Kevin Bethune

Design can change your life in unexpected ways, and Kevin Bethune is a testament to that. He is the founder and chief creative officer of dreams • design + life, a think tank that delivers design and innovation services using a human-centered approach. (It sounds lofty, but with over 20 years of experience in mechanical engineering, product creation, strategy, and industrial design, Kevin is a true master of his craft.)

We started off talking about how business has shifted over the past year as he’s transitioned further into the entrepreneurial life, and he shared a bit about his process when diving into new projects. Kevin also talked about his prior stints at Westinghouse and Nike, and how those experiences informed his later work for some of the nation’s top consulting firms. Design has truly helped transform Kevin’s life, and it can do the same for you too!

Rafael Smith proves that being curious and being open to new experiences can take you pretty far in life. As the current design lead at IDEO.org, he uses his skills in product design and industrial design to improve the lives of people in poor and vulnerable communities worldwide.

We talked about how Rafael almost became a horse trainer instead of a designer, and the one experience that set him on his current path. He also shared a really good piece of advice that has stayed with him over the years, spoke about his new focus on approaching design and bias, and also talked about the importance of carving out time to be creative. Thank you Rafael for sharing your knowledge with all of us!

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