Chances are you’ve worked on a client project that didn’t go as smoothly as you would have liked. This could be due to a number of things, but more often than not communication is at the core. Designers need to have a little empathy to understand what it’s like to be a client who wants the world but also be knowledgeable enough to rein in expectations. So here are some things you should tell your clients to fill potential communication gaps in your projects.

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It can be very frustrating when you spend 30 minutes to an hour on a consultation call with a potential client and it seems that they’re really interested in the service you provide, but something is holding them back from making a final decision to get things started.

There might be a few different reasons why a potential client might hesitate to hire you.