
The journey of a creative is never a straightforward path, and Mark Smith knows this well. As the head of design of Studio Mark Smith, he’s went from designing t-shirts and textiles in NYC for urban apparel brands like Avirex to studying design at Auburn University to serving as the head of idea and innovation for iconic luxury brand Swarovski. Whoa!
Mark and I talked about his current project — a collection of jewelry — and he spoke about his time working in Austria and Denmark. We also discussed his time at Pratt Institute in the 1990s and how that brought him to southern Alabama and the creation of DesignSeed, a project to help leverage local resources to create design-based startups. Mark also spoke about redefining the concept of luxury in our current pandemic times, the challenges of designing for an international audience, and what success looks like for him now at this stage of his career. From the country to Copenhagen, Mark Smith is a true design visionary!