Sela Lewis is a creative director, designer, and culture writer. She is the owner of Inherent Design by Sela Lewis (IDSL), a space for design, travel, identity, media, and politics to intersect from a particular Black millennial feminist point of view. Sela has worked in such varied settings as commercial real estate, law firms, retail, political campaigns, and education advocacy. Currently, she works in creative direction and industrial design. She is a graduate of Howard University, with a B.F.A. in Graphic Design.
When it comes to design across the African diaspora marketers, advertisers, fundraisers, and designers often misunderstand and underestimate the potential of this massive market. However, this is not the case for everyone. Some brands have been able to break through stereotypes and build spaces in the digital marketplace to create vibrant online communities, using smart design, market position marketing to and from the African diaspora. Here are a few of them.
Can Black designers afford to be weird for the sake of their craft? Does it help you carve a niche or do you get singled out?
