a new project. It can be any type of project. What’s sort of your thought process when it comes to that?

Azarra Amoy:
I guess with a lot of projects that do come my way, they usually come to me because they know my style of artwork. So for example, I feature a lot of black … All the women I feature in my artwork are black women. Me myself, I’m a black woman. So yeah, I think it just comes from … I’ve been lucky enough to be able to navigate where the direction of the artwork goes because they know my style. So they know that’s the sort of direction, and what I’m trying to portray and uplift black women in the artwork that I do. So that sort of is usually the base. And then from there, I just then add on what the client wants, if that makes sense. And yeah, and then from there I usually do a mock-up. And then they give feedback.

Azarra Amoy:
So that’s how I’ve always really done it. So and usually I research into certain stuff. So right now, I’m really interested in the black Madonna, which is religious, the black Virgin Mary.

Maurice Cherry:
Yeah.

Azarra Amoy:
Let’s put it that way. And I’ve been looking to the history of that, which is really interesting because these countries that are really popular with the black Madonna are not exactly the most black-friendly places. So it’s really interesting how they worship this idol of this black Virgin Mary. But in day-to-day sort of experiences, they’re not like that with people of color in real life. It’s just a weird, she’s allowed to be worshiped, but if you put a black woman in front of them, they’ll do anything to put them down, if that makes sense?

Maurice Cherry:
Yeah.

Azarra Amoy:
I just go off of what surrounds me, what comes to mind, stuff that I see [inaudible 00:12:42], things that I see in movies, magazines, blogs that just trigger something, and I’ll just start researching.

Maurice Cherry:
We’ve actually got a church here in my neighborhood here in Atlanta called Shrine of the Black Madonna. It’s a church, it’s a cultural center. They do events and stuff there. So I’m familiar with the concept that you’re talking about. Do you usually try to have some religious iconography in your work, or is this just a particular … Or is it a particular figure I guess you’re kind of obsessed with right now?

Azarra Amoy:
Yeah, it’s just a particular figure that I’m obsessed with right now. So yeah, not all work features, but it just … I don’t think I have any religious features, no, in my work. So this is just something new that I’ve come across that I find really interesting, and we’ll see where it’ll take me.

Maurice Cherry:
Yeah. Is there anyone out there that you would love to collaborate with?

Azarra Amoy:
Oh. I guess right now it would be interesting to … I have no one in mind, but there are a lot of people that I have collaborated with have been London-based. So it would be nice to collaborate with people from different countries to gain their experience, to understand their experience and how it’s similar and how we can collab. Does that make sense?

Maurice Cherry:
Yeah.

Azarra Amoy:
But I can’t think of no one from the top of my head right now.

Maurice Cherry:
From looking at your style, your style actually reminds me a lot of another mixed media artist that I had on the show. God when was that? That might’ve been about two or three years ago. This guy in … He’s in New York. His name is Kendrick Daye, D-A-Y-E.

Azarra Amoy:
Okay.

Maurice Cherry:
He does kind of this similar collage mixed media kind of work. So your art reminds me a lot of what he’s doing. You all have very sort of similar styles in terms of I think the color and the elements. I think your work at least from the work that I’ve seen, there’s a lot of play on symmetry.

Azarra Amoy:
Yes.

Maurice Cherry:
With portraiture and things. You try to have a lot of symmetry, which I think is really nice.

Azarra Amoy:
Yeah. I like the whole kaleidoscope kind of effect in my work. So there’s always some sort of symmetry as much as possible.

Maurice Cherry:
What would you say is the hardest part about what you do?

Azarra Amoy:
Knowing when to stop. As an art issue, always something try to over-perfect. And I speak to my cousin every day, and there’s this painting that I’ve literally been working on for about two and a half years. And I just don’t know when to stop. I’m like, no, it’s not right. It’s not right. And he’s just like, it’s never going to be right. Just show the world. The art is amazing. I’m just like, no, it’s not ready. And just know when to say, okay, that’s enough. It’s never going to be right sort of thing. And you can always add … The beautiful thing about art, you can always add to it. Just because you start and you show the world, doesn’t mean that, that’s the end of it. You can add on to it. You can take away. You can make it into something completely different.

Maurice Cherry:
That’s true. That’s true.

Azarra Amoy:
Yeah.

Maurice Cherry:
So kind of switching gears here a little bit, were you born and raised in London?

Azarra Amoy:
Yes I was.

Maurice Cherry:
Oh, tell me about that. Did you kind of get exposed to a lot of art and design growing up?

Azarra Amoy:
Most definitely. My parents are both creatives in their own way. So my dad paints. And well, he enjoys painting. He’s a painter and decorator by trade. And my mom just dabbled in everything I guess. I guess that’s where I get a lot of my creative talent from. So she was a hairdresser. She was that crazy mom who had the bright hair, then green hair, and then orange hair. Every time she turned up to pick me up from school, her hair was always different colors. So she was the crazy, cool art mom. And she’d done fashion, yeah just around the house little DIY projects. Whenever she was sewing, she always used to set me little tasks to do. So I’ll make a pencil case from scratch. Make little bags for myself.

Azarra Amoy:
Just stuff like that. So and I think she got that from my grandma because my grandma’s like, “You must know how to sew. It’s a key thing because you don’t have any money or you don’t have anything, at least you can sew the clothes on your back.” You can make curtains, you can make a chair, you can do whatever. As long as you can sew.” So that’s one of the skills that was drummed into me from a very young age.

Maurice Cherry:
So it sounds like being exposed to all this so young, did you have a feeling that this is what you wanted to do? Or was this just a part of your world?

Azarra Amoy:
It was just a part of my world to be honest. I didn’t even think of it as a career choice or anything like that. It was just a way of life, and it only hit me that actually this is what I really want to do as my career choice was not until I moved to Bangkok and I went there to work in doing something completely random. I was working as a governess, which is like a nanny almost for a family out there. And I was just getting really down. I was like, no, this is not being homesick, this is something else. And it just wasn’t clicking to me. And then one day I was just sitting on the sofa and I was like, I know. I know why I’m so down. I know why I’m feeling a little depressed.

Azarra Amoy:
And I was like, I haven’t picked up a pen, I haven’t drawn anything. I haven’t made anything. That’s what it is. So as soon as that popped into my head, I jumped in the bike taxis, I went to the nearest shopping center and bought up a whole load of art supplies. And it just that feeling of just being creative again, I was just like, yeah, I’m coming back home and this is what I’m doing.

Maurice Cherry:
Yeah. Were you studying abroad? How did you end up in Bangkok being a governess? That seems like such a random kind of departure from what you were doing.

Azarra Amoy:
So my friend was actually working as a governess out there. And she’s like, oh, there’s this family that’s looking for a governess. I’m going to put your forward, do you mind. And I was like, I have no experience in this. She’s like, it doesn’t matter. Go interview and if they like you, then come over. And I was like, well, this is a bit out of my comfort zone. I was tempted to say, no. But I felt like it was one of those things that in a few years time I’ll kick myself like, why didn’t you just take the opportunity. So I went with it, and I had about three interviews with this family. And they’re like, yeah, just we’ll pay for your ticket. Apartment’s paid for, just come over.

Azarra Amoy:
And I was like, oh okay. And I stayed there for a year, and yeah, it got to the point where I was just like, this is not where I’m meant to be. But I absolutely love Bangkok. There’s a place in my heart for Bangkok.

Maurice Cherry:
You are the second person that I’ve interviewed recently that has had some tie or connection to Bangkok. That is so … Yeah I just interviewed an artist in Washington DC here named Reggie Black. And he spent four years in Bangkok as a designer and doing talks and stuff like that. You let me know because you were there, was Bangkok a really creative city?

Azarra Amoy:
Yeah. There’s loads of stuff to do. It’s like the city that kind of, it doesn’t sleep. Which is not like London. London, people always think that London’s busy and stuff. But come a certain time, things just shut down. But Bangkok’s just, they have a night market. There’s just lights, there’s culture, there’s just artwork everywhere, music. It’s just a really nice atmosphere. So yeah, definitely I would love to go back to Bangkok under creative or creative reasons anyway.

Maurice Cherry:
Yeah. Now you went to the University of the Arts in London. Can you tell me what your time was like there?

Azarra Amoy:
Oh, I was there for a while because the University of the Arts, they have different campuses.

Maurice Cherry:
Okay.

Azarra Amoy:
So, well different colleges under the University of the Arts. So the first one I went to was the Art College in Camberwell. Camberwell Art College it’s called. And I had done a foundation art course there. So that course is just to help you build your portfolio and understand which direction you want to go in creatively. So you do a bit of fashion, a bit of graphic design, a bit of sculpture, painting, et cetera. And then from there you branch off into which field you’re more comfortable with. So that was my first college, and I actually went into graphic design. And now looking back at it, I was like, why did I do that? Because I was really interested in sculpture, but I thought, oh, how can I make money as a sculpture?

Azarra Amoy:
I’m just thinking, I think people are in your ear like, how can you make money from being a sculpture. Graphic design makes more sense. So I went down that route. And then I ended up in London College of Communication, which is where they do mostly sort of graphics, digital courses there. And I had actually done a foundation degree, which then turns into a full degree if you did the final year. So I had only done two years of that. So I have a foundation degree in graphic communication. And I was like, I actually absolutely hate this. So I was like, but I want a full degree. So I managed to sort of blag my way onto another degree course, which was something completely different, magazine publishing.

Maurice Cherry:
Okay.

Azarra Amoy:
So I spoke to the head of the course. I was like, “Yeah, I’m really interested in doing this course. I have experience.” which was not true. I was like, “Yeah.” She was like, “Oh okay.” She looked at my grades. She’s like, “Okay, you can join the course, but over the summer you have to do some coursework to make up.” And I was like, “Yeah, that’s fine.” And she’s like, “Okay.” And I made it happen thank God. And from there, I graduated in magazine publishing, which is a weird course because it’s a bit of design, a bit of PR, marketing, all of the stuff that you need to know basically of how to run a magazine.

Azarra Amoy:
So by the time I graduated, it was that weird shift between print into digital. So I was like, this course was mostly about print. And now I’m graduating and everyone’s transitioning to digital. I was like, what is going on? I was like, all the places where I had done work placements at, their print … All the prints of their magazines were being shut down the department, the print department of their team. So I was just like, everyone’s just shutting down. I don’t know anything about digital. So I think that kind of scared me and I just sort of was stuck for a while thinking, what am I going to do next? I don’t know anything about digital. Should I take a course or something?

Azarra Amoy:
And I think I was stuck in a rut for a long time. And I just continued at my job that I was doing during uni, which was working in retail. And that, that’s when … After that, that’s when I went to Bangkok, and that just opened my eyes.

Maurice Cherry:
Okay. Well, it sounds like that trip to Bangkok was what you needed, if you were at this point where you had went through all this school and you were feeling stuck.

Azarra Amoy:
Yeah. Yeah.

Maurice Cherry:
A change of scenery will do it.

Azarra Amoy:
Yeah, because over here I saw they sort of sell you a dream. They’re like, yeah, once you leave uni you’ll be able to get a job. And that’s what I thought. I was like, yeah, as soon as I go through it, I’ll be able to get a job easy. No. Not like that at all. Everyone I speak to, they’re like, yeah, we saw the same dream. And then it hits you. Life hits you.

Maurice Cherry:
Yeah. I know that feeling all too well. I graduated … Well, I didn’t go to design school, but I graduated with a degree in math. And I really had no career prospects lined up after school. I was still working like you. I was working the job that I was working while I was at school, which was just selling tickets at the symphony. Just selling to old white patrons that wanted to hear Chopin or whatever. Telling them where to sit and stuff.

Azarra Amoy:
Yeah.

Maurice Cherry:
And it wasn’t until a few years after that, that I sort of ended up falling into design. But yeah, sometimes that’s how it is. School’s … And that’s not really I guess the fault of … I don’t want to say it’s the fault of the schools. It’s really the fault of the market.

Azarra Amoy:
Yeah.

Maurice Cherry:
Just because you come out with a degree, doesn’t necessarily mean that you’re ready to go right into working somewhere because maybe you need a portfolio or maybe the school that you have has a different reputation that this company doesn’t go for. So I don’t know, it can be tricky. I know it’s tricky here in the States. I can imagine it’s the same way overseas as well.

Azarra Amoy:
Yeah, definitely. It’s not easy. And as you said, it’s true, you can’t blame the institutions for the lack of opportunities once you leave. But I think with the course I was saying, the foundation degree course, that was meant to be heavily work experience-based. And when we joined, everyone was like, where’s this work experience? Because we were meant to have industry teachers come in every week.

Maurice Cherry:
Oh.

Azarra Amoy:
To teach us from different companies and stuff. And we literally had one the whole year. We’re like, this is not what we signed up for. And we were all meant to be allocated sort of a mentor from the industry, which they were going to provide. So there was meant to be a mentorship scheme and stuff. But yeah, it didn’t work out that way.

Maurice Cherry:
Wow.

Azarra Amoy:
But here I am. I found my feet.

Maurice Cherry:
Yeah. So you went to Bangkok, you worked there as a governess. You didn’t like it. That sort of sparked you wanting to become a designer. And you came … Did you come right back to London after that?

Azarra Amoy:
Yeah. Straight back to London.

Maurice Cherry:
So what was your plan once you got back?

Azarra Amoy:
I had saved some money whilst doing this job because I didn’t have to pay rent or anything like that. So I had saved, and I was like, okay, I’m going to give myself a year to really try and get this running. And if there’s no progress, then I’m going to have to really rethink this. So when I came back, I was just applying for sort of any artist call-outs and stuff like that. And I was just … I just began painting. And luckily I had a friend who used to do an evening called Arts Meets Music. And he was like yeah, why don’t you display some of your artwork at one of these events? And I was like, amazing, jumped on it. And then from there, that’s how I met people. And someone told me about, oh … Some of my artwork [inaudible 00:27:32] murals.

Azarra Amoy:
Because my paintings are such large scale paintings. And they’re like, why don’t you do murals? So I was like, oh, I never thought of that. I just thought street art is murals. Spray paint, I’d never touched a spray can in my life. How can I do this? Well, let me just apply for a call-out that I saw, which was local to me. And I actually had a dream that told … People think I’m crazy when I say this. I actually had a dream about it. And I was like, I woke up from this dream and I was like, yes, let me do the application now. And I actually won. And I was like, oh, this was a sign. So I had done it, I was like, okay, I’m going to literally win this because I’ve never spray painted in my life.

Azarra Amoy:
And the mural actually came out really nice. And it’s still there in Brixton until this day. And from there, people just started contacting me. “Oh yeah, do you want to do a mural here?” “Do you want to do a mural there?” And I was like, wow, I was really not expecting this. And I found a new passion for something else as well. That’s how I got into the murals.

Maurice Cherry:
And speaking of which, that’s the mural that’s … People can see that in the cover art for this episode. The one that you’re standing next to.

Azarra Amoy:
Yeah.

Maurice Cherry:
That’s quite a mural. So you worked on all of that by yourself? Or did you have a … Did you work with another artist or anything?

Azarra Amoy:
Yes. So this, the mural that you’re talking about, I worked with another artist called Lynette [inaudible 00:28:49]. And I worked with her on two other projects as well. So the person who created the project, [inaudible 00:28:57], she knew both of us. So she knew that we worked together, and she wanted two artists who had a good relationship who can work well together. And she’s more of a calligraphy artist. And I’m more of a sort of paint now, visual graphics. So both of our styles just seemed to work together. So she commissioned both of us to do the project. And yeah, and it worked out amazing. I’m really happy with the outcome.

Maurice Cherry:
Yeah, it’s a beautiful mural. It’s a beautiful mural.

Azarra Amoy:
Thank you.

Maurice Cherry:
And I’ll make sure that I will link so people can see the full thing because with the cover art it’s just sort of cut off in that square. As I was looking through your website and looking at your projects, one project I saw that I really liked was the work that you did with MTV. How’d you end up working with them?

Azarra Amoy:
So they contacted me last year about the award. And they’re like, it’s a really short turnaround. But we really love your style, and really think that it will suite … My art style will suite the award winners. So all the award winners for the … It was … Let me get the name off the award. Generation Change Award. All the winners are black female women or women of color, sorry. And I was like, well, I paint women of color and I paint women. So I was like, yes. All these women who have won, so it’s Raquel and Willis, [inaudible 00:30:23], Louisa Brazil, Kathea … She’s going to kill me for pronouncing her name. [inaudible 00:30:32] and [inaudible 00:30:33]. Sorry, my pronunciation of the names are terrible. And yeah, these women are amazing. They’re doing so much for our generation, for the future generation, fighting. They’re all amazing activists within their field.

Azarra Amoy:
I was just so excited just to be asked just to create something personal for them. So all of the awards … Each of their awards is hand-painted and customized to them. So it was a very special project. I was very happy to be selected and honored.

Maurice Cherry:
So these days when it comes to big, high profile projects like that, are the projects coming to you, or are you seeking them out?

Azarra Amoy:
Luckily they seem to be coming to me. I have no idea where MTV saw my stuff from because when they contacted me, they showed me some of the artwork that they liked. And I was like, this is so random. It’s literally just random artwork that I just posted on Instagram, not thinking anything of it. Just, oh, this is what I’ve been doing during lockdown. Here’s a painting sort of thing. Just didn’t think about it. And those are the ones that they selected. So it was interesting because I would’ve thought it would be something that … Like another big project that I’d done before or something like that. But no, they contacted me. I was very lucky.

Maurice Cherry:
Who are some of your influences? Like I mentioned, the work that you’re doing, this sort of collage work is very vibrant. And certainly very unique. Who influences you or what influences you I should say?

Azarra Amoy:
As I said before, a lot of the collages and painting that I do are stuff that I do daily. So they just represent my mood. It could be influenced by a song that I’ve just had on repeat all day that makes me feel good. I’m like, oh, I’m going to do a collage on that. I know it sounds typical, but literally the women that I have around me are amazing from my sister, my mom. A lot of the other artists that I work with are mostly females. So yeah, they push me and inspire me constantly.

Maurice Cherry:
At this stage in your career, you are doing these large scale projects and things of that nature, what does black art mean to you?

Azarra Amoy:
Black art for me is a place to be free. It’s a way for me to share my experiences and also hopefully uplift other black women. I think that’s important because representation especially in the art world … I don’t know about in the States, but over here the art world is very white male-based. These institutions are very white man, paint a sculpture sort of thing. And that’s even projected in the education within the art education when I was at uni and school. So for me, it’s about representation, authenticity, and just uplifting. That’s what art means to me. It’s just being free.

Maurice Cherry:
What is sort of the London design scene like for you right now? Being on lockdown, are there ways that you’re able to connect with creatives?

Azarra Amoy:
Yeah. So I’m part of … What’s that group’s … I sign up to online courses. So one of the courses that I use is Black Blossoms. So it’s an online art school. And you sign up and there’s different art courses. So every week there’s a different course. And I’ve been literally killing those. I’m right now, the course that I’m on is the Art Revolution in China, which is really interesting. Just opening up my eyes to different genres of art that I just wasn’t exposed to. And having these other women in these blossom art groups, and all of us just sharing opportunities like oh, someone’s contacted me to do this, but I just don’t have time. Any of you sort of have any idea of someone or if you want to do it? And we’re just sharing contacts, sharing opportunities because everyone’s just trying to eat. Some people have been made redundant from jobs and stuff. So I think, I feel like there’s a real sense of everyone coming together and just trying to help each other out.

Maurice Cherry:
Yeah. That’s a good thing that you’re able to kind of use technology as a way to reach out to people and to sort of have that fellowship and that … Also the ability to kind of work together. I don’t know if you collaborated with anyone solely on a virtual level with any work?

Azarra Amoy:
I worked with a team who I had done murals with in the past. And I was actually scheduled to do a mural with them summertime last year, but it didn’t work out. So in the end, it ended up being a digital project. So from there it’s just, it was all online-based having to work from that sort of platform, I wasn’t able to research how I usually research sometimes. So especially if I’m doing artwork in a certain location or reference if it’s referencing a certain location, I usually go out with my camera, take photos. I just spend the day there, really just take in the atmosphere, but being obviously locked in the house, I’ve just had to find other ways. So YouTube, and watching old documentaries on the area, just trying to gain as much information. Trying to put out contact people via Instagram, which is a bit wild. But just people who you see off on the area and you can try and, “Hey, this is a bit weird, but I just want to get an understanding what this location means to you.” Or get as much interviews and stuff like that, which I’ve never really worked that way.

Azarra Amoy:
So definitely even after we come out of lockdown, I think I’ll be using those forms definitely to my practice.

Maurice Cherry:
Yeah. Sounds like you picked up a new skill over the pandemic.

Azarra Amoy:
Yeah. Which is cool because I’m literally … I’m a person who keeps themselves to themselves. So it’s definitely pushed me out of my comfort zone having to talk to people. And even doing interviews, I don’t like my first Instagram Live at the end of last year. And I was like, I’ve never done this before. I was so nervous. And just doing radio shows as well I’ve been doing. So it’s been practice. I’m not great at interviews, but I’m getting there.

Maurice Cherry:
Practice makes perfect, let me tell you. Just the more that you’re able to do it, the more comfortable you’ll become. That’s really the best way to do it. You get more comfortable, you end up kind of being able to pull on … Particularly if you’re talking about different projects that you’ve done. You’re able to kind of pull those narratives out really easily. So if I could give any advice, I would say, take all the opportunities that come to you because each of them is just a way for you to get better at it.

Azarra Amoy:
Yeah. Definitely. And it’s just fighting the inner demons as well because it’s so easy to sort of self-sabotage. Be like, oh, I don’t want to do this. It’s out of my comfort zone. But you just … I just push myself all the time, and just be like, come on Azarra. Come on. Do my little speech to try and motivate myself and be like, you’re going to look back at this and think, oh, what was I panicking about? It’s so simple.

Maurice Cherry:
Because the flip side to it especially I think with doing a podcast interview is that the audience is vast and varied and diverse. There may be someone that’s out there listening that is like you. And is like, oh, well if she’s doing it, then I can do it.

Azarra Amoy:
Yeah. And I hope there is someone out there. You can do it.

Maurice Cherry:
How do you define success right now?

Azarra Amoy:
Success for me is doing what I love. Yeah. Doing what I love and getting paid for it, which is the dream. So I’m always selective as well on what I work on. If it doesn’t feel right, if it doesn’t sit right with my core, or if it doesn’t feel authentic to me and feels forced, then I try to avoid it in a sense, but not restrict myself at the same time. So for me, it’s just what brings me joy at the moment because especially in times like this, you have to be selective with your energy. Even though you’re not being around a lot of people, it’s draining. So just trying to find happiness in everything.

Maurice Cherry:
Where do you think your life would have gone if you weren’t a working artist? What else do you think you would’ve been doing?

Azarra Amoy:
I can’t even imagine that life. Something creative definitely. But maybe in a different field. For ages, I wanted to be an architect. Which is completely random. And I was actually so close, I applied for it at uni and everything. And I just last minute changed my mind and done the art foundation course because I was like, I haven’t explored all that’s out there creatively. So for me to just rush into being an architect doesn’t feel right at the moment. But yeah, probably an architect or maybe something with children. I love kids, so a teacher. There’s one. I probably would’ve been a teacher.

Maurice Cherry:
Where do you see yourself in the next five years? What sort of work do you want to be doing?

Azarra Amoy:
So I would love to be working full-time as an artist, and hopefully have my own creative agency and be doing what I do full-time. Even though as much as I love being a presentation designer, I would like to have more time to do projects that I really well. Whereas, working as a presentation designer, you’re restricted by what the client wants, Gram brand guidelines and stuff like that. It’s very sort of corporate, I would say corporate design. Whereas, as a creative, if I had to … My agency, I would be able to be selective and really push the boundaries and collab more with other people. Which is definitely on my list of things to do. Just get myself out there and just learn and work with other people. That’s the big thing for me, learning new skills as well. And just bringing that all together.

Maurice Cherry:
Yeah. Well, just to kind of wrap things up here, where can our audience find more about you and about your work and everything online?

Azarra Amoy:
So you can check out my website, which is azarraamoy.com. And I’m also on Instagram @AzarraAmoy. And also on Twitter, which I don’t tweet that much, but just in case. It’s, ThisisAzarra. That’s my Twitter account.

Maurice Cherry:
Sounds good. Well, Azarra Amoy, I want to thank you so much for coming on the show. Thank you really for kind of sharing your creative journey and showing how you can really sort of find creativity in sort of the most seemingly unlikely of places. You were a governess like you said, in Bangkok. And you decided, oh, this is what I want to do. But no, the art that you’re creating is so vibrant and beautiful. And I’m just really excited to kind of see where you go from here. Hopefully one day we will be hearing about that exhibition that you’re planning.

Azarra Amoy:
Yes, definitely.

Maurice Cherry:
Yeah, so thank you so much for coming on the show. I appreciate it.

Azarra Amoy:
Thank you for having me. It’s been a pleasure.

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Reggie Black

Reggie Black is a true Renaissance man. He’s combined his talents as a multimedia artist, designer, speaker, and mental health advocate into an experimental playground he calls all things progressive. Whether it’s a hand-lettered design project for a client or a public art installation, Reggie is navigating through this time and letting his passions light the way.

Reggie and I really had more of a general conversation than an interview, and we touched on a number of issues: staying productive in the midst of uncertainty, the role of the Black designer during this current time, and making space for creativity to flow. It’s a little something different for our 8th anniversary, but I think you’ll enjoy it all the same.

Thank you all for keeping Revision Path alive and thriving!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do.

Reggie Black:
My name is Reggie Black. I’m a multimedia artist and designer, Principal of All Things Progressive. I work primarily in hand type, which is this very distinctive style of hand, a hand type fonts that I’ve created and worked on through repetition for years to carve out as my distinctive language. And I use that to share and articulate thought provoking messaging through all mediums, whether it’s print, installation, all sorts of medias to just really raise questions and bring about thought to the public and our questions and just really highlighting the vulnerability and transparency of everyday life.

Maurice Cherry:
How have you been doing so far this year?

Reggie Black:
This year good. Man, I think we had an interesting ride in January. It feels like every Wednesday was like a different year, with being here based in D.C. and seeing what transpired on the Capitol and then the following week, getting a new president and then the following week. So this year not bad, but in general, Maurice, all things considered, I feel like with everything going on in the world, I feel like health is a luxury. And if you have that and family and employment, you can get up every day and just be grateful for that. I’ve been trying to focus more on that than the larger questions for now, if that makes any sense.

Maurice Cherry:
No, that makes a lot of sense. As you sort of, I guess, approach this year, did you have any resolutions or goals that you wanted to accomplish?

Reggie Black:
I’ve been dancing around this question and I think it’s clearly a result of what we’ve experienced in the pandemic, just living life without really, I won’t say without really questioning things, but I’ve been thinking about what is enough and that’s not the resolution, but I think it is a gateway to patience and intention for me. And I don’t really know what resolutions they have become, but I know I’d definitely as 2020 has told us all how very temporary everything can be. And then also quite how very transparent the world can be. I’ve been really thinking about, what’s the intention behind my life and what I want to do and being very specific about the work I want to share with the world. And then also, who am I as a person? Because to be perfectly frank, I feel like during the pandemic a lot was lost, a lot of business slowed down.

Reggie Black:
And so I didn’t realize that a lot of my life was connected with the work. So I had to go on this path of relearning myself and being with myself and spending more time with myself because it was normally, I guess, pre-normal times it was travel, travel, travel. So you didn’t really get that much time to have a lot of introspection. Been dancing around with those few things.

Maurice Cherry:
What are your days look like now?

Reggie Black:
Still, early rising. I’m an early riser. I get that from my grandma. And for me, I’m up, there’s meditation, there’s journal writing, which is very essential to my day, gratitude writing. I bought a WaterRower last year during the pandemic, when I realized that I was probably going to stay out the gym. So I’m doing that. Still, in work every day, still working on design projects. What I am learning is that it doesn’t have to be as aggressive as I used to think it was. And so, there’s breakfast, these conversations with my wife, conversations with my son. Breakfast coffee, I’m starting to buy more coffee table books and design books just to have time and reference material around the house to browse at and look. And so I’m doing a more of that.

Reggie Black:
It’s more research, more deconstruction to reconstruct a lot of things, just tons of notebooks all around the house I’m just jotting random thoughts and really, trying to document this process to be able to look back on it and think about where my mind was during the times and in between watching comedy on Netflix and stuff like that. So yeah, just trying to stay human in it all, still working, but realizing that we don’t have to be the machines that we once thought we did in order to get things done.

Maurice Cherry:
Yeah. I feel like this past year has been a very interesting sort of, I don’t want to call it an experiment, a tree of this, I guess, on how our relationship to work is because I think one thing it’s amazing how quickly we’ve seen the disappearance of the American office space because of the pandemic. There were so many things about being in one spot and collaborating in person. And now all of that is largely been replaced or at least supplanted by Zoom calls and Google Meet calls and just conference calls and things like that. And sort of re-examining what it means to work collaboratively, what it means to work asynchronously, what it means to work across great distances, is something that I think a lot of people have had to contend with.

Maurice Cherry:
And to your point now with us depending on where you live in the country, being in one place that now is not just your home, it’s your gym and your kids’ school and it’s date night and it’s like, all these things rolled into one. That will cause… I hope it causes people to think and re-evaluate about, what is important? But yeah, this past year has been something for real.

Reggie Black:
That’s very true. Did you have a studio that you traveled to throughout the day? Or you’re doing everything in home or… That’s a very interesting point. And I think it takes a lot of… I think screen fatigue is becoming more real than anything and this idea of what home is, is being redefined. So just curious, are you in and out of a few different spaces, separating work from home? Or…

Maurice Cherry:
Before the pandemic, sure. So I’ve been doing this remote work thing since 2009. So by the time, I hate to say it, but when the pandemic first happened, I was like, “Oh, I can do this standing on my head.” I was like, “I got this, this ain’t nothing.” But what’s different is how other people now have to acclimate and adapt to this time, which is what I didn’t necessarily consider when it all first started. I don’t have a space. I have a corner in my bedroom where I work and I’m able to mentally… Well, I’m now able to mentally separate work from home largely through… I think I mentioned this on the show before, but I have smart lights in my apartment, so I have different lighting modes that will signal to me. Okay. This is the work lighting mode where all the lights are on and I’m working, but then this is relaxation mode where the lights are dimmer.

Maurice Cherry:
And I know this is for watching TV or something like that. And so the lights will come on and off at certain times and stuff and that just lets me know like, Oh, I need to switch gears into doing something else or I need to switch to another mode.

Reggie Black:
I love that. Yeah. That’s perfect. I love that. Figure out where you got those smart lights from. I love that. That’s a beautiful way to transform the home, right. Because it has become all one thing and I love what the pandemic has done for creativity to get people to think about collaboration. And that was really spot on when you talked about the American office and what that will look like in the future, because although I do think that office is where a beautiful place for meeting and collaboration. I wonder if the office was also this cage, that suffocated people’s imagination, right? Because you can contribute to your company from home in a way that activated certain creative senses that you probably couldn’t do in the corporate headquarters because of the culture that was embedded in there.

Reggie Black:
So it’d be interesting to hear or see or study or something, what type of new results are being generated from people being at home versus going into an office every day. Is there a difference in the modality and the thinking behind problem solving at work? I would love to just see how that could transform the workplace and the office in company culture in general.

Maurice Cherry:
Yeah. I think we’ll start seeing profiles like that certainly like within a few months. Because I feel like that’s when companies at least last year started saying, “Okay, well now you’re going to be working from home for the foreseeable future.” And some companies they were just kicking the can down the road, they were like, “Oh, well we’ll be back in the office by the fall. Oh we’ll be back here by the winter.” And it’s like, no, you still will be at home. The last company that I worked for and it’s funny, we’re talking about the American workplace, they really prided themselves on having a great office space. I know about this because I wrote about how great their office space was, about how it had these different modes inside the office for working. And we’ve got this terrorist and we’ve got this.

Maurice Cherry:
And at the time that I was working there, we were about to expand up to a higher floor that was going to give us more space, more desks, a sunlit reading room and all that stuff. And then the pandemic happened and shut all of that shit down. They just halted construction and then I think it was about two months after that they laid off my entire department. I was like, Oh, well. Fast forward to now, and this is only [inaudible 00:14:09] I know just from people that still work there, they’ve actually sublet the office now, there’re no plans to go back anytime soon. It was something that the company really prided itself on, almost as much as the product itself, they prided themselves on having this really great workspace and now they don’t have that.

Reggie Black:
That’s true. Wow. That’s interesting. Yeah. We’ll see, a lot of things aren’t coming back, the reality of this all, and I wonder where the home office not the home office. I’m sorry. Yeah. I wonder where the home office lands and then I’ll also wonder where the corporate headquarters, where do they begin or what’s the new future for them? We’ll see, we will see. I think that the longer we’re in this situation, the harder it’s going to be to get people to return back to work. I do feel that way.

Maurice Cherry:
It will be. I know that from experience, it will definitely be hard to go back into an office because… So back when I had my studio in full swing, I would spend days sometimes inside of a company’s workspace or I’d work out of a Starbucks or something. I had the freedom to move between different spaces to work. But I did largely work at home and it wasn’t until I wound my studio down at the end of 2017 and got a job. And even that was a remote first job because the company was headquartered in New York and I’m in Atlanta. So it was still a remote first job.

Maurice Cherry:
But there would be times where we would have to go to the office, whether it was onboarding a new employee or we had our onsite for the year or something like that. And it was so stifling for all of us that were remote workers, it was just so stifling being in that building, list like going to meetings and stuff. It’s just the chairs aren’t like our chairs at home and the snacks aren’t the right snacks, it’s why’s it so cold in here? It’s all these different sorts of things. It was certainly difficult, but…

Reggie Black:
Which all play… That’s so interesting that you mentioned that because I feel like all of those small things that we overlook are what contribute to our productivity and where we can teleport ourselves to produce work. Right? Like if you don’t have the right chair or the right environment, a large percentage of the day is all about getting comfortable to be able to perform. And so it’s interesting. I think that it’s all interesting and we’ll really see new definitions of what commercial spaces and home offices, how they overlap and one supersedes the other.

Maurice Cherry:
Yeah. And to answer your earlier question. So I don’t have a separate studio space.

Reggie Black:
Got it.

Maurice Cherry:
But I want one now.

Reggie Black:
Yeah.

Maurice Cherry:
Hands down, I want one now. So I’ve started already looking even just at places in my neighborhood. I don’t need a lot of space, I just want a separate discrete space for work that’s not my home.

Reggie Black:
I’ve transported and teleported into the guest bedroom. So my wife was like, “Listen, I don’t think we’re going to have any guests. So let me just go ahead and and take this over.” So it has to become the nook that I’m able to get a lot of things done and to your point to have something completely separate just to come in and make this the work studio and the office. And it’s cozy for me, it feels really good to be here. I’ve got accustomed to getting up every day and making breakfast and then coming to work. It’s weird, all these things that I have to mentally do to get prepared, like get up and get fully dressed. I can’t sit around the house in lounge wear and sweatpants. I’m up fully dressed every day as if I was going outside.

Reggie Black:
And even if nothing really, really happens that day, if I just get on the keyboard and peck away at a few emails, I feel like I’ve done enough to keep myself motivated for the next day because of what I have noticed is that for me, it’s all or nothing. I’m either super inspired or I’ve watched too much news and I’m just depressed for a week. You know what I mean? There is no [inaudible 00:18:38] in-between. So in my head, the thoughts are, well, how can I keep myself inspired to focus on the things that are in the pipeline and the things that I am working on? Instead of creating this home retreat, where I can bounce back and forth between the news and calling a friend.

Reggie Black:
I still have office time where I like do not disturb hours. And just to try to have some structure and regimen in place that allow support to constantly exercise mentally to make sure that I’m in a space to produce something. And if I show up that day and I end up with nothing, then that’s what it is. But at least I like to carve out that landscape to be able to do so. Yeah.

Maurice Cherry:
That’s super important now, because you have to impose those structures when you’re working from home, because your home is the place where you really don’t have that structure. Home is where you’re supposed to after work, you let your guard down, you have a glass of wine, you relax, you chill. It’s hard to really shift between work mode and relaxation mode in the same place. So you have to put… I time shift a lot of my emails. I have a booking link, if somebody needs to reach me, it’s not like, “Oh, can I pick your brain?” No, you can pick an appointment and we can get to something maybe later on in the week or something. I have to really segment and regiment my time pretty strictly now during this pandemic that I really didn’t have to do before, but it is important to do that.

Reggie Black:
It is. And I think because we will find ourselves doing things, the busy stuff. It’s like, Oh, well, I can watch a movie and cook a nice lunch or do laundry or clean up or straighten up. But like you said, home is comfortable. And so the things that we do at home, aren’t typically figuring out a way to stay productive and work. And so the moment escape and slide off to even just go to the kitchen to get a glass of water or something, right. It’s like you think of something else that could be done while you’re at home, when really it’s supposed to be the working hours. And so I think you’re spot with having those regimens in place to keep supporting and listen, the reality is, because I don’t want to sound like I’m super buttoned up but there are some days I just don’t have it.

Reggie Black:
And it’s like, all right, I’m sitting right here and I’m going to binge watch a few things all day for the next couple. You know what I mean? And that’s just the ebb and flow of where we are right now. It’s okay to not be productive. It’s okay to not want to create, all of 220, a large percentage of it, I couldn’t muster up to produce work. I just couldn’t because the social tension, black brothers that look like you and I were being killed pretty much every day, it felt like in this country. And so the things that my creativity was fighting for, it didn’t feel important. It wasn’t important. It’s not important because it’s like, if we’re not doing anything to contribute to shifting the climate of racial tension in this country or whatever your cause is, climate change or food deserts in the country or economic disparity, whatever it is, if none of that is really happening and you’re not contributing to that, it’s like, all right, well, what I’m doing is invalid at the moment.

Reggie Black:
And so I don’t want it to appear to be like this time is a priority productivity training camp, when you have to be as productive as you can. No, if you gain a couple pounds, no out this thing, everything is okay because we’re all dealing with this differently. And it is something that none of us have experienced before. I spent a lot of time talking to my mom on Facebook not Facebook, FaceTime. And I’m starting to enjoy those conversations more because she’s like, “Listen, I’m 72. I have no idea how people are dealing with this. We’ve never seen anything like this before.” So it’s interesting to talk to an older person to hear what they think about where we are at the moment. And it’s like, this is the most mental exhausting time periods because life was open, it was everybody could be and do.

Reggie Black:
And so however people are dealing with this thing is perfectly fine. I just feel like for me, I’m trying my best because I spent a lot of years in depression, I’m a recovering alcoholic. I’m almost what, somewhere in between six and seven years sober. So I’ve struggled with anxiety, I struggle with mood disorders, all sorts of things. My ability to stay strong in this moment is really predicated on a lot of, I like to call them tricks that I have to impose on myself, to keep me moving and keeping me motivated.

Maurice Cherry:
Yeah. I’m the same way with having those tricks. I’ve basically had to give myself a routine. I wake up every morning 7:00 a.m., from seven to 8:30 it’s me getting ready for work. I’ll water the plants, make some tea, all these stuff. And then for me, I’m completely in work mode from 8:30 to 4:30. I don’t answer any other emails or anything, everything is focused just on work. Because for me, I know that I’ve got stuff to do usually right after work. I end work at 4:30 and then I’ll start doing interviews at five o’clock, or I have other calls or something else that I have to do after work. So there’s my eight to 4:30 time, which is work. And then there’s my five to maybe 11:30 or midnight where I’m working on other stuff.

Maurice Cherry:
I try to put that split in there, so I know this is when I need to shut this off and then turn this on. Even like I was telling you about the lights, the lights help me, those are tricks too. 11:30 all the lights in my apartment are off and whatever I’m working on, it’s like, “Okay, I should probably go to bed now.”

Reggie Black:
Yep. That’s the thing too. And I love how you’ve underscored the home. Right? We don’t want it to become like, because it’s so comfortable, we can go throughout the day and not really identify the things that need to happen. And so you find yourself at being midnight and you’re still working. You’re like, “Wait, but I’m supposed to be in bed too.” So it’s tricky, the home can transform and become whatever you want it to be during this time period. If you engulf yourself in work, you’re going to feel so comfortable that you don’t realize that you’re working that much. Or if it’s become an oasis of relaxation, you’re going to find yourself struggling to find a spark that gets some things done. And that’s why I said just having some system or a few things to keep you in line of break that, like you said to have that break in the day. Because we’re not active as we used to be.

Reggie Black:
We’re not commuting, we’re not moving our bodies, which I try to do a lot. But I have several free friends who just do walking meetings only. They refuse to sit Zooms and they refuse to sit on Skypes. So they take all of their meetings on the phone. It’s straight, I’ll get your Zoom call in number or you can call me on my cell phone and they walk the neighborhood while they’re having a meeting and take notes on their phone. You know what I mean? To find balance, to stay active, because like you said, if we’re just sitting in front of screens every day, you got to think about what that’s doing to our physical health as well. So that’s something I’m going to try to incorporate this year as well too, just moving more and getting back to it because yes, I row at home, but I still think that there’s something about getting up and getting out and physically moving your body and walking. I don’t know if [inaudible 00:26:17] or YouTube workout.

Reggie Black:
So I have a Peloton subscription, I don’t have the bike. I have the classes that you can take online, but you’re still in front of a screen, following the trainer. And so it’s much different than walking to the local grocery store to get groceries and physically moving your body. Something that happens there that just we’re missing with being dormant for this period of time.

Maurice Cherry:
The walking meetings, that’s a good idea. I’ve watched something on the news recently that I think scientists were saying that the biggest byproducts of the pandemic is going to be just how much people’s mental health is being affected, whether it’s like you said, depression, anxiety, et cetera. I was out of work for half of 2020, and during that whole job search and everything, it was a lot to deal with. Especially when you’re also seeing with other things happening in the world at the time, like you said, the social unrest, the former administration and how they’re handling all of this, it’s just like, there would be days I would just get high and just play video games all day. And that’s the day, that’s all I’m doing.

Reggie Black:
I think what I’m trying to say is that all of those days are just as important as having super productive work. Because I don’t think we’re in this space to judge what day is superior than others, because I feel like now more than ever, we’re seeing the value of life and just how important it is. And so whatever you do with that day, it’s a success, because you could not be here. You know what I mean? You just couldn’t be here. And so to have that, we got to somehow undo this badge of honor that America has imposed on us, this busy badge of honor. And I’m on that same quest too, there has to be a balance of being a human fucking being, and also being able to produce and do work. You shouldn’t be consumed by work all the time.

Reggie Black:
And the walking meetings is actually from a good friend of mine, Dr. Ayana Elizabeth Johnson. She’s a good friend of mine, we met during Ted years and we’ve just become really cool and some of the best closest homeys ever. And when I heard her tell me that I was like, “Wait, you don’t do what?” And she’s like, “Nah, I got to move my body.” And so I’m constantly grabbing things from people that inspire me and makes sure that I can keep finding new ways to just to stay in this fight. You’re right. It’s a mental fight that we’re more in term with than anything.

Maurice Cherry:
Let’s talk about work. Tell me about the studio. When did you decide to start All Things Progressive?

Reggie Black:
Man, All Things Progressive. It’s a love child of mine that I’ve had in my head for a few years. And I’ll tell you why a few things contributed to the thought, working as a solo artist, I feel like when there’s not a studio or some formal structure, business structure is what I’m talking about now. When there’s not some business structure formed, what happens oftentimes I feel like when you’re pitching for larger work or larger clients, it’s weird. And this is a trick that I’ve kind of… Not even a trick. It’s like a professional hack that I believe is really stupid, but also very important. It’s a legitimacy thing. Most large companies won’t choose to work with you if you’re just a solo artist. And so it’s like, Oh, well either they don’t take you serious or they don’t think you’ll have your terms and conditions in place.

Reggie Black:
Or a lot of times they want you to be the artist when you’re saying no, I have a multitude of services that I could provide. And so, yes, there’s Reggie Black that’s the hand type artist. That’s the multimedia designer that can do a lot of the beautiful things with my hand and with type and with abstracts and all the things, but then there’s also a part of me that can do the very beautifully graphic design products or package design or identity systems, right? I have two sides of my brain that allows me to do both. And so what I realized was that in order for me to be able to empty the tool bag and access all of the things that I’ve been able to accumulate throughout the years, through beautiful mentorships and just countless hours of trying to figure this thing out, I said, well, what if I put a business structure in place that allows me to separate, if someone wants to hire Reggie Black for the bold and visceral hand type that he produces, that’s one thing.

Reggie Black:
But if there’s a graphic design job or book cover job or anything that separates it and takes me away from Reggie Black, it’s almost like a personality. And then it evolved into just having a few collaborators that I could work with and I can hire them for various projects and almost became like a think tank. And so 2018 is when I officially formed it. I had the name for a while, I didn’t really know what to do with the name, but really it’s just about trying to create value and spark things that move forward and work with clients that want to have a bowl perspective on where they’re going and what they would like to do. And so with All Things Progressive, it’s really just an experimental playground for companies and businesses and clients that want to figure out how to redefine their perspectives in where they’re going and what they want to do.

Reggie Black:
And we assess each project as such and I like to look at everything that’s going on in the market place, within that particular genre of industry that I’m being hired for and go the complete opposite, because I think that there’s a clutter that’s happening in every industry where people are just copying and regurgitating what is successful in the industry. And then when that trend ends up dying, you see all the businesses that have led themselves down that path die with it. So I’m always about how can we go the opposite direction? And that’s what All Things Progressive that every project we can assess, it’s like, all right, well, if there’s a book cover design, the author speaking on self-help well, let’s look at every self-help book cover and go the complete opposite direction.

Reggie Black:
Because it’s very easy to follow the herd and end up in the clutter. But I think it’s brave to say, well, sure, yes, I am a smoothie company that I’m thinking rebranding [inaudible 00:32:41] like, well, do we have to use green? Do we have to use the colors of vegetables? I’m always about how can we push something in the opposite direction of where people think it should be? What if we do the impossible? What if we do the unimaginable in every case and see where that experimental plate side of our human instincts take us.

Maurice Cherry:
Have you been finding that clients have been more experimental during these times?

Reggie Black:
Yes. Because what I think, Maurice is happening is that everybody is realizing that everything… And I think you and I talked about this previously, everything needs to be redesigned. And right now, while the world is figuring out or trying to figure out where to go, I think this is a beautiful time for everybody to shake things up. I don’t know if we were living in like no one’s under scrutiny right now. Right? You can do something that’s completely left field and it’s completely okay because we’re all trying to figure out a way to move our businesses forward. Because what we thought worked, we saw something as large as COVID come and hit us and realize that, Oh, I might need to figure out how to not be so comfortable. And so experiment and play as becoming a part of almost the culture of companies now, because what they’re realizing is that one, you have to fight for attention now because everybody’s home.

Reggie Black:
Everybody has four to five screens at home, whether it’s the TV, the iMac, the iPad, the phone. So attention is at an all time high and everybody’s willing to consume information. And so what are you going to do to separate yourself to at least just to garnish a little bit of that attention, or take a little bit of that in the marketing department or a product that you’re building or campaign that you’re about to launch? What’s going to make your messaging stand out a bit more just to hold the attention of somebody that’s scrolling on Instagram for 10 more seconds, that it would, if you were doing things differently? And so I was just talking to one of my design friends. We talking about how you see a lot of the large, I guess old guard companies doing identity system re-brands, GM just did it, Kia just did.

Reggie Black:
There is another one that I thought was important as well. Even the CIA just rebranded. Right? And so you’re watching so many old guards realizing that if we don’t do something differently, there’s a possibility that we’ll become Blockbuster. You know what I mean? When they was completely avoiding what Netflix was trying to say or Blackberry, when they had the largest market share in mobile devices and they thought that we were all going to love Qwerty keyboards forever, then we got the iPhone. And so no one is at liberty to rest and relax in this moment of uncertainty. I think if things are in certain, let’s push on certain ideas. If things are unorthodox, let’s push unorthodox ideas. And that’s what I’m really excited about. What’s going to land when the smoke clears from where we are? And if it does land, will you be able to tell a story that was innovative and different in the midst of all of the smoke that’s happening?

Maurice Cherry:
That it’s good that companies, I think now are starting to be open to this, they almost have to. I think at this point they have to.

Reggie Black:
I think they realize that either two things happen, the brand story expires, or they realize that they aren’t the only players in the industry that they thought they were. And so they have to and they have to innovate in a way that respects the customer and respects their consumer base, but also figuring out a way to tap into new consumer basis too. Right? That’s what we’re seeing happening and everybody’s scrambling and trying to figure it out. And to add another layer on it, everybody also now realizes something they should have realized or been able to… Excuse me, identify years ago is that they had to have a social responsibility. And now we’re seeing a scramble where everybody’s trying to figure that out on the fly.

Reggie Black:
And it’s like, Nope. If that was built into the culture beforehand, you wouldn’t have to hit the panic button, when you see something like George Floyd happen. When you see something like our sister Breonna Taylor happen, when you see something like the former administration wants to put the wall and immigration and family division on the borders. If there was one company that I sincerely love is Patagonia because they’ve been that way for a while, that the CEO and the ethos of that company has clearly stated that, this is what we’re going to speak on and we’re going to speak on it regardless of what the social times are. And I think that the commercial structure has existed in a space of reactionary approaches. And I think now we have to figure out a way how to be more proactive, like Ben & Jerry’s is doing a good job, but Patagonia has clearly put their foot down in so many instances saying like, this is where we are and we’re not going to waiver about it.

Reggie Black:
And then what ultimately happens is that you see something transpire socially and they’re the first ones to respond. Nike has always done a good job, Wieden and Kennedy and their marketing teams over there, everything about their campaigns are beautiful because they’re always thinking about how can we make sure that we’re on top of what’s happening socially? Because our product typically lives in urban cities where black people and people of color are affected. And so we have to make sure that if we are speaking to the Colin Kaepernick situation, if we’re speaking to social or racial injustice in this country, we have to make sure that we’re ready to be able to articulate that at any moment.

Maurice Cherry:
No. I was just thinking, I think it was right around the time this year started. I’m like, I wonder how companies are going to react to not just Black History Month this year, but also Juneteenth. Because I think a lot of folks will say non-black folks, I think a lot of folks just discovered what Juneteenth was last year. And for many people, this is going to be a free paid holiday for them. I’m like, how are people going to jump out the window, trying to show how woke they are this year? I wonder. We’re recording this at the start a Black History Month, so that remains to be seen. But yeah.

Reggie Black:
Yeah. I agree with you. I think and that goes back to the point that I was just trying to make, in addition to support what you just said, I feel like they weren’t considering it to begin with. And so they are in panic mode because what today’s we’re recording this on February 1st, as you just said. And so they got four, five months to rally up to figuring out how to structure things. And then you’re seeing companies in Black History Month trying to rollout these large beautiful campaigns that they probably thought about two weeks ago or yesterday. So I don’t know, man. I think what it really boils down to is equality and diversity in the workplace and in the companies, when you look at a lot of the companies, VC funded companies, tech companies, everywhere across the board, people that look like you and I aren’t represented at large numbers.

Reggie Black:
And so you have a specific voice that’s speaking for the entire company, that’s offering a product to the world that it’s as diverse as America is, which we know that that doesn’t land well. And as a result of that, you end up seeing messaging that’s off and messaging that’s tone deaf. And that’s why they always have to hit the panic button because they’ve overlooked that women need to speak and be in positions of power. Black men need to speak and being in positions of power. So that there’s a diverse language and it’s not just coming from a white millennial, who started a company with X amount of dollars in C funding and they’re just doing it to be cool. We have to figure out a way ensure that people have a social impact model built in before they even get started.

Reggie Black:
Sure, we want beautiful products. Listen, I’m a student of Japanese culture and beautifully designed through and through and Herman Miller and Scandinavian design. I love all the things, I love all of that, but what I love most importantly is being able to… I love Nina Simone’s quote, “Art must reflect the times.” And I think that now companies have to identify that and figure out a way to catch up to speed, but then also realize that it’s not black people’s responsibility to solve the overlooking of what white people have dragged along in this country. It’s not our job to fix that. That’s the work they have to do.

Maurice Cherry:
Yeah. No, that’s very true. Very, very true. So I know we’ve just spoken at length about a number of things. I want to jump into some of the projects that you’ve done. You just recently… in this conversation, you mentioned being in Southeast Asia for a while. Let’s start there. What brought you to Southeast Asia?

Reggie Black:
The entire family and it’s a trio of us. There’s the wife Shante who I love dearly, we’ve been together for forever and there’s my son, [inaudible 00:41:59], we were looking for a life change. And 2014, there was an opportunity for my wife to take a job in [inaudible 00:42:07] with their company. And we wanted our son to go to international school and then to be quite frank, I think I was hitting a wall here in America. At that time… We talked off the record a little bit, at that time that’s when Sticky Inspiration was deplaning and there wasn’t a lot of momentum happening there anymore. And we’ll talk about Sticky Inspiration later to draw back and connect the dots. But I was just out of a lot of opportunities and things weren’t really looking as promising as I thought they would.

Reggie Black:
And I felt like let’s just go away and start over, at least for me, my wife’s career was successful. My son was entering high school. So everybody was engulfed in this new chapter and we left, 2014 we moved and moved to Bangkok. And what I did know is that it was an opportunity for me to set myself apart, but it was also an opportunity for me to go and to discover something. At that time, what it was, I had no idea. I had no idea that Asia and Southeast Asia in general would birth largely the design sensibility and the style and the projects that would give me the platform to be able to come back to America. So when we got there, it was like, Hey, well, this is the new terrain that you have to summit if you will.

Reggie Black:
And so I didn’t have any relationships there, I didn’t know anybody there, but I knew I wanted to start to get my work out internationally. So it was just a matter of me just doing the groundwork and meeting people. And clearly, for the record, I didn’t speak Thai. I didn’t speak Japanese. And a lot of the places that we went and a lot of the pitches that I was submitting for, there was a lot of rejection. Recently as of last year, I just got an artist manager, which is my friend, Alison Beshai. Who’s now my artist manager, but for my entire career, I think the last 15 years it’s just been my wife and not just managing this thing and figuring it out. So everything that we were submitting for and trying to make happen, we weren’t getting any responses.

Reggie Black:
And so you and I had a conversation about starting where you are. And so I was the only thing that I knew was that one, I love coffee. And so there was a community there that was creative. And then also there was the coffee culture there in Bangkok that I loved. And I just started going to the same coffee shops every day, every day, that was my routine. I would go there. I would do a couple of hours in illustrator. I would write a little bit, I would read a little bit because this was this new path that I was trying to figure out. And funny enough, what happened is that I realized that one of the coffee shops also had this multimedia function where it served as an art gallery. And so I literally, after so many months and just going to the coffee shop every day, I was like, Oh, I would love to have an exhibition here one day.

Reggie Black:
And the owner [inaudible 00:44:59] at Ink & Lion, shout out to them because they were really gracious here you are, you have a black man coming to Bangkok in a Thai owned coffee shop and multimedia space, they took a chance and was like, well, let’s do it. And this was 2015, so we got there in 2014, it took me about a year to really go outside. As vibrant as the world sees Bangkok, to be quite honest, I was somewhat afraid of it, Because there’s 20 million people there at capacity when the city swells up on a midday Tuesday afternoon from the commuters. And it’s a huge city, we’re talking New York City, maybe times two, there’s 20 million people that swell up in that city every day.

Reggie Black:
So I just think the hustle and bustle of it and the foreigner mentality that we had to experience being black, which is whole another podcast we could record for, all of those elements frightened me a bit. And so I took this route of familiarity and I guess, did the things that I knew. And when that one opportunity for an exhibition started, there was some local press that picked it up, the numbers are few BK Magazine who did a really good job with doing a story on me there. And we’re all talking Thai publications. There is no English and documenting English culture or foreigners that come there. I started to land placement and notoriety in the Thai creative community. And so one thing led to another, one exhibition happened at a coffee shop and another exhibition happened during Bangkok Design Week.

Reggie Black:
And then another exhibition happened at another space and it all just kind of snowball. So it ended up being three exhibitions in Bangkok, one in Tokyo, which was a combination of our… When we were there, we were traveling a lot. So we would just go to different places for family vacations. And I was like, Oh, I want to show here. I want to show there. And it was just tons of groundwork, tons of rejection, the ecstasy of a gallery that I showed out in Japan, Diginner Gallery, they took a chance on me as well. So I think there was a lot of people along that way and along that journey, that was gracious enough to see the potential of my work. Because it wasn’t always like what it is now. There was a lot of discovery of me trying to find a voice.

Reggie Black:
So the work that I showed in 2015 looks completely different than the work that I produce now. And so going on that journey and having that rejection and being this kind of an ambassador for myself, it was basically like, alright, you’re here by yourself. You have to figure out a way to believe in your art and the things that you’re making because no one else will. And so three exhibitions in Bangkok, one in Tokyo, and then it landed to meeting some really cool guys Marble Print & Clay in Hong Kong. And so within that four years, it was a matter of what five exhibitions internationally, which started to garner a lot of attention back in the U.S. because I was sharing everything on social when people were seeing the momentum happen, but it wasn’t the case before I left.

Reggie Black:
So I was like, well, maybe it’s time to go back. And then the family now we decided to come back four years later, here’s where we are to the modern day. Yeah. It was a journey. It was a real journey. And I’m grateful for all of it because I think that it was something that I personally needed to go through to really just trust myself, that thing for a long time. I didn’t want to call myself an artist nor did I ever really want to own the role as an artist, because I always thought it was like, you have to have all paintings and a cool studio and large canvases to work, but I’ve always worked in language and I’ve always used messaging as the art form. And I didn’t know anybody that ever did that before. I didn’t learn about the Barbara Kruger’s and Jenny Holzer’s, and Hank Willis Thomas and the beautiful art that they produce on a public scale.

Reggie Black:
I just knew that there was street art. And then there was art that you experienced in the galleries. I didn’t know that there was a hybrid of the two, Paula Scher who works a lot in graphic design. So it was just also of discovery that I knew I had to like go on to carve out the space. If it didn’t exist, it was a testament of being able to trust myself enough to create it.

Maurice Cherry:
Before we were recording, I asked you, was there a point that you feel like your work pushed you to that next level of awareness? And it sounds like this is when it happened, this time when you were in Southeast Asia.

Reggie Black:
Yeah. I think you’re right, Maurice like 300%. And at the moment I didn’t realize it because it was just so much groundwork and we never… As creative as we never come up for air to assess the things. But what did start to happen there throughout our travels, we would go to Japan. I would pick up Sumi brushes and Sumi ink. And it was almost like the art started to be influenced by the cultural tones that we started to experience. So if you’re in Korea, and you see this beautiful art being produced in a certain way. All the tools that I use are pretty much Asian inspired. And I’m pretty sure that I use all of them wrong. I’m sure that I don’t use the Sumi brush properly. I know I don’t use a lot of the Sumi inks the way that they’re supposed to be properly used in traditional Japanese and Chinese calligraphy.

Reggie Black:
I don’t use them properly. And what I did lean into was that, I knew that my family and I, we were very fortunate to be a black family and have the opportunity to experience and travel throughout Asia. And pretty much all of that side of the world. We we went to Australia, we went to New Zealand, we traveled a lot. And to my wife’s credit, she was like, well, if we’re here, we might as well make it happen because this is a long trip. And we need to experience and see this. And so the travel started to really inform the work that I was making. And all of what you see now is a testament to having that. I like to call that an artist residency to go away and figure out because most people don’t get that time.

Reggie Black:
And so I’m very fortunate, you get into college and then as an adult, it’s like, all right, go out into the world and pay your dues to society, be an adult and pay your bills and go to work. And so what I realized is that my ability to have that four years to incubate and produce and create at that point, I had to figure out a way to make sure that, that time spent there would be able to produce a lifetime of projects and opportunities that I could make it feel like it was all worth it.

Maurice Cherry:
Yeah. So I’m curious, there’s a lot of things I want to ask you about now that you’ve really been going deep into a lot of this stuff. I was looking at your latest installation called No Records. Can you talk a little bit about where the idea came from for that?

Reggie Black:
No Records. Man. I think so many things happened last year, but I think that, that’s Alison and I that’s our highlight of the year, our pride and joy that we were really excited about. And Alison has been a great friend of mine for over 10 years. And it transpired from a good friend of mine, Amanda always like to do names when [inaudible 00:52:18] opportunities happen. So it’s like you’re giving people the credit and shouting people out along the way, because there’s this weird thing where people feel like artists are just making it alone and it’s bullshit. Nobody is making it alone. Somebody always reaches out to you, giving you a nudge or an opportunity comes from the great vine, which is essentially a person, being like there’s no, Oh, I’m just out here doing it by myself.

Reggie Black:
And so a good friend of mine, Amanda, that I also had met from the TED Residency! during that time, she reached out and said, Oh, the Dyckman Farmhouse in New York, saw your work and they’re looking to highlight this story of slaves living in New York. Because a lot of times when we think about slavery, we only equate it to the South. And we don’t think about the amount of slavery that transpired in New York City. And so when they presented that opportunity, Alison and I, we looked at the project and said, if we can’t say anything bold, we don’t want to be a part of it. And when the Dyckman house, they sent us over a lot of their archival documentation, a lot of the things that they had kept on record, but to be perfectly honest Maurice, there wasn’t any records. There wasn’t anything on file. They tried to have a lot of information that they thought was valuable to document the lives of the six slaves that lived in upper Manhattan and they didn’t have it.

Reggie Black:
And so hence the title, No Records. Because we said, listen, we can’t pretend to tell a story that is false, if the institution has pretty much given us the goal and letting us know that they didn’t even have any records. And so slaves lived here, what we were learning is that people were living in Inwood community, which is where the Dyckman house is like 207 and forgot the cross street Broadway actually. And people live there in that community every day. And they just thought that Dyckman house was like a farmhouse as an artifact or something. It’s like, no, this is where slaves lived. And we wanted to highlight that and really put that on display. And so that’s why I said, the language and the messaging has to be clear to allow people to really get what has happened here.

Reggie Black:
We don’t have to sugar coat it. We don’t need to dress it up. We don’t need to make it appear to be anything than what it is is that slaves lived here. And Alison and I we talked about it a lot and we were really thinking about the messaging. And then when we learned that there’s also a very Spanish speaking population in Inwood community, she said, well, let’s do it in Spanish too, because I feel like we have to start making art accessible and to translate the communication so everybody can be a part of the conversation and at which was my first time doing that. And I thought that it was probably my favorite part of the deliverable of the project because it invited everybody into the conversation. So at the installation, the night of the installation, there were beautiful conversation with people from all walks of life because the art was accessible and people walked by whether they saw it in English or Spanish, they was able to get it immediately and have a conversation about it.

Reggie Black:
Not being able to really know that this was something that had happened and they lived in the community. They didn’t even know that this existed. And so for me, it was about accessibility and being able to make a clean statement that this is what happens and let’s not overlook this. And throughout learning that I learned a lot of the names and places in New York City are named after slaves owners, because that’s what it was. So I lived in [inaudible 00:55:58], but I didn’t know [inaudible 00:55:59] and was a notorious slave owner. I just loved it because I lived there and the culture’s there. You know what I mean? Home of Biggie Smalls and home of Jay Z. And I lived in Brooklyn for three years and it’s another huge part of the story that gave me the skin that I needed to keep pushing forward.

Reggie Black:
And, but I didn’t know that [inaudible 00:56:20] was in the history was rooted in slave trade. And so we overlook a lot of the things by default, I think, because we tend to focus on what we deem is cool, but we don’t really utilize the resources that we have to outline a whole story. And so for that project, for me, it was like, listen, I want to make sure that I don’t leave anything uncovered here. So let’s talk about it. But most importantly, let’s make sure that it’s extremely plain, so everybody can understand it.

Maurice Cherry:
And you did that right near the tail end of 2020, is that right?

Reggie Black:
Yep. Yep. That was the end of December, December 7th, I think was the installation night. We were going to postpone it. We were going away to 2021. There was a lot of back and forth with the logistics. And I said, I think that this is an important conversation that needs to happen now. And mind you, where right off the tails of such a devastating year for black men, women, black trans, everything was transpiring in this country where police brutality and just the unjustice in this country. And I said, if we’re not going to do this now, what better time? Because I think for some odd reason, let’s just say, non-black folks feel like that this is a temperamental temporary issue. When the reality is this isn’t going away. There is no special time to talk about these things.

Reggie Black:
And it’s something that you and I have to experience every day. There is no vacation for being black. You don’t get to wake up and turn it on and off when you want to, this is the life that we live. And so if this is the life that we live, let me make sure that I’m doing what I can to highlight the things that we go through. And was it always this way Maurice? Possibly, possibly not. I don’t feel like I did my due diligence to make sure that I was highlighting the things of importance. And so when I was looking at a lot of the projects that we had on the table last year, and it was assessing things, I noticed the change in me too. I was like, you turn on the news and you see this thing happening nine minutes and 17 seconds or whatever that the exact time was when the gentlemen stood on George Floyd’s neck for, Breonna Taylor was shot in her sleep.

Reggie Black:
You look, and you see these things. And then I will have to show up to the iMac the next morning and try to design something that was beautiful to sell a product. I started to feel disconnected. Yeah, I’m a black man, but am I really using my voice to highlight the things that define the black plight in this country? And the answer was I wasn’t doing my best. And so now I’m trying to make sure that I need to make a conscious effort. My messaging sends a symbolism and it’s inspiring and it’s thought provoking. And I do a lot of work in mental health in Outland articulating that messaging and outlining that conversation. Right. But that’s a very colorless thing.

Reggie Black:
We can all experience that because human emotion is colorless, but when it comes to specific black issues, am I doing enough? My wife has, which is why she’s my wife. She’s like, listen, we all have more work to do. And when she said that to me, that was like another pivotal moment in my life. All right, you got to do more to make sure that your voice and your platform is being used and executed in the right way.

Maurice Cherry:
So something I definitely get from really from this conversation and really just from how you talk about your work is that you’re a very deep thinker. It’s not just about doing the work, but you’re really set on finding the intent and the drive behind it. How do you see the role of the black designer in this current climate? And I’m asking this for two reasons. One, I think certainly now with this increased awareness that people have about black creatives. And I would say just the struggles of black people in general, I hate that we had to get to this point this far along in human history. But one there’s this increased awareness, but two, just here on the show, one question I asked every guest last year was how are you using your skills to create a more equitable future? So I’m posing this question to you, and I’d love to get your answer to it. How do you see the role of the black designer in this current time right now?

Reggie Black:
There’s two folds to that. I think that forever, I feel like we’ve been overlooked. Like you just say, right. And I think we’ve been overlooked, but then also we’ve been undervalued. And I think we’re only called upon when it’s time to clean up something or when it’s time to make something look cool. Like when you look at the makeup of the black community and the black culture, we run the world, we run shit, we validate what’s cool. We make it cool. And then the world grabs it, right? Hip hop is the fastest growing genre in the world. And it’s only like 35, almost 40 years old. It’s a very young genre, but it’s [inaudible 01:01:19] the world. Right. And so we look at our ability to have cool, but then we look at like, we don’t own things and we’re not in positions of power.

Reggie Black:
And so for the black designer right now, I think what’s important is for us to say, okay, here’s my place in the world. Here’s my position, here’s a corporation at wants me to work or collaborate with “them”. Right. And if that’s the case, we have to make sure that we’re saying the things that are important to amplify, the topics and issues that are affecting our communities. And I think that’s the role. It’s okay. Because that’s another thing that it’s a lot is that we feel like artists aren’t supposed to be compensated properly. We need to be properly compensated for the things that we contribute and the value that we contribute to messaging. And then also we need to be able to say the things that feel good and speak to our people.

Reggie Black:
And I think that we can’t be used as pawns in the system to tell a story that isn’t accurate to how we believe. We have to reflect the times, which what I was just talking about my work, I was realizing that I was speaking to one thing when in fact the world was on fire and I’m a black man and in any given moment, I could have been shot as well. And I’m not saying that you have to abandon your bread and butter and what you’re known for. Both things can exist, but I feel like somehow they want us to exclude a specific messaging for a specific messaging. And I’m saying no, that they both need to exist right now. So it’s our obligation as the black designer to make sure that when we speak on these things, we’re making sure that we amplify a point that needs to be said that can’t be said by a non-black person.

Maurice Cherry:
What do you make space for these days?

Reggie Black:
I’m trying to get better at self care. I know it’s a hot button topic and everybody’s trying to explore it and define it for themselves. But for me I’ve always been a very inquisitive child. I’ve always been like you said, and thank you for that compliment, man. I’ve always been a deep thinker. I get it from my mom who isn’t as I guess won’t say talkative, but she’s a woman of few words, but the few words that she says are super impactful. And so I picked that up as a child from my mom who was just very intentional about what she says and why she says it. And so as a result of that, I’m trying to be intentional about how I treat myself and how I care for myself.

Reggie Black:
And I’m spending a lot of time and introspection asking larger questions as I get “older” what do I want this life to really look like for myself? And how can I give myself enough love that’s detached from the results? And just really thinking about where I want to go and how I want to impact the world. But before I get there, how do I impact and change myself? Because I think we go out with the Superman cape on every day to stand up and design and raise questions and fight for causes, which are all beautiful. But I think sometimes we go out half empty. We’re not completely together ourselves.

Reggie Black:
And as I’m going on this journey, I don’t believe that you could be of complete service to a cause, a company, a client, if you’re not really at whole yourself or have a beautiful sensibility to be able to compartmentalize that, to show up and do that work and then go home and figure out a way, how to sort your own personal stuff up. So I’m really just trying to figure out one, who am I outside of work? And then how can I bring that guy to the work to be able to impact it more?

Maurice Cherry:
What do you think you would have been if you’d never became an artist and a designer?

Reggie Black:
Funny enough, man, I’ve always wanted to be a business banker.

Maurice Cherry:
A business banker.

Reggie Black:
Yeah. A business banker venture capitalist. Like one of those guys Goldman Sachs with the suit on. And don’t… I won’t say don’t ask me why, ask me why. Yes. But then there’s two points to it. I wanted to be it because growing up, I felt like that was the only way, which I do feel like it’s still important, but economics is the way to freedom. And so growing up, I was like, well, let me pursue a career money, one, because that’s what a lot of my teachers told me. And that’s what was like, Oh, you need to go… And growing up without it. It’s like, well, that’s what I want. And then two, I feel like there’s not a lot of space for creative venture capitalists.

Reggie Black:
I know that the full premise of it is to fund companies to have a return, to build more companies. But I think we’re doing a huge disservice to excluding the currency of creative intellect. And somehow one thing that drives everything, but it’s the last thing to be compensated for. So it’s like we can bill big companies to connect us as fast as we need to be and share our most valuable moments. But we overlooked the importance of the everyday creative that’s trying to get an idea off the ground. And so I would love to in a perfect world start a creative venture capitalist fund where there’re these micro grants that small entrepreneurs and innovators and thinkers can apply for and receive. And I know it exists in the world.

Reggie Black:
There’re so many beautiful people doing that work Backstage Capital, who I love, she’s doing an amazing job, Arlan Hamilton. There’s so many companies that are doing that work, man. But yeah, I think that’s what I would have been, man. It’s the impossible for a lot of us. And I’m always looking to explore the edges and go on to extremes or a DJ.

Maurice Cherry:
Or a DJ.

Reggie Black:
Yeah. Or a DJ. Because I love music. And I’m still got to execute fun in your life. So on a business side, super serious side venture capitalist. But outside of that, I think that a DJ of some sort.

Maurice Cherry:
I think it’s interesting that certainly other countries do a lot to sponsor artists or to fund the arts. And I feel like we used to have that here prior to the last administration. Hopefully that will come back. Or we start to at least see some more investment from, I think the government towards artists. But yeah, I would think even celebrities or other businesses or things like that, you probably see this too. There’s so many big names that expect free creative work.

Reggie Black:
Sure. And that’s the part that has to be dismantled because art and creativity is the one thing that communicates every element of our lives, but it’s still one thing that’s always negotiated. Right? Everything we interact with is designed by somebody, the homes we live in, the cars we drive, the clothing we wear, there’s a designer, there’s some creative intellect that’s going on behind that. But for whatever reason, like you said, we’re always the ones that are like, Oh, well just do this for exposure. One of the person that I do have to highlight and give the credit for, somebody that I would like to, if in a big sky dream Pharrell Williams, I think that he does a beautiful job and he just launched the new, Black Ambition incubator to do this very thing.

Reggie Black:
And that’s give the black and Latino X, co-founders an opportunity to launch businesses and stuff. He’s clearly doing something that I would love to do, but in a large wish upon the sky, he’s the one person that I would love to meet and work with to some capacity. Just because his ability to see, listen, I’m a kid from Virginia Beach, Virginia. And I connect with that story. I’m a kid from Northwest, D.C. growing up in 80s pre-gentrified D.C. when it was very rough to like and see yourself to transcend this place outside of what society deemed for you to be. And so there’s a connection there as well.

Maurice Cherry:
Where do you see yourself in the next five years? What kind of work would you like to be doing?

Reggie Black:
That’s a loaded one, man. I don’t know; no one knows. Right? But I think because I don’t want to perceive to have all the answers. I don’t know what I will be doing, but what I would hope is that my work will land in places that could inspire people to use their voice. If All Things Progressive could work with clients that could inspire a new generation of business, I feel like that’s what I will be doing. So maybe it’s in the aspiring business and that’s not a business, but maybe I just need to be in a position to ignite new ideas and birth new generations of ideas, maybe it’s this venture capital thing. I know Reggie Black the artist will always be able to produce beautiful, innovative things that I love and believe in.

Reggie Black:
But I think in the next five years, somehow focusing on impact and that could be with the black artists fund that Alison and I were working on to carve out and creating a platform. I think me personally will probably I won’t say, take a back seat, but I’ll be thinking about more how I could use my platform to amplify the voices of others. To some regard I don’t know what it looks like.

Maurice Cherry:
Well, just to wrap things up here. Where can our audience find out more about you and all the work that you’re doing, where can they find that online?

Reggie Black:
iamreggieblack on Instagram. iamreggieblack on Twitter. And my website is, Iamreggieblack.com. So out of those few places you can find me. It’s where I’ll be man. And then before we get off, I just want to thank you for the work that you continue to do with your platform Maurice because it’s super important. And I want to thank Ashley for recommending me to be here because I think that iron sharpens iron, and I think that the work that you do connect so many people to give them the hope to see. And that’s a point that I want to make as well before we go off, the ability to see what you’re doing is a huge void that I missed in my life because I didn’t meet my first black designer until I was 25.

Reggie Black:
I didn’t know that this was a real thing. I didn’t meet anybody that could work Photoshop or Illustrator till I was 25. So your sessions and your interviews that you consistently put out to the world is hope for somebody that’s listening to this, like the little Reggie that could have been listening to this 10, 15 years ago to see that this is possible. I think that the translation and the gaps that happen here, are all exposure, people don’t think that design of some black kids, or people of color. They don’t think that this is possible because we don’t see anybody that could do this. So thank you brother. I really appreciate you, man.

Maurice Cherry:
Oh, thank you. And thank you for coming on the show, for not just sharing your story, but also really going deep into the thought that you put into the work and also the messages that you want to put out there in the world. I really feel like we’re going to be seeing a lot more of Reggie Black in the future. I think certainly just based off what you’ve been doing so far, I can’t wait to see what you come up with next. So thank you for coming on the show. I appreciate it.

Reggie Black:
Thank you, man. As long as I’ve been doing this, I feel like I’m just getting started. So thank you so much for acknowledging that. And I’m looking forward to just staying a student and stay open. And if there’s any way I can support further banger, you know where to reach me, man.

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Markus Robinson

We’re ending February on Revision Path with a little bit of Black web history! Markus Robinson is currently the VP of innovation and creative at Interactive One, but before that, he co-founded one of the Internet’s most popular news sources on Black tech — Black Web 2.0. Who would have thought that it would get him to where he is today?

Markus started off talking about the web properties he oversees — Bossip and BlackPlanet, just to name a couple — and talked about how his work with Interactive One opened his eyes to the world of product. He also spoke on growing up in Florida, shared the origin story of Black Web 2.0, and we both had a good discussion about Black media, trusted sources, and the importance of offering a platform for others. It’s truly been astonishing watching Markus level up over the years, and I’m glad we were able to catch up and take you all with us as we look at the early days of the Black Web!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do?

Markus Robinson:
My name is Markus Robinson. I am head of product for Interactive One. Interactive One is the interactive division of Urban One used to be called Radio One. They’re two television stations, so that’s Cleo TV and TVOne. And we also own about 50 radio stations across 15 different markets. And so I lead all interactive, technology, design for all of those brands. And so we have websites like Bossip.com, HelloBeautiful. We have a bunch of notable sites that some of your audience members may be familiar with.

Maurice Cherry:
Wow. I didn’t know that, I knew about the radio and the television portion. I didn’t think about the web portion. That’s a lot.

Markus Robinson:
We actually, yeah, we have sort of national side alone. We have NewsOne, we have the Black America Web. We have BossUp, HelloBeautiful. There’s a lot of just national sites. And so in addition to that, we have a bunch of local radio station websites that we maintain as well. And we also own BlackPlanet, which was, yeah, I’m sure you’re very familiar with the original social network before Facebook, before any of those other ones, that was BlackPlanet.

Maurice Cherry:
Wow. So, I’m trying to think that’s a lot to oversee. How many people are you overseeing?

Markus Robinson:
Yeah, so underneath me, I have about four direct reports, and then they have about a total of about 15 direct reports underneath them. So it’s a decent size group, all in all the interactive divisions about a hundred people.

Maurice Cherry:
Wow. What is an average day like for you?

Markus Robinson:
Yeah. So, I mean, I wear a lot of different hats. Typically, I do my one-on-ones with my direct reports every Monday, but a normal day would be the first thing I do as I jump into the data. So I want to see how well business has done the day before. Obviously I’ll look at that over some trends. And then typically from there, it’s either launching some new initiative or working with the developers to make sure that we’re hitting all of our goals when it comes to any features that we’re launching. Also just kind of making sure that we are collecting as much data as we possibly can, so we can be actionable and predictive in some of the work that we’re doing. So it’s a lot of different hats, but a typical day usually starts with me diving into data. Then it’s moving on to meetings and then it’s just having a couple of different stand-ups to make sure that the stuff is getting done.

Maurice Cherry:
And, I guess, with the pandemic that sort of has changed maybe the frequency or the method in which you’re checking up with people, but has that been a big effect on your work so far?

Markus Robinson:
The best part about having daily or weekly stand-ups is nothing really has changed except for the medium. And so instead of meeting in my office every day, we’re meeting over Slack. So for the most part, it’s been fairly simple. I definitely miss FaceTime with my team. I definitely miss being able to, for them to just be able to pop into the office and me pop over into their area and just say hi, from the work perspective everything seems to be kind of business as usual.

Maurice Cherry:
Okay. And you’ve been there now for like almost 10 years, right?

Markus Robinson:
Yeah. And technology it’s like 40. And so, yes, it’s been 10 years and I’ve jumped from position to position kind of worked my way up to where I am now.

Maurice Cherry:
Yeah. How has this position changed your life?

Markus Robinson:
A couple of different ways. So one, I think it expanded my understanding of all facets of technology. Like for instance, I used to just be a developer and that’s a developer kind of saw things just by way of the code. Now I find myself seeing everything differently. So instead of just interacting with code, I’m interacting with people, but from the perspective of software. And so, one of the things I think it has helped me develop is empathy. When people ask me, what is the most important skill set or what is the superpower of a great product worker? A product person has to have empathy. And so I think what this job and my work has helped me to develop is my ability to be empathetic for the people in which we serve. But also I could see that trickling, it’s kind of my personal life as well. I think I’m a lot more empathetic just dealing with what I have to deal with at work every single day. I think that’s probably the biggest thing I’m taking away from my job every day.

Maurice Cherry:
Now, one thing that you mentioned to me this was prior to recording is, just how much this position has really kind of opened your eyes to product. Can you talk about that?

Markus Robinson:
So I was a computer science major. And so prior to that, I thought I was destined to be just a great developer and I’d never heard of product. Product was foreign to me. I knew design, I knew the difference between UI and UX, but I had no clue what a product person did. And so, after working for Interactive One as a developer, it kind of exposed me to this kind of intersection between data, design, technology and just the development side. And so I found myself like not being a good developer, a good designer, but I found that my best came out when all of these things were kind of touching one another. And so, yeah, definitely opened my eyes to one web product was, but two the skill set that was necessary to be successful in this role.

Maurice Cherry:
What would you say is the hardest part about what you do?

Markus Robinson:
I think the hardest part is when your business objective is not in exact alignment with the development side or the audience is better way of saying it, the audience side of the equation. So for instance, we are in the business of making money. She’s just completely transparent. We are a publicly traded company and we have a responsibility to our shareholders. So at the same time, we have to balance creating an experience that is in support of our users that does not overwhelm our users with this other side of the equation of making money.

Markus Robinson:
And so sometimes they dive perfectly, I would say most times they dive perfectly, but there are some times where you have to make some tough decisions over, are we okay to forego some revenue if it means a bad user experience to our users? And so having to make those decisions and having to make sure that all of these key stakeholders have buy-in into the decision can sometimes be challenging.

Maurice Cherry:
And I would imagine, with so many different properties that you’re also working across making sure that those are all, I don’t know, maybe I guess, talking in a similar tone and voice, I would imagine. I mean, anything from, HelloBeautiful, the BlackPlanet, to BossUp to radio, to television, let’s multiple touch points for the brand.

Markus Robinson:
Absolutely. And you bring up another point. Yes. So the other thing that I would say is a little difficult about a position is like knowing that one, we’re managing a lot of different assets and one thing that you’ll learn, well, one thing that I’ve learned is, obviously you cannot speak to everybody in the same way, the tone and the field and everything else per site is different and unique to that site. But there’s just to let you know, we have… It’d be a little shocky. We have one theme, one WordPress theme that powers 70 different sites. And so that is-

Maurice Cherry:
Wait, wait, wait, wait, hold on, hold on, hold up, one WordPress theme is powering. Is it like a multi-user setup? Or what does that look like?

Markus Robinson:
Yes. So it’s a WordPress multi-user environment, but they all have one theme. And this one theme we built it so that you could change the look, the feel, the layout. You can drag and drop widgets. So because a new site is completely different than an entertainment site, but it’s all powered by one theme. Then you could just customize it based on the needs of that specific brand. So here’s the good news that makes it really easy to maintain. If I push one bit of code, it will go across all 70 of our properties. So I don’t have to maintain, is it here? Is it here? Is it here is one place, one code, but it is challenging because everything you build, you have to say, “Okay, what is the effect for this widget on HelloBeautiful?” How does this look on BossUp. And so it’s challenging, but it also makes it very easy on our developers to roll out new features that will be across all of our sites.

Maurice Cherry:
Wow. That’s something, I mean, I think of other media companies that I’ve worked with or interview people from there and they use, usually something custom built, I guess maybe the needs of what they have may have outgrown something that’s more. I don’t know if you would call WordPress on the shelf, but it kind of is a simple thing anyone can download and use for free. It’s amazing that you’ve been able to extend it out so far and it’s still a viable tool to use in that way. That’s something.

Markus Robinson:
Yeah, absolutely. It’s WordPress, it’s open source. So it’s just a ton of people who are contributing to it. And there’s always a great plugin or a great feature, a great this and that. So that’s what makes it easy. But also that developer community, WordPress developer community is so tight knit. The tight knit, they work together so well that like even scale, we do 30 million UVs or something like that. And to do that on a simple WordPress theme, I think it just the Testament to like a great developer community, because it’s easy to grab somebody who is a WordPress expert because WordPress is probably the largest CMS platform in the world. So scaling is pretty simple.

Maurice Cherry:
Yeah. Like I think WordPress, maybe as of us recording this powers, I think at least a third of the web, I remember when it was only powering a quarter of the web.

Markus Robinson:
Yes. It has grown-

Maurice Cherry:
That’s huge.

Markus Robinson:
I mean, I think that’s open source at its best. WordPress and Linux are the champions of open source, but I think it’s a Testament to what happens when community works together to achieve something.

Maurice Cherry:
Yeah. And so speaking of that, I kind of want to shift here a little bit, because you and I go way back and we’ll get into that, but I know that you grew up in Florida, is that right?

Markus Robinson:
That’s correct. I was born and raised in Fort Lauderdale, Florida and went to Florida A&M University in Tallahassee, an HBCU there in Tallahassee.

Maurice Cherry:
Okay. We’ll get to FAMU, but tell me what it was like for you growing up. Were you exposed to a lot of like technology as a kid?

Markus Robinson:
Yeah. I have the same story as most of us. I got introduced to technology through video games. I have a brother who’s an entrepreneur, who is 12 years older than me, which was awesome because he was in college while I was in basically grade school. And he brought home a Commodore 64 for school. And at that point it changed my life forever. He happened to go to a technical college as well. So he used to come home with all these new video games and those new video games made it attractive for me to understand, okay, how do I make my own video games? And then I learned how to code.

Markus Robinson:
I learned how to code in basic and learn how to do some things from the DOS prompt, which I don’t even know if DOS is around, I’m a Mac user now, but learned a lot of that stuff because I just happened to have my older brother who was a technology guy. And it opened my eyes to a world of possibilities, especially when I jumped online and got into those BBS, it was a game changer for me.

Maurice Cherry:
Yeah. People sleep on, I think they sleep on basic and just how easily accessible it was even if you weren’t a P program in which I think about that now, well then I should say compared to now how easy it is to sort of get into coding, like you and I are roughly right around the same age. And so whenI was, I don’t know, maybe about six or seven, probably a little bit younger than that. My brother was about four years older than me, he had a VTech Laser 50 computer. This thing was about the size of maybe a 60% mechanical keyboard. And it had your full corny keys, but it had a one line dot matrix screen. And that’s what you used to all of your data entry. But when you got the computer, it didn’t come with anything. It didn’t come with games. It came with a manual to teach you how to program in basic.

Markus Robinson:
Even in loader game, I don’t know and I still remember the command to loader game, but it wasn’t as simple as you put the disc in a disc drive and double click the icon and the thing starts working-

Maurice Cherry:
Yeah. No.

Markus Robinson:
You had to almost know how to program just to get your application to start.

Maurice Cherry:
Yeah. I mean, even then I mean, we were using those five and a quarter floppy disc, and I remember having to put those in the Apple Tool at school and type in run or typing catalog. If there’s other stuff on the disc, besides the program that you want to run and you had to have a little bit of programming knowledge to kind of even run the program. It wasn’t just as simple as tapping an icon. You know what I mean??. Like it’s so much simpler now, but just thinking of like the education of teaching yourself how to program like that was the thing. There were no real games that sort of taught you this stuff. They just gave you the book, here’s basic start learning. This is a subroutine, either you touch to the print, hello world command and all that sort of stuff.

Maurice Cherry:
And you kind of expand it out from there. Like they gave you the basics and you kind of went from there, which is, I think a lot different than how it is now. I think if you’re learning how to code now, there’s so many boot camps and schools and they try to teach you with games. And it’s not just as simple as sitting you down in front of a computer. I wouldn’t even call it the manual, but like sitting you down with whatever the languages that you need to learn. And that’s how you teach yourself, essentially.

Markus Robinson:
That’s exactly right. And in addition to that, there’s most computers back then we didn’t have internet. So it wasn’t as simple as a Google search away or there wasn’t a Google and there was no YouTube videos that can walk you step by step through how to do certain things. It was literally exactly what you just articulate. It was a book and you went through that book and you tried and it worked. Sometimes it didn’t work and he would be up all night just trying to figure it out. It definitely gives you, I don’t know a sense of, it definitely makes you kind of tough. It makes you kind of figure out how to problem solve, I would say.

Maurice Cherry:
Oh yeah, it definitely teaches how to problem solve because you have to sort of go through those motions to figure out what it is that you have to do. Like even to extend it a little bit further into the future from the ’80s. I’ll say like, when HTML really came about and there was the web and the internet, there were no courses teaching you how to build a website. You had to reverse engineer by looking at the source code and figuring it out in notepad and then running that in the browser and seeing if that worked. And if it didn’t work, try to figure out why it didn’t work, because it didn’t give you an error command. It didn’t spit anything out in the console to let you say, Oh, this is what you did wrong. There’s just a lot of trial and error and you having to really figure it out. You just had to figure it out.

Markus Robinson:
Absolutely. So I was even thinking, you’ve mentioned notepad, like even the IDEs and the text editors nowadays are so much more advanced than we had back. I was using notepad. So even if you had an errand, you didn’t close your div tag, you just had to figure it out. You didn’t have a way of collapsing the code to figure out exactly what’s missing. You just had to go line by line. It was painful. But it was almost you came out stronger, you know what I mean??. You come out a lot stronger than I probably did them. We had to be at that point.

Maurice Cherry:
Look, I’ll completely date myself here. So I was using notepad all the way up until probably freshman year of college. So like 1999, because what else was there? I think it was Macromedia Dreamweaver, but even that, I think for a high school-

Markus Robinson:
Dreamweaver.

Maurice Cherry:
LikeI was in high school, there was really no way to access that unless we had it at school, which we didn’t. You could get on Cozaar, LimeWire and download it or something. But I was using that up until I got some more house. And then I discovered something from a computer science student called Metapad, which is like note pad-

Markus Robinson:
Oh, yeah. [crosstalk 00:20:53].

Maurice Cherry:
But they added some programming features like line numbers. That changed the game for me when I saw that this had line numbers and I could actually sort of debug what was going on. It gave you something, don’t pay I gave you nothing. It gave you a blank screen and a cursor, that’s it?

Markus Robinson:
It may have color.

Maurice Cherry:
It did have color. And Metapad was kind of purple and they put a little bit of design to it and I was like, okay, this is something that I can use that’s different from notepad. Because I could actually, did some kind of, not necessarily like code coloring, but it would do indentations. You could put tabs in and stuff like that. It was just a lot easier than notepad because notepad was basically a pad to take notes on. Metapad was something you could actually use for development. And if you didn’t have something more robust, I mean IDE like Dreamweaver or what else was big back then go live or…

Markus Robinson:
Front page.

Maurice Cherry:
Or front page.

Markus Robinson:
Front page was interesting.

Maurice Cherry:
Yeah. So when did you know that like tech, was it for you? You kind of mentioned learning basic and stuff like that, but when did you know this was what you really wanted to do?

Markus Robinson:
It’s so interesting. So when I went to shool, actually when I went to college, I actually majored in physical therapy. So I ended up quitting because I thought physical therapy meant that I was going to work with athletes. And then you find out you don’t work with athletes, you work in the geriatric ward or something like that. So I mean, and no disrespect, it just wasn’t what I thought it was. And so, yeah. And I’ve always just been a tinkerer, you know me, I’ve always been just the type of person that would take a calculator apart and want to understand the different intricate circuits in it. And so it was actually in school when I called my mom one day and I was just like, “Mom, I don’t think this physical therapy thing is my fit.”

Markus Robinson:
I don’t know if it’s right for me. I know I wanted to be doing something in medicine, but I don’t know if it’s physical therapy. She just said to me, she said, “You’ve always just been so into computers. Why don’t you consider computer?” And I was like, “Yeah, it makes perfect sense.” I mean, it’s just a light bulb went off in my head and she was like, do what you love to do. And the money will come, don’t worry about medicine. Don’t worry about physical therapy. Just do what you want to do. And so I think the next day I went into my advisor’s office changed my major and I’ve just been there ever since.

Maurice Cherry:
Wow. I remember when I started out at Morehouse, I wanted to make websites. Because I had started making websites in high school and I started in computer science, computer engineering because I kind of that and wanting to be like Dwayne Wayne. I was like, okay, this is kind of where I need to go in order to sort of make this happen. And after that first semester, my advisor was really like, if you want to make websites, you should change your major because that’s not what we do here. Like the internet is just a fade. Nobody’s going to be online, that’s not a thing. Again, this is 1999 when the internet really was kind of at its very basic stages.

Maurice Cherry:
And he was just, like yeah, if you want to make websites, like you’re not going to be able to do that as a computer science major so I switched. It’s amazing now how the internet is everywhere compared to back then-

Markus Robinson:
Is everywhere.

Maurice Cherry:
But yeah, though it’s interesting that you started out in one thing and then you just kind of went back to your roots in a way, like you were always doing this tinkering and playing around with technology in some sort of way. And then that’s where you ended up going.

Markus Robinson:
Yes, that’s exactly right. Yeah, it was like following, it’s kind of cliche to follow your passions, but yeah, I was just super passionate about it and my mom could say it and then my mom from the country. So everything is computers there, you know what I mean??, do computers, you know how to fix computers, you don’t know anything about the difference between types of goods, any of that stuff. She just knew I had this thing and this love for this technology. And I’m so glad I made that decision is the best decision I’ve ever made.

Maurice Cherry:
So what was the program like if I may?

Markus Robinson:
I don’t know if it’s still the same, but we had two options. It was computer information systems. They had the business and science options. And so I happened to be a business option major, which means not only did you have to take the computer programming C++, Java, you had to do advanced database. So you had to learn SQL and there wasn’t any pretty gooey interfaces, that you had to code pure SQL. And so you learn SQL, but in addition to all of those courses as well, you had to do your business. So you had to take accounting, economics and all of those as well. And looking back on it, had a great bunch of teachers. I still talk to Dr. Edwards, who was the chair of the CIS program, just like they’re such diagnosed folks. Not only did they have PhDs, but a lot of them had just had a whole lot of like really strong working knowledge. And so they kind of schooled not only to here’s how you code, here’s the basics of coding. I think they prepared us on what it meant to actually be successful in a workforce.

Markus Robinson:
One of the most important classes, I think every person in the computer science department takes is professional development, which is kind of silly, but looking back it’s so important, but it’s just everything on how to present yourself in an interview to how to conduct yourself in a boardroom meeting. What I would say is the program at FAMU was a well-rounded program. It definitely was technical enough for you to hang with the best of them, but they also did not forget about some of those other skills that you would need to be successful in Corporate America.

Maurice Cherry:
Nice. And the reason that I ask that is, as you know in your kind of stature right now, interacting with them, but just also because of the state of the industry. Companies are looking at HBCU’s a lot to try to find people that are going to diversify their workforce. And one sort of, I wouldn’t say a criticism, but certainly one kind of reality is that the curriculum that are at HBCU’s for certain majors, whether it’s design, whether it’s tech are not the same as say their PWI counterparts, but it sounds like for you, it really sort of helped out in terms of giving you a more well-rounded education.

Markus Robinson:
Absolutely. Yeah. I was reading this article about the Google, some folks at Google getting let go or yeah, getting let go, and having some really strong things to say about what Google’s corporate said about the HBCU education. And here’s my experience. I happened to go to FAMU and there’s a PWI literally right across the railroad tracks, Florida State University. And I happened to work at my job during college was at the computer help desk. And the coolest part about that job was I was the only person who was from FAMU that worked at the Florida State University. I worked at FSU’s computer help desk. And so I was the only person from FAMU and the large majority of those folks there were computer science majors at Florida State. And so we had the opportunity to always kind of talk and compare notes.

Markus Robinson:
And there were times where some students will walk into the help desk and I would help them. These are computer science students walk into our help desk and I would help them with their computer science work. And so I would say that we were absolutely on par and as strong as, if not stronger, then some of the PWI that some students on the PWI that I had the opportunity to work with. Now, some of these guys have gone on to work for Google and gone on to work for some notable tech startup companies. But our education was on par with the same work that they were doing.

Maurice Cherry:
Oh, that’s pretty cool. So when you graduated from FAMU and you’re working at Florida State, take me back to that time. What were you thinking? Were you like this is what I want to do or did you have aspirations of doing bigger things back then?

Markus Robinson:
When I worked for Florida state, my biggest thought was like, I was thinking that I wanted a free education and I wanted a master’s degree. That was my thought, like I wanted to get an MBA. And if I worked for Florida State at the time, I’m not sure if the same way, but if I worked for them I would get free education. They would pay for my education if I was a full-time employee. So that was kind of my thought process in taking the position there. As I started working there, I found that one, I learned a lot. I happened to have to get hooked up with some really great mentors people that I would say helped mold me and shape me into the person I am today.

Markus Robinson:
So I happened to be working alongside of some amazing mentors, but in additional to the entrepreneurial bug kind of hit me. And so that’s kind of, I don’t know if you want to go there now with the Black Web 2.0 days. All that kind of stuff happened while I was working at Florida State. But the biggest thing for me was I came out of Florida State not thinking that this was going to be my forever place, but it was more of a place that was one, going to give me a free education. But two also just happen to connect me to two mentors who really helped mold me to the person I am today.

Maurice Cherry:
Actually. Yeah. Let’s talk about that. I mean, I don’t know if a lot of people know this or remember this, but you were one of the co-founders of a pretty influential Black Tech website called Black Web 2.0, it was you and Angela Benton, which people I’m sure have heard her name because of the NewME Accelerator. She’s currently CEO at Streamlytics, I think is her new company. How did you two end up meeting each other and starting the site?

Markus Robinson:
It’s so funny. It was through, I don’t know if you remember Lynne d Johnson. It was through Lynne.

Maurice Cherry:
Yes. I remember Lynne. Yes, Yes, Yes. I haven’t seen Lynne in so, God that’s last time I saw Lynne. I’m trying to remember when the last time I saw Lynne it’s been a minute, but no, yeah, yeah, yeah. Go ahead. Sorry.

Markus Robinson:
Yeah. Absolutely. So Lynne, back in those days and probably still is to this day, she was a great tech connector, you know what I mean??? And so, back in those days it was all about the RSS feed. You know what I mean??? So I happened to be subscribed to all of these wonderful blogs, Lynne had hers and there was just so many different black tech entrepreneurs, but folks who just talked about interesting technology ideals. And so I happened to be connected through Lynn’s blog and I was reading on Lynne’s blog and then Angela and I just happened to be up in commenting on the same post. And I thought she just had some really interesting ideas. So I asked Lynne, I believe to introduce me to Angela. And we started talking, she happened to be working on Black Web 2.0 already. So she was already working on Black Web 2.0, her background was more designed at the time, I was more technical at the time.

Markus Robinson:
And so I was like, yoh, can we just do this together? You know what I mean??? As opposed to me doing my own thing, how about I leverage my technical background and your creative background, our understanding of how technology works and what we want to see in the black tech space. And we just said, let’s do Black Web 2.0 and next thing you know, Black Web 2.0 started to grow certainly we were just getting folks who were just searching, subscribing to our newsletter. We kept growing and growing and growing. And all we did was talk about what we saw and what we wanted to see. That was literally it. We wanted to see this world where black entrepreneurship would grow and black tech startups were growing fast.

Markus Robinson:
And then obviously TechCrunch was starting around that time. And we saw all these wonderful black tech companies starting and nobody was talking about them. They just never got recognition. And so once we really started being focused on highlighting what we thought were the best and the brightest black tech entrepreneurs, that’s when things really started lifting off for us.

Maurice Cherry:
For people that are listening. I have to really set the scene here because I mean, it’s hard to underestimate just how explosive a time that was, where all that was going on. This is about the years between, I would say 2004 to 2006, something like that. And I remember one of the big catalyst behind, I think this resurgence or I wouldn’t even say resurgence, but this emergence of a lot of kind of black tech verticals was South by Southwest-

Markus Robinson:
Yes, that’s right.

Maurice Cherry:
And South by Southwest had this interactive, well, it still has this interactive portion where people come and get panels and stuff like that. And I remember there was a panel, I think it was in ‘O5 called blogging while Black. And it was Lynne d Johnson. It was a couple of other folks. I think Jason Tony might’ve been on that panel. I think Tiffany Brown was on that panel. I don’t remember who else, but a bunch of black web luminaries that people probably don’t even really know now, but a lot of the conversation in and around that particular panel that they did sort of started to have people throughout the internet talking about, “Well, yeah. Where are the black tech people?”

Maurice Cherry:
And I mean, you had verticals like Locker Noam and others that were talking about tech, but it wasn’t ever from any sort of a racial perspective, but then you also had these provocateurs, like Loren Feldman. And this actually came about, I think it was during or right around the time of that 2005 South by Southwest panel. But he had this company, I don’t know if he still has it, but it was called 1938 media. And he was doing a bunch of little short videos. This is pre YouTube for folks that are listening. But they’re like, there were all these little short videos that he was doing was also right around the time that Jay smooth was doing a lot of short videos with ILL doctrine and stuff like that.

Maurice Cherry:
And he had come out with this, Oh God, I guess I could laugh at it now. But he came out with this video, you probably remember this call TechNigga. He was like and Loren’s a white dude. And he’s like, yeah, I’m blah, blah, blah, a technigga.com. And I made this app to keep track of all my holes and all… But it was, I mean, super cringe-worthy of course now in 2021, but even back then, it was like, what the fuck are you doing? I think that lit a fire under so many black folks in tech and I would say in design too, but mostly in tech, I get lit a fire under so many people to counter that.

Maurice Cherry:
And I remember that also being around the time that Black Web 2.0 was really taking off, not in spite of that, but certainly in that same kind of environment, because you have things like South by Southwest, you had Technorati stuff like that. And it was just an Arctic tundra, when you talk about the racial makeup of tech back then, like it really was not a lot of black people visibly seen anywhere. And this really was like a spark, unfortunately that caused all of this to happen, really caused all this to really proliferate.

Markus Robinson:
Yeah, absolutely. I think looking back on it was absolutely somewhat of a blessing. It was obviously not great blessing, but it’s a blessing because it introduce these groups who were just saying, you know what enough is enough. One we are here, but you’re ignoring us. But two, it was just like this group came together and said no more of this. And then it was through that and a lot of folks found Black Web 2.0, and I still have people that I keep up with still to this day because of those relationships from Black Web 2.0. It was the catalyst of us, or even being talked about more around mainstream media and it was a place where we all were able to just huddle up and say, we’re not standing for this anymore. We’re going to show you that we’re here.

Maurice Cherry:
Yeah, absolutely. When you really look back at that poll time, like what do you remember the most?

Markus Robinson:
I just remember the internet and these groups being almost like family for lack of a better term. You know what I mean??? Like still that, like when I said Lynne d Johnson and boom, you instantly, it was like, Oh, Auntie Lynne, you know what I’m saying? You almost went that far or Jay Smooth or Baratunde and Jack and Jill politics, I think was the name of their blog. Baratunde and Cheryl and even you brought up Jason Toney, and I can go on for days just naming people who like they welcomed you almost like you were headed to the black family, really. Like you were just going to the black family reunion and you would comment on their blog and they would respond and then they would connect with you and bridge gaps and say, okay, I need to introduce you to this other person.

Markus Robinson:
They were connected. They were creators as well. And so just like, what I remember about those days was just how open and honest and friendly and family oriented that black tech community was. And almost kind of envy that, you know what I mean??? I feel like we’ve all kind of grown apart and grown in different areas and we’re doing different things, but it was just like to see what Lynne was doing on her blog. And then for her to introduce me to Angela, I just hope that there’s places and people and the same things can kind of happen through those communities. You know what I mean???

Maurice Cherry:
Yeah. And I’ll tell you what’s, this’ll make you feel old. Like it’s interesting because these people that were like Jason and Lynne, et cetera, were older than us. They were probably in their ’30s and we were in our ’20s, like just trying to figure this out. And it was like this, yeah. This family feeling is helping hand to people from the generation before you, that wanted to see things through because they kind of helped pave the way. So they want to make it easier for you now we’re the Lynn’s and the Jason’s like we’re in that position now-

Markus Robinson:
Yeah, that’s sure.

Maurice Cherry:
And I’ll be honest, like even with all the people that I’ve interviewed for the show and stuff like that, that feeling isn’t really there anymore. I mean, there’s some people that I certainly will talk to and help out with, if someone contacts me through the show and there’s times where that happens, but that feeling is certainly not the same that it was back then. I know exactly what you mean.

Markus Robinson:
Some of that is like, there wasn’t Facebook, not the way it is today, there wasn’t Twitter. And so the only community we had was through our blogs. And now that we’re just connected with all these disparate, I have all these big connections through these larger social networks. It just feels like there’s probably conversations happening. We’re not as together as we used to be. And I do miss that old feeling, like I said people are still talk to, to this day. But I reached out to Jason not too long ago because when I took over the data team, he was already running BI over at, I think CBS or somewhere. And I just reached out to him and was like, Hey, take it over the data team. Would love to pick your brain. I’m talking and he hit me right back at Maurice and was like, Hey, let’s do it on a call and I’ll talk you through everything you need. So still those relationships that I developed in my Black Web 2.0 days are still one that I leveraged to this day.

Maurice Cherry:
Yeah. What did Black Web 2.0, the platform itself and working on it and everything. What did that teach you?

Markus Robinson:
So I think it probably first gave me the largest glimpse into what it really means to run a business because after a while, Black Web 2.0, became more than a blog, you know what I mean??? It became a business. And through that we acquired a couple of sites. We have big sponsorships from Microsoft and HP at the time. And so it started to really blow up, but it taught me a lot about what it really meant to be an entrepreneur. And also it taught me how, I think when I think about empathy and I mentioned that early in our conversation it really talked to me about being empathetic because you have this balance of the business responsibilities and trying to make money because we have folks on payroll, but also you had a responsibility to the people that you served.

Markus Robinson:
And so Black Web 2.0, became a trusted source to thousands and thousands and thousands of people. And so I really did teach me how to, that you can be both successful at presenting what you need for the folks that you serve and maintain a good business relationship and grow a decent sized business as well. So that was a huge learning for me. It also taught me how to be really collaborative with Angela was the first business partner I’ve ever had. And so, it really taught us how be collaborative and how to leverage each other’s strengths as well.

Maurice Cherry:
And now speaking of Angela, I know you all Black Web 2.0 ended up kind of, I think rebranding into, I think it was B20 or I don’t know if that was what it was called-

Markus Robinson:
Yeah B20.

Maurice Cherry:
So B20, okay. So kind of evolving into that. And then both of you kind of like went your separate ways. Like I know she started the NewME Accelerator, which I don’t think about it because I think it turns 10 this year-

Markus Robinson:
That’s right.

Maurice Cherry:
Like that whole time when she was doing that and it was featured on CNN with the whole Silicon Valley and stuff. Yeah. That was 10 years ago. We are Oh, wow-

Markus Robinson:
Yes, wow. I know that phrase.

Maurice Cherry:
But like she went off to do that. You went to Interactive One, what caused that decision for you all to kind of both sort of veer away from Black Web 2.0?

Markus Robinson:
Yeah. It was a mix of a couple of different things. One, so we started the NewMe conference at the time. And we were working on just basically putting together a conference. And then between that time I ended up having a son. Well, my wife had a son, but I did end up having a little boy. So it was like, almost the NewMe conference was really taken off. And then it started morphing into the accelerator. I had to get focused on some personal stuff with my new son. And then after a while, the blog is one of those things. If you don’t maintain it constantly, especially if you’ve got folks on payroll, it just could go down quickly.

Markus Robinson:
And so we did the best we could to maintain it. But NewMe ended up being a huge initiative in and of itself. I ended up getting a position at Interactive One, we try our best to maintain it as we’re working on these two big initiatives, it was just too much. And so we ended up kind of letting it dissolve, like you mentioned, we did try to rebrand and we tried some other things. We ended up just letting it dissolve. And then Angela went on to really be laser focused on the accelerator. And I ended up kind of growing in my position that I wanted.

Maurice Cherry:
And I think there’s something to be said from knowing when you have to walk away so many times with projects, I think particularly if you’re black and you make projects and stuff like this, if you don’t build in some kind of, I don’t know, like escape hatch or something you can be trapped into, I don’t want to say trapped, but you can end up sort of doing what you’re doing until it just kind of runs out of steam. As you know because you worked on it with me for a while I did the black weblog awards from 2000, like five to 2011. And there had to be a time where you just say, you know what? This is not, and not in a bad way. I mean, because you look back at all that you’ve accomplished. You’re happy with that.

Maurice Cherry:
But you also have to, its sort of like that. What’s the song, The Gambler by Kenny Rogers, you have to know when to hold them and know when to fold them, know when to walk away. You got to know when to walk away. Like it gets to a point where you’re like, you know what, I can’t sustain this anymore. And you have to kind of let it, I want to say, let it die, but you kind of have to let it die. I ended up selling the black web blog awards and it went on for several years after me, but I remember even in the, like I was doing my studio and people knew me from the black web blog awards, they kept asking like, well, what happened to it?

Maurice Cherry:
And I’m like, I sold it. Like I did it for a while and then it became a bit untenable and I let it go. Like, you have to know when to let it go. I guess, how did you feel? Like, what were your feelings around that? Like, I know the reality of the situation, but how did it make you feel knowing that you have to walk away from it?

Markus Robinson:
At the time it was really disappointed. It was a community, it felt like it was just one of those things. It was our baby, you know what I mean??? It was something that we wanted to see, grow and develop. So it was definitely a rough time. But I also think at the end of the day Angela and I both kind of stayed true to the mission. Ultimately we wanted to be a place where black entrepreneurship, black media, black tech was recognized, was accomplished. We just want it to be a place where folks could talk about it. And I think Angela stayed true to that vision when she created NewMe and I somewhat stayed true to that vision as I went over to work at Interactive One as well.

Markus Robinson:
So I think it was sad times. But to your point, I think there’s got to be a time where you feel something has run in scores. It has to be okay to just kind to let it go. And I felt like we had both got to the point where it was just time to move on.

Maurice Cherry:
Yeah. And also, you also have to know that with the work that you’ve done, it has been the direct inspiration of other platforms now. Like if no one else has said it I’ll say it, there would be no Blavity without Black Web 2.0. I don’t think so. I see a direct line between Black Web 2.0 and Blavity just in terms of the scope and the audience and how it’s taken off. So you all are trailblazers in that way. You helped to kind of set the trend.

Markus Robinson:
Yeah. And I would say, there is no Black Web 2.0 without Baratunde and Jack and Jill politics, Lynne d Johnson, there’s just so many people who played a part in Black Web 2.0, there’s no doubt that we wouldn’t exist if it wasn’t for them. So I definitely think it’s got to be each of us kind of reaching up and helping each other and inspiring each other. It’s awesome that we could have just helped out in a little bit.

Maurice Cherry:
What is tech like for you now at this stage in your career?

Markus Robinson:
To be honest, it’s one of the most exciting, it’s just crazy exciting, more exciting than I think it’s ever been. These new technologies, if we were to talk in 2007 about artificial intelligence, that would have never been a topic of conversation. And so how easy it is to touch it, how easy it to get started on it. We talked about how in the beginning, when you had to put in a lot of work just to get your program to start now to be able to tap into some of these artificial intelligence libraries makes things so much easier. I think this is some of the most excited, I’ve been around technology and man, just to be in college around this time would be amazing because you have a bunch of time on your hands, some of your best ideas.

Markus Robinson:
And now the technology is you could reach it now and it doesn’t cost you a billion dollars to host a server nowadays. So I’m pretty excited. I’m really bullish on technology. And I just think its not only a great field to be in, but it’s one of those things that it’s always changing and there’s never a dull moment.

Maurice Cherry:
If you could like go back and talk to like young Markus, like fresh out of high school. I also, I wouldn’t say a freshman high school, let’s say fresh out of FAMU, if you’d go back and talk to Markus from back then, what advice would you give him?

Markus Robinson:
I think the biggest advice I would give is that you’re not too young to start anything. You know what I mean??? Like back in those days, my thought was, Oh, I can’t start a business. You have to be older and you have to be more experienced. You have to had worked in Corporate America first. And so like my mentality was like the only way I’ll be able to be a great entrepreneur or great business owner is if I learn how to do it from somewhere else. I have to learn how to do it in Corporate America and I take what I’ve learned in Corporate America to create my own company. I would have told myself like, no, that is not the case. That is not true.

Markus Robinson:
Little did we know that a kid who walk into a boardroom with flip flops in a hoodie create something as big as Facebook. You do not have to walk the corporate walk to be a great entrepreneur. And I would tell the young me to do it, be focused on it and that you don’t need any validation or any co-sign and do it. You can do it on your own.

Maurice Cherry:
Who are some of the people that influence you now?

Markus Robinson:
I still find influence from some of my previous mentors. They are different fields, law enforcement is one mentor. Another one is in education. I still get a lot of inspiration to see like, they’re the original puffies to me. They can’t stop, won’t stop. You know what I mean??, Still to this day, like they are just still grinding and still being entrepreneurs and still creating. And they are older is what I would say. I would never call them anything other than older. So they’re definitely inspirations, but I’m also just inspired by I’m a huge fan of Jeff Bezos. And just like that kind of mentality around, the ability to create nothing from something. I mean something from nothing, but also like to do it your own way.

Markus Robinson:
So definitely inspired by that and still just inspired by any tech entrepreneurs. And let me also just quickly shout out, my brother is huge inspiration. My brother has a created his own startup and sold it. He’s just a great inspiration and great entrepreneur and a great mentor that I can actually pick up the phone and call on any given day and get some really strong advice from somebody who’s been around the block a few times.

Maurice Cherry:
Where do you think your life would have gone, if you didn’t get into tech?

Markus Robinson:
It’ll probably be in one of two places, either in education or ministry. Those are the two places that instantly hit me. When you asked me that question. I come from a long line of educators. My mom was a teacher, my dad works for the school system. My grandmother started a school like these. So I’ve definitely would have and I even taught a little bit in college, so I didn’t get bit by the technology bug. I might be a teacher or like I said, ministry, I was a church kid, loved the church. And so I could definitely see myself being a minister as well.

Maurice Cherry:
And now you’ve got two kids now, right?

Markus Robinson:
No three, actually.

Maurice Cherry:
Three. Oh my God. See, I remember when you had the first one, I didn’t know you had three. Do your kids want to follow in your footsteps?

Markus Robinson:
I actually just had the conversation with my oldest son about it. The technology was so new and such an amazing thing at the time that you can’t help but be bit by it. But now they’re surrounded by Nintendo Switch’s and all of this other stuff. So, yeah. So when we talk about technology, he’s interested, but it’s so second nature to them. They don’t see it necessarily as opportunity yet. So right now, if you ask him he’ll probably tell you he wants to be a fireman, but I can see it. I can see that curiosity around technology. And I got to fill in just like me. He’s going to get bit too.

Maurice Cherry:
Yeah. I mean, it’s interesting how much kids now, or I wouldn’t even call them really digital natives. Like that even feels like an archaic term to say it, like they are a product of this time. Like they know about TikTok and they know about all these other apps and things like this. It’s such an intrinsic part of what they do, probably exacerbated now by the pandemic. But even prior to that technology is such a part of everything that they have to do and everything that they work on that. And it’s probably difficult for them to even think, I would even say think of a time before technology because they’re kids, but I mean, I type my papers in high school,on a typewriter.

Maurice Cherry:
Like I didn’t have, I didn’t really have access to, I mean, unless I went to school, like I’d type on the computer, but at home it was like I was pulling out the brother and typing these papers up. And it’s wild with such scenarios. Like we can think of a time prior to this big proliferation of tech and everything. So I think we’re like the last generation that really has that perspective because everyone after us they’re steeped in it, they’re steeped in tech.

Markus Robinson:
Absolutely. Absolutely. It’s so true. I remember, well, my daughter she’s the youngest got a hold of my laptop. She couldn’t get it to work because she was so busy trying, she was swiping the screen keyboard before this key, what is this keyboard thing? So it just goes to, so it’s just innate in these young kids and it’s going to be interesting to see what their generation is going to do with all technology.

Maurice Cherry:
Oh, absolutely. Absolutely. Especially now with kind of stuff you mentioned before with machine learning and AI and all this sort of stuff. Like it’s going to be amazing to see what this current generation really comes up with in the next like 20, 30 years.

Markus Robinson:
Absolutely.

Maurice Cherry:
What do you want your legacy to be?

Markus Robinson:
I definitely want my legacy to be, one. Obviously I want to be outstanding father to my kids. So, that’s very important. Think it’s important to pass down some of the traditions and things that I’ve learned from my parents and from my grandparents to my kids. So I think I have a responsibility to be a great father, but I also believe I’ve had so many great mentors. I’ve had so many great folks who have helped me in my personal development, but also in my career development. And I feel like I have a responsibility to do the same for others as well. So I would love for my legacy to be that there was never a person that Markus did not help.

Markus Robinson:
He taught me what it meant to be successful, not only as a person, but also as a business owner and also as a maybe in Corporate America as well. So, if I can leave that legacy that he was helpful. He was a great mentor and somebody who helped guide me through this world of mine, I would take that in a heartbeat.

Maurice Cherry:
Where do you see yourself in the next five years? What kind of work would you like to do or do you see yourself doing?

Markus Robinson:
Even though I’m leading product, there has never been a day that I have not tinkered with something. I still code for fun every single day. No lie. When my kids are asleep, I am on my computer coding some ideas, some websites, some new program, or even just tinkering around with some new Amazon, AWS technology, just so I can understand it. So I’m always tinkering. I got to fill in the next five years. I think I’ll probably have my own company or my own startup in some way, shape, form, or fashion. I am an entrepreneur at heart, even though I have been working here for 10 years, I felt my guts telling me I’m probably going to be doing something entrepreneurial soon.

Maurice Cherry:
Okay. Well, just to wrap things up here, where can our audience find out more about you and about your work and everything online?

Markus Robinson:
Yeah. You can find me on markusrobinson.com. I try my best to do a little bit of blogging there. Social media, it’s always Markus Robinson. That’s M-A-R-K-U-S-R-O-B-I-N-S-O-N. And if they want to see any of the cool things that I’m working on at work, just check out interactiveone.com. You can see our portfolio of sites there. And let me also drop this to your users as well. We’re in the process of bringing BlackPlanet back. So I’m leading that team as well. So BlackPlanet will be launching very soon and would love for your audience to be a part of that as well.

Maurice Cherry:
Okay. Look, if you are looking at this on podcast, holla at me, let me know-

Markus Robinson:
I will holla at you.

Maurice Cherry:
Markus Robinson, I cannot tell you how long overdue this conversation has been. It has been so good to catch up with you, to see how you have grown as a leader over the past, what 10 plus years that we’ve known each other is truly a blessing. Thank you so much for coming on the show and sharing your story, dropping all these, sounds like we’re in a clubhouse room, dropping jams and stuff, but no seriously, man, thank you so much for coming on the show. I really do appreciate.

Markus Robinson:
No problem. It was truly my pleasure. Anytime.

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