Whitney Robinson

Maternal healthcare has always been in a precarious place here in the United States, but thanks to this week’s guest, Whitney Robinson, we just might be on our way to solving it in our lifetime. She brings her skills as a product designer and builder of things — as well as a mom — to help transform maternal health for Black women.

Our conversation began with a look at her current project, The Renée, and we talked about how work and life have changed for her over the past couple of years. She also spoke about growing up in North Carolina and attending Duke University, turning side gigs into full-time work, and shared how she measures success at this stage of her life. Whitney is a prime example of how you too can use your skills for the greater good!

Transcript

Full Transcript

Maurice Cherry:
All right. So tell us who you are and what you do.

Whitney Robinson:
Hi, I’m Whitney Robinson. I’m a product manager/designer of things.

Maurice Cherry:
How has the year been going for you so far?

Whitney Robinson:
I’m struggling a little bit with managing homeschooling. I have four kids. Projects… I know. And they’re homeschooled. I’m a new homeschooling parent. And then the things that we heard about in the news. Like the power dynamics that have shifted in homes as women and have become more of caretakers. And so it’s just a lot and trying not to be a statistic and all that kind of stuff. So I do feel like there’s been quite a bit of pushing for me this year. But I will say too, that I’ve definitely, this has been the year that I’ve realized I’m doing too much, and how do I do less, and doing less is okay. Yeah. So the year has been just kind of push and pull and just kind of realizing what I need to let go, where I need to just let the ebb and flow of life do its thing.

Maurice Cherry:
How is that process going, like learning to let go?

Whitney Robinson:
I raised by baby boomers, you don’t let go. You keep pushing, you keep going, you keep doing it. You have to have all the grades and the check marks. And so the letting go has been really hard, but I’m thinking more about, I’m thinking about what is my impression on my children. What does that look like? And I want them to let stuff go. I’m telling them all the time, just let it go. And so it feels real hypocritical when I realize, but I’m all over here and I’m stressed or I’m trying not to be stressed because I am holding on to this little bit of money for this one thing. Then I’m like, “Just let that go. It’ll free your mind up to do all the other things you do.” Yeah.

Maurice Cherry:
I can tell it’s a struggle. I mean, in general, I think it’s a struggle for a lot of people, but from your position, I can see also how it’s definitely a struggle when you have sort of homeschooling on top of that too.

Whitney Robinson:
Yeah. And I’m learning that too. And there’s a reason why, there’s so many shifts happening right now, especially around our culture as people, and even the homeschooling. I come from people who are like, your kids, aren’t going to learn … A school building is the best place for them. And I’m kind of countering that. Like, oh, what does that mean? I can’t educate my kids or I have to assume that it has to be someone else? And I do see both sides, but I’m mirroring, I’m doing a lot of mirroring and I’m just … Anyway, this has been a very hyper intensive inner inspection time for me.

Maurice Cherry:
Yeah. If you don’t mind me asking, how old are your children?

Whitney Robinson:
Yeah, there is that. So eight, seven, five and two.

Maurice Cherry:
Oh, wow.

Whitney Robinson:
Yes.

Maurice Cherry:
That’s a dynamic range. I mean, you’ve got certainly the oldest, that would be, I guess, let’s see. Eight, you’re kind of fourth grade I think, something like that.

Whitney Robinson:
Third. Yeah.

Maurice Cherry:
Yeah. Third, fourth grade.

Whitney Robinson:
Homeschooling them means grades are a thing, but you are teaching them higher levels because you’re one on one so much. But I think if they were in a school system, it’d be third grade, second grade, kindergarten and preschool, or not even, maybe daycare or something.

Maurice Cherry:
Yeah.

Whitney Robinson:
Yeah. It’s a thing.

Maurice Cherry:
Do you have any other big plans you’re trying to accomplish this year?

Whitney Robinson:
So I’m new to the West End and it’s the Blackest place I’ve … Well, Durham was Black, but that’s not Black anymore. That’s where I’m from. That’s where I’m coming from. I’ve been in Durham most of my life, but this is probably the Blackest place I’ve lived in a very long time. So moving here was one big move. And then the next thing I want to do, I mean, I’m in tech and I just feel like I need to have a super opposite outlet. And so I’ve been asking around for a space to rent to have a plant shop with knick-knacks from estate sales of Black home where people come, sit, chill and just be. No airs. It just feels good. Smells good. That kind of vibe. That’s what I’m trying to do. I would love to do it in the West End if possible. So we’ll see.

Maurice Cherry:
The West End is, oh God, the West End is such an interesting neighborhood in Atlanta. One, just because of the history. But it’s also one of the few neighborhoods that hasn’t been, I guess, completely gentrified yet.

Whitney Robinson:
That’s what I hear.

Maurice Cherry:
When you think of like Cabbagetown, Reynoldstown, especially if you’re thinking Bankhead, which is now all, quote unquote, west midtown for the most part, the West End has largely managed to keep its, I want to say Blackness, but we’ll just say it’s managed to keep its idiosyncrasies. There’re certain things about the neighborhood, certainly, which I think in the next five years will change. I think the mall is probably going to be the biggest change. I think it’s already been bought out by developers or something, but I feel like that’s going to be the next. Once the mall changes, that’s going to change the whole neighborhood. Because I remember living in the West End when they put those condos up on, well, now it’s called Lowry, but it used to be called Ashby, but they put these big, huge condos up, I want to say maybe about 15 years ago or something.
And I remember when they first went up and I was like, “There is nobody that’s going to pay $200,000 to live in the West End. That is ridiculous. That will never happen.” And people moved there, which surprised me because I’m like, that CVS wasn’t even there. There was nothing there. I think the CVS came when the condos came, but I was like, “There’s what? Hong Kong City.” There used to be a place on the corner called Gut Busters. I think Gut Busters then became something else. Now it’s Mangos. Whatever. Nothing on that corner seems to live very long. Mangos for some reason seems to be an outlier. But there’s nothing about that downtown West End area that really screams high commerce, right?

Whitney Robinson:
Right.

Maurice Cherry:
Especially not that would support a kind of, quote unqoute, live, work, play condo space that was built there. And I remember they had all these little shops right there in the lobby and then I just saw them all close down and I just saw all the prices going lower and lower, and lower. I don’t know who lives over there now, but I feel like the West End has largely kind of kept most of the neighborhood pretty Black. Although I think if you go maybe two or three streets back, like People Street back there, there’s $500,000 houses back there. It’s wild.

Whitney Robinson:
So the houses on, and again, I’m new. So I’ve learned that the houses on People Street are kind of highly sought after and being right here at the park, we’ve noticed just the change in a year. It’s a weird conversation too, because we also, I use this lightly, but we are changing the pricing of the houses even around us because we bought into the neighborhood when things are kind of high. But what we’ve heard is that too people were like, “Oh you all are Black. Oh thank God.” It’s been like, okay, good. People won’t get mad at us because we know that us moving in, that change something. We are aware of that.

Maurice Cherry:
Yeah. What are your work days kind of looking like right now?

Whitney Robinson:
I’m a flower child. So I kind of do things how they come at me. I can pivot very quickly. And that’s what my work days look like. Because the kids are here, I tend to do some instruction with them until about noon. And then I will jump on a call or two. I have some consulting clients right now. And so I will work with them. I’ll do some of my side projects, but the kids are always in the mix. So if people are like, “What’s going on in the background?” It’s, “Hey, I’m homeschooling. I have kids around me constantly.” So my workdays have really forced me to be, it’s like I’m not in a cubicle and I’m not in a very quiet space. So has really forced me to be very focused in those moments that I have quiet time. But also teaching my kids to be respectful of other people doing stuff. You can’t just run around and rip and run all day.
So often while I’m working too, I’m watching them from my window because they’re outside a lot. And so like, “Okay, you all go outside.” So I’m very much a hybrid pivoting type person. I’m moving around. I don’t have one place I sit in. I’m on the front porch. I’m in the yard taking meetings. I’m all over the place. But not in a bad way. It actually really works for me. And I try to shut down by the time I pick the kids up from orchestra. And so by then it’s like, whatever. And then at night sometimes I’ll do a little bit of work, but I try to really just, I try to shut my brain down.

Maurice Cherry:
Yeah. I think that that skill of being that flexible is something we’ve all really picked up. I mean, one, during the pandemic because of remote work, but we’ve also just had to pick it up because now we have to do so many things from one place. Like home is now the office, is now the gym, is now the schoolhouse, is now a number of different things. So it sounds like that’s a skill though that you’re kind of acutely aware of and you’re able to tap into it.

Whitney Robinson:
It’s one of the skills that I sell in my consulting. I mean, who better than to do disaster reliefs on the drop of a dime than someone like me. I can think through a lot of things coming at me at once. And I really enjoy that though. If it was too buttoned up, it would feel boring to me.

Maurice Cherry:
Let’s talk about The Renée. Tell me about The Renée.

Whitney Robinson:
I love The Renée. Not just because it’s mine, but because it’s solving a really big juicy problem in the world. We talk about tech. There are so many first world problems in tech. And so The Renée really centered around, and it started as an experiment. Why are we still having conversations around Black maternal mortality? Really I’d had four kids at that point and just became a [inaudible 00:12:50], had no idea. And so at the top of 2019, I said, “I’m a product manager. I know how to solve things quickly. So why aren’t we doing the same in maternal health?” To me, it just felt real ashy. What’s going on? Are people just talking about it to then move on until it becomes hot topic again? So anyway, what I would typically do with my team, I did a bit of, I guess, lack of a better term, user experience research.
I went to people who were directly connected to the problem and I started hosting jam sessions. And so everyone in the room for the most part identified as, I mean, you had to be Black to get in the room, but identified as Black women who had experienced pregnancy some way, somehow, whatever that is. Five to seven people. And really it was, I would facilitate a co-design session. People would share stories, collaboratively they would identify pain points, joy points, solve them, create for them. I mean, absolutely beautiful. So that gave me goosebumps for many reasons because that first one which happened in Durham was not what I thought it would be. I thought, “Oh, something very tech enabled is going to come out of this.” But actually what came out of it was very spiritual and human. And so I stepped away from that like, “I bet the system ain’t seeing us at all, if this is the type of solutions that we want.” Right?

Maurice Cherry:
Mm-hmm.

Whitney Robinson:
And so The Renée just became this tour of jam sessions. I don’t go into a place unless I’m invited. Not because I’m so cool, but because I didn’t want it to feel like this outside reaching in approach to looking or having this conversation with locals. Like, oh, here’s this person from Durham coming to tell us what we need to do. I didn’t want it to be that way. So everything about The Renée and the jam sessions have been, I guess, lack of a better term, asset informed. We understand trauma is in this space. So everything looks and feels good. So we wouldn’t host them in a conference room. It had to be a vibey spot. It could be in someone’s house. Everything is very lean and the overhead is very low. But the impact of these jam sessions were very actionable insight into what Black women were experiencing and asking for.
So I went around the country doing this right before the pandemic. I had a queue, there was some press. Fast Company wrote about, it said something like, who is this UX girl or UX person, I forget what they wrote, having hackathons within maternal health. And then that’s when my project blew up. And so I had a queue of maybe 16 places. We could go into country. We could go in towns. We could go in cities. People were just saying, “Hey, I just want you to come to Milwaukee.” And so it goes on the list. Sure. And so we went around doing those. Pandemic, obviously ended it. So I did a few virtual ones. My last really, well, the one that most people probably know is I did one with Stacey Abrams.
And then kind of decided that I definitely hit a point of saturation. Meaning, I was just hearing the same thing over and over again. And then it became, what is The Renée? Which is what you’re asking me. So I decided, we operate as this lab, almost research and development. We have our ear to our people. We know how to listen and facilitate these kind of spaces, but we can also create what they’re asking for. We can make products or services, or experiences, art installations. We can do whatever for what people are asking for. And so that’s The Renée. It’s kind of a vibe.

Maurice Cherry:
I love that you describe it like that. I mean, first of all, if there’s anyone that knows how to make a way out of no way, out of any way, it’s Black women. Point blank period. And I love that you refer to The Renée as a lab. It’s a space for discovery, for experimentation, for fleshing out hypotheses and things like this. You’re not explicitly calling it a company or something that may have specific deliverables. I love that it’s a lab. It’s a place to experiment.

Whitney Robinson:
Absolutely. And we don’t talk disparate. I know I mentioned disparities, but that was how I kind of came to like, “Whoa, this is a problem.” But we don’t do like, oh, you all going to just die. We hear that so much. That is actually a tool that can be used against us. That goes into, again, why we don’t, everything we do feels … I tell people if you think about the Soul Train and what it did for our people in its time, that’s what I want The Renée to be. Is that people can look to us as this kind of cultural boom within maternal health, because maternal health sounds boring. It doesn’t sound sexy at all.
But what if The Renée has an impacts like Soul Train and kind of creates these offsprings all over the country? There were many Soul Trains, even in my hometown. And it’s just putting out Black culture in maternal health. And that’s why I get goose bumps when I talk about this because I don’t know everything. And even though I’m a mother of four, I’ve learned very quickly that my experience, I’ve had home births, my experience is very unique to me. And watching people design and experience with strangers, shows why it’s important for Black folks to be at the helm of their healthcare. Is just, is a different vibe than traditional healthcare or the system.

Maurice Cherry:
Mm-hmm. No, absolutely. I mean, and I’m speaking broadly here for Black people in the United States. I imagine this may be different in other countries where listers might be at. But here in the US, I mean, Black people do kind of have this mistrust of the medical system of healthcare. Whether you think about something like Henrietta Lacks or you think about, honestly, even Serena Williams. We’re talking right around the time where she’s speaking of retiring and she’s been very public about the issues that she’s had to go through with her health, with having her daughter and everything. And social media has also really helped to elevate a lot of experiences of Black women, Black people in general, but Black women specifically around healthcare issues and how we are different, Black women are different, Black people are different. Even now to the point where you’re just starting to see Black medical illustrations. It’s 2022.

Whitney Robinson:
That’s what I’m saying. And this is a crazy laugh. Not a funny. For me, I have skin in the game. [inaudible 00:20:08] children that I can either say, “Oh well pray and I hope that the system you enter into will be better.” Now, I’m a believer in prayer. But I mean, I can’t sit and I personally, Whitney, I believe this is connected to my life’s work. I feel very uncomfortable waiting or hoping that someone else will fix this thing. And it’s also why I say to people, I’m not interested in dismantling what’s out there right now. Because even if I was told, hey, let’s say, I don’t know. The president was like, “Whitney, you’re now over healthcare. Change it.” My feedback would be, “Yeah. But it’s still going to have essence of the experimentation on my people.” The conversations we’re having right now are because the system was absolutely designed to do what it’s doing.
And that’s why it’s working the way it’s working. I would love, Black people can, and I’ve seen it, design their own, quote unquote, system. And I don’t even know if we know what that looks like, because it feels like it would be a daunting task. But I have seen it happen in small spaces. I mean, no oversight, no red tape. Oh, Whitney, we need grants. None of that. Give good food. Make people feel welcome, warm, see them as human and give them space to share. You’d be amazed at the commonalities from one part of the US to the other. It’s so hard to talk about without being in it and watching it happen to say, wow, this is the connectedness of Black folks. It’s really beautiful.

Maurice Cherry:
How has The Renée changed since you founded it? You mentioned you’ve shifted to these virtual sessions, but are there other ways that it’s changed?

Whitney Robinson:
Yeah. So I actually, like I said, it was just an experiment to see what would happen. There have been so many iterations of it. So the jam sessions led to, I created a web application using no-code tools because who has the time. One of the things I heard a lot was support. Support how, no matter where I birth, how I birth. If we can feel supported, it’s a game changer. And so I learned from all of these conversations what a good support system looks like. So we put our web application out in the world for people to use to answer what Black women were asking for. I want to feel supported and I want to know how to build good support systems. Another thing that has changed, especially during the pandemic as healthcare has definitely changed. A lot of virtual things have come to the forefront. Quite a few university based hospital systems have reached out to us to say, hey, help us solve our Black problem and tokenize.
And I know it’s a thing. And so I never saw that coming. I did not. I really went into this thinking like, “Oh, purely, this will be some kind of tech thing.” Not maybe totally tech, but did not see the opportunity to actually work with healthcare systems. So I’ve collaborated with MIT, UCSF and a wearable technology company, and have had conversations with Penn, Duke, several. And so what it has, now I’m on edge a little bit because when you put something out there, very optimistic about what Black folks can do, when these kind of players are coming in, your delivery has to be buttoned up and so sharp. Going back to beginning of our conversation, that’s not very buttoned up, is not really my style. But I am having to think about, you know what? I want to be as big as Google.
I want whole municipalities and employers and whatever, who are like, we really are invested in seeing our Black mothers and Black parents have better experiences, help us to create whatever we need to internally to do that. I want The Renée to do that. So I think during these last couple of years, especially, I’ve gotten a bigger picture. I want to think about the future and not just the present. I want to think, what do I see? How do we see a Black design and led maternal space in the future? And what does it look like to then build based on what we see in the future?

Maurice Cherry:
Let’s go more into that. What does design within kind of maternal healthcare, reproductive justice, what does that look like? Paint a picture?

Whitney Robinson:
Yeah. It looks slow. By slow I mean, it’s not really built on efficiency. And so we’re in a system right now that is graded, we’re not in a system, but healthcare in many ways. So I have to be clear. I’m not a medical provider, but just working in the system and with people in the system and having conversations. We’re looking at a system that is built on efficiency and their bottom line, whereas where we’re going will feel more like tender, loving care. It will feel like, oh, you just spent two hours with me to talk about my dog and now we can get into my healthcare. People want to feel the connection and the recall, and the consistency with providers. So for instance, one of the challenges in kind of, I guess, traditional maternal health is that you may not always have the same doctor, but when you’re talking to Black folks and what feels safe, it’s a consistency of care.
It’s oh, I’ve had this person kind of walk with me throughout a process. I think we will begin to look more like the midwifery. Honestly, we talk about, oh, we want to go back to the good old days, but this is a space that I do think the future probably will look more like what we used to do. So that’s why I said slow. It will feel consistent like what a midwife would do. They are your person. Your appointments are hours long. You can call, text whenever you need to. They come to you. It feels like a whole wraparound care. It is high touch. The success is you having a good experience. Your outcome sometimes you can’t gauge. But what if success is the experience of the person? And that’s what I believe Black folks are asking for. I want you to care about not just saving me and my child. I want you to care about my experience throughout, from beginning to end. Think of it as a flow. All of the touch points in between are intentional. So that’s where we’re going and that’s what I want to help build.

Maurice Cherry:
I mean, just hearing you talk about this sounds, I can’t quite put it into words. It’s a very warm feeling. That’s what you want to have. If you’re not feeling well, if you’re sick or something, you want that kind of convalescent sort of care. And I think certainly our current system doesn’t work that way. It’s very cold and in efficient in many ways. We’re not even talking about insurance and stuff. But yeah, I like that slow, I guess, feeling or that slow experience that you mentioned. It’s more about, I guess, taking the time, building that rapport and making sure that people have a good experience. It’s not just about the care. It’s about the experience with the care also.

Whitney Robinson:
Definitely. And I do think it’s colorful. Just think about, again, going into a hospital or something, very harsh, bright lights, white walls, white lab coats. When I was having my first home birth, my grandmother told me, “That’s beneath you as a Black educated woman to do that.” But she was born at home. So this is an intergenerational conversation also, because let’s be honest, there’s a little bit of keeping up with the Joneses that happened to us. Oh, white women are doing this so we should do this or they’re saying it’s safe and so that’s the safest place for us. And then there’s this spiral.
And so my grandmother saying that to me, with all of her sass made me realize too, oh, this is not just one sided. Like, oh we can’t just look at hospitals and the providers, but this is generational. So many of the conversations too around birth experiences of older generations were covered in shame. And so those things were not shared. And so this new, or this system that is going back to really the things that granny midwives and doulas do constantly, it’s a part of their service, we are basically going to that. That’s what I would love to see because I believe, I’m banking on that being the care that people are asking for, that people want.

Maurice Cherry:
What other kinds of projects are you working on? You have The Renée, before we started recording, you mentioned you’re also doing something called Product Groove as well. What other projects are you working on?

Whitney Robinson:
Yeah. Just know, I grew up on funk. My first concert was James Brown. It is a very heavy thread in my life the way I was raised by my parents. And so Product Groove really, I wish someone could do an imagery of a record for it. The imagery in my mind is we have so many, I have worked with so many first time or non-technical founders of color specifically who have an idea and they go and hire a dev shop. And then by the time they hire me, I’m like, “Ooh Lord. You about to have to refinance your whole house just to pivot.” So Product Groove is just a natural kind of iteration of the work that I’ve been doing with founders and companies. I love to just focus on non-technical and first time founders of color and helping them build strategy.
So it’s a support coaching product strategy type thing. I mean, to be corny, it’s helping you get into a groove. It’s helping you understand like, who’s your customer? And I have an idea, but should I really build something on it or is it just good for me? That happens a lot. People will discover a problem, but really they just, they’re the only one that cares about it. I want to help founders not make costly mistakes. And so it will be in cohort style, group sessions couple times a month. And I’m definitely asking people, I ask people to be committed to it financially and with their time, because what I am really good at is helping people build strategy, roadmaps, understand their people, understand research, things like that.

Maurice Cherry:
Let’s kind of switch up a little bit, switch gears here. I want to learn more about kind of your origin story. Some of which I know because we’ve actually had your sister on the show before, but we can talk about that. But tell me about where you grew up and what was your childhood like?

Whitney Robinson:
Yeah. I grew up in the country in the sticks when the neighbors, you couldn’t see them. I grew up playing outside all day, which is why I raised my kids the same way. No matter the weather, they’re outside. So I explored a lot. I was bored a lot. My sisters were my best friends and too because my mom was like, “You go to school, you come home.” That’s it. And so my parents played records all the time. People came to our house for drinks. So I just remember growing up, it was a very funky environment. And so my parents being very stylish people with high standards and also just really hard workers. I didn’t think of myself in lack and that’s not even just monetary. I knew that I could think through anything. I wasn’t taught to fist fight or anything.
I was taught, if you can think through this, you can get through it, period. So I went to a very rural country high school in North Carolina and then I ended up at Duke. Actually let me back up. I ended up at Carnegie Mellon for pre-college, two pre-college programs. I think that’s when I realized, Ooh you a nerd. I was doing gaming and stuff back in, I don’t know, 20, God, before I went to college. So early 2000. And then went to Duke, which was a shock. It was a culture shock to me.

Maurice Cherry:
How so?

Whitney Robinson:
I was top of my class in high school, but I came to Duke feeling like the bottom. And imagine a place where there’s an academic rigor and not that many Black folks. And then I chose computer science, so I was the only, only, only, only. I always said that if I went back to Duke and I gave feedback, I would, maybe it’s in the past and just let it go. But there was so much kind of leaving, so much of the work was team based and computer science and I was left out sometimes. People would just be meeting and not let me know. I was reprimanded for things and I was like, “Wait, how are you all doing that?” But I tried so, so, so, so hard. So would I do Duke again? Yes. But I think I would realize there is a fight in me that I did not realize.
But the good thing about Duke is I actually started in VR and I built … Duke had this six sided cube called the die and you enter it in and you are in an immersive space. So I started doing game design and character and asset design, and 3D. And that was fun. And so I created a simulation. Of course, it was a runway with a dude in an afro and bell bottoms. It was just a thread in my life. But you walked in and you saw this guy walk away from you. He turned around, he came back, his clothes changed. And so Duke really did though push some of the envelope for me when it came to the way that I approached things. The look and feel, and the vibe. I also walked around with an afro. I was one of the only people that was wearing a natural and I wore bell bottoms. I was just a nerdy person.

Maurice Cherry:
And I mean, was that uncommon on Duke’s campus?

Whitney Robinson:
I think so, because I think, especially in the Black population, I think people came from so many other cities, like New York, Atlanta. I’m a Southern girl raised in the sticks. And so I do think there was a bit of difference. I don’t think it was, people were pointing at me or making me feel bad about it. But I do think I kind of [inaudible 00:36:14].

Maurice Cherry:
You just felt different. Yeah.

Whitney Robinson:
I felt different. Yeah. I think I brought a different type of energy.

Maurice Cherry:
I know exactly what you’re talking about. I felt that way when I went to Morehouse. I too am from the sticks. I’m from Selma, Alabama. And when I first got to Morehouse, I did a pre-college thing too the summer before graduation. And it was so funny that that summer because, first of all, I couldn’t leave Selma fast enough. I was like, “Oh, it starts in June. I graduate at late May. Let’s go.” I was ready to go. There was that aspect of it. But also I graduated top of my class in high school and then I get to Morehouse and it’s like meeting, at least in my program, meeting 20 other people that are just me, at least in that way, where they were top of their class where they’re at and now they come here and it’s from all over the country. In some cases, I don’t think it was in our program.
It was maybe in an adjacent program because they put us in a dorm with, I think, two other programs. So we all kind of co-mingled with each other. But there were people there from other countries that I had only heard about in school. I had never known about meeting people from the Virgin islands or from a country in Africa or from Haiti, but they were there and it’s like, “Oh, I’m learning about you all in person,” and stuff like that. I know what you mean about that kind of weird country [inaudible 00:37:38]. I had an afro in college. And what was interesting for me is I came in, and because Morehouse is a all male school, my mom is a seamstress and my grandmother is a seamstress. So they taught me how to sew and do everything from a really early age. So when I came in already knowing how to wash clothes, how to iron, how to fix a button, how to sew a hole in a sock.
That was a weird opportunity for me to get to know other people in the program because something would happen and they would know what to do. “Oh, I got a hole in my sock. Oh I lost a button.” I will say, “Oh I can sew that back on.” “Oh, you don’t know how to iron. I can do that. I can show you how to do that.” Or they wash all their clothes and they all come out pink or something like that.
I was like, “Oh no, you got to separate. You can’t put the whole box of laundry detergent in there. You have to just put a scoop or something.” Teaching them how to read the tags on the laundry. And they’re like, “How do you know this stuff?” I’m like, “You all didn’t take home-ec?” They didn’t take home-ec. But it ended up that sort of weakness, I guess, at least what I perceived as a weakness ended up being a strength. Because then I ended up getting to know other people and I felt like I was more supposed to be there as opposed to just kind of landing there because of my grade. You know what I mean?

Whitney Robinson:
Yeah. I do know what you mean. I mean, when I graduated, woo, I had a sigh relief because I just felt like I graduated by the skin of my teeth. But now years, years later, almost 15 years later after graduation, the thing that Duke does get you is in the door. It’s almost like you sacrifice your mental health to get to the door. And for me it feels like the tech world, there are some people that graduated with me that were early Facebook. We were those people. And so I think went from tech bro culture for me to tech bro culture. I really knew how to navigate it when I graduated.

Maurice Cherry:
And you’ve held a number of product roles at some pretty well known tech companies. You were at Abstract for a while. You were at Hire Runner, just to name two of them. But you’ve also kind of always had your own entrepreneurial ventures on the side as well. You had Freshly Given, you had Charles & Whitney. Why was it important to kind of always have something on the side like that?

Whitney Robinson:
Yeah. I like to think about, anytime I took a full-time gig, that was the side.

Maurice Cherry:
Oh, okay.

Whitney Robinson:
The reason why I say that is because I am an entrepreneur at my heart and sometimes my husband and I are like, “Okay, look, we got to pay some bills around here. We have one, two, three, four kids. Just get a job.” So he or I would do that. We bounced and done that over the years. Yeah. But the thread, again, has always been, I mean, if you look at my LinkedIn, I’ve basically worked for myself for the majority of my career and have jumped on other teams or consulted with other teams throughout that time. Freshly Given was the only one that was way left field. That was a leather, I found discarded leather in a country town in North Carolina and decided, why would people throw away leather? What if we can reintroduce leather back into commerce? And so that was that project and that lasted for a while. And that was really fun until I started having kids. One day, I’ll pick it back up.

Maurice Cherry:
It kind of will always be there.

Whitney Robinson:
It’ll always be there. And that’s why I’m like, we talked about this at the beginning. That’s why I’m becoming more okay with letting stuff go knowing that life is short, but there’s also this long game. I get up in five years and maybe I’ll do it even better or maybe it doesn’t matter. I’ll be picking it back up and I put it down for whatever reason and that’s okay too.

Maurice Cherry:
That’s a good thing about having the freedom to do that. But also it just adds to your overall body of work. You’ve done this thing, you’ve done it for a certain amount of years and you’ve decided not to do it anymore. And people may feel some kind of way about it. But if you want to pick it up later, you can. And if you don’t, you don’t, because you know that you have the capacity to always come up with something new.

Whitney Robinson:
Absolutely.

Maurice Cherry:
Yeah. How have you sort of built your confidence over the years as a creative professional?

Whitney Robinson:
A lot of talking to myself in the mirror, honestly. A lot of prayer. A lot of realizing that people have been here before. I have to be careful, and maybe other millennials can relate, I have to be careful because we do live in a time where people are, “Oh I have an idea. I’m putting it out there. I’m making millions of dollars. You all can do that too.” It is okay for just in my confidence to realize, Whitney, oh, you’re wrong. That’s okay. Or again, people have done this before. It sounds cliche, but you stand on the shoulders of so many people who are now cheering you on. When you feel like you’re the only person doing something, for me, it feels like, woo, daunting. But when I look at myself as a byproduct of generations of people, then I’m really arriving on the same equipped.
I’m not lacking. I’m not a disparity. I’m not what other folks say I am, other folks who don’t identify like me or whatever. I am who all these folks who came before me said I am. I am the combination of their work and their prayers and their rest or their lack thereof. I have to have those moments with myself because I do it a lot as a mother too. Oh, you’re just not doing it well. That’s the craziest thing to think that as a mother I’m not doing well when I give it, I don’t want to give it my all because then I’ll be burned out. But I give it a really good effort daily. And so yeah, it’s those moments where I realize, ooh Whitney, you doing okay. You good.

Maurice Cherry:
That just gave me goosebumps talking about that kind of, I show up on the scene prepared, that just gave me goosebumps, because you’re right. I mean, so much of what we do is, at least I think now as adults working now, it is the byproduct of our parents, our grandparents, other people in our community praying for us, pushing us on, supporting us. We have what we need to succeed. And so even sometimes when that imposter syndrome can creep up, it’s just good to sort of have that, to know that, you have that conviction that you know that you’re prepared. Oh God, ooh, that really got to me.

Whitney Robinson:
I do think that as we have a lot of conversations about being woke and the things that were pressed upon us about ourselves that were not true when we first arrived in the US, how much of that is this continual thread in our lives. And again, that’s why I like to look at that and say, ooh, who told you that you aren’t supposed to be here? Who told you that? Think about where that came from and keep moving forward.

Maurice Cherry:
What keeps you motivated to move forward these days?

Whitney Robinson:
I’m really, really excited about the future. When I look at my kids and I see even their ability to create very beautiful things. My children love snakes. I am very afraid of snakes, but they love snakes. They pick them up in our yard now that they know how to identify them. And they just fiddling. Imagine, it’s great. They are frolicking with snakes all the time. I only have one girl and the rest of them are boys and even, you may have an assumption that she would be … She’s a ringleader. So I’m really optimistic about it because I can defer my fear so that these little folks can pass me.
At just the age that they are right now, they’re already doing more than I could even possibly think I would be doing. I have an opportunity, not only to raise a generation of people, but in my quiet time, I do see us winning. I see Black people winning and I do like the shifts around our bodies, our minds, our culture that we are collectively happening. Because these are the things we look back on and say, oh, that generation of people did what we are living, we are able to do now.

Maurice Cherry:
Yeah. It’s funny, I talk about that sometimes with my friends about, we’ll say we don’t really feel like sometimes we’re adults or we’re kind of adulting or whatever. And it’s like, we are the adults now. We are the ones that are doing … It’s funny. I think about, and I don’t mean this in a lofty way, but just to kind of use the show as an example. When Revision Path got put into the Smithsonian in 2019, I was dumbfounded that it happened, partially because I had been working so hard. I had really been working on it since 2015. That’s a whole other story. But it happened and then the very next day at work, my boss, he was the CEO of the startup I was working at, this white dude, just gave me the worst professional dressing down I’ve had in my career.
I was just at the top of, I was like, “I feel like I reached a career high and now you’re like, oh, let me shoot him down to this point.” And it was funny because in the time that it happened, initially I didn’t even really celebrate it. It happened in June or July, I think of 2019 and I never really got a chance to celebrate it. And then I went to Harvard in October for the Black in Design Conference that they have there every other year. And that felt like my victory lab going to that. And so many people that had seen me work on this throughout the years and had seen me do it that were just like, “You’re doing a good job. Congratulations. How can we help out?” That sort of thing.
That’s just a night and day kind of experience. I don’t know if what I said even related to what you just said, but for some reason when you mentioned that, that came to mind right away of … And I’m not just me, but more so we are now in the point where we are making the history, we’re doing the historical things. And it may seem like a day to day thing, but people are going to look back on what we’ve done in 2070 and be like, “Wow, this kind of stuff was happening back then.” So that sort of, it helps me to think that the work that I’m doing is not in a vacuum and that it’s part of a continuum.

Whitney Robinson:
Yeah. And I like to call them cornerstones. I think that those moments, whether they’re great or not, are cornerstones for our lives. And by cornerstone, I mean they often have some kind of inflection point and that is, but then collectively your entire life. For you, for instance, Maurice, your entire life is a cornerstone in the history of this country, your family. And so I think that if we look at it that way, it’s the day to day nuances you realize are collectively coming together to do a thing. And even just, like one of the things I am working on right now related to The Renée is around, is this kind of photo journalistic tour of the south capturing Black women in spaces of thriving so that our cornerstone during this pandemic, especially is that they were dying more. But you see these people in, I don’t know, Alabama are thriving and they Black. These are the things that I do think about in my life for these ups and downs.

Maurice Cherry:
At this stage of where you’re at in your career and in life, how do you define success?

Whitney Robinson:
That is ever changing but I would say, yes, right now, if it reduces my stress levels, it is successful. So if I don’t have an adverse reaction to it, so meaning I feel real good about it. Not that it’s easy, but it doesn’t feel like it’s weighing heavy on me unnecessarily, then I consider that success. So at this point, even projects that I join or people that I help. If I get that initial inkling of, hmm, girl, this ain’t it. I walk away and that feels like success. It’s listening and acting immediately without the fear of, oh, but don’t you need that? Or what if? I am not a fearful person and so I need to remember that my angle in life is, again, that I’m not behind the eight ball. That I am a person who will attract many opportunities, but not all of them are for me. And the things that are successful or lead to success for me are the things that create a space where Whitney can live and feel free within myself, within my community, within my family, all of those things.

Maurice Cherry:
Where do you see yourself in the next five years? What kind of work do you want to be doing?

Whitney Robinson:
I want still be in the maternal health space for sure. And by then in five years, actually the analogy that I tell people, going back to the Soul Train, if we get to the place where people see the pregnancy and everything at the beginning and the end as a Soul Train line, and we’re all supporting each other as one person goes down, that’s what I want. If our narrative shift gets to that point, oh my God, that would be incredible. But I want to continue to be in this maternal health space. I want providers, folks to look at us as a force. And so I’m sticking with this for a while. I want it to be creative. I want to dibble and dabble in the arts and be creative. Do new things that people just did not expect could come out of this space for us. So that’s five years. That’s what my career … I want The Renée to be my full-time, full-time

Maurice Cherry:
Well, just to kind of wrap things up here, where can our audience find out more information about you and your work and everything? Where can they find that online?

Whitney Robinson:
Yeah. I’m obviously on LinkedIn, which is Whitney Robinson. Right now I have red lips and an afro on my profile pick. And then The Renée. And you can email me about anything at The Renée because I absolutely love email, but The Renée is the, so T-H-E, -renee, that’s R-E-N-E-E, .com. And you could find me at whitney@the-renee.com, but the website is the-renee.com.

Maurice Cherry:
Sounds good. Well, Whitney Robinson, I want to thank you so, so much for coming on the show. Since we’ve connected back in, what was that? 2018, 2018 when we met at XOXO, I’ve always felt like you’ve had this, there’s this presence about you. And I think people have to maybe, I hope they can feel it from the interview, but certainly when I first met you in person, you have this presence that like the ancestors are walking with you in everything that you’re doing. And even this work that you’re doing around maternal healthcare, hearing you talk about it with such passion and conviction. I’m so excited to see what you do in the future with this. I want to walk with you as you make this happen, because I really feel like you are on the right side of something here. And I hope that people, when they listen to this interview, they can feel that because I certainly do. So thank you so much for coming on the show. I appreciate it.

Whitney Robinson:
Thank you for those words. And I am very appreciative of this opportunity.

Sponsored by Hover

Hover

Building your online brand has never been more important and that begins with your domain name. Show the online community who you are and what you’re passionate about with Hover. With over 400+ domain name extensions to choose from, including all the classics and fun niche extensions, Hover is the only domain provider we use and trust.

Ready to get your own domain name? Go to hover.com/revisionpath and get 10% off your first purchase.